American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
American Guerrilla Marketing has executed over 500 campaigns across 30+ U.S. markets — including Denver RTD light rail campaigns, Union Station activations, and street-level guerrilla placements throughout the Denver-Aurora-Boulder metro.
Denver RTD advertising is one of the most efficient ways to reach the fast-growing, tech-forward, and outdoor-lifestyle-oriented population of Colorado’s Front Range metro. The Regional Transportation District (RTD) operates one of the most expansive light rail and commuter rail networks in the American West — with 8 light rail lines, the A-Line commuter rail to Denver International Airport, the B, G, and N lines, and over 400 bus routes. Advertise on RTD
and your brand reaches daily commuters, CU and MSU Denver students, tech workers, government employees, sports fans, and airport travelers across the entire Denver metro.
American Guerrilla Marketing brings RTD advertising to life with a dual-layer strategy: official RTD on-vehicle and station advertising — managed directly by RTD’s in-house advertising program — combined with AGM’s proprietary street-level guerrilla layer. Sidewalk decals at station entrance staircases, 9×12 snipes on poles and walls within 100 feet of station entrances, and QR-coded digital funnels make every Denver RTD campaign a surround sound
experience that follows riders above ground and below.
8
RTD light rail lines in the Denver metro
100+
Light rail and commuter rail stations
85 mi
of electrified RTD rail in service
DEN
A-Line connects downtown Denver to DIA
Get a custom RTD media plan — light rail formats, digital screens, and AGM's guerrilla street layer — in 48 hours.
Denver’s population has grown faster than almost any major U.S. metro over the past decade — and that growth has been concentrated precisely in the tech, healthcare, outdoor lifestyle, and financial services sectors that transit advertising serves best. The RTD network’s expansion has kept pace with this growth, adding the A-Line (airport express), W Line (West Corridor to Lakewood), and extensions into Aurora, Englewood, and the Tech Center corridor.
Key reasons RTD light rail advertising
works for your brand:
RTD manages its own advertising program in-house — unlike many transit systems that outsource to a media company — which gives RTD direct control over placement and content approval. AGM works directly with RTD’s advertising team for all official placements.
AGM is a direct-execution agency with over 10 years of transit advertising experience
and 500+ campaigns executed
across 30+ markets. For Denver RTD campaigns we offer:
Choosing the right partner for a Denver RTD advertising campaign is not just about knowing the rate card. It is about execution — knowing which stations perform above average for specific audience targets, how to layer street-level guerrilla activations on top of official transit placements to multiply frequency, and how to move from a signed contract to installed creative without production delays or missed flight dates. That is where American Guerrilla Marketing separates itself from every other option in the Denver market.
Direct execution, not brokerage.
Most agencies advertising transit media are brokers — they take your budget, mark it up 15 to 30 percent, and pass the actual placement work to a third party. AGM is a direct-execution agency. We plan, produce, place, and document every element of a Denver RTD campaign ourselves. That means no middleman fees, faster timelines, and a single point of accountability for every deliverable from concept to compliance photo.
Street-level amplification.
An official transit placement lives inside the system. A guerrilla layer lives outside it — on sidewalks, poles, scaffolding, and building surfaces within 50 to 100 feet of station entrances. AGM’s surround-sound strategy places vinyl sidewalk decals at station entry points and 9×12 snipe posters at key street-level locations in LoDo, RiNo, Capitol Hill, and the Golden Triangle. Riders see your brand the moment they approach the station, again on the platform, again in the car, and again when they exit. That multi-touchpoint environment is what moves a transit campaign from awareness to recall.
500+ campaigns executed.
Since 2013, AGM has executed more than 500 transit and guerrilla advertising campaigns across 30+ U.S. markets. We have run campaigns on the W, C, D, E, H, and R Lines spanning downtown Denver, the Tech Center, and the airport corridor. That operational history means we know which formats book out early and require extended lead time, which stations require special access coordination, and which audience profiles over-index on specific route segments. When we build your Denver RTD media plan, we are drawing on real performance data — not category theory.
Documentation you can take to your stakeholders.
Every AGM campaign includes a geo-tagged photo report delivered within 48 hours of installation. Every placement — every snipe, every decal, every car card or station panel — is photographed with location data and compiled into a proof-of-install report. If you are running a campaign on behalf of a client, presenting a brand, or reporting back to a marketing director who was not on the ground, that documentation is the evidence that the work was done exactly as planned. Most transit advertising vendors do not offer this. AGM makes it standard on every engagement.
Built for outdoor, cannabis, tech, and financial services brands.
Our Denver client roster spans the industries that rely most heavily on high-frequency urban reach: outdoor, cannabis, tech, and financial services brands. We understand how to structure a Denver RTD campaign that aligns with brand safety requirements, production timelines, and campaign windows — whether you are launching a product with a hard street date, supporting a seasonal push, or building a sustained presence over a quarter. AGM builds the plan around your objectives, not around what is easiest to sell.
Transparent pricing, no surprises.
Every AGM proposal includes line-item pricing for media, production, installation, and any guerrilla components. You see exactly where every dollar is going before you sign anything. There are no undisclosed concession fees, no production markups buried in the estimate, and no post-campaign reconciliation charges. The price you approve is the price you pay.
Denver RTD advertising campaigns built by AGM begin with a route-level audience analysis. The W Line brings a distinct outdoor and young professional audience from Lakewood. The E and R Lines serve Denver’s most rapidly growing southeast corridor — the Denver Tech Center, Lone Tree, and Aurora. The C and D Lines move through the heart of LoDo and serve Coors Field on Rockies game days. AGM maps your target audience against RTD ridership data and campaign performance benchmarks, selects the route segments and station clusters that over-index for your objectives, and builds a multi-format buy: official RTD placements through Clear Channel, plus sidewalk decals and snipe installations at high-traffic station entrances. We produce all creative in-house, manage installation, and deliver a geo-tagged proof-of-install report within 48 hours. Denver’s transit audience skews younger, more educated, and higher-income than many comparable mid-sized markets — it is a high-value environment for brands targeting the mountain west’s fastest-growing professional class.
Unlike many transit systems, RTD Denver manages its own advertising program in-house. The primary contact is RTD’s Manager of Projects and Contracts, Marketing. AGM works directly with RTD’s advertising team for all placements.
Yes. The University of Colorado A Line (A-Line) interior car cards and platform advertising are available as standalone buys. This is particularly valuable for travel, hospitality, car rental, and business services brands targeting airport travelers.
RTD’s advertising content policy addresses cannabis advertising — placements are subject to RTD approval and must comply with Colorado state regulations (no depictions targeting minors, required age-gating language, etc.). AGM advises cannabis clients on RTD-compliant creative standards and manages the approval process.
Contact AGM for pricing. paigns with digital screens and guerrilla layers Contact AGM for pricing
Denver Union Station ranks as the top advertising location on the RTD light rail network, with over 50,000 daily riders and connections to seven rail lines. The Auraria Campus stations offer the highest concentration of 18 to 24-year-old consumers in the metro. Colorado and Mineral stations serve the Denver Tech Center corporate corridor. For airport advertisers, the A Line DIA platform is unmatched in traveler reach. AGM recommends station selection based on audience profile, campaign goals, and budget to build the most efficient Denver RTD advertising plan for each client.
The University of Colorado A Line connects Denver Union Station to Denver International Airport in 37 minutes, creating a premium advertising corridor for brands targeting business travelers, tourists, and relocating professionals. Interior car cards on A Line trains benefit from extended dwell time compared to most RTD light rail advertising placements. The A Line audience skews toward higher household income and above-average travel spending. AGM structures A Line campaigns for hospitality, rental car, corporate travel, and financial services brands running Denver RTD advertising that targets airport-bound and arrival riders throughout the campaign window.
Yes. Denver RTD ridership spikes significantly on game days for the Broncos at Empower Field at Mile High, the Nuggets and Avalanche at Ball Arena, and the Rockies at Coors Field, all of which are accessible via the RTD light rail network. AGM plans Denver RTD advertising campaigns with event-timing logic, concentrating digital screen placements and guerrilla snipes at Union Station and adjacent corridors during high-traffic sports event windows. A well-timed RTD advertising campaign around a playoff run can multiply impressions substantially without increasing the base media spend for the campaign.
Sidewalk decals and snipe posters placed within 100 feet of Denver RTD station entrances extend a campaign into the physical approach corridor every rider walks twice daily. AGM installs weather-resistant vinyl decals at staircase tops and pedestrian approach paths at key stations including Union Station, Auraria, and Colorado station. Snipes are deployed on utility poles and construction boards at the same approach corridors. Every placement carries a QR code linked to a UTM-tracked campaign landing page. This street-level layer transforms Denver RTD advertising into a multi-touch experience that follows riders above and below ground.
Technology companies, healthcare brands, outdoor lifestyle and apparel brands, financial services firms, entertainment platforms, and cannabis brands targeting adult consumers in Colorado all perform well on Denver RTD light rail advertising. The tech corridor along the E, F, and H lines serves IT decision-makers at major Colorado employers. The A Line reaches business travelers and airport users. Auraria stations reach students and young adults. AGM builds industry-specific campaign strategies that match the right RTD line, station cluster, and format to each brand’s audience and Denver RTD advertising campaign objectives.
AGM begins every Denver RTD advertising engagement with a discovery session to identify audience, geography, and campaign objectives. We then build a custom media plan combining official RTD formats, including interior car cards, platform panels, and digital UAT screens, with our guerrilla street layer of sidewalk decals and snipes at station approaches. Creative is produced in-house to RTD specification. Installation is coordinated across all formats within a 72-hour window. Clients receive weekly QR scan dashboards and geo-tagged photo documentation of every placement throughout the campaign period. Page last updated: June 2026. American Guerrilla Marketing | americanguerrillamarketing.com | HQ: New York City | Offices: Los Angeles, Chicago, Denver, San Diego
