American Guerrilla Marketing
Nationwide Service
Media planning, media buying, billboard advertising, & guerrilla marketing
AGM executes fly posting and wheatpasting campaigns across Louisiana — street poster campaigns in New Orleans, Baton Rouge, Lafayette, and Shreveport, printed and installed by direct crews with no middlemen and post-campaign photo documentation on every run.
Louisiana has a street culture that makes fly posting work differently here than in most American markets. New Orleans is a city where public visual expression — parades, second lines, hand-lettered signs, banners on iron balconies — has always been part of how residents and organizations communicate with each other and with visitors. Fly posting in New Orleans does not feel like an intrusion into the visual environment; it feels like participation in a tradition of street-level communication that predates digital advertising by generations. Baton Rouge’s combination of a major research university, a state government campus, and a growing downtown entertainment district creates an audience mix that responds well to poster campaigns in the right neighborhoods. Lafayette’s Festival International and the year-round Cajun culture scene generate consistent foot traffic through the corridors where fly posting lands most effectively. Shreveport’s Red River District entertainment corridor and the casino economy along the river serve audiences who are out and receptive on evenings and weekends.
AGM’s Louisiana fly posting campaigns begin with a targeting strategy built around the specific cities and neighborhoods the client’s audience occupies. The French Quarter tourist corridor in New Orleans requires a different approach than the Warehouse District artist loft zone five blocks away. The LSU fraternity row on Highland Road in Baton Rouge serves a different demographic than the Mid City neighborhood along Government Street. Those distinctions matter in a poster campaign because the audience that sees a 48-by-72-inch wheat paste poster on a plywood construction barrier has already self-selected into a neighborhood — and that neighborhood self-selection is the targeting variable that makes fly posting specific rather than broadcast.
AGM executes fly posting and wheatpasting campaigns across New Orleans, Baton Rouge, Lafayette, and Shreveport — printed, installed, and documented by our direct crews. No subcontractors. No guesswork.
Select a city to explore Fly Posting Advertising opportunities.
New Orleans is the most culturally rich fly posting market in the South and one of the most productive street poster environments in the country. The Warehouse District and Central Business District have abundant flat building surfaces — former warehouse and commercial buildings with large, blank, smooth-plaster exterior walls that hold wheat paste adhesive well and provide the clean visual field that makes large-format posters land with impact. Frenchmen Street in the Marigny, Magazine Street in the Garden District, and Oretha Castle Haley Boulevard in Central City are all foot-traffic corridors where poster campaigns accumulate impressions from the neighborhood residents and visitors who walk these streets daily rather than driving through them. The Mardi Gras season from January through early March creates Louisiana’s most concentrated window for fly posting — the city’s population of temporary visitors swells into the millions, and the visual environment on parade routes and in the entertainment districts becomes the most competitive advertising space in the state. AGM campaigns timed to Mardi Gras in New Orleans require earlier booking than off-season campaigns and a street scouting approach that accounts for the temporary infrastructure — parade barriers, street closures, and the sheer volume of competing visual material — that Mardi Gras installs throughout the metro.
Baton Rouge’s fly posting geography divides cleanly into three zones that serve distinct audiences. The Highland Road and Chimes Street corridor adjacent to LSU concentrates the university student and young professional population that makes 24-by-36-inch poster campaigns most cost-effective — high foot traffic, high density of appropriate posting surfaces including utility structures and business facades with permission-based placement, and an audience that is conditioned to notice and respond to street-level visual communication. The downtown Baton Rouge area around Third Street, the Catfish Town corridor along the riverfront, and the government district along North Boulevard serve the professional and state government audience that responds differently but is equally reachable through the right combination of poster size and placement. And the Mid City neighborhood along Government Street between College Drive and Acadian Thruway serves a mixed residential and small business community that is increasingly receptive to arts and entertainment poster campaigns as the neighborhood builds its identity as Baton Rouge’s emergent creative district.
Lafayette’s Festival International de Louisiane — one of the largest free outdoor music and arts festivals in the United States — creates a spring activation window unlike anything else in Louisiana outside of New Orleans’ Mardi Gras. The downtown Lafayette festival grounds along Jefferson Street and the surrounding blocks see hundreds of thousands of visitors over the festival weekend, and fly posting in the weeks before and during the festival reaches an audience that is already primed for cultural programming. The Johnston Street corridor between the University Avenue intersection and the River Ranch development serves Lafayette’s arts and dining community with independent restaurants and venues that attract the young professional and creative population. The University of Louisiana at Lafayette campus area on Johnston Street and Bertrand Drive concentrates the student market. Poster campaigns in Lafayette work best when they are timed to the festival season or the academic calendar, when foot traffic through the relevant corridors is at its highest and the audience is most receptive to event and entertainment messaging.
Shreveport’s fly posting geography is defined by two distinct zones: the casino and entertainment corridor along Clyde Fant Memorial Parkway on the Red River, and the downtown arts and entertainment district centered on Texas Street and the Red River District. The casino properties draw a consistent evening and weekend audience from across northern Louisiana and east Texas, and the approach routes and adjacent entertainment venues see poster campaigns most effectively during peak visitor windows — Thursday through Sunday evenings when the gaming and entertainment audience concentrates on the riverfront. The Red River District between Common Street and Cotton Street has attracted arts organizations, independent venues, and creative businesses in the past decade, creating a walkable entertainment zone where fly posting reaches the arts-engaged community that comprises Shreveport’s creative economy. The Centenary College area on Centenary Boulevard serves a smaller but concentrated student and faculty audience in the college market.
AGM’s Louisiana fly posting campaigns use two primary formats depending on the campaign’s objectives, budget, and the specific markets targeted. The 24-by-36-inch poster format provides the coverage density that makes a campaign feel omnipresent across a neighborhood — 100 posters at this size can cover the key posting surfaces in two or three distinct New Orleans neighborhoods simultaneously, creating the layered presence that makes fly posting campaigns feel saturating rather than spotted. The 48-by-72-inch large format trades density for dominance — fewer locations, but each installation commands more attention and holds it longer because the physical scale demands acknowledgment in a way that a smaller format does not. Louisiana markets with specific event promotion objectives — music festival announcements, album releases, entertainment launches — often combine both formats, using the large-format installations as anchor statements in the highest-traffic corridors and the smaller format for broader neighborhood coverage.
100 posters: contact us for pricing · 200 posters: contact us for pricing · Additional creative: Contact us for pricing. · 72-hour rush posting available up to 500 quantity. Best for broad neighborhood coverage across New Orleans, Baton Rouge, or multi-city Louisiana campaigns. Standard size for music, entertainment, and event promotion.
100 posters: contact us for pricing · 200 posters: contact us for pricing · Additional creative: Contact us for pricing. . Best for New Orleans Warehouse District anchor installations and high-pedestrian Lafayette festival corridor placements where visual dominance over a key intersection matters more than coverage across multiple blocks.
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AGM handles Louisiana fly posting campaigns from print through installation. Clients provide print-ready artwork at the specified dimensions; AGM produces the posters, scouts and confirms legal posting locations in the target neighborhoods, installs using wheat paste adhesive on approved surfaces, and delivers post-campaign photo documentation for every location in the placement network. There are no local subcontractors between AGM and the client — the same organization that takes the booking installs the posters and delivers the documentation.
Louisiana posting surfaces vary by city. New Orleans’ Warehouse District has some of the best large-format surfaces in the country — the former industrial buildings along Camp Street and St. Charles Avenue have extensive blank wall sections that hold wheat paste through Louisiana’s humid subtropical climate better than many surface types found in drier markets. Baton Rouge’s Highland Road corridor has the utility structure and business facade inventory typical of a high-density university commercial corridor. Lafayette and Shreveport have surfaces concentrated in their downtown entertainment zones that AGM scouts and confirms before each campaign run.
Campaign duration in Louisiana’s climate runs one to two weeks depending on weather conditions. The subtropical heat and humidity in summer accelerates the natural weathering process that ends a wheat paste campaign, while cooler months allow longer adhesion. AGM factors seasonal conditions into campaign planning and advises on timing that aligns with the campaign’s target audience window.
Entertainment and music promotion is the backbone of Louisiana fly posting demand. New Orleans’ live music economy — with Jazz Fest, French Quarter Festival, Voodoo Fest, and the year-round club and venue scene — generates consistent poster campaign activity from touring artists, festival promoters, and local venues announcing programming. Baton Rouge’s concert market at the Raising Cane’s River Center and the clubs along Perkins Road produces entertainment campaign activity. Lafayette’s festival calendar and Shreveport’s casino entertainment lineup each create seasonal windows when fly posting demand spikes.
Consumer brands with Louisiana distribution use fly posting to build street-level presence in New Orleans that digital campaigns cannot replicate. The craft beverage industry — both local Louisiana brands and national brands launching in the market — has found fly posting in the New Orleans French Quarter and Marigny corridors productive because the audience that walks those neighborhoods is specifically the early-adopter, culturally-engaged consumer that new brand launches need to reach first.
Political campaigns in Louisiana — a state with a robust and competitive electoral calendar — use fly posting in the university corridors, the downtown districts, and the neighborhood commercial streets to build name recognition and event attendance in ways that complement broadcast and digital buys. The Party to the Polls x Daybreaker multistate activation that AGM executed across 15 states demonstrated the effectiveness of fly posting for civic engagement and political mobilization campaigns that need to reach young adults in their own street environment.
AGM executes fly posting campaigns in New Orleans, Baton Rouge, Lafayette, and Shreveport, with posting capability in secondary Louisiana markets including Lake Charles, Monroe, and Alexandria as part of multi-city campaign packages. Contact AGM to confirm availability in specific secondary markets.
Louisiana’s subtropical heat and humidity are the primary climate variables for fly posting campaign planning. In summer, high humidity and frequent rain accelerate weathering of wheat paste adhesive, shortening campaign duration to the lower end of the 1-to-2-week window. In cooler months — October through March — adhesion lasts longer and campaign duration extends. AGM factors seasonal conditions into timing recommendations for every Louisiana campaign.
Mardi Gras season (January through early March) is the highest-impact window for fly posting in New Orleans because of the concentrated audience volume in the city. Jazz Fest in late April and early May is the second most productive festival window. The fall months — October and November — offer good climate conditions and active local audience engagement as the city’s cultural calendar rebuilds after summer. Summer campaigns run shorter due to heat and humidity but are viable with appropriate timing expectations.
The Warehouse District and Lower Garden District have the highest concentration of large-format posting surfaces in New Orleans — blank exterior walls on former industrial and commercial buildings along Camp Street, Magazine Street, and the cross streets between them. Plywood construction barriers in active development zones downtown provide high-visibility temporary surfaces. The Marigny and Bywater neighborhoods have utility structure and building facade surfaces that work well for 24-by-36-inch campaigns reaching the arts and music audience.
Yes, but Mardi Gras campaigns require earlier booking than standard campaigns — ideally 4 to 6 weeks in advance — to coordinate posting logistics around parade routes, street closures, and the compressed installation windows that the holiday schedule creates. Mardi Gras is the highest-demand window for New Orleans posting campaigns; contact AGM as early as possible to confirm availability for peak Mardi Gras dates.
Louisiana campaigns run at AGM’s standard national pricing: 24-by-36-inch posters start at contact us for pricing for 100 posters and contact us for pricing for 200. The 48-by-72-inch large format starts at contact us for pricing for 100 posters and contact us for pricing for 200. Additional creative designs are contact us for pricing and contact us for pricing respectively. Multi-city Louisiana campaigns combining New Orleans and Baton Rouge, or New Orleans and Lafayette, are quoted based on the total posting volume and number of markets. Contact AGM for a custom Louisiana quote.
AGM handles printing as part of the full-service fly posting campaign. Clients provide print-ready digital artwork at the specified dimensions and color specifications; AGM manages print production, delivery, and installation. Clients who prefer to provide pre-printed posters can do so — AGM will handle installation only. Contact AGM to discuss which option fits the campaign timeline and budget.
Every Louisiana fly posting campaign AGM executes includes post-installation photo documentation — photographs of each posting location showing the installed poster in context, with enough of the surrounding environment visible to confirm the location and the poster’s visibility to pedestrians. Documentation is delivered digitally after installation is complete. For multi-city Louisiana campaigns, documentation covers each city separately so the client can review placement quality market by market.
The Highland Road and Chimes Street corridor adjacent to LSU is the primary Baton Rouge fly posting zone for campaigns targeting students and young professionals. The downtown Third Street entertainment district serves the professional and after-work audience. Mid City along Government Street between College Drive and Acadian Thruway serves the emerging creative and residential community. The combination of these three zones in a single Baton Rouge campaign reaches the city’s three most distinct and valuable audience segments for entertainment, lifestyle, and consumer brand campaigns.
Yes. Multi-city Louisiana campaigns are common and efficient — New Orleans and Baton Rouge are roughly 80 miles apart, and a campaign covering both cities in the same booking can be planned, installed, and documented as a single coordinated AGM campaign. The poster design can be the same across both markets or different for each market depending on the campaign’s audience targeting objectives. Contact AGM with the full geographic scope for a combined Louisiana quote.
