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American Guerrilla Marketing

Nationwide Service

Media planning, media buying, billboard advertising, & guerrilla marketing

Brand Activation Agency

Brand Activations That Put Your Brand in the Real World

Brand Activation Services

Turn your campaign idea into a live experience people can see, join, and remember. American Guerrilla Marketing plans and executes brand activations using street teams, sampling, pop-ups, mobile tours, experiential installations, and street-level media.

From the first brief through field execution, we coordinate the people, production, locations, and logistics needed to bring your campaign to life.

500+

Campaigns Executed

50+

U.S. Markets

GPS

Documented Campaign Execution


Let’s Build Your Brand Activation

Tell us what you’re promoting, who you want to reach, and where you want the campaign to run. AGM will review your brief and help you plan the next steps.

Make Your Brand Part Of The Experience

People are more likely to remember a brand when they can interact with it. A sampling team, pop-up, mobile tour, or live installation can turn a campaign message into a moment people experience firsthand.

AGM builds brand activations around your audience, campaign objective, location, and timing. We can coordinate one activation format or combine several tactics into a larger campaign.


Brand Activation Services

Product Sampling and Demonstrations

Put your product directly in front of your target audience. We can coordinate sampling teams, product demonstrations, campaign materials, locations, and schedules around your launch or promotional plan.

Street Teams and Brand Ambassadors

Bring your message to events, campuses, retail areas, and busy public spaces with trained representatives. Depending on the campaign, teams can distribute materials, engage attendees, support product sampling, or help generate leads.

Pop-Ups and Mobile Tours

Create a temporary branded experience or take your campaign from market to market. AGM can coordinate mobile tours, pop-up activations, and campaign logistics based on your schedule and target locations.

Festival, Campus, and Event Activations

Reach people where they gather. We plan activations for festivals, concerts, sporting events, conventions, campuses, and other live environments.

Experiential Installations and Creative Stunts

Use interactive installations and unexpected creative formats to attract attention and invite participation. Campaign elements may include custom builds, projection, murals, mobile media, or other street-level experiences.

Street-Level and Outdoor Media

Extend your activation beyond the event footprint with outdoor formats such as wheatpasting, sidewalk campaigns, mobile LED trucks, and other placements selected for your campaign.

Contact Us For Brand Activation

    Award Winning Personalized Service

    You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.

    Nationwide

    Industry City, Brooklyn, New York 11232

    American Guerrilla Marketing

    +1 (646) 776-2770

    [email protected]

    Telegram: @americanguerillamarketing

    Hours

    Mon - Fri: 9 AM - 5 PM

    Sat & Sun: Closed

    Automate your campaign with AGM’s Request for Proposal Builder.

    Automate your campaign with AGM’s Request for Proposal Builder. Simply answer a few quick questions about your campaign goals, markets, and timeline, and the system will generate a tailored presentation with recommended strategies, quantities, and pricing. Click the RFP Builder to instantly receive your customized proposal.

    One Team From Planning Through Execution

    A successful activation takes more than a creative idea. It needs a workable plan for locations, production, staffing, timing, and field operations.

    01 – Share Your Brief

    Tell us what you are promoting, who you want to reach, where the campaign should run, and when it needs to happen. Include any budget range, creative requirements, and success measures you already have.

    02 – Shape the Campaign Plan

    We will review your goals and recommend activation formats, markets, staffing, production needs, and logistics for the proposed scope.

    03 – Prepare the Details

    Our team coordinates campaign materials, production, schedules, locations, and field teams according to the approved plan.

    04 – Execute in the Field

    AGM manages on-the-ground campaign activity across the agreed locations and dates.

    05 – Review Campaign Documentation

    Reporting depends on the campaign scope. It can include GPS-tagged documentation, time-stamped photos, placement records, and other agreed deliverables.

    Campaigns Across U.S. Markets

    AGM coordinates campaigns in markets across the United States. Availability depends on the activation format, timing, location, staffing, and production requirements.

    Tell us where you want to reach your audience. We will review the markets and campaign details with you.

    Frequently Asked Questions

    A brand activation is a campaign that gives people a way to interact with a brand through a live or experiential activity. It may include sampling, demonstrations, pop-ups, street teams, mobile tours, installations, or event experiences.

    AGM plans and executes campaigns that may include product sampling, street teams, brand ambassadors, pop-ups, mobile tours, experiential installations, festival and campus activations, and street-level media. The right combination depends on your campaign goals, audience, market, and schedule.

    Multi-market campaigns may be possible depending on the format, timing, staffing, and production needs. Include your target cities in your brief so we can review the scope.

    Pricing depends on the activation format, market, campaign duration, production requirements, staffing, and scale. Share your goals and budget range to receive a plan based on your campaign.

    Include your campaign goal, target audience, preferred markets, timing, activation idea, expected scale, budget range, and any brand, venue, or production requirements. If some details are still open, share what you know so far.

    Documentation depends on the approved scope. It may include GPS-tagged photos, time-stamped placement records, and a campaign report. Confirm the exact deliverables with AGM before the campaign begins.

    LED Billboard Trucks

    Mobile LED displays that bring your brand to any location, any event.

    Metro by T-Mobile LED billboard truck displaying “Rule Your Day” creative parked near a Metro by T-Mobile store in Manhattan, New York City.

    More AGM Outdoor Advertising Services

    Fly Posting / Wheatpasting

    Street-level poster saturation across walls, construction sites, and corridors.

    Flyposting street poster campaign - American Guerrilla Marketing

    Sidewalk Decals

    Ground-level branded decals at pedestrian hotspots and event entrances.

    Circular SCAYLE sidewalk decal on concrete reading “Pain-Free Commerce This Way” with booth number 962 and a directional arrow.

    American Guerrilla Marketing Blog Posts