American Guerrilla Marketing
Nationwide Service
Media planning, media buying, billboard advertising, & guerrilla marketing
AGM executes wheatpasting and street poster campaigns across all five New York City boroughs — Bushwick’s warehouse walls, Williamsburg’s construction barriers, the Lower East Side’s nightlife corridors, Hell’s Kitchen, Soho, and beyond. Based at Industry City, Brooklyn. Direct crew. GPS-documented every installation.
Fly posting in New York City operates at a scale and cultural register that no other American market replicates. The wheatpaste poster campaign that lands on the right Bushwick warehouse wall doesn’t just earn impressions — it earns a place in the neighborhood’s visual language. Residents who walk that block every day absorb the poster not as advertising but as communication, the same way they absorb the murals, the gallery show posters, the stickered utility poles that are the visual texture of the neighborhoods they chose to live in. That integration into the neighborhood’s actual environment is what makes fly posting in New York a different category of marketing than anything a digital buy or a transit placement can produce.
AGM has executed fly posting and wheatpasting campaigns in New York City for The Onion, Jay Ellis, and other entertainment and consumer clients across Manhattan and Brooklyn. The campaign for The Onion targeted the Midtown West media professional corridors. The Jay Ellis campaign covered Williamsburg, the Lower East Side, Hell’s Kitchen, and Midtown in the release window. Those campaigns succeeded not because the posters went up — going up is the minimum — but because they went up in the right places, at the right density, on the right surfaces, in the right time window. That precision is what AGM’s New York operational knowledge provides, and it is not replicable by a national operator approaching the city from a distance.
AGM's Brooklyn crew executes wheatpasting and street poster campaigns in Bushwick, Williamsburg, LES, Hell's Kitchen, and all five boroughs. Direct execution, GPS-documented, no brokers.
Select a city to explore Fly Posting Advertising opportunities.
The industrial blocks between Flushing Avenue and Myrtle Avenue in Bushwick contain the largest concentration of campaign-ready exterior wall surfaces in any American city. Former factory and warehouse buildings with four- and five-story blank masonry facades provide the kind of uninterrupted, smooth, light-colored exterior wall area that produces vivid, structurally sound wheat paste installations that last the full campaign window. The pedestrian audience that passes these walls — residents of the surrounding loft apartments, visitors to the cluster of galleries and bars along Bogart Street, the late-night crowd from the Bushwick Collective mural zone — is the arts-engaged, brand-curious demographic that early-adopter consumer campaigns and entertainment releases most need to reach. Bushwick’s audience takes the walls seriously because the walls have always earned that seriousness.
Bedford Avenue’s retail and pedestrian strip from Grand Street to North 7th Street carries one of the highest foot traffic volumes of any walkable commercial street in Brooklyn. The ongoing development cycle that has been transforming Williamsburg for two decades generates a nearly constant supply of fresh plywood construction barriers — sealed, smooth, permitted for temporary visual use — that provide excellent short-duration fly posting inventory. These barriers cycle with construction progress, giving campaigns on them a newness and recency that older painted surfaces don’t carry. The audience on Bedford Avenue skews young, creative, and economically mobile — the same demographic that entertainment, fashion, food and beverage, and new consumer brands prioritize when they enter the New York market.
The Lower East Side’s compact nightlife geography concentrates the city’s 24-to-35 entertainment-seeking audience into a walkable zone from Canal Street north through the East Village — bars, music venues, restaurants, and late-night gathering spots stacked on consecutive blocks along Orchard, Rivington, Ludlow, and Essex Streets. An LES fly posting campaign that saturates the utility structures and building facades along these corridors in the 72-hour window before an event or release date reaches that audience in the specific social and entertainment context where the message has the most relevance. The Jay Ellis campaign AGM executed in this market demonstrated the format’s effectiveness at precisely this time-of-release saturating. The East Village’s St. Marks Place and Avenue A add the Tompkins Square Park-adjacent arts and music community to the same campaign footprint.
The blocks between 8th and 10th Avenues from 42nd to 57th Street house one of the most concentrated populations of entertainment and media industry professionals in the country — streaming platforms, record labels, talent agencies, production companies, and advertising firms whose employees walk these blocks daily between offices, studios, and the transit hubs at Penn Station and Port Authority. The Onion’s Manhattan wheatpasting campaign targeted this corridor specifically to reach media professionals in their pedestrian environment rather than in a digital feed they share with the entirety of the New York DMA. Fly posting in Hell’s Kitchen and Midtown West earns a category of attention — from the specific professional audience who lives and works in these blocks — that no broad-reach format can target with the same precision.
100 posters: contact us for pricing · 200: contact us for pricing · Extra creative: contact us for pricing · 72-hour rush to 500 qty available. The standard for NYC multi-neighborhood campaigns covering LES, Hell’s Kitchen, and East Village — enough volume to create density across multiple corridors simultaneously without the space requirements the large format needs.
100 posters: contact us for pricing · 200: contact us for pricing · Extra creative: contact us for pricing. The right choice for Bushwick warehouse walls and large construction barriers in Williamsburg where the surface scale justifies the dominant visual format and the audience’s expectation of large-scale creative is already established by the neighborhood’s existing mural and gallery culture.
Award Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerrilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
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Every New York City fly posting campaign begins at Industry City in Brooklyn, where AGM’s crews stage materials before heading into the target neighborhoods. Clients provide print-ready artwork at the correct poster dimensions; AGM handles printing, surface scouting, installation scheduling, wheat paste application, and post-campaign documentation. For time-sensitive campaigns — releases, events, activations with a specific date window — AGM can execute 72-hour rush postings at the standard 24×36 size for quantities up to 500.
Surface scouting in New York City is not a generic process. AGM’s New York crew maintains current knowledge of which Bushwick blocks have available wall inventory, which Williamsburg development corridors have fresh plywood barriers, and which Lower East Side building owners have granted posting permissions on their exterior facades. That knowledge changes with every construction permit and every completed building — which is exactly why NYC fly posting executed by an operator without current on-the-ground knowledge produces different results than campaigns executed by crews who are in those neighborhoods regularly.
Campaign documentation for every NYC installation includes GPS-referenced photographs confirming each location with enough environmental context visible to identify the street, the building, and the poster’s position within the pedestrian’s visual field. For multi-zone campaigns covering Bushwick and the Lower East Side in the same week, documentation covers each zone separately with zone-specific impression estimates based on pedestrian traffic data.
Entertainment releases — albums, streaming premieres, film openings, tour announcements — account for the highest volume of fly posting demand in New York City, because the entertainment audience that matters most for a release is disproportionately concentrated in the creative neighborhoods where fly posting is the native outdoor format. An album announced via Bushwick warehouse wall reaches the music industry professionals, tastemaker journalists, and early-adopter fans who live in Bushwick in a way that a Spotify ad in the same demographic’s feed does not — physical presence in the neighborhood signals investment and cultural awareness that digital cannot simulate.
Consumer brands entering the New York market — or repositioning within it — use fly posting to establish the street-level presence that feeds brand credibility. The brand that appears on a Williamsburg construction barrier is perceived differently by the residents of that block than a brand that only exists digitally in their feed, even when those residents see both. Physical presence in the neighborhood carries a qualitative signal that no click-through can convey.
AGM’s New York base is at Industry City, Unit 28, Brooklyn, NY 11232. This is the operational facility from which all AGM New York campaigns — fly posting, LED billboard trucks, sidewalk stencils, sidewalk decals, guerrilla projections — are staged and deployed. Phone: (646) 776-2770.
Yes. AGM has executed fly posting and wheatpasting campaigns in New York City for The Onion (Manhattan media professional corridors) and Jay Ellis (Williamsburg, LES, Hell’s Kitchen, Midtown), among others. The campaigns covered the key creative and entertainment corridors of Brooklyn and lower Manhattan with documented GPS-referenced post-campaign reporting.
The answer depends on the campaign’s target audience. Bushwick provides the best large-format wall surfaces and the highest concentration of arts-engaged creative professionals. Williamsburg’s Bedford Avenue corridor provides the highest pedestrian volume for a walkable retail-adjacent audience. The Lower East Side targets the entertainment-seeking nightlife demographic. Hell’s Kitchen and Midtown West reach the media and entertainment industry professional audience. AGM recommends the zone or combination of zones that aligns with the campaign’s specific audience objective — not a default neighborhood that works generically.
Yes. AGM offers a 72-hour rush posting option on 24×36-inch format campaigns up to 500-poster quantity. Rush campaigns require finalized print-ready artwork at the time of booking. Contact AGM at (646) 776-2770 to confirm availability and timing for rush NYC activations.
NYC campaigns run at AGM’s standard national pricing: 24×36-inch posters at contact us for pricing for 100 and contact us for pricing for 200. The 48×72 large format starts at contact us for pricing for 100 and contact us for pricing for 200. Additional creative designs are contact us for pricing (24×36) and contact us for pricing (48×72). Contact AGM at (646) 776-2770 for a specific NYC campaign quote based on your target neighborhoods and poster volume.
Yes. AGM executes all three formats in New York City from the same Brooklyn base — fly posting, LED billboard trucks, and guerrilla projections can be layered into a coordinated New York campaign where each format reaches a different audience context or serves a different campaign timing window. A single AGM New York campaign can put posters on Bushwick walls, an LED truck on Broadway at Midtown, and a projection on a Chelsea building facade — all coordinated through one contact with unified planning and reporting.
Rain is the primary weather variable for New York fly posting campaigns. Heavy rain within 24 hours of installation can compromise adhesion on outdoor surfaces before the paste fully cures. AGM monitors weather forecasts and schedules installations to avoid direct rain exposure in the post-installation curing window. Winter campaigns face shorter paste-curing windows due to cold temperatures but are otherwise viable. Summer is the most consistent season for NYC fly posting given warm, typically dry weather and the highest pedestrian volume on the target corridors.
Yes. AGM builds every NYC fly posting campaign around the client’s specific borough and neighborhood targets. A campaign focused exclusively on Brooklyn’s creative corridors gets a deployment plan built around Bushwick, Williamsburg, Greenpoint, and Crown Heights without paying for Manhattan coverage. A Manhattan-focused campaign stays in the specified Manhattan neighborhoods. Geographic scope is determined by the campaign brief, not by a default city-wide approach.
Post-campaign documentation for NYC fly posting includes GPS-referenced photographs of every installed location with enough street context to confirm the neighborhood, the building, and the poster’s visibility to pedestrians. For multi-borough or multi-neighborhood campaigns, documentation is organized by zone. Impression estimates are based on pedestrian traffic count data for the specific corridors covered. Documentation is delivered digitally within 24 hours of campaign completion.
Yes. AGM coordinates multi-city fly posting campaigns that include New York City alongside other markets — Los Angeles, Miami, Chicago, or any combination — as unified campaign bookings with a single point of contact, unified creative coordination, and consolidated reporting across all markets. Contact AGM for pricing and logistics on multi-city campaigns that include New York City.
