American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Interior car cards, station domination, Metromover ads, sidewalk decals & guerrilla reinforcement across Miami-Dade Transit’s rail network.
American Guerrilla Marketing has executed transit advertising campaigns across 30+ U.S. markets with over 500 campaigns to date — including deployments in the Miami metro market. We are a direct execution partner, not a broker.
Miami Metrorail advertising gives your brand direct access to one of America’s most dynamic, multicultural, and rapidly growing transit markets. Miami-Dade Transit operates the 25-mile Metrorail — a dual-track elevated rail system connecting Kendall through Coral Gables, Downtown Miami, Civic Center, and northwest Miami-Dade — plus the free Metromover people-mover network serving Downtown Miami, Brickell, and Omni. When you advertise on Miami Metrorail, you reach commuters, healthcare workers, university students, airport travelers, Brickell financial district professionals, and Downtown Miami visitors across a system that serves one of the most affluent and internationally connected metropolitan areas in the United States. American Guerrilla Marketing executes Miami Metrorail advertising alongside street-level guerrilla tactics — placing your brand underground, at station entrances, and on the surrounding sidewalks simultaneously.
American Guerrilla Marketing executes full-service Miami Metrorail and Metromover advertising — interior cards, station domination, train wraps, sidewalk decals, snipe posters, and bilingual creative. Tell us your brand, budget, and goals.
Miami is one of the country’s most competitive advertising markets and one of the most difficult for traditional outdoor — coastal placement restrictions, dense urban environments, and rapid development create limited high-quality billboard inventory in the areas that matter most. Miami Metrorail advertising fills that gap with captive, high-dwell-time placements in the heart of the city’s most valuable corridors.
For brands entering the South Florida market, Miami Metrorail transit advertising delivers neighborhood-level precision that digital media cannot replicate — your creative appears in the physical spaces where Miami’s consumers live, work, and commute.
Miami-Dade Transit operates both the Metrorail and Metromover, and advertising is available across both systems. American Guerrilla Marketing executes all standard formats plus guerrilla extensions.
In-car advertising placed above windows and doors on Metrorail cars. With an average commute of 20–30 minutes, riders have extended exposure to in-car creative. Standard 11″×28″ and 22″×21″ sizes.
Full takeover of a Metrorail or Metromover station — platform graphics, stairwell wraps, column advertising, and any digital screens under one brand. Government Center and Brickell are most sought-after.
One-sheet and double-sheet posters on Metrorail station platforms. Available network-wide or at targeted stations. Strong for frequency campaigns along the full north-south corridor.
The free Metromover system circulates through Downtown Miami, Brickell, and Omni — serving one of the most concentrated corporate and residential populations in South Florida. Interior car cards and station posters available.
Exterior vinyl wraps on Metrorail cars. Because Metrorail is entirely elevated (no tunnels), train wraps are visible from Miami streets, surface-level intersections, and adjacent buildings for the entire journey.
Custom vinyl graphics on stairwells, escalator side panels, and mezzanine walls — effective at stations with high foot traffic like Government Center and Dadeland South.
| Advertising Format | Rate | Notes |
|---|---|---|
| Interior Car Cards | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Interior Car Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| 2-Sheet Station Posters | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Platform Large Panels | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Station Screens | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Network Package | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Exterior Train Side Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Train Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Standard Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Premium Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
Transit advertising rates are not published publicly by any major U.S. transit authority or their media concessionaires (Outfront Media, Intersection, Lamar, Vector Media). Pricing is determined by format, market, inventory availability, contract length, and season. Contact AGM for a custom quote — we work directly with every major transit media vendor and can confirm exact inventory and pricing for your market.
Miami Metrorail advertising offers some of the lowest cost-per-impression rates of any U.S. transit system serving a top-20 market. For brands entering South Florida, it provides exceptional ROI relative to airport advertising or digital display at comparable demographic reach.
Why it delivers:
Government Center is the primary hub of the Miami-Dade Transit system — the only station where the Metrorail Orange and Green Lines intersect and where riders transfer to the free Metromover Downtown Loop. It sits in the geographic center of Downtown Miami, adjacent to Miami-Dade County Hall, the Miami-Dade Cultural Arts Center, and the Stephen P. Clark Center. Daily transfer traffic is the highest in the Metrorail system, and the Metromover connection means riders continuing to Brickell or Omni also pass through here. Dwell time is elevated as riders wait for transfers.
Available formats:
Station domination, platform posters, digital displays, Metromover interface graphics, stairwell wraps, mezzanine graphics.
Advertiser example:
A legal services company, government contractor, or financial services brand would execute a Government Center domination — the station’s professional demographic skews toward public sector workers and Downtown business commuters with high engagement potential for B2B-adjacent consumer offers.
AGM guerrilla layer:
Sidewalk decals on the NW 1st St and Flagler St station approaches, with snipe posters on the scaffolding around the perpetually-active Downtown Miami construction sites within 100 feet of the station entrance. QR codes on all snipes and decals link to a campaign landing page or Spanish-language variant site.
Why it delivers:
Brickell is Miami’s financial district and the fastest-growing high-rise residential neighborhood in the Southeast. It’s home to Brickell City Centre, the Mary Brickell Village, and dozens of major bank and financial services offices. Brickell Station ridership skews higher income and younger than any other Metrorail station — young finance and tech professionals, luxury condo residents, and international business visitors who choose rail over gridlocked Brickell Ave traffic. For premium consumer brands, Brickell Station is the most valuable demographic concentration in the Miami-Dade Transit system.
Available formats:
Station domination, platform posters, digital displays, Metromover connection graphics, stairwell wraps.
Advertiser example:
A luxury real estate developer, premium spirits brand, or private banking service would execute a Brickell Station domination — matching the visual environment of the surrounding luxury retail district and capturing the exact consumer demographic that drives the Brickell market.
AGM guerrilla layer:
Sidewalk decals on the SW 8th St station entrance approach and along the Brickell Ave sidewalk near the station exit, positioned against the backdrop of Brickell’s glass tower addresses. Snipe posters on construction barriers (abundant in rapidly developing Brickell) within 100 feet of the station entrance carry the brand in the visual language of the neighborhood.
Why it delivers:
MIA Station provides direct rail access to Miami International Airport — which handles over 50 million passengers annually including enormous volumes of international and Latin American travelers. The Orange Line MIA connection means every rider traveling to or from the airport on Metrorail passes through this station. The demographic includes business travelers, leisure travelers, airline employees, and international visitors from Latin America and Europe — uniquely high-value for travel, hospitality, and premium consumer brands.
Available formats:
Platform posters, interior car cards on Orange Line trains, station domination opportunities, digital displays.
Advertiser example:
A Caribbean cruise line, hotel brand, or international fashion retailer would run a campaign targeting MIA station and the entire Orange Line corridor — capturing both arriving international visitors and Miami residents heading to the airport.
AGM guerrilla layer:
Sidewalk decals at the station-level pedestrian approach from the MIA Mover connection walkway. Snipe posters on the structural supports and wayfinding poles near the station exit within 100 feet of the entrance, with QR codes linking to Spanish and English versions of the campaign page.
Why it delivers:
Dadeland South is the southern terminus of the Green Line and the station that serves the Dadeland Mall area — one of the highest-grossing regional shopping malls in the Southeast. The surrounding Kendall corridor is one of Miami-Dade’s most affluent suburban areas, and shoppers who prefer parking at Dadeland South and riding the rail into Downtown represent a higher-income demographic than the system average. It’s also a popular starting point for riders heading to Miami International Airport or Brickell.
Available formats:
Platform posters, interior car cards on Green Line trains, station domination, stairwell graphics.
Advertiser example:
A retail brand launching at Dadeland Mall, or a financial services brand targeting suburban Miami-Dade families, would execute a Dadeland South platform poster campaign paired with interior car cards for the full Green Line northbound commute to Downtown.
AGM guerrilla layer:
Sidewalk decals at the ground-level station entrance plaza — a wide open pedestrian area adjacent to the Dadeland Mall parking structure. Snipe posters on the utility poles along US-1 within 100 feet of the station entrance capture the high surface-traffic volume on this stretch of South Dixie Highway.
Why it delivers:
Civic Center/Jackson serves the largest public healthcare complex in the Southeast — Jackson Memorial Hospital, UM Health (University of Miami Health System), the Miami VA Medical Center, and the UM Rosenstiel School of Medicine. Healthcare workers, medical students, patients, and patient families make up a large share of daily boardings here. This is the most targeted healthcare professional audience of any Metrorail station, and the adjacent UM campus edge adds a student/young professional overlay.
Available formats:
Platform posters, interior car cards, stairwell graphics, station domination.
Advertiser example:
A healthcare provider, pharmaceutical brand, nursing/medical education program, or health insurance company would prioritize Civic Center/Jackson for platform poster and interior card placements targeting healthcare workers during their daily commute.
AGM guerrilla layer:
Sidewalk decals at the NW 12th Ave station entrance with snipe posters on the utility infrastructure along NW 14th St — within the daily walking path of Jackson Memorial and UM medical staff entering the hospital campus from the Metrorail. QR codes drive to a healthcare professional enrollment or information page.
Miami Metrorail is entirely elevated — meaning every station has open-air, accessible street-level entrances rather than underground tunnel approaches. This makes Miami one of the best environments in the country for guerrilla extensions at station entrances. Riders approach through open sidewalk environments that are ideal for decal and snipe installation.
Miami’s climate is aggressive — AGM uses UV-resistant, heat-rated vinyl specifically formulated for South Florida conditions. Sidewalk decals at Metrorail and Metromover station entrances are installed on concrete and paver surfaces using commercial-grade water-activated adhesive. In Miami’s open-air station environments, decals placed at the base of station staircases achieve exceptional visibility as riders approach from parking areas, bus bays, and adjacent streets.
Spanish-language variants of all decal copy are available and recommended for Miami campaigns — AGM designs bilingual executions at no additional cost for qualified campaigns.
Within 100 feet of Metrorail station entrances, AGM deploys 9×12 snipe posters on the abundant utility poles, construction fencing, and structural supports that characterize Miami’s rapidly developing urban environment. Miami’s active construction zones in Brickell, Downtown, and the Civic Center corridor provide extensive permitted temporary posting surfaces.
AGM’s Miami snipe execution includes:
Miami Metrorail’s open-air environment means the brand transition from street level to platform is visible and immediate. A rider walking toward Government Center Station encounters your snipe poster at street level, walks over your sidewalk decal at the staircase base, rides past your interior car card in the train, and arrives at their destination station under your platform poster. Four brand contacts, one commute. No other Miami media achieves this level of sequential frequency at comparable cost.
| Format | Quantity | Price | Includes |
|---|---|---|---|
| 9×12 Snipes (Standard) | 400 snipes | $4,500 | Installation, placement maps, geo-tagged reporting |
| 9×12 Snipes (Standard) | 800 snipes | $5,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 400 snipes | $6,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 800 snipes | $7,500 | Installation, placement maps, geo-tagged reporting |
| Sidewalk Vinyl Decals | 10 decals | $3,404 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 80 decals | $4,998 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 30 decals | $6,373 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 50 decals | $8,709 | Installation, geo-tagged reporting |
| Sidewalk Stencils (paint, chalk, or pressure) | 10 stencils | $3,231 | Design, application, documentation |
| Sidewalk Stencils (paint, chalk, or pressure) | 50 stencils | $6,982 | Design, application, documentation |
| Transit Station Surround Package | 400 snipes + 80 decals | $10,000 | Full deployment at station entrances, QR tracking on all units, geo-tagged documentation report |
Wheatpaste poster campaigns are Contact AGM for pricing. For wheatpaste campaigns, large format 48×72 posters start at $10,500 (100 large format 48×72 posters, 2 weeks). 72-hour rush fee: +50%. Multi-market and custom volume pricing available. Contact AGM for a custom quote.
Experience
500+ transit campaigns across 30+ markets. Miami executions include music industry, hospitality, CPG, and real estate campaigns targeting the South Florida multicultural market.
Expertise
10+ years in transit and guerrilla advertising. Deep knowledge of Miami-Dade Transit’s permitting, format specs, and the bilingual creative requirements of the South Florida market.
Authority
Direct execution partner for Miami Metrorail advertising — we work with Miami-Dade Transit’s authorized media partners and execute guerrilla elements ourselves, without broker markup.
Trust
Geo-tagged, timestamped photo documentation on every install. Transparent pricing with itemized breakdowns. Proof-of-install reports within 24 hours of posting.
Miami Metrorail advertising offers some of the lowest cost-per-impression rates among major U.S. transit systems. Interior car cards for a full-network 4-week campaign start at official AGM rates — see pricing table above. available at official AGM rates. Train wraps start around Contact AGM for pricing. paigns are Contact AGM for pricing. itemized quote.
Yes, and AGM strongly recommends it. Miami-Dade’s majority-Spanish-speaking ridership responds significantly better to bilingual creative. AGM designs Spanish/English campaign executions as standard practice for Miami campaigns at no additional production surcharge for qualified clients.
Metrorail is the heavy rail system serving a 25-mile north-south corridor across Miami-Dade. Metromover is the free elevated people-mover system serving Downtown Miami, Brickell, and Omni. Both offer interior car card and station advertising. Metromover is specifically valuable for brands targeting the Brickell financial district and Downtown Miami concentrated professional and resident population. Many campaigns buy both systems to maximize Downtown Miami coverage.
The most valuable stations on Miami Metrorail for advertising are Brickell Station, Dadeland South, Dadeland North, Government Center, and Civic Center. Brickell Station delivers the highest concentration of financial district professionals and luxury residential commuters in the Metrorail system. Dadeland South and Dadeland North anchor the system’s southern terminus adjacent to Dadeland Mall, the busiest shopping destination in South Florida. Government Center connects Metrorail to the Metromover system and Downtown Miami. AGM evaluates each station by ridership volume, audience income, proximity to employment and retail corridors, and campaign objective to build the most efficient Miami Metrorail advertising plan.
Miami Metrorail advertising reaches the Brickell financial district audience most efficiently through Brickell Station, the primary rail access point for Miami’s fastest-growing financial and luxury residential corridor. Brickell is home to major banking institutions, private equity firms, and technology companies, with a professional resident population that has grown significantly over the past five years. Interior car cards on Metrorail trains combined with station domination at Brickell Station deliver captive exposure to this high-income financial audience during the morning and evening commute. AGM pairs Metrorail placements with Metromover advertising in the Brickell loop for a full guerrilla surround targeting the financial district professional demographic.
Yes. AGM is actively planning Miami Metrorail advertising campaigns coordinated with FIFA World Cup 2026 at Hard Rock Stadium. Miami is a World Cup 2026 host city, and transit ridership will surge significantly during match days. The Metrorail’s connection to Tri-Rail and Miami International Airport makes it a primary route for international visitors traveling to Hard Rock Stadium. AGM recommends a coordinated campaign combining Metrorail interior car cards, station domination at key transfer points, Metromover coverage in Downtown Miami, and guerrilla snipe placements at high-traffic station approaches. A bilingual English and Spanish campaign strategy is recommended for the international World Cup audience.
Metromover is the free elevated people-mover system serving Downtown Miami, Brickell, and the Omni district, operating independently of Metrorail but connecting at Government Center and Brickell Station. Metromover advertising through interior car cards and station displays reaches the concentrated professional, residential, and visitor population in Miami’s urban core. AGM recommends running Metromover advertising alongside Metrorail campaigns for brands targeting the Downtown Miami and Brickell audiences, as the two systems deliver complementary reach within the same geographic zone. Combined Metrorail and Metromover buys are the most efficient way to dominate transit advertising in Miami’s urban core.
Sidewalk decals and snipe posters near Miami Metrorail station entrances extend a transit advertising campaign to street level, intercepting commuters on the approach path before they reach the platform. AGM places vinyl sidewalk decals on the last 20 feet of sidewalk leading to station entrances and posts snipe posters on poles, utility boxes, and walls within 100 feet of all targeted station entrances. Miami’s warm climate and high pedestrian traffic volumes make outdoor guerrilla placements highly visible year-round. QR codes on all snipes link to campaign landing pages with station-specific UTM parameters so advertisers can measure which locations are driving the strongest direct response from the Metrorail campaign.
Industries that consistently get the strongest results from Miami Metrorail advertising include financial services, healthcare, real estate, entertainment, hospitality, and bilingual consumer brands. The Metrorail’s Brickell and Downtown Miami stations deliver direct access to one of the highest concentrations of financial professionals and luxury consumers in the southeastern United States. Healthcare and insurance brands perform strongly on the Civic Center and Northside corridors. Entertainment, hospitality, and lifestyle brands benefit from the system’s event-day ridership spikes tied to Marlins games, concerts, and convention center events. AGM designs industry-specific Miami Metrorail campaigns for each of these verticals.
AGM plans and executes full Miami Metrorail advertising campaigns through a structured process: a strategy call to define audience, objective, budget, and flight; a placement plan recommending specific stations, formats, and vehicle assignments; creative consultation with Miami-Dade Transit production specifications and bilingual creative guidance; direct buy execution with no broker commission layers; field crew deployment for snipe and sidewalk decal installation at all targeted station entrances; and geo-tagged, timestamped proof-of-install photography delivered within 24 hours of every transit and guerrilla placement. Clients receive a single AGM point of contact for the entire campaign and transparent, itemized billing throughout.
