American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
American Guerrilla Marketing has executed over 500 campaigns across 30+ U.S. markets — including Dallas DART light rail activations, station dominations, full rail wraps, and street-level guerrilla campaigns throughout the DFW metro.
DART advertising connects your brand to a fast-growing, economically diverse, and highly mobile Dallas-Fort Worth audience. The Dallas Area Rapid Transit (DART) system operates the largest light rail network in the United States by track miles — 93 miles of light rail across 4 lines, plus commuter rail service on the Trinity Railway Express (TRE) to Fort Worth, and an extensive bus network serving 13 member cities. Advertise on DART
and your message travels daily with Dallas-area commuters, DFW Airport passengers, students, sports fans, and the expanding Uptown/Deep Ellum/Plano corridor of tech and finance workers.
American Guerrilla Marketing (AGM) executes DART advertising end-to-end: official DART vehicle and station placements through Vector Media, combined with AGM’s proprietary guerrilla layer — sidewalk vinyl decals at station entrance staircases, 9×12 snipes on poles and walls within 100 feet of entrances, and QR-coded digital funnels. This surround sound
approach ensures your brand intercepts DART riders above ground and below ground at every step of their journey.
93 mi
Largest light rail network in the U.S. by track miles
64
DART light rail stations across 4 lines
13
Member cities served by DART
DFW
Orange Line connects downtown Dallas to DFW Airport
Get a custom DART media plan — vehicle formats, station placements, and AGM's guerrilla street layer — in 48 hours.
Dallas-Fort Worth is the fourth-largest metropolitan area in the United States and one of the fastest-growing. The DFW metro has added 1M+ residents in the last decade, driven by corporate relocations (Toyota, McKesson, Charles Schwab, AT&T), financial services expansion (the second-largest financial center in the U.S. after NYC), and a tech sector that now rivals Austin. DART’s rail network connects the nodes of this growth — downtown Dallas, Uptown, the Arts District, SMU, Plano’s Legacy business district, and DFW Airport.
Why DART light rail advertising
works for your brand:
DART advertising is managed by Vector Media, which offers a full range of on-vehicle, station, and shelter formats across the light rail, bus, and TRE commuter rail networks.
AGM brings over 10 years of transit advertising experience
and 500+ campaigns executed
across 30+ U.S. markets to every Dallas DART advertising engagement. We are a direct-execution agency — not a media broker — with:
Choosing the right partner for a Dallas DART advertising campaign is not just about knowing the rate card. It is about execution — knowing which stations perform above average for specific audience targets, how to layer street-level guerrilla activations on top of official transit placements to multiply frequency, and how to move from a signed contract to installed creative without production delays or missed flight dates. That is where American Guerrilla Marketing separates itself from every other option in the Dallas market.
Direct execution, not brokerage.
Most agencies advertising transit media are brokers — they take your budget, mark it up 15 to 30 percent, and pass the actual placement work to a third party. AGM is a direct-execution agency. We plan, produce, place, and document every element of a Dallas DART campaign ourselves. That means no middleman fees, faster timelines, and a single point of accountability for every deliverable from concept to compliance photo.
Street-level amplification.
An official transit placement lives inside the system. A guerrilla layer lives outside it — on sidewalks, poles, scaffolding, and building surfaces within 50 to 100 feet of station entrances. AGM’s surround-sound strategy places vinyl sidewalk decals at station entry points and 9×12 snipe posters at key street-level locations in Deep Ellum, Uptown, the Arts District, and Victory Park. Riders see your brand the moment they approach the station, again on the platform, again in the car, and again when they exit. That multi-touchpoint environment is what moves a transit campaign from awareness to recall.
500+ campaigns executed.
Since 2013, AGM has executed more than 500 transit and guerrilla advertising campaigns across 30+ U.S. markets. We have run campaigns on the Red, Blue, Orange, and Green Line corridors linking downtown Dallas to Plano, Garland, and DFW Airport. That operational history means we know which formats book out early and require extended lead time, which stations require special access coordination, and which audience profiles over-index on specific route segments. When we build your Dallas DART media plan, we are drawing on real performance data — not category theory.
Documentation you can take to your stakeholders.
Every AGM campaign includes a geo-tagged photo report delivered within 48 hours of installation. Every placement — every snipe, every decal, every car card or station panel — is photographed with location data and compiled into a proof-of-install report. If you are running a campaign on behalf of a client, presenting a brand, or reporting back to a marketing director who was not on the ground, that documentation is the evidence that the work was done exactly as planned. Most transit advertising vendors do not offer this. AGM makes it standard on every engagement.
Built for tech, finance, real estate, CPG, and entertainment brands.
Our Dallas client roster spans the industries that rely most heavily on high-frequency urban reach: tech, finance, real estate, CPG, and entertainment brands. We understand how to structure a Dallas DART campaign that aligns with brand safety requirements, production timelines, and campaign windows — whether you are launching a product with a hard street date, supporting a seasonal push, or building a sustained presence over a quarter. AGM builds the plan around your objectives, not around what is easiest to sell.
Transparent pricing, no surprises.
Every AGM proposal includes line-item pricing for media, production, installation, and any guerrilla components. You see exactly where every dollar is going before you sign anything. There are no undisclosed concession fees, no production markups buried in the estimate, and no post-campaign reconciliation charges. The price you approve is the price you pay.
A DART advertising campaign built by AGM starts with a station-level targeting analysis mapped against your audience demographics. DART’s network spans some of the most commercially important corridors in Texas — from the luxury retail and hospitality concentration of the Uptown and Arts District stations to the corporate office park density of Plano and Richardson, and the event-driven spike traffic at AT&T Stadium-adjacent stops on game days. AGM identifies which route segments and station clusters align with your audience, builds the official DART media buy through CBS Outdoor, and layers in sidewalk decals and snipe placements at station entrances to extend the campaign into street-level visibility. We manage creative specs, production, and installation in-house. Every DART campaign includes geo-tagged photo documentation and a post-install report. Dallas brands that have tried transit advertising through media brokers consistently find that AGM’s direct-execution model delivers faster timelines, better documentation, and no hidden fees.
Vector Media manages advertising across the DART light rail, bus, and Trinity Railway Express network. American Guerrilla Marketing works directly with Vector Media for all DART transit placements.
Yes — DART operates 93 miles of light rail track, making it the largest light rail network in the United States by route miles. This gives advertisers geographic breadth unmatched by any other U.S. light rail system.
Yes. AGM builds line-specific plans for all four DART light rail lines (Red, Blue, Orange, Green) and the Trinity Railway Express (TRE). The Orange Line is the airport express and premium corporate corridor. The Red/Blue Lines serve the highest urban ridership. The Green Line covers downtown to Northwest Dallas.
Contact AGM for pricing. rt at Contact AGM for pricing/month. Combined guerrilla + transit campaigns run $12,000–$35,000 for a 4-week activation.
The DART Orange Line provides direct rail service to Dallas/Fort Worth International Airport, making it one of only a handful of U.S. transit systems with a dedicated airport express connection. Advertising on Orange Line trains and at DFW Airport Station reaches business travelers, international visitors, and airport employees throughout the day. For travel brands, hospitality companies, luxury goods advertisers, and financial services firms, this is an exceptionally high-quality audience that DART delivers at a far lower cost than in-airport terminal advertising. AGM integrates Orange Line placements into full DART advertising campaigns for maximum DFW corridor coverage.
Yes, and World Cup 2026 represents one of the most significant transit advertising opportunities in Dallas DART history. AT&T Stadium in Arlington and other DFW venues will draw international visitors who rely on transit, and DART will be the primary public transportation link for many attending matches. AGM builds event-timed DART advertising campaigns with elevated placements on Orange Line trains, at DFW Airport Station, and at Pearl/Arts District to capture this international audience during the tournament window. Brands in hospitality, retail, food service, and tourism will benefit most from a World Cup-timed DART campaign.
Dallas DART’s 93-mile network means average ride times exceed those of most U.S. transit systems, giving interior car card advertising extended dwell exposure per rider. Riders on the Red and Blue Lines from suburban park-and-ride locations to downtown average 25 to 40 minutes per trip, delivering sustained ad exposure that short-route subway systems cannot match. Frequency builds rapidly because DART’s four light rail lines share downtown stations, meaning the same commuters encounter a campaign multiple times per day across different train cars and platforms. AGM leverages these structural advantages in every DART advertising media plan.
Sidewalk vinyl decals installed at DART station entrance staircases create a ground-level brand impression as riders approach the platform, reinforcing the interior car cards and platform posters they will encounter moments later. AGM positions decals at the highest-traffic DART station entrances, including Pearl/Arts District, West End, and Mockingbird Station, to maximize street-level impressions from non-transit pedestrian traffic as well. These guerrilla advertising elements are executed directly by AGM’s field teams within 48 to 72 hours of creative approval and complement the official Vector Media placements in a full DART advertising campaign.
Entertainment, technology, financial services, healthcare, higher education, and consumer brands all perform strongly on Dallas DART. The Orange Line’s DFW Airport connection makes it particularly effective for travel, hospitality, and luxury brands. The Red and Blue Line suburban commuter routes deliver high-income, car-owning households who choose DART for convenience, a valuable demographic for financial products and premium consumer goods. Dallas’s growing tech corridor along the CityLine makes DART advertising effective for B2B software and employer recruitment campaigns. AGM aligns DART advertising strategy with your industry’s specific audience profile and campaign goals.
AGM manages every stage of a Dallas DART advertising campaign from brief through documentation. We begin with a strategy session to define audience, budget, and objectives, then build a media plan combining official Vector Media DART placements with AGM-executed guerrilla elements including snipes and sidewalk decals. We coordinate creative production specifications, installation scheduling, and DART compliance requirements. Every AGM campaign includes geo-tagged installation photography and a post-campaign documentation report. There is no broker markup on official DART advertising buys, and all field execution is handled by AGM’s own crews for consistent quality control across the Dallas DART network. Page last updated: June 2026. American Guerrilla Marketing | americanguerrillamarketing.com | HQ: New York City | Offices: Los Angeles, Chicago, Dallas, Denver
