American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Interior rail cards, Livecard digital displays, exterior train wraps, Penn Station posters, sidewalk decals & guerrilla reinforcement across the MTA Long Island Rail Road.
American Guerrilla Marketing has executed transit advertising campaigns across 30+ U.S. markets with over 500 campaigns to date — including MTA LIRR and New York-area rail campaigns. We are a direct execution partner, not a broker.
LIRR advertising reaches the largest and most economically powerful commuter rail ridership in the United States. The Long Island Rail Road — the oldest railroad in the country still operating under its original name and charter — carries approximately 300,000 daily riders across 11 branches, 700+ miles of track, and 124 stations stretching from Montauk on the eastern tip of Long Island to Penn Station in Midtown Manhattan and the new Grand Central Madison terminal in Midtown East. When you advertise on the LIRR, you’re reaching the backbone of New York’s suburban professional workforce — lawyers, finance professionals, healthcare workers, government employees, and business owners who commute daily from Nassau and Suffolk counties to New York City and back. American Guerrilla Marketing executes LIRR advertising alongside street-level guerrilla reinforcement — creating campaigns that riders encounter on the train, at Penn Station and Grand Central Madison, and on the sidewalk approaches to both terminals.
American Guerrilla Marketing executes full-service Long Island Rail Road advertising — interior rail cards, Livecard digital, exterior wraps, Penn Station posters, Grand Central Madison displays, sidewalk decals, and snipe posters. Tell us your brand, budget, and goals.
LIRR advertising delivers access to a demographic that is among the most sought-after in American advertising: the New York metro suburban professional. Long Island’s Nassau and Suffolk counties contain some of the wealthiest suburban communities in the Northeast — Great Neck, Manhasset, Garden City, Mineola, Massapequa, and the Hamptons. LIRR riders are disproportionately homeowners, dual-income households, and high earners who spend significant time on the train each day and are not yet fully saturated by digital advertising.
The LIRR’s above-ground routing is a critical advertising advantage. Unlike subway trains that disappear underground, LIRR trains are visible from some of the most-trafficked highways in the New York metro area. An exterior train wrap on an LIRR train achieves highway-level visibility in some of the nation’s wealthiest zip codes — including communities where traditional billboards are prohibited or scarce.
Advertising cards placed above windows in LIRR train cars. With a captive audience for 45 minutes each way, interior rail cards are the highest-dwell format in MTA advertising. Standard sizes match MTA subway specs. Commuters who repeat the same route daily see the same ad repeatedly, driving exceptional recall.
Outfront Media’s Livecard Network covers 500+ LIRR train cars with digital screens capable of showing full-motion video or static synchronized content. Brands can run pre-roll style spots, animated campaigns, or daypart-targeted content on the Livecard system.
Complete takeover of a single LIRR train car — every interior card position owned by one brand for the campaign period. Maximum frequency and brand immersion for a single riding experience.
Full exterior vinyl wrap on LIRR train cars. The above-ground routing of LIRR trains makes wraps visible from the Long Island Expressway, Northern State, and Southern State Parkways — effectively placing your creative on a moving billboard through some of the nation’s wealthiest zip codes.
Platform and concourse advertising in LIRR’s Penn Station facilities. Reaches commuters at the moment of arrival and departure in Midtown Manhattan — combined MTA/NJ Transit/Amtrak foot traffic makes Penn Station one of the highest-impression environments in the world.
The new LIRR terminal at Grand Central Madison (opened 2023) features over 200 digital displays and a “Cultural Corridor” at entry level with 65″ display screens. Premium new environment with fresh, uncluttered advertising inventory serving East Midtown.
| Advertising Format | Rate | Notes |
|---|---|---|
| Interior Car Cards | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Interior Car Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| 2-Sheet Station Posters | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Platform Large Panels | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Station Screens | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Network Package | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Exterior Train Side Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Train Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Standard Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Premium Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
Transit advertising rates are not published publicly by any major U.S. transit authority or their media concessionaires (Outfront Media, Intersection, Lamar, Vector Media). Pricing is determined by format, market, inventory availability, contract length, and season. Contact AGM for a custom quote — we work directly with every major transit media vendor and can confirm exact inventory and pricing for your market.
Why it delivers:
Penn Station and the adjacent Moynihan Train Hall in the James A. Farley Post Office building form the western terminus of the entire LIRR system and the busiest transit hub in the Western Hemisphere. Combined MTA, NJ Transit, and Amtrak daily ridership exceeds 600,000 people. LIRR’s Penn Station concourse handles approximately 300,000 LIRR riders daily — a number that spikes dramatically around major events at Madison Square Garden, which sits directly above the station. Every Long Island commuter who travels to Manhattan via the western route passes through here twice a day. The surrounding corridors — 7th Ave, 8th Ave, 31st to 34th Streets — are among the highest foot-traffic sidewalk environments in the world.
Available formats:
Platform posters, concourse displays, digital signage, interior rail cards on departing trains, guerrilla extensions on surrounding streets.
Advertiser example:
A streaming service launching a major new show would execute Penn Station platform posters and Livecard digital in-car placements on all departing LIRR trains — ensuring every Long Island commuter encounters the campaign on the platform and reads about it during their 45-minute ride home.
AGM guerrilla layer:
Sidewalk decals at all four Penn Station entrance points (7th Ave/31st St, 7th Ave/33rd St, 8th Ave/31st St, and the Moynihan Hall Farley Arcade entrance). Snipe posters on the scaffold structures and utility poles on 33rd and 34th Streets within 100 feet of each entrance — AGM has extensive experience in the Penn Station radius and knows the highest-foot-traffic posting positions. QR codes on snipes drive to campaign landing pages. Combined with in-station platform advertising, this creates a total brand corridor stretching from the street down to the platform.
Why it delivers:
Jamaica is the central hub of the entire LIRR network — the station where all 11 branches either terminate or pass through. It is the second-busiest station in the LIRR system and the mandatory transfer point for riders on most branches heading to either Penn Station or Grand Central Madison. Jamaica also connects to the AirTrain to JFK International Airport, adding airport traveler demographics to the commuter base. Dwell time at Jamaica is elevated as riders wait for connecting trains. The station serves a diverse Queens and Nassau County demographic, and its AirTrain connection makes it a gateway for international and domestic air travelers.
Available formats:
Platform posters, interior rail cards on departing trains in all directions, digital displays, AirTrain connection advertising.
Advertiser example:
A travel brand, international airline, or airport-category product would execute Jamaica Station platform posters and interior rail card placements on trains connecting Jamaica to Penn Station and Grand Central Madison — capturing both daily commuters and JFK-bound travelers in a single placement.
AGM guerrilla layer:
Sidewalk decals at the Sutphin Blvd/Archer Ave station entrance (the primary street-level access point), with snipe posters on the utility poles and construction barriers on Sutphin Blvd within 100 feet of the entrance. AGM can place bilingual (English/Spanish) creative at Jamaica to address the diverse Queens/Nassau demographic.
Why it delivers:
Grand Central Madison is the newest major transit terminal in New York City — a $11+ billion expansion that opened in 2023, giving LIRR direct access to East Midtown via a new terminal beneath Grand Central Terminal. It serves LIRR riders on the Main Line and Port Washington Branch connecting to Nassau County commuters heading to the East Side of Manhattan. The terminal features over 200 digital displays, a “Cultural Corridor” with 65″ advertising screens, and a premium, newly-built advertising environment with no competing legacy clutter. East Midtown demographics (near the UN, major financial firms, and luxury residential addresses) represent the highest-income LIRR rider segment.
Available formats:
Cultural Corridor 65″ digital displays, MTA customer information center screens, platform advertising, interior rail cards on departing trains.
Advertiser example:
A luxury brand, financial services firm, or high-end hospitality company would prioritize Grand Central Madison’s Cultural Corridor digital displays — a premium, modern environment that speaks the same visual language as the East Midtown luxury addresses surrounding it.
AGM guerrilla layer:
Sidewalk decals at the Vanderbilt Ave entrance to Grand Central Madison (adjacent to Grand Central Terminal’s main entrance), with snipe posters on the Vanderbilt Ave scaffold structures within 100 feet of the entrance. The Vanderbilt Ave pedestrian zone is one of the most upscale street-level advertising environments in Manhattan — snipes here reach riders and non-riders alike with exceptional demographic precision.
Why it delivers:
Mineola is one of the LIRR’s highest-ridership suburban stations and the seat of Nassau County government. It sits at the center of Nassau County’s professional and governmental corridor, adjacent to the Nassau County Supreme Court, Nassau County Medical Center, and a dense cluster of law offices and government buildings. It also serves as a transfer point for connecting LIRR branches into the western Nassau communities. The demographic is working professionals, government employees, and healthcare workers — a high-dwell, high-engagement audience for local and regional advertisers.
Available formats:
Platform posters, station domination, interior rail cards on Main Line trains, exterior station frontage.
Advertiser example:
A regional law firm, healthcare system, or Nassau County-based financial institution would execute a Mineola station domination paired with Main Line interior car cards — reaching the exact suburban professional demographic they target for new client acquisition.
AGM guerrilla layer:
Sidewalk decals at the Mineola Blvd station entrance, with snipe posters on the utility poles along Station Plaza Drive within 100 feet of the station. Mineola’s open suburban station environment provides excellent visibility for street-level posting within the permitted 100-foot radius.
Why it delivers:
Forest Hills and Kew Gardens are among the most affluent and culturally active neighborhoods in Queens — home to Forest Hills Gardens (one of New York’s most expensive residential enclaves), the West Side Tennis Club (historic U.S. Open venue), and a dense, highly educated professional population. LIRR riders at Forest Hills and Kew Gardens are predominantly high-income Queens residents who choose the LIRR over the subway for its speed, comfort, and direct Midtown access. This station also feeds traffic from both the E/F subway line connections, multiplying total impressions for brands advertising on the LIRR platform here.
Available formats:
Platform posters, station domination, interior rail cards on departing Main Line trains.
Advertiser example:
A luxury real estate developer, upscale dining brand, or premium consumer goods company would execute Forest Hills station platform posters paired with interior rail cards on Main Line trains to Penn Station — capturing the affluent Queens professional in their daily commute.
AGM guerrilla layer:
Sidewalk decals at the 71st Ave/Continental Ave LIRR station entrance, with snipes on the elevated LIRR structure supports and adjacent utility poles on Austin St — Forest Hills’ premier retail and restaurant street — within 100 feet of the station entrance.
Penn Station is the single most important advertising location for LIRR campaigns targeting Manhattan-bound Long Island commuters. Its surrounding streets — 7th Ave, 8th Ave, 31st–34th Streets — are among the most-trafficked pedestrian environments in the world. American Guerrilla Marketing has extensive experience executing guerrilla advertising in the Penn Station radius.
AGM installs removable vinyl sidewalk decals at multiple Penn Station entrance points (7th Ave/31st, 7th Ave/33rd, 8th Ave entrances, and the Moynihan Train Hall Farley Arcade) and at Grand Central Madison’s Vanderbilt Ave entrance. In the Penn Station environment, decals placed at the top of the entrance staircase descents are seen by every commuter walking from the street into the station — and by the same commuters at the moment of exit, walking back out to the street in the evening.
Within 100 feet of Penn Station entrances, AGM deploys 9×12 snipe posters on the scaffold structures (perpetually present on the 31st–34th Street blocks adjacent to Penn Station’s ongoing renovations), utility poles, and any permitted vertical surfaces on the surrounding streets. The Penn Station block has unusually dense scaffold coverage due to ongoing Hudson Yards-adjacent construction and Penn Station redevelopment activity, providing extensive posting inventory within the required radius.
A fully layered LIRR campaign creates five sequential brand contact points for a Long Island commuter: snipe poster at the Penn Station street entrance → sidewalk decal at the entrance stairs → platform poster in the LIRR concourse → interior rail card or Livecard for 45 minutes → optional snipe at the suburban station destination. That’s five touchpoints across one commute, with a combined in-car dwell time of 45 minutes that no digital medium can replicate. American Guerrilla Marketing plans and executes all five layers from a single contract with proof-of-install documentation for every placement.
| Format | Quantity | Price | Includes |
|---|---|---|---|
| 9×12 Snipes (Standard) | 400 snipes | $4,500 | Installation, placement maps, geo-tagged reporting |
| 9×12 Snipes (Standard) | 800 snipes | $5,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 400 snipes | $6,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 800 snipes | $7,500 | Installation, placement maps, geo-tagged reporting |
| Sidewalk Vinyl Decals | 10 decals | $3,404 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 80 decals | $4,998 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 30 decals | $6,373 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 50 decals | $8,709 | Installation, geo-tagged reporting |
| Sidewalk Stencils (paint, chalk, or pressure) | 10 stencils | $3,231 | Design, application, documentation |
| Sidewalk Stencils (paint, chalk, or pressure) | 50 stencils | $6,982 | Design, application, documentation |
| Transit Station Surround Package | 400 snipes + 80 decals | $10,000 | Full deployment at station entrances, QR tracking on all units, geo-tagged documentation report |
Wheatpaste poster campaigns are Contact AGM for pricing. For wheatpaste campaigns, large format 48×72 posters start at $10,500 (100 large format 48×72 posters, 2 weeks). 72-hour rush fee: +50%. Multi-market and custom volume pricing available. Contact AGM for a custom quote.
Experience
500+ transit campaigns across 30+ markets. Deep NYC-area execution experience including LIRR, NYC MTA Subway, Metro-North, NJ Transit, and Penn Station environments. Music, fashion, tech, CPG, financial services, and entertainment clients.
Expertise
10+ years in transit advertising. Direct knowledge of Outfront Media’s LIRR concession, Livecard Network specs, Grand Central Madison inventory, and Penn Station guerrilla permitting environments.
Authority
Direct execution partner — we work with Outfront Media’s MTA concession and execute all guerrilla elements ourselves. No broker markup. Single-contract accountability for transit media and street-level execution.
Trust
Geo-tagged, timestamped photo documentation within 24 hours of every install. Itemized pricing with no hidden fees. Proof-of-install reporting for every placement in the campaign.
The Livecard Network is Outfront Media’s digital in-car screen system covering 500+ LIRR train cars. Brands can run full-motion video, synchronized static content, or daypart-targeted messaging on Livecard screens. It’s the closest equivalent to running a pre-roll video ad inside a commuter train — highly attention-capturing during the 45-minute commute when riders are not otherwise occupied.
Both LIRR and Metro-North are MTA commuter railroads with above-ground routing, high dwell times, and wealthy suburban audiences. LIRR has higher total ridership (~300,000 daily vs ~280,000 for Metro-North). Metro-North reaches Connecticut, Westchester, and Hudson Valley suburbs. LIRR reaches Nassau and Suffolk County Long Island. For New York metro suburban advertising, many brands run both simultaneously for full suburban coverage.
Yes. Because LIRR trains travel above ground for nearly their entire route, exterior train wraps are visible from the Long Island Expressway, Northern State Parkway, and Southern State Parkway — reaching Long Island car owners who never ride the train. This extends an exterior wrap campaign to a much larger population than just LIRR riders.
The most valuable Long Island Rail Road stations for advertising are Penn Station, Grand Central Madison, Jamaica Station, and the high-traffic Nassau County terminals including Mineola, Garden City, and Hicksville. Penn Station and Grand Central Madison serve as the primary Manhattan terminals for all LIRR lines and concentrate the largest volumes of Long Island commuters in a single location. Jamaica Station is the system’s central transfer hub connecting all major LIRR branches. AGM evaluates each LIRR station by ridership volume, audience income, branch concentration, and campaign objective to build the most efficient Long Island Rail Road advertising strategy.
Long Island Rail Road advertising reaches one of the highest-income commuter audiences in the United States. LIRR riders are predominantly suburban homeowners from Nassau and Suffolk County with above-average household incomes, high educational attainment, and significant purchasing power. Interior rail cards deliver 45-plus minutes of captive exposure to these commuters twice daily during their Manhattan commute. AGM designs LIRR advertising campaigns specifically for this affluent suburban demographic, pairing transit placements with guerrilla surround tactics at key terminal approaches for campaigns targeting financial services, luxury consumer goods, real estate, and high-consideration purchase categories.
The dwell time advantage of Long Island Rail Road advertising is among the highest of any transit system in the United States. Average LIRR one-way trips range from 35 to 75 minutes depending on origin, compared to 12 to 18 minutes on a typical subway journey. Interior car cards and Livecard digital screens deliver uninterrupted captive exposure to seated commuters across this extended window. LIRR riders are more likely to read advertising, engage with QR codes, and recall brand messages than rapid transit riders due to the extended ride duration and captive seated environment. AGM leverages this dwell time advantage to execute high-impact direct response campaigns on the LIRR network.
Yes. AGM executes Long Island Rail Road advertising campaigns timed to the summer Hamptons season, one of the highest-concentration luxury consumer audiences in the country. The Montauk Branch and Southampton-bound trains carry a premium demographic of high-income New Yorkers traveling to the Hamptons from late May through Labor Day. Interior car cards on Hamptons-bound trains and platform posters at East End stations deliver direct access to this affluent seasonal audience. AGM recommends coordinating an LIRR Hamptons campaign with snipe placements at key East End station approaches and parking lot perimeters for full guerrilla surround coverage.
Sidewalk decals and snipe posters near Long Island Rail Road station entrances extend a transit advertising campaign to street level, reaching commuters on the approach path before they enter the station and after they exit. AGM places vinyl sidewalk decals on the last 20 feet of sidewalk leading to targeted station entrances and posts snipe posters on poles, utility boxes, and walls within 100 feet of all target locations. QR codes on all snipes link to campaign landing pages with station-specific UTM parameters. This guerrilla surround layer adds two to three additional daily brand impressions to each commuter and measurably increases recall compared to transit media alone.
LIRR advertising at Penn Station and Grand Central Madison reaches a distinctly different audience than New York City Subway advertising. LIRR commuters are Long Island suburban residents with higher average household incomes, homeownership rates, and purchasing power than the general NYC Subway ridership. NYC Subway delivers higher aggregate daily impressions and broader demographic diversity. LIRR delivers fewer but higher-value impressions with longer dwell time per exposure. AGM recommends most major New York area campaigns run LIRR in combination with NYC Subway for full metropolitan coverage across suburban Long Island and the city’s five boroughs.
AGM executes Long Island Rail Road advertising campaigns through a structured full-service process: a strategy call to define audience, objective, budget, and flight dates; a placement plan recommending specific stations, formats, and line segments; creative consultation with Outfront Media’s LIRR production specifications including Livecard digital requirements; coordinated buy execution across transit and guerrilla layers; field crew deployment for snipe and sidewalk decal installation at all targeted station entrances; and geo-tagged, timestamped proof-of-install photography delivered for every placement within 24 hours of posting. Clients receive a single AGM point of contact and transparent, itemized billing with no broker markup.
