American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Interior car cards, station domination, full train wraps, platform posters, sidewalk decals & guerrilla reinforcement across Atlanta’s MARTA rail network.
American Guerrilla Marketing has executed transit advertising campaigns across 30+ U.S. markets with over 500 campaigns to date — including deployments on MARTA Rail. We are a direct execution partner, not a broker.
MARTA advertising delivers your brand to the heart of metropolitan Atlanta across one of the South’s most significant rapid transit systems. The Metropolitan Atlanta Rapid Transit Authority operates four rail lines — Red, Gold, Blue, and Green — connecting Downtown, Midtown, Buckhead, Hartsfield-Jackson Airport, Decatur, and the suburbs through 38 stations and more than 48 miles of track. When you advertise on MARTA, you reach daily commuters, airport travelers, students, healthcare workers, sports fans, and convention-goers all within a single, affordable network buy. American Guerrilla Marketing specializes in MARTA advertising that combines transit placements with street-level guerrilla tactics — ensuring your brand is visible both underground and at every station entrance in Atlanta.
American Guerrilla Marketing executes full-service MARTA transit advertising — interior cards, station domination, train wraps, sidewalk decals, snipe posters, and more. Tell us your brand, budget, and goals.
Atlanta is a Top 10 U.S. media market and one of the fastest-growing major metros in the country. MARTA advertising provides brands with direct access to Atlanta’s dense urban core and the city’s most economically active corridors — from Buckhead’s luxury retail district to the Midtown arts and tech cluster to the massive daily passenger volume at Hartsfield-Jackson, the world’s busiest airport.
For brands with national multicultural marketing objectives, MARTA is one of the most efficient transit buys in the United States. The combination of airport penetration, an entertainment-industry-adjacent ridership in Midtown, and a culturally influential urban core makes MARTA advertising uniquely powerful at a fraction of the cost of comparable systems in New York or LA.
American Guerrilla Marketing executes every standard MARTA advertising format plus guerrilla street-level extensions. Here is the full inventory of what’s available on the MARTA rail network:
In-car posters placed above windows and in door vestibules inside MARTA rail cars. These run for the duration of the commute — average 15–25 minutes — with a captive audience and no competing content.
Complete takeover of a single station — platform graphics, stairwell wraps, column advertising, and digital screens unified under one brand. Five Points, Buckhead, and Airport stations are most sought after.
Exterior vinyl graphics covering the outside of a MARTA rail car or full train. Unlike subway systems in tunnels, MARTA’s elevated sections make train wraps visible from Atlanta streets and surface-level corridors.
One-sheet and two-sheet posters on station platforms. Available at most MARTA rail stations. Best for frequency buying across the full network or targeted placement in specific neighborhood stations.
Digital screen placements at select MARTA stations support static and animated content. Airport and Downtown stations have the highest-visibility digital inventory.
Vinyl graphics on fare gate surrounds and mezzanine walls intercept riders at the moment of entry — a natural sight line as people reach for their Breeze card.
| Advertising Format | Rate | Notes |
|---|---|---|
| Interior Car Cards | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Interior Car Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| 2-Sheet Station Posters | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Platform Large Panels | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Station Screens | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Network Package | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Exterior Train Side Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Train Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Standard Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Premium Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
Transit advertising rates are not published publicly by any major U.S. transit authority or their media concessionaires (Outfront Media, Intersection, Lamar, Vector Media). Pricing is determined by format, market, inventory availability, contract length, and season. Contact AGM for a custom quote — we work directly with every major transit media vendor and can confirm exact inventory and pricing for your market.
MARTA advertising is one of the most cost-efficient transit buys among major U.S. systems. American Guerrilla Marketing provides fully transparent, itemized pricing with direct access to inventory — no middleman markups.
Why it delivers: Hartsfield-Jackson is the world’s busiest airport by passenger volume — handling over 100 million passengers annually. MARTA’s Airport Station is the only way into the airport by rail, and it delivers a uniquely high-value demographic: business travelers, leisure travelers, and airline employees with above-average disposable income. Every MARTA rider departing or arriving at Hartsfield-Jackson passes through this station, making it the single highest-value advertising location in the MARTA system.
Available formats: Station domination, platform posters, digital displays, interior car cards on Red/Gold Line trains serving the airport, fare gate graphics.
Advertiser example: A luxury hotel chain or business travel app would execute a station domination at the Airport Station, ensuring brand exposure to every business traveler choosing between ground transportation options at arrival.
AGM guerrilla layer: Sidewalk decals at the ground-level Station entrance area and along the covered walkway from the Domestic Terminal baggage claim. Snipe posters on structural columns and fencing within 100 feet of the station exit reinforce the campaign as travelers emerge from the airport environment.
Why it delivers: Five Points is the nerve center of the entire MARTA system — the only station where all four rail lines intersect. It sits at the geographic and historical heart of Downtown Atlanta, one block from Underground Atlanta and within walking distance of Atlanta City Hall, the Federal Reserve Bank, the Georgia State Capitol, and the Peach Drop site. Every multi-line journey passes through Five Points, making it the highest-frequency encounter point on the network. Transfer passengers spend additional dwell time on platforms waiting for connecting trains.
Available formats: Full station domination across four platform levels, platform posters, digital displays, interior car cards on all departing lines, mezzanine wall graphics, stairwell wraps.
Advertiser example: A financial services brand or civic organization would execute a Five Points domination — the symbolism of the city’s original crossroads is a creative opportunity as much as a media placement.
AGM guerrilla layer: Multiple street-level exits (Peachtree St, Marietta St, Broad St, and Alabama St) each receive sidewalk decal treatments at the staircase base. Snipe posters on the utility infrastructure along Peachtree St between Alabama and Marietta place the brand in the highest foot-traffic zone in Downtown Atlanta. QR codes drive to landing page.
Why it delivers: Buckhead is Atlanta’s premier luxury retail and business district — the address of Lenox Square and Phipps Plaza malls, the Four Seasons, the St. Regis, and some of the highest-income residential addresses in the Southeast. Buckhead Station MARTA riders include fashion shoppers, luxury hotel guests, corporate office workers, and residents of Atlanta’s wealthiest ZIP codes. For premium brands, Buckhead Station is the highest-income audience access point in the MARTA network.
Available formats: Platform posters, station domination, digital displays, interior car cards on Red/Gold Line trains serving the Buckhead corridor.
Advertiser example: A luxury fashion brand, jewelry retailer, or high-end real estate developer would prioritize Buckhead Station for a premium poster campaign timed to the holiday shopping season, when MARTA ridership at Lenox Square spikes dramatically.
AGM guerrilla layer: Sidewalk decals on the Peachtree Rd station approach, with snipe posters on the construction barriers that perpetually line the Buckhead block surrounding the station. Creative direction matches the luxury visual language of the station environment.
Why it delivers: Midtown Atlanta is the city’s arts, technology, and healthcare district — home to the High Museum of Art, Piedmont Park, Georgia Tech’s campus edge, the Woodruff Arts Center, and a rapidly growing cluster of tech company offices. Midtown Station ridership is young, educated, and affluent relative to the system average. It also serves the heaviest concert and entertainment event traffic in the city, spiking on weekends and evenings for Fox Theatre and Woodruff events.
Available formats: Platform posters, digital displays, interior car cards, station domination.
Advertiser example: A streaming platform, tech startup, or entertainment brand launching a spring product would target Midtown Station with platform posters and pair with interior car cards running the Red/Gold Line between Midtown and Buckhead — capturing the premium demographic on both ends of that corridor.
AGM guerrilla layer: Snipe posters on the Peachtree St scaffold structures and the construction fencing along 10th St (within 100 feet of the station entrance), with sidewalk decals at the staircase approach on the Peachtree St exit.
Why it delivers: Vine City is the primary MARTA access point for Mercedes-Benz Stadium and State Farm Arena — home of the Atlanta Falcons, Atlanta United FC, and the Atlanta Hawks respectively. On event days, the station handles enormous single-day ridership spikes. It also sits adjacent to the historic Vine City neighborhood and serves the day-to-day commuter base of a densely populated, culturally significant community. For sports, entertainment, and consumer brands seeking to reach a large, engaged, event-going audience, Vine City is the highest-impact station in the system on a per-event basis.
Available formats: Platform posters, station domination for event-specific campaigns, interior car cards, stairwell graphics.
Advertiser example: A beer brand, mobile payment app, or consumer electronics company would execute a Vine City station domination for 4 weeks aligned with the NBA playoffs or an NFL home-game stretch, maximizing impressions per event while also capturing day-to-day neighborhood ridership.
AGM guerrilla layer: Sidewalk decals on the Nelson St station approach leading from the stadium campus toward the station entrance. Snipe posters on the stadium perimeter fencing and utility poles along Northside Drive within 100 feet of the station entrance, timed to go up 48 hours before the first major event of the campaign window. QR codes link to ticket purchasing or brand activation page.
American Guerrilla Marketing extends every MARTA advertising campaign from the station platform to the street. MARTA stations are unusually accessible for guerrilla layering — most have ground-level entrances with active sidewalk approaches, unlike some deep-tunnel systems. This makes the station entrance zone one of the highest-impact guerrilla advertising environments in Atlanta.
AGM installs removable anti-slip vinyl decals at MARTA station staircase tops, turnstile approaches, and the sidewalk zones within 10–20 feet of station entrances. These large-format prints (typically 24″×36″ to 48″×48″) are printed on UV-resistant, pedestrian-rated vinyl and installed with water-activated adhesive for clean removal.
At MARTA stations with heavy afternoon event traffic (Vine City, Airport, Five Points), decals placed on the busiest exit paths achieve extremely high impressions per hour during peak periods. QR codes on decals drive to app downloads, campaign landing pages, or retail locators — and AGM reports scan volume by location weekly.
Within 100 feet of MARTA station entrances, AGM deploys 9×12 snipe posters on utility poles, scaffolding, construction fencing, and newsstand structures. Atlanta’s active construction environment creates abundant permitted temporary posting surfaces in most station vicinities.
AGM’s standard MARTA snipe execution includes:
A fully layered MARTA advertising campaign creates four sequential brand contacts in a single commute: snipe poster at street level near the entrance → sidewalk decal at the staircase → interior car card during the ride → platform poster at destination. This four-touch sequence within a 20–30 minute commute is unmatched by any other advertising medium in Atlanta at comparable cost per impression.
For brands running entertainment releases, app launches, or product introductions in the Atlanta market, this surround-sound execution is the most cost-efficient path to frequency and recall in the city.
| Format | Quantity | Price | Includes |
|---|---|---|---|
| 9×12 Snipes (Standard) | 400 snipes | $4,500 | Installation, placement maps, geo-tagged reporting |
| 9×12 Snipes (Standard) | 800 snipes | $5,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 400 snipes | $6,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 800 snipes | $7,500 | Installation, placement maps, geo-tagged reporting |
| Sidewalk Vinyl Decals | 10 decals | $3,404 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 80 decals | $4,998 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 30 decals | $6,373 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 50 decals | $8,709 | Installation, geo-tagged reporting |
| Sidewalk Stencils (paint, chalk, or pressure) | 10 stencils | $3,231 | Design, application, documentation |
| Sidewalk Stencils (paint, chalk, or pressure) | 50 stencils | $6,982 | Design, application, documentation |
| Transit Station Surround Package | 400 snipes + 80 decals | $10,000 | Full deployment at station entrances, QR tracking on all units, geo-tagged documentation report |
Wheatpaste poster campaigns are Contact AGM for pricing. For wheatpaste campaigns, large format 48×72 posters start at $10,500 (100 large format 48×72 posters, 2 weeks). 72-hour rush fee: +50%. Multi-market and custom volume pricing available. Contact AGM for a custom quote.
500+ transit campaigns across 30+ markets including MARTA, NYC MTA, CTA, LA Metro, BART, WMATA, and regional systems. Music, fashion, tech, CPG, and entertainment clients.
10+ years in transit and guerrilla advertising. Direct knowledge of MARTA’s media concession structure, format specs, approval timelines, and station-specific permit requirements.
Direct execution partner — we work with MARTA’s authorized media concessionaire (Intersection) and execute guerrilla elements ourselves. No broker markup, no middleman.
Geo-tagged, timestamped photo documentation delivered within 24 hours of every install. Transparent itemized pricing. Proof-of-install reporting included with every campaign.
MARTA advertising costs less than comparable placements on NYC MTA or LA Metro, making it an excellent value for national brands entering the Southeast market. Interior car cards start around Contact AGM for pricing. Station dominations at premium locations (Airport, Five Points) run available at official AGM rates. Train wraps start around Contact AGM for pricing provides transparent, itemized pricing with no broker markups.
Yes — and this is one of MARTA’s biggest competitive advantages. The Airport Station on the Red/Gold Lines is the only way to reach Hartsfield-Jackson transit riders via rail advertising. For travel, hospitality, luxury, and financial services brands, this is an extremely high-value placement at relatively low cost compared to airport terminal advertising.
Standard MARTA campaigns require 3–4 weeks from contract to install. Rush campaigns can be executed in approximately 2 weeks for existing approved formats. AGM guerrilla extensions (snipes and decals) can be deployed in 5–7 business days.
Extremely effective. Atlanta’s MARTA ridership demographic is the core consumer base for R&B, hip-hop, and trap music. AGM has executed multiple music industry transit campaigns on MARTA and can speak to specific performance metrics from past campaigns. Album releases, tour promotions, and streaming platform campaigns have all performed well in the MARTA environment.
The highest-value MARTA stations for advertising are Hartsfield-Jackson Airport Station, Five Points, Buckhead, and Midtown. Airport Station delivers an audience of international and domestic travelers no other placement can replicate. Five Points is the only station serving all four MARTA lines, generating maximum daily ridership concentration. Buckhead reaches upscale professionals and shoppers. An AGM campaign built around these core stations gives any brand a dominant presence across Atlanta’s most commercially active transit corridors.
Hartsfield-Jackson is the world’s busiest airport, and MARTA is the only rail connection between downtown Atlanta and the terminals. Advertising in MARTA Airport Station, on the Red and Gold Line trains, and in the station concourse reaches business travelers, tourists, and airport workers during their commute. For hospitality, travel, financial services, and luxury brands, this is a uniquely high-intent transit advertising environment that AGM can integrate into a broader MARTA campaign.
Yes. MARTA ridership spikes dramatically around Braves, Falcons, Hawks, and Atlanta United events, as well as major conventions at the Georgia World Congress Center. AGM plans MARTA advertising campaigns with event-timed deployment, concentrating placements at Vine City, State Farm Arena-adjacent stations, and Five Points during high-traffic windows. Short-burst campaigns coordinated around specific dates can be far more efficient than long-run placements if your audience is event-driven.
Sidewalk vinyl decals placed at MARTA station entrances intercept riders before they descend into the system, building recall before they encounter interior car cards or platform advertising. Snipe posters positioned within 100 feet of station entrances add a street-level frequency layer that official transit advertising cannot provide. AGM deploys both formats as part of a surround-sound strategy, reinforcing the core MARTA advertising campaign with high-impact guerrilla placements that extend brand exposure beyond the paid transit concession.
Entertainment, music, healthcare, fintech, higher education, and consumer packaged goods brands all perform strongly on MARTA. The Atlanta market’s demographics skew younger, educated, and digitally engaged, making MARTA advertising particularly effective for app-based services, streaming platforms, and lifestyle brands. Healthcare systems recruiting nurses and healthcare workers benefit from placements near medical corridor stations. AGM has executed MARTA advertising campaigns across all these verticals and can benchmark expected performance for your category.
AGM begins with a strategy session to define target audience, budget, and campaign objectives, then builds a media plan combining official MARTA placements through Intersection with AGM-executed guerrilla elements. We handle creative coordination, production, installation scheduling, and compliance. Every AGM campaign includes geo-tagged installation photography and performance documentation delivered in a post-campaign report. There is no broker markup on official placements, and all guerrilla work is executed by AGM’s own field teams for quality control.
