American Guerrilla Marketing

Nationwide serivce

Media planning, media buying, billboard advertising, & guerrilla marketing

About American Guerrilla Marketing — The Agency Behind the Campaigns You've Seen on the Streets

About

Ready to Put Your Brand on the Street?

Whether you need a single-market activation or a national campaign hitting six cities in the same week — start here.


American Guerrilla Marketing (AGM) is a New York-based guerrilla advertising and out-of-home marketing agency founded in 2016 by Justin Phillips. We build street-level campaigns for brands that want to own a city — not just advertise in it. Wild posting, wheatpasting, LED billboard trucks, street teams, sidewalk stencils, mural advertising, brand ambassador programs, projection advertising, snipe posting, and experiential activations across every major urban market in the United States.

We’re based in Industry City, Brooklyn, New York. We operate in New York City, Miami, Los Angeles, Las Vegas, Orlando, and Nashville — and we execute national campaigns that hit multiple cities simultaneously when that’s what a launch requires.

2016

Founded


500+

Campaigns Executed


6

Active Markets


5★

Google Rating (34 reviews)

How Wheatpaste Campaigns in Manhattan Drive Awareness for Entertainment and Music Brands — American Guerrilla Marketing campaign

Wheatpaste Poster Campaigns

LED Billboard Trucks

What We Do

Brand Ambassadors in New York City: How Street Teams Convert Foot Traffic to Leads — American Guerrilla Marketing campaign

Street Team Activations

Stencil Marketing in Orlando: Street Stencils That Turn Sidewalks Into Brand Real Estate — American Guerrilla Marketing campaign

Sidewalk Stencil Advertising

AGM snipe advertising campaign rows of small format posters plastered on wall festival brand activation street marketing guerrilla marketing agency

Snipe Advertising

Mural Advertising

Projection Advertising Jobs: Now Hiring Projectionists | American Guerrilla Marketing — American Guerrilla Marketing campaign

Projection Advertising

Unleashing Guerrilla Marketing at Conventions in Louisiana — American Guerrilla Marketing campaign

Brand Ambassador Programs

Experiential Marketing

Where We Work

AGM maintains active field operations in six U.S. markets. Each market has dedicated crew, established property relationships, and local knowledge that the national competition can’t replicate from a single office.

  • New York City
  • Miami
  • Los Angeles
  • Las Vegas
  • Orlando
  • Nashville
  • Nationwide

In New York, we’ve run campaigns across Manhattan, Brooklyn, Queens, the Bronx, and every neighborhood that moves culture — SoHo, Williamsburg, the Meatpacking District, Astoria, Bushwick. In Miami, Wynwood, Brickell, South Beach, the Design District. In Los Angeles, Hollywood, Fairfax, Silver Lake, Abbot Kinney, the Arts District. In Las Vegas, the Strip, Fremont Street, the Arts District. In Nashville, Broadway, Midtown, East Nashville, 12 South. In Orlando, Downtown, I-Drive, Thornton Park.

Brands We've Activated For

AGM has executed campaigns for Netflix, EA Sports, Disney, Microsoft, Nike, Adidas, Biossance, and Indian Motorcycle, along with hundreds of emerging brands, DTC startups, entertainment companies, music artists, and political organizations that needed real street presence, not a digital ad buy dressed up as outdoor marketing.

  • Netflix
  • EA Sports
  • Disney
  • Microsoft
  • Nike
  • Adidas
  • Biossance
  • Indian Motorcycle
  • Women Fitness International
  • Goose (Big Modern)
  • AXIA Investing
  • Wispr Flow
  • Glance AI
  • Fleming Initiative

These aren’t just logo drops. Every campaign on this list was field-executed by our crews — planned, installed, maintained, documented, and removed by American Guerrilla Marketing. No subcontracting to local vendors we’ve never met. We run our own work.

How We Work

Every campaign starts with a brief that gets specific: what does the brand need the street to do? Drive to an event? Build awareness in a new market? Own a single neighborhood for a launch weekend? Reach students on fifteen college campuses at once? The answer determines the format, the locations, the production specs, and the installation timeline.

AGM doesn’t sell packages. We build campaigns around objectives. A wheatpaste run in Williamsburg for a music artist launch looks nothing like a five-city LED truck activation for a software product release. Same agency, same standards, completely different execution. That’s what working with a real street marketing operation looks like.

Campaigns are documented with geo-stamped photo proof of every placement. Reports include installation photos, location addresses, and duration confirmation. Clients see what they paid for — or they hear from us first.

The Founder

Justin Phillips

Founder & CEO, American Guerrilla Marketing

Justin Phillips founded American Guerrilla Marketing in 2016 in Brooklyn, New York. He built AGM on the belief that the most effective marketing still happens at street level — in the physical environment where people actually live, work, and move through cities. Nearly a decade later, that founding principle drives every campaign AGM runs.

Justin has personally overseen campaigns for some of the most recognizable brands in entertainment, technology, and consumer goods — from multi-city national street takeovers to precision neighborhood activations for local launches. He is reachable directly at [email protected].

Recognition

🏆 Best of Brooklyn — American Guerrilla Marketing has been recognized with the Best of Brooklyn award, acknowledging AGM as one of Brooklyn’s leading marketing and advertising agencies.

AGM holds a 5-star Google rating across six locations with 34 verified client reviews. Reviews reference campaigns for AWS Summit, Women Fitness International, NASDAQ Billboard activations, and CES Las Vegas — among others.

Get In Touch

    Award Winning Personalized Service

    You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.

    Nationwide

    Industry City, Brooklyn, New York 11232

    American Guerrilla Marketing

    +1 (646) 776-2770

    [email protected]

    Telegram: @americanguerillamarketing

    Hours

    Mon - Fri: 9 AM - 5 PM

    Sat & Sun: Closed

    Automate your campaign with AGM’s Request for Proposal Builder.

    Automate your campaign with AGM’s Request for Proposal Builder. Simply answer a few quick questions about your campaign goals, markets, and timeline, and the system will generate a tailored presentation with recommended strategies, quantities, and pricing. Click the RFP Builder to instantly receive your customized proposal.

    Office Locations

    American Guerrilla Marketing Blog Posts