American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Snipe Advertising
AGM has executed 500+ street-level snipe and poster campaigns across 50 U.S. markets since 2014. Every placement is GPS-tagged and independently verifiable.
If you’re looking for a format that gets into neighborhoods, fitness corridors, residential streets, and event zones that bigger outdoor formats can’t reach — snipe advertising is what you want. We deploy pole snipes, yard snipes, and poster snipes at 400 and 800-unit quantities with full targeting, scouting, GPS documentation, and refreshers built into every package. You’ll know exactly where every snipe went.
We offer 72-hour rush posting on all 9×12 sizes up to 800 quantity. Don’t wait on a long lead time when your event window is tight.
Tell us your market, quantity, and campaign window. We'll build a targeting map and get you a quote fast.
All packages include targeting, scouting, printing, installation, reporting, and refreshers. First snipe design is complimentary for every package purchased.
| Format | Quantity | Full Price | Bundled with Wheatpasting |
|---|---|---|---|
| 9×12 Standard Snipes | 400 | $4,500 | $3,500 |
| 9×12 Standard Snipes | 800 | $6,500 | $5,500 |
| 11×14 Jumbo Snipes | 400 | $7,500 | $6,500 |
| 11×14 Jumbo Snipes | 800 | $8,500 | $7,500 |
Bundling benefit: Clients who add a full wheatpasting poster package save $1,000 off any snipe package. Snipes and posters work best together — the combination saturates both vertical (poles, fences, yards) and large-format (building walls, construction barriers) inventory in the same market simultaneously.
| Format | Quantity | Standard | NYC Price |
|---|---|---|---|
| 8.5×11 NYC Snipes | 400 — 15+ locations | $3,500 | $2,800 |
| 8.5×11 NYC Snipes | 800 — 20+ locations | $5,500 | $4,400 |
NYC packages include printing, installation, targeting, scouting, reporting, extra snipes for upkeep, custom placement map, and first design free. One-week street run with added maintenance.
Before a single snipe goes up, we build your targeting map. We take your campaign data — demographic profile, geographic targets, competitor positions, event dates — and build a placement plan that puts your snipes where your audience actually is. We’re not just filling pole slots; we’re placing snipes in the corridors your audience moves through every day.
You’ll see the targeting map before any spend is committed. If a position doesn’t work for your brand, we change it. The final placement map is yours — custom-built for your campaign brief, your market, and your timeline.
We’ve combined snipe targeting with data collection on hundreds of campaigns. The most common question we get is: how do you track the impact? Here’s how we do it: QR codes integrated into snipe creative, GPS-tagged post-placement documentation, foot traffic monitoring at key corridors, and post-campaign impression projections tied to verified location data. You don’t have to guess whether it worked.
Award Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerrilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Automate your campaign with AGM’s Request for Proposal Builder. Simply answer a few quick questions about your campaign goals, markets, and timeline, and the system will generate a tailored presentation with recommended strategies, quantities, and pricing. Click the RFP Builder to instantly receive your customized proposal.
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Poster snipes are printed cards applied flat to surfaces — fencing, construction barriers, building facades, and boarded storefronts. They work best in dense urban environments where vertical pole positions are limited and large wall surfaces dominate the streetscape. You can run a poster snipe campaign in Manhattan, Chicago’s Loop, or Downtown LA corridors where traditional pole positions aren’t available.
Yard snipes use metal stakes driven into medians, grass strips, and open ground along roadways and pedestrian paths. They’re the right format for residential neighborhoods, fitness corridors near gyms and parks, event venue perimeters, and any zone with grassy medians or open public ground. If you’re targeting a gym membership demographic in a suburban market, yard snipes along the residential corridors adjacent to fitness clubs are one of the most cost-effective formats available.
Pole snipes attach directly to utility poles and vertical structures along sidewalks and commercial streets. They’re at eye level for pedestrians, highly visible to slow-moving traffic, and concentrated in the zones where foot traffic is highest. Pole snipes are the standard format for commercial corridors, entertainment districts, and any zone where pedestrian flow justifies density of placement.
Markets: Orlando, Miami, Tampa, Florida | Format: 9×12 Poster Snipes | Qty: 800+
WIP Energy ran a Florida-wide snipe campaign across Orlando, Miami, and Tampa — targeting the residential corridors adjacent to gyms, convenience stores, and college campuses where energy drink consumers live and shop daily. AGM’s field teams deployed across all three markets within a 48-hour window, saturation-posting the high-foot-traffic pedestrian zones surrounding WIP’s key retail distribution points. The campaign ran concurrent with a wheatpasting buy for combined small-format and large-format street presence across the full Florida corridor.
Market: Las Vegas, Nevada | Format: 9×12 Yard & Pole Snipes | Qty: 400
Crunch Fitness deployed yard and pole snipes in the residential corridors immediately surrounding their Las Vegas gym catchment zones — targeting the pedestrian and vehicle traffic in the neighborhoods where their prospective members live. The campaign used a combination of yard snipes in median strips along the main access roads to gym locations and pole snipes on the commercial streets connecting residential blocks to the fitness corridor. Every snipe position was selected based on proximity to confirmed gym catchment zones and verified pedestrian density data.
Market: Manhattan, New York City | Format: 8.5×11 Poster Snipes (NYC) | Qty: 400
House of McQueen used AGM’s NYC snipe package to blanket the Hell’s Kitchen and Theater District pedestrian corridors ahead of their Off-Broadway run — hitting the exact demographic that attends independent theater productions during their daily commute and weekend movement through Midtown Manhattan. The campaign ran for one week with added maintenance, covering 15+ NYC locations with placement density focused on the blocks between major transit exits and the venue. The production’s audience — urban, culturally active, 25–55 — was reachable at the street level in ways that digital and transit advertising couldn’t match at this budget.
Market: Chicago, Illinois | Format: 9×12 Pole Snipes | Qty: 400
Intersect Illinois ran a professional-corridor snipe campaign through Chicago’s Loop, River North, and West Loop business districts — targeting the B2B and professional audience that moves through these zones during the workweek. Pole snipes were placed on the commercial streets and pedestrian corridors connecting office buildings, transit hubs, and business-facing retail, putting the “Illinois Means Business” message in front of the exact audience the campaign was built for.
01
Yann Ouédraogo
5/5 Google Review
02
Carlos Perez
5/5 Google Review
03
Jaime Morgans
5/5 Google Review
Snipe advertising is a form of small-format outdoor advertising that uses printed cards or signs — typically 9×12 or 11×14 inches — attached to utility poles, yard stakes, and fencing in high-foot-traffic areas. The three main types are poster snipes (pole-mounted), yard snipes (stake-mounted in medians and grassy corridors), and pole snipes (wrapped around vertical structures). AGM deploys snipe campaigns across 50+ U.S. markets with GPS-tagged placement documentation included in every package.
AGM snipe advertising starts at $3,500 for 400 standard 9×12 snipes when bundled with a wheatpasting poster package. Full-price 9×12 snipes run $4,500 for 400 and $6,500 for 800. Jumbo 11×14 snipes are $7,500 for 400 and $8,500 for 800. NYC campaigns have a 20% discount structure — 400 snipes at $2,800 and 800 at $4,400. All pricing includes targeting, scouting, printing, installation, reporting, and refreshers. The first snipe design is complimentary on every package.
Pole snipes attach to utility poles and vertical structures along sidewalks — best for pedestrian corridors and commercial streets. Yard snipes use metal stakes driven into medians and grass strips — effective for residential neighborhoods, event venue perimeters, and fitness corridors. Poster snipes apply flat to fencing, barriers, and building facades — ideal for dense urban areas where vertical pole positions are limited. We select the right type based on your market, target demographic, and available placement inventory.
Standard AGM snipe campaigns run for 1–2 weeks. Every package includes refreshers — extra snipes for upkeep — so your placements stay active throughout the campaign window. The 400-unit package includes 40 extra snipes; the 800-unit package includes 80. AGM monitors placement integrity and replaces damaged or removed snipes during the active campaign window. You won’t lose coverage mid-run.
Yes — every AGM snipe campaign closes with GPS-tagged placement coordinates and installation photography delivered in a post-campaign report within 48 hours of deployment completion. You’ll get a custom placement map, photo documentation of each snipe position, and impression projections based on verified foot traffic data at each location. This documentation is included in every package at no additional charge.
Yes. Before any snipes go up, we build a targeting map using foot traffic data and demographic analysis to identify the specific corridors where your audience lives, commutes, works out, and shops. You can target fitness demographics near gym corridors, entertainment demographics near venues and bars, residential demographics in specific zip codes, or professional demographics in business districts. The placement map is client-approved before any deposit is committed — you’ll see exactly where we’re placing before you spend anything.
Yes — and we strongly recommend it. Clients who add a full wheatpasting poster package save $1,000 off any snipe package. Snipes and posters work best together because they cover different inventory types simultaneously: snipes hit poles, yards, and fencing while wheatpaste posters anchor the large-format presence on building walls and facades. The combined footprint creates a street-level saturation that’s much harder to ignore than either format alone.
Yes. We offer 72-hour rush posting on all 9×12 sizes up to 800 quantity. If you’ve got an event coming up fast, don’t wait — reach out and we’ll confirm field availability in your market and get a rush deployment on the calendar. Last-minute campaigns are something we’ve executed many times, and we’re set up for them.
At American Guerrilla Marketing, we specialize in LED billboard-truck campaigns that bring your message directly into the streets, delivering high visibility with mobility and style. Our trucks are equipped with state-of-the-art LED displays and can be customized to showcase your brand’s visuals in a vibrant, attention-catching format. Whether you’re promoting an event, product launch, or brand campaign, our LED billboard trucks provide an effective way to reach dynamic audiences on the move. With strategic routing and standout visuals, your message travels where people are — spreading awareness and making a bold impact wherever the truck goes.
At American Guerrilla Marketing, we specialize in delivering high-impact wheatpasting campaigns that are bold, creative, and built for maximum visibility. Our wheatpaste posters come in a range of sizes and finishes, allowing you to choose the perfect look for your street-level presence. Whether you’re promoting events, brands, products, or cultural moments, our wheatpasting services create powerful opportunities to connect with real audiences in real cities. With our eye-catching designs and strategic placements, your message stands out and makes a lasting impression across the neighborhoods that matter most.
At American Guerrilla Marketing, we specialize in bold sidewalk-stencil campaigns that bring your brand message directly to streets, sidewalks, and high-foot-traffic walkways. Our stencil ads come in various sizes and finishes so you can choose what best matches your campaign’s vibe and target audience. Whether you’re promoting local events, brand launches, community-focused promotions, or guerrilla-style awareness campaigns, our sidewalk stencil services offer a unique, ground-level presence that catches people’s attention. With striking visuals and strategic placements, your message will stand out where people are walking and leave a lasting impression.
