American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Buses & Lines
On-vehicle and interior transit advertising across every major fixed-route bus system in the United States. AGM places campaigns in all 50 states. Direct media buyer. No subcontractors. 10+ years, 500+ campaigns placed.
American Guerrilla Marketing works directly with transit authorities and their exclusive advertising vendors across the United States to place on-vehicle and interior bus advertising campaigns on every major fixed-route bus network in the country. We are not a broker, a rep firm, or a middleman. We are a direct media buyer with over a decade of active transit advertising placements in markets from New York City to rural Montana, university campuses to port cities, healthcare corridors to state capitals.
The Buses and Lines section of the AGM site is a comprehensive directory of every fixed-route bus system we cover across the country, organized by state. Each state page lists the transit systems operating in that state, the markets and corridors they serve, the advertising formats available on each fleet, and the audience profile that makes each system valuable for specific campaign objectives. Each individual system page provides the full detail on routes, fleet size, ridership, and format specifications for the transit authority that system page covers.
Transit advertising is not a category where a single national buy covers the same inventory in every market. Each transit system has its own advertising program, its own vendor relationships, its own rate structures, and its own format availability. The on-vehicle advertising inventory at King County Metro in Seattle is a different product from the interior cards at Central Florida’s LYNX, which is a different buy from the shelter advertising program at NJ Transit. Understanding those differences is the operational core of what AGM does, and the Buses and Lines directory is built to give advertisers that market-level intelligence before they start the conversation.
AGM has placed transit advertising campaigns across all 50 states, working with hundreds of individual transit systems and their exclusive advertising vendors. Every campaign is placed directly — no subcontractors handle execution, and no third-party intermediaries manage the vendor relationships on your behalf.
Tell us your target market, audience, and timeline. AGM will come back with specific inventory options, current rates from the transit system's vendor, and a campaign recommendation — within one business day.
Transit advertising in the United States is controlled by exclusive vendor contracts. Each transit authority has a single advertising vendor or operates its own advertising program in-house, and all placements on that system’s vehicles and facilities go through that vendor or program. There is no open marketplace for transit inventory. To place advertising on a specific bus network, you work with that system’s vendor — or you work with a buyer like AGM who already has those vendor relationships and knows how each system’s program is structured.
AGM’s execution model is direct. We identify the specific transit system or systems that match your target audience, contact the vendor or transit authority directly, confirm current inventory availability and rates, produce the creative to the exact specifications that system requires, manage the production delivery, and document the placement with proof-of-performance photography when the creative goes up. There is no intermediary between our execution and the transit authority’s program. Every campaign is placed the same way, whether the system is MTA New York City Transit or Casper Area Transportation Coalition in Wyoming.
AGM works directly with transit advertising vendors and transit authority advertising programs across the country. We do not subcontract execution to local buyers or regional reps. The same team that plans your campaign places it.
We have placed campaigns in all 50 states. We know which transit systems have the best advertising inventory, which have limited formats, which require longer lead times, and which offer formats that most buyers do not know exist.
Every campaign includes photography documentation confirming that creative went up as placed. You see the bus, the stop, the interior card, or the shelter panel exactly as it was installed during your campaign period.
Full wraps, king posters, queen posters, interior car cards, headliners, tail displays, shelter panels, station dominations. We know what is available on each system and how to use each format to reach the specific audience on that route.
AGM manages creative production specifications for every placement. Transit production specs vary by system, vendor, and format. We handle spec coordination so your creative goes into production correctly the first time.
Transit ridership demographics vary significantly by system, route, and time of day. We match your campaign target audience to the specific system and route combination that delivers the highest concentration of that audience.
Select the state from the grid above to see every fixed-route bus system operating in that state. Each state page lists the systems by market, with the corridors and routes each system covers and the advertising formats available. If you cannot find what you are looking for, contact AGM directly with your target city or region and we will confirm what transit advertising inventory is available there.
Transit advertising budgets vary by market, format, and campaign duration. Interior car cards in smaller markets are accessible entry points. Full bus wraps in major markets require significantly higher investment. There is no single minimum across all systems. Contact AGM with your target market and we will tell you what your budget can realistically deliver on the specific systems you are considering.
Yes. AGM regularly manages multi-market transit campaigns placing creative on bus systems in multiple states simultaneously. We coordinate production specifications, vendor communications, and proof-of-performance documentation across all markets in a single campaign engagement.
Standard placements require two to four weeks of lead time from confirmed buy to creative going up. Full bus wraps require additional production time. For campaigns tied to specific launch dates or events, six to eight weeks of lead time is recommended to ensure inventory availability across all target markets.
AGM manages production specification coordination for every placement. We work with your creative team or agency to ensure files are produced to the exact specifications each transit system requires. We do not produce original creative in-house, but we handle everything between your creative files and the final installed placement.
Healthcare systems, universities, financial services, consumer retail, quick service restaurants, entertainment, streaming services, app-based businesses, political campaigns, and any brand targeting working adults, commuters, or urban consumers. Transit advertising is effective for any advertiser whose audience uses public transportation regularly or travels through transit corridors in urban and suburban markets.
Transit advertising delivers moving impressions. A bus traveling a fixed route accumulates impressions from pedestrians, vehicle traffic, and transit riders throughout the full campaign period. A single exterior-wrapped bus on a high-ridership urban route generates hundreds of thousands of monthly impressions from a single vehicle placement. Fixed outdoor formats like billboards deliver impressions to a static location. Transit delivers them across every corridor on every route in the campaign.
Yes, in most markets. Interior card placements are typically deployed system-wide or by zone. Exterior formats are often available by specific route. We can often identify the specific routes within a transit system that carry the highest concentration of your target audience and structure the buy around those routes rather than purchasing the full system inventory.
Yes. University transit systems are a specific category we cover across the country. Campus bus networks at major universities operate separately from municipal transit authorities and have their own advertising programs. The student, faculty, and staff ridership demographic on campus transit systems is one of the most concentrated and accessible audiences in transit advertising, and AGM places campaigns on campus bus networks at universities across the country.
Target market or city, target audience demographic or description, preferred format or format flexibility, campaign start date and duration, and budget range or budget flexibility. That is enough for AGM to come back with specific inventory options, current rates, and a campaign recommendation. Contact us through the form below to start that conversation.
