American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Seattle Link Light Rail advertising reaches one of the most tech-forward, environmentally conscious, and high-earning transit rider populations in the United States. Sound Transit’s Link Light Rail system has expanded dramatically in recent years — the 1 Line runs from Lynnwood in Snohomish County through downtown Seattle to Angle Lake in the south, and the 2 Line (opened March 2026) connects downtown Seattle to Bellevue and Redmond, bringing Microsoft and Amazon East Campus workers directly onto the Link network. Advertise on Link Light Rail
and your brand reaches Amazon, Microsoft, Boeing, and Starbucks employees, University of Washington students, SeaTac Airport travelers, and Seattle’s dense urban professional population — daily.
American Guerrilla Marketing (AGM) executes Seattle Link advertising with a two-layer approach: official Sound Transit advertising placements combined with a proprietary guerrilla street layer — sidewalk vinyl decals at station entrance staircases, 9×12 snipes on poles and walls within 100 feet of station entrances, and QR-coded digital funnels. Our surround sound
strategy places your brand in every touchpoint of the rider’s journey: above ground and underground, before they board and after they exit.
2
Link Light Rail lines (1 Line + 2 Line, post-2026)
53+
Link Light Rail stations and growing
77M+
Annual SeaTac/SEA Airport passengers
#1
Seattle: highest transit ridership growth rate in U.S. (2022–2026)
Get a custom Sound Transit media plan — 1 Line, 2 Line, station dominations, and AGM's guerrilla street layer — in 48 hours.
Seattle’s Link Light Rail corridor is unique among American transit systems: it runs directly through the geographic heart of the global technology industry. The 1 Line passes through Capitol Hill (Seattle’s urban creative district), the University of Washington (55,000+ students and faculty), and SeaTac Airport. The 2 Line (open March 2026) connects to Bellevue’s downtown tech hub and Redmond — literally delivering commuters to Microsoft’s main campus and Amazon’s Eastside buildings.
Why Sound Transit advertising
delivers exceptional value for your brand:
Sound Transit manages its advertising program in-house and through approved contractor partnerships. Link advertising spans onboard, exterior, and station formats across both the 1 Line and 2 Line.
AGM brings over 10 years of transit advertising experience
and 500+ executed campaigns
across 30+ U.S. markets to every Seattle Sound Transit engagement. We are a direct-execution agency — not a broker — with:
Choosing the right partner for a Sound Transit Link advertising campaign is not just about knowing the rate card. It is about execution — knowing which stations perform above average for specific audience targets, how to layer street-level guerrilla activations on top of official transit placements to multiply frequency, and how to move from a signed contract to installed creative without production delays or missed flight dates. That is where American Guerrilla Marketing separates itself from every other option in the Seattle market.
Direct execution, not brokerage.
Most agencies advertising transit media are brokers — they take your budget, mark it up 15 to 30 percent, and pass the actual placement work to a third party. AGM is a direct-execution agency. We plan, produce, place, and document every element of a Sound Transit Link campaign ourselves. That means no middleman fees, faster timelines, and a single point of accountability for every deliverable from concept to compliance photo.
Street-level amplification.
An official transit placement lives inside the system. A guerrilla layer lives outside it — on sidewalks, poles, scaffolding, and building surfaces within 50 to 100 feet of station entrances. AGM’s surround-sound strategy places vinyl sidewalk decals at station entry points and 9×12 snipe posters at key street-level locations in Capitol Hill, South Lake Union, the International District, and Beacon Hill. Riders see your brand the moment they approach the station, again on the platform, again in the car, and again when they exit. That multi-touchpoint environment is what moves a transit campaign from awareness to recall.
500+ campaigns executed.
Since 2013, AGM has executed more than 500 transit and guerrilla advertising campaigns across 30+ U.S. markets. We have run campaigns on the 1 Line and 2 Line corridors from Lynnwood and Redmond through downtown Seattle to the airport. That operational history means we know which formats book out early and require extended lead time, which stations require special access coordination, and which audience profiles over-index on specific route segments. When we build your Sound Transit Link media plan, we are drawing on real performance data — not category theory.
Documentation you can take to your stakeholders.
Every AGM campaign includes a geo-tagged photo report delivered within 48 hours of installation. Every placement — every snipe, every decal, every car card or station panel — is photographed with location data and compiled into a proof-of-install report. If you are running a campaign on behalf of a client, presenting a brand, or reporting back to a marketing director who was not on the ground, that documentation is the evidence that the work was done exactly as planned. Most transit advertising vendors do not offer this. AGM makes it standard on every engagement.
Built for tech, gaming, aerospace, and DTC consumer brands.
Our Seattle client roster spans the industries that rely most heavily on high-frequency urban reach: tech, gaming, aerospace, and DTC consumer brands. We understand how to structure a Sound Transit Link campaign that aligns with brand safety requirements, production timelines, and campaign windows — whether you are launching a product with a hard street date, supporting a seasonal push, or building a sustained presence over a quarter. AGM builds the plan around your objectives, not around what is easiest to sell.
Transparent pricing, no surprises.
Every AGM proposal includes line-item pricing for media, production, installation, and any guerrilla components. You see exactly where every dollar is going before you sign anything. There are no undisclosed concession fees, no production markups buried in the estimate, and no post-campaign reconciliation charges. The price you approve is the price you pay.
Sound Transit manages its advertising program in-house, with approved contractors for specific placement types. American Guerrilla Marketing works directly with Sound Transit’s advertising contacts for all official Link placements.
Yes — the 2 Line opened March 2026, connecting downtown Seattle to Bellevue and Redmond. The line’s brand-new station infrastructure includes current-generation advertising surfaces and digital display capability at major stations including Bellevue Downtown and East Main (Microsoft campus). AGM was among the first agencies to execute placements on the new 2 Line corridor.
Contact AGM for pricing. ct AGM for pricing. $45,000-$125,000 per station/month. Combined guerrilla + transit campaigns run $14,000–$40,000 for a 4-week activation.
Yes. The 2 Line’s Bellevue and East Main stops serve the highest-concentration tech employer audience in the Pacific Northwest. AGM builds 2 Line-specific plans with interior car cards and platform advertising targeted exclusively to this corridor — delivering Microsoft, Amazon East, and T-Mobile workplace demographics with minimal waste outside the target geography.
Link transit advertising delivers 20–40 minutes of uninterrupted, ad-blocker-proof brand exposure to the same audience LinkedIn charges available at official AGM rates. The dwell time advantage is enormous: a single interior car card impression on the 2 Line equals approximately 600–1,200 equivalent digital ad exposures in terms of sustained cognitive engagement.
Westlake, Capitol Hill, University of Washington, SeaTac Airport, and the 2 Line’s Bellevue and East Main stations are the highest-value locations for Seattle Link Light Rail advertising. Westlake delivers the broadest downtown demographic reach at the system’s central hub. Capitol Hill concentrates the creative and tech professional audience in one of Seattle’s densest urban neighborhoods. UW Station serves 55,000 students and faculty plus game-day ridership spikes. SeaTac Airport captures high-income travelers on 40-minute captive rides. The Bellevue 2 Line corridor delivers the Microsoft and Amazon East workforce, arguably the most valuable transit advertising demographic in the Pacific Northwest. AGM evaluates station-level ridership data to build the optimal station mix for each Sound Transit advertising campaign.
The 2 Line opened in March 2026, connecting downtown Seattle directly to Bellevue and Redmond and delivering Microsoft campus employees, Amazon Eastside workers, and T-Mobile and Nintendo staff directly onto the Seattle Link Light Rail network. Interior car cards on 2 Line trains reach these commuters during 20-minute cross-lake rides where they have no choice but to engage with advertising. Platform panels at East Main Station intercept Microsoft employees at the primary campus access point. Because the 2 Line infrastructure is brand new, Sound Transit advertising placements here face minimal creative fatigue and AGM’s guerrilla street layer arrives in a station environment that has seen little prior advertising, maximizing impact for brands targeting the tech corridor.
Yes. Seattle Link Light Rail advertising is highly effective for event-driven campaigns because Westlake and Stadium stations serve CenturyLink Field and Climate Pledge Arena, the venues for Seattle Seahawks, Seattle Sounders, and Seattle Kraken events. AGM builds event-timed Sound Transit advertising campaigns that concentrate interior car card dominations on inbound trains during game days and layer platform poster placements at stadium-adjacent stops to reach fans arriving from across the metro. Sidewalk decals and snipe posters at station entrances on event dates extend the campaign above ground, surrounding fans with branded messaging from street approach through to platform and on-vehicle during every Seattle Link Light Rail advertising campaign AGM executes around major sporting events.
AGM installs 9×12 snipe posters on utility poles, scaffolding, and construction hoarding within 100 feet of targeted Seattle Link Light Rail station entrances, and places branded vinyl sidewalk decals at staircase and escalator landings and the 20-foot approach walkway leading to each entrance. Every snipe and decal carries a station-specific UTM-tagged QR code linked to a campaign landing page, creating measurable digital attribution on top of the physical guerrilla layer. This surround strategy intercepts Sound Transit riders before they board and reinforces interior car card or platform advertising already running underground, compressing multiple brand touchpoints into a single commute journey and building the frequency that drives recall and measurable action with AGM.
AGM begins with a discovery session to define your target audience, preferred Link lines, key station targets, and campaign budget. We develop a custom Sound Transit media plan combining official placements with our guerrilla street layer, provide all creative specifications for Sound Transit-compliant formats, and manage full execution from media buy through installation and reporting. Our Seattle-area installation crews coordinate transit media and guerrilla placements within the same 72-hour window for maximum simultaneous impact. Every Seattle Link Light Rail advertising placement is documented with geo-tagged, timestamped photography. You receive a complete proof-of-install report with weekly QR scan dashboards and station-level attribution data, giving your campaign full performance accountability from street approach to landing page with AGM. Page last updated: June 2026. American Guerrilla Marketing | americanguerrillamarketing.com | HQ: New York City | Offices: Los Angeles, Chicago, Seattle, San Francisco
