American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Interior car cards, station domination, train wraps, digital displays, sidewalk decals & guerrilla reinforcement across the full LA Metro Rail network.
American Guerrilla Marketing has executed transit advertising campaigns across 30+ U.S. markets with over 500 campaigns to date — including major deployments on LA Metro Rail. We are a direct execution partner, not a broker.
LA Metro advertising puts your brand in front of more than 300,000 daily boardings across one of the most culturally and economically diverse transit systems in the United States. The Los Angeles County Metropolitan Transportation Authority (LACMTA) operates seven rail lines — the A (Blue), B (Red), C (Green), D (Purple), E (Expo), J (Silver), and K (Crenshaw/LAX) — threading through neighborhoods from Hollywood to Downtown to the South Bay to LAX. When you advertise on LA Metro Rail, you reach students, commuters, tourists, entertainment industry professionals, healthcare workers, and weekend riders all in one network. American Guerrilla Marketing specializes in LA Metro Rail advertising that layers traditional transit formats with street-level guerrilla tactics — creating campaigns that riders encounter underground, at station entrances, and on the surrounding sidewalks simultaneously.
American Guerrilla Marketing executes direct, full-service LACMTA transit advertising campaigns — interior cards, station domination, train wraps, sidewalk decals, snipe posters, and everything in between. Tell us your brand, your budget, and your goals.
Los Angeles is the second-largest media market in the United States, yet it remains underserved by traditional outdoor due to strict billboard regulations in many of its most desirable neighborhoods — West Hollywood, Beverly Hills, and the arts districts have some of the most restrictive signage laws in the country. LA Metro Rail advertising fills that gap. It delivers your creative directly into the daily flow of a captive audience in a context where mobile phones compete but can’t fully distract.
No other single media buy in Los Angeles connects entertainment, sports, healthcare, education, and airport corridors in one purchase. For national brands launching in LA, LA Metro transit ads provide the local density that billboards and digital alone cannot replicate.
American Guerrilla Marketing executes every standard LA Metro Rail advertising format and layers in guerrilla extensions at street level. Here is a full breakdown of what’s available on the LACMTA network:
Placed inside rail cars above windows and doors. Standard size: 11″×28″ or 22″×21″. Riders view these repeatedly throughout their commute, making them the workhorse of in-car brand recall.
Full takeover of a single station — all platform posters, stairwell graphics, column wraps, and digital screens controlled by one brand. Maximum frequency and association with a specific neighborhood.
Intersection’s digital network spans platforms, mezzanines, and concourse areas across LA Metro. Supports static images, animated content, and contextual/daypart targeting.
Exterior vinyl wraps cover the entire outside of a rail car or full train set. Visible from highways, street crossings, and station approaches. Extremely high-impact for launches and events.
Available in one-sheet (27″×40″) and double-sided illuminated formats. Platform posters capture riders waiting on the platform with time to read longer copy.
Oversized or custom-shaped wall graphics inside station tunnels and concourses. Best for entertainment releases and brand moments that demand creative freedom.
| Advertising Format | Rate | Notes |
|---|---|---|
| Interior Car Cards | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Interior Car Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| 2-Sheet Station Posters | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Platform Large Panels | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Station Screens | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Digital Network Package | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Exterior Train Side Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Full Train Wrap | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Standard Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
| Premium Station Takeover | Contact AGM for pricing | Rates set by transit authority media vendor. Not publicly listed. |
Transit advertising rates are not published publicly by any major U.S. transit authority or their media concessionaires (Outfront Media, Intersection, Lamar, Vector Media). Pricing is determined by format, market, inventory availability, contract length, and season. Contact AGM for a custom quote — we work directly with every major transit media vendor and can confirm exact inventory and pricing for your market.
LA Metro advertising costs vary significantly based on format, duration, network coverage, and whether placements are static or digital. The following ranges represent typical market rates for planning purposes:
American Guerrilla Marketing works directly with LACMTA’s concession partners and handles permitting, production, and installation. We provide itemized, transparent pricing — no media broker markups. Contact us for a custom quote tied to your specific campaign goals.
Not all stations are created equal. These five stations deliver the highest strategic value for LA Metro transit advertising based on ridership, demographics, transfer traffic, and proximity to key commercial and cultural districts.
Why it delivers:
Union Station is the hub of the entire Southern California rail network. It connects LA Metro Rail to Metrolink, Amtrak, and the upcoming high-speed rail corridor. Daily boardings and connections exceed 100,000 across all modes. Visitors, commuters, tourists, and business travelers all pass through its historic main hall and modern expansion concourses. Demographics skew toward working professionals and inter-city travelers with disposable income.
Available formats:
Digital network displays, platform posters, station domination, interior car cards on departing trains, large-format wall graphics in the historic terminal.
Advertiser example:
A luxury travel brand running a campaign during summer booking season would dominate Union Station’s concourse digital displays and pair with interior car cards on the B/D Lines heading toward Westside neighborhoods.
AGM guerrilla layer:
Sidewalk vinyl decals placed along Alameda Street and the pedestrian approach from Olvera Street direct foot traffic toward the main entrance, reinforcing messaging from a block away. 9×12 snipe posters placed on scaffolding and poles on the El Pueblo side of the station create a “brand corridor” that commuters walk through before they reach the turnstiles.
Why it delivers:
One of LA Metro’s highest-ridership B Line stations, Hollywood/Highland sits at the intersection of the Walk of Fame and the Dolby Theatre. Ridership is a mix of tourists, entertainment industry workers, and local residents. Heavy weekend and evening ridership makes this station ideal for entertainment advertising — film releases, streaming drops, live events, and consumer product launches.
Available formats:
Station domination, platform posters, digital displays, interior car cards, stairwell graphics.
Advertiser example:
A major streaming service launching a prestige drama series would execute a Hollywood/Highland station domination in the weeks leading up to premiere — full platform graphics, escalator clings, and digital screens running the trailer on loop.
AGM guerrilla layer:
Sidewalk decals on Hollywood Blvd approaching the station entrance (the most-photographed block in LA) turn the sidewalk itself into campaign real estate. Snipes on lamppost bases and construction barriers along Highland Ave create a 360° environment for riders approaching from the parking structure or Hollywood Bowl direction.
Why it delivers:
The single busiest transfer station in the LA Metro system. Every major rail line intersects here, making it the mandatory hub for anyone traveling cross-network. It serves DTLA’s Financial District, South Park, and the Fashion District. Demographics include office workers, financial services professionals, and young urban renters. High frequency and dwell time make repetition extremely efficient at this station.
Available formats:
Full station domination across multiple mezzanine levels, digital displays, platform posters, interior car cards on all four connecting lines, tunnel wall graphics.
Advertiser example:
A fintech app launching in the LA market would run a 4-week domination at 7th/Metro Center targeting the DTLA professional commuter — digital screens in the mezzanine and interior car cards on the B/D Line heading toward Koreatown, Miracle Mile, and the Westside.
AGM guerrilla layer:
Multiple station entrances (Figueroa St, 7th St, and Flower St exits) each receive sidewalk decal treatments and snipe posters on the ground-floor scaffolding and kiosks that permanently surround the surrounding high-rise construction. QR codes on snipes drive directly to the app download page.
Why it delivers:
Gateway to Koreatown — one of the densest, most commercially active neighborhoods in LA. This station serves one of the highest-density residential areas west of Downtown, with an extremely diverse ridership including large Korean, Latino, and young professional populations. Advertisers targeting multicultural LA consistently rank this station among their top buys.
Available formats:
Platform posters, interior car cards, digital displays, stairwell wraps.
Advertiser example:
A CPG food brand with multicultural marketing goals would place platform posters here with Korean and Spanish language creative variants, supported by interior car cards running the full B/D Line from Hollywood to Downtown.
AGM guerrilla layer:
Sidewalk decals at the Vermont Ave exit approach, with snipe posters on the utility poles along Wilshire Blvd between Western Ave and Vermont, placing the brand alongside some of the highest foot-traffic retail corridors in KTown.
Why it delivers:
The K Line (Crenshaw) connects the South Bay to LAX, and this station is the gateway to Los Angeles International Airport for rail riders. It captures arriving and departing travelers — a premium demographic with high disposable income — alongside residents of Inglewood, El Segundo, and the beach cities using the rail to reach the airport. With LAX hosting ~90 million annual passengers, this corridor delivers a uniquely high-value captive audience.
Available formats:
Platform posters, interior car cards, digital displays, exterior train wraps visible from the LAX Airport Connector.
Advertiser example:
A travel insurance or hotel loyalty program brand would run interior car cards on all K Line trains plus exterior wraps, ensuring every rider traveling to or from LAX sees the campaign during their journey.
AGM guerrilla layer:
Sidewalk decals at the Aviation Blvd station entrance and along the pedestrian path to the LAX Connector footbridge. Snipe posters on fence lines and construction barriers adjacent to the station approach, with QR codes driving to a booking or sign-up page.
Standard transit advertising ends at the turnstile. American Guerrilla Marketing extends your campaign into the street — creating a surround-sound brand environment that riders encounter before they descend and after they re-emerge. This is where guerrilla execution transforms a media buy into a cultural moment.
AGM installs removable vinyl sidewalk decals at station entrance staircases, turnstile approaches, and fare gate areas. These are large-format prints — typically 18″×24″ to 36″×48″ — printed on anti-slip, weather-resistant vinyl designed for pedestrian traffic. Riders who walk over them on the way to the turnstile see the brand one more time before entering the station. Combined with interior car cards, this creates the first and last impression of every commute.
Decals can carry QR codes that link to campaign landing pages, app downloads, ticket links, or product locators. In our experience, decals placed at the base of entrance stairs — where riders naturally look down before stepping — achieve some of the highest scan rates of any OOH QR execution.
Within 100 feet of station entrances, AGM deploys 9×12 snipe posters on utility poles, scaffolding uprights, construction fencing, and any available vertical surface where temporary posting is permitted. Snipes are the street language of transit — they speak in the visual grammar riders already recognize from the neighborhood around them.
Our snipe execution on LA Metro campaigns typically includes:
When an LA Metro advertising campaign is properly layered, a rider experiences the brand in at least four separate contexts during a single commute: the snipe poster on the pole outside the station → the sidewalk decal at the entrance stairs → the interior car card during the ride → the platform poster on arrival at destination. That’s four touchpoints within 45 minutes of one round trip. No digital media buy achieves that level of contextual repetition at that cost per impression in Los Angeles.
American Guerrilla Marketing plans and executes all four layers from a single contract. You get unified creative direction, coordinated installation, and a single accountability partner for the full campaign.
| Format | Quantity | Price | Includes |
|---|---|---|---|
| 9×12 Snipes (Standard) | 400 snipes | $4,500 | Installation, placement maps, geo-tagged reporting |
| 9×12 Snipes (Standard) | 800 snipes | $5,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 400 snipes | $6,500 | Installation, placement maps, geo-tagged reporting |
| 11×14 Jumbo Snipes | 800 snipes | $7,500 | Installation, placement maps, geo-tagged reporting |
| Sidewalk Vinyl Decals | 10 decals | $3,404 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 80 decals | $4,998 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 30 decals | $6,373 | Installation, geo-tagged reporting |
| Sidewalk Vinyl Decals | 50 decals | $8,709 | Installation, geo-tagged reporting |
| Sidewalk Stencils (paint, chalk, or pressure) | 10 stencils | $3,231 | Design, application, documentation |
| Sidewalk Stencils (paint, chalk, or pressure) | 50 stencils | $6,982 | Design, application, documentation |
| Transit Station Surround Package | 400 snipes + 80 decals | $10,000 | Full deployment at station entrances, QR tracking on all units, geo-tagged documentation report |
Wheatpaste poster campaigns are Contact AGM for pricing. For wheatpaste campaigns, large format 48×72 posters start at $10,500 (100 large format 48×72 posters, 2 weeks). 72-hour rush fee: +50%. Multi-market and custom volume pricing available. Contact AGM for a custom quote.
Understanding who rides LA Metro Rail is essential to understanding why it delivers for advertisers. The system’s demographic profile is one of the most diverse of any major U.S. transit network:
AGM is a direct execution partner — not a broker, not a rep firm. We plan, produce, permit, and install every element of your LA Metro advertising campaign. Our LA Metro execution model includes:
Experience
500+ transit campaigns executed across 30+ U.S. markets including LA Metro Rail, NYC MTA, Chicago CTA/Metra, BART, WMATA, and regional systems nationwide.
Expertise
10+ years specializing in transit and guerrilla advertising. We know LA Metro’s permitting requirements, Intersection’s booking procedures, and production specs for every format.
Authority
Direct relationships with LACMTA media concessionaires. We place, produce, and install without third-party markups. Your campaign budget goes further.
Trust
Every campaign includes geo-tagged photo documentation at time of installation. You receive a proof-of-install report within 24 hours of posting. Transparent pricing, no hidden fees.
Our LA Metro advertising work spans music industry campaigns (album releases, tour promotions), entertainment marketing (film and streaming), tech and app launches, CPG consumer brands, healthcare and wellness, fashion and streetwear, and political/civic campaigns. We understand LA’s neighborhoods, its cultural geography, and which stations move the needle for which audiences.
Standard transit campaigns require 3–4 weeks lead time from signed contract to install — including LACMTA approval, production, and scheduling. Rush campaigns can sometimes be executed in 2 weeks for existing approved formats. Guerrilla extensions (snipes, decals) can be deployed in as little as 5–7 business days.
Standard LA Metro advertising flights run 4 weeks for most formats. Interior car cards and digital displays can sometimes be purchased in 2-week increments. Station dominations are typically booked in 4-week blocks with extension options.
Yes. LA Metro’s audience is highly multilingual, and LACMTA’s media guidelines permit advertising in Spanish, Korean, Chinese, and other languages provided content meets standard approval criteria. AGM designs multilingual campaigns regularly — particularly for CPG, healthcare, and financial services clients.
Yes. We offer full creative production services for LA Metro advertising — design, copywriting, photography, and print production. We can work from your existing brand guidelines or build a transit-specific campaign concept from scratch.
Interior car cards on a targeted subset of lines (rather than full-network coverage) can be executed at entry-level budgets. Combined with a guerrilla extension at 1–2 key stations, a focused LA Metro campaign can be meaningful for emerging brands, local businesses, and event marketers with budgets start at official AGM rates — see pricing table above total.
The highest-value LA Metro stations for advertising are Union Station, Hollywood/Highland, 7th Street/Metro Center, Wilshire/Vermont, and the LAX/Aviation station on the K Line. Union Station delivers the broadest multi-modal audience in the LACMTA system. Hollywood/Highland reaches the entertainment and tourism demographic. 7th/Metro Center is the single busiest transfer station in the network, serving all major rail lines in one location. AGM structures LA Metro advertising campaigns around these anchor stations for maximum reach, frequency, and demographic targeting efficiency across Los Angeles.
LA Metro advertising reaches entertainment industry professionals through the B Line corridor serving Hollywood/Highland, Hollywood/Vine, and the Wilshire strip connecting to production offices in Miracle Mile and the Westside. Station domination at Hollywood/Highland during film release or awards season windows delivers strong concentration of industry professionals and entertainment-adjacent consumers. AGM builds LA Metro advertising campaigns for music labels, streaming platforms, and film studios using this corridor as the primary entertainment targeting zone, paired with interior car cards for frequency across the full commute trip.
Yes. The 2028 Los Angeles Olympics will generate record ridership on LA Metro as the primary transportation network for athletes, media, and international visitors across venues from SoFi Stadium to Dodger Stadium. AGM recommends planning a 2028 Olympics LA Metro advertising campaign well in advance given projected inventory demand across the LACMTA network. A coordinated campaign covering Union Station, the K Line serving SoFi Stadium, and the B Line entertainment corridor gives brands maximum exposure to the global Olympic audience throughout the Games and surrounding event windows.
Sidewalk decals at LA Metro station entrances and 9×12 snipe posters on poles and scaffolding within 100 feet of station entrances create brand impressions before riders descend to the platform and after they exit. AGM places decals at staircase landings and along the pedestrian approach path to each target station, ensuring brand contact at the street level that the transit advertising buy alone cannot reach. All snipes carry QR codes tracked per location, providing engagement data that shows which LA Metro station entrance drives the most campaign interaction and app downloads.
AGM manages the full LA Metro advertising campaign process from initial strategy through proof-of-install documentation. After a campaign brief session, AGM recommends formats, stations, and timing, then manages the buy through LACMTA’s concession partners. Field crews simultaneously execute the guerrilla surround layer at all target stations. Every guerrilla placement is documented with geo-tagged, timestamped photography delivered within 24 hours of installation. Clients receive a complete proof-of-install report covering transit media confirmations, snipe locations, decal positions, and QR analytics for the full campaign.
