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Media planning, media buying, billboard advertising, & guerrilla marketing
Bus stop advertising in Kentucky places brands at the street-level touchpoints where transit riders wait, transfer, and make daily decisions. Shelter displays and bench placements at high-traffic stops across Louisville, Lexington, and Bowling Green create repeated impressions in the commercial and residential corridors these transit networks serve. The static, physical presence of shelter advertising in Kentucky means creative is visible around the clock for the full campaign period, without the impression decay that broadcast and digital formats experience when the audience is not actively engaged with the medium. Kentucky’s transit stop infrastructure spans covered shelter units at major stops to bench placements along arterial routes, giving advertisers options at multiple price points with different audience densities.
Interior and exterior bus advertising across Ashland, Kentucky and Boyd County. The Tri-State area's working...
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Berea Bus Service connects a tuition-free college campus, a nationally recognized craft and artisan district,...
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Bluegrass Ride connects five Kentucky counties to Lexington -- Toyota manufacturing workers from Georgetown, Clark...
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Clarksville Transit System connects Fort Campbell's 30,000-plus active-duty soldiers to downtown Clarksville, Austin Peay State...
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Frankfort Transit serves Kentucky's state capital -- state government workers on the Capitol campus, Kentucky...
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Glasgow Transit connects T.J. Samson Community Hospital, the US-31E commercial corridor, and Barren County's residential...
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GO bg Transit connects WKU's 20,000 students, the GM Corvette manufacturing corridor, and Bowling Green's...
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HART serves the Evansville-Henderson cross-river metro -- manufacturing workers at Accuride, Gibbs Die Casting, and...
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LexTran is Lexington's urban transit backbone -- University of Kentucky students, UK HealthCare professionals, downtown...
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Maysville City Transit connects the Ohio River city's historic Second Street commercial district, Meadowview Regional...
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Mor'Trans serves Morehead and Rowan County -- Morehead State University students on University Boulevard, St....
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Owensboro Transit System serves Kentucky's fourth-largest city -- Owensboro Health Regional Hospital workers, distillery and...
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Paducah Transit Authority serves Kentucky's western river city at the Ohio-Tennessee Rivers confluence -- Mercy...
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Richmond Transit Service connects Eastern Kentucky University's 15,000 students, the Eastern Bypass commercial corridor, and...
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TACK connects Elizabethtown's Ring Road commercial corridor, the Fort Knox military community, Hardin Memorial Hospital,...
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TANK connects Greater Cincinnati's Kentucky suburbs to the metro's employment core -- CVG Airport workers,...
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TARC is Kentucky's largest transit system -- University of Louisville students, UofL Health workers, NuLu...
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WKU Transportation Services runs the on-campus transit network for Western Kentucky University's 20,000 students and...
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Winchester-Clark County Transit connects Clark Regional Medical Center, the US-60 industrial corridor, and the residential...
Learn MoreAGM is a direct media buyer with over 10 years and 500+ transit advertising campaigns placed across U.S. markets including Kentucky. We work directly with Kentucky transit authorities and their advertising vendors to secure shelter displays, junior posters, bench placements, and surround packages at the highest-traffic stop locations in your target market. Contact us with your Kentucky market, format, and campaign objectives and we will respond with available inventory, current rates, and a campaign plan within one business day.
Louisville’s bus stop advertising market concentrates around the downtown transit hub, major employment center stops, and the high-ridership arterial routes that carry the city’s daily commuter and healthcare worker audience. Shelter placements near Norton Healthcare, Baptist Health, and UK HealthCare in statewide serve a professional healthcare workforce audience with high-frequency repeat visits throughout the campaign period. The University of Louisville campus in Louisville generates university student and faculty ridership on stop placements near campus access points, delivering a concentrated young adult demographic that responds strongly to brand advertising.
Kentucky shelter advertising inventory in Louisville and Lexington is managed through Transit Authority of River City (TARC)’s advertising vendor program. Shelter units along the downtown Louisville Fourth Street Live and Medical Center employment corridors see some of the system’s highest combined pedestrian, vehicle, and transit rider traffic. Bench advertising at stops without covered shelter structures extends campaign reach to residential and commercial neighborhoods where full shelter infrastructure has not been built, providing brand presence along the same routes at a lower per-unit investment. For regional and national advertisers, Kentucky shelter advertising offers access to the state’s key demographic segments at rates that reflect a less saturated out-of-home market than the major coastal metros.
Transit riders in Kentucky wait an average of five to fifteen minutes at bus stops per trip. A daily commuter visiting the same stop five days per week accumulates more than 100 minutes of dwell time in front of a single shelter display during a four-week campaign, a sustained impression quality that no passing outdoor format can replicate.
The following 19 transit systems collectively provide bus stop infrastructure in Kentucky. Stop advertising formats and availability vary by system and by the specific locations within each system’s network. AGM works with all Kentucky transit authorities and advertising vendors to identify and secure the highest-traffic stop locations for campaigns targeting Kentucky communities.
Ashland Bus System maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Ashland Bus System network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Ashland Bus System shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Ashland Bus System service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Ashland Bus System system for campaigns targeting specific Kentucky communities and demographic corridors.
Berea Bus Service maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Berea Bus Service network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Berea Bus Service shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Berea Bus Service service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Berea Bus Service system for campaigns targeting specific Kentucky communities and demographic corridors.
Bluegrass Ride maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Bluegrass Ride network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Bluegrass Ride shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Bluegrass Ride service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Bluegrass Ride system for campaigns targeting specific Kentucky communities and demographic corridors.
Clarksville Transit System maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Clarksville Transit System network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Clarksville Transit System shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Clarksville Transit System service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Clarksville Transit System system for campaigns targeting specific Kentucky communities and demographic corridors.
Frankfort Transit maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Frankfort Transit network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Frankfort Transit shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Frankfort Transit service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Frankfort Transit system for campaigns targeting specific Kentucky communities and demographic corridors.
GO bg Transit maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the GO bg Transit network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing GO bg Transit shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the GO bg Transit service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the GO bg Transit system for campaigns targeting specific Kentucky communities and demographic corridors.
Glasgow Transit maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Glasgow Transit network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Glasgow Transit shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Glasgow Transit service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Glasgow Transit system for campaigns targeting specific Kentucky communities and demographic corridors.
Henderson Area Rapid Transit maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Henderson Area Rapid Transit network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Henderson Area Rapid Transit shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Henderson Area Rapid Transit service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Henderson Area Rapid Transit system for campaigns targeting specific Kentucky communities and demographic corridors.
LexTran maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the LexTran network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing LexTran shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the LexTran service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the LexTran system for campaigns targeting specific Kentucky communities and demographic corridors.
Maysville City Transit maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Maysville City Transit network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Maysville City Transit shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Maysville City Transit service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Maysville City Transit system for campaigns targeting specific Kentucky communities and demographic corridors.
Mor’Trans maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Mor’Trans network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Mor’Trans shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Mor’Trans service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Mor’Trans system for campaigns targeting specific Kentucky communities and demographic corridors.
Owensboro Transit System maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Owensboro Transit System network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Owensboro Transit System shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Owensboro Transit System service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Owensboro Transit System system for campaigns targeting specific Kentucky communities and demographic corridors.
Paducah Transit Authority maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Paducah Transit Authority network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Paducah Transit Authority shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Paducah Transit Authority service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Paducah Transit Authority system for campaigns targeting specific Kentucky communities and demographic corridors.
Richmond Transit Service maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Richmond Transit Service network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Richmond Transit Service shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Richmond Transit Service service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Richmond Transit Service system for campaigns targeting specific Kentucky communities and demographic corridors.
Transit Authority of Central Kentucky maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Transit Authority of Central Kentucky network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Transit Authority of Central Kentucky shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Transit Authority of Central Kentucky service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Transit Authority of Central Kentucky system for campaigns targeting specific Kentucky communities and demographic corridors.
Transit Authority of Northern Kentucky maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Transit Authority of Northern Kentucky network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Transit Authority of Northern Kentucky shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Transit Authority of Northern Kentucky service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Transit Authority of Northern Kentucky system for campaigns targeting specific Kentucky communities and demographic corridors.
Transit Authority of River City maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Transit Authority of River City network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Transit Authority of River City shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Transit Authority of River City service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Transit Authority of River City system for campaigns targeting specific Kentucky communities and demographic corridors.
Western Kentucky University Transportation Services maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Western Kentucky University Transportation Services network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Western Kentucky University Transportation Services shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Western Kentucky University Transportation Services service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Western Kentucky University Transportation Services system for campaigns targeting specific Kentucky communities and demographic corridors.
Winchester-Clark County Transit Service maintains bus stop infrastructure throughout its service area in Kentucky, with shelter and bench placements at major stops along its fixed-route network. Stop advertising on the Winchester-Clark County Transit Service network reaches transit riders during their dwell time at stops, typically ranging from five to fifteen minutes per visit for regular commuters. The pedestrian and vehicle traffic passing Winchester-Clark County Transit Service shelter locations adds additional impressions beyond the core transit rider audience. Major transfer points and employment center stops within the Winchester-Clark County Transit Service service area carry the highest combined daily traffic of any locations in the system. AGM can identify the highest-traffic stop advertising locations within the Winchester-Clark County Transit Service system for campaigns targeting specific Kentucky communities and demographic corridors.
Bus stop advertising in Kentucky is available in four primary formats at transit stops across the multiple systems serving the state. Each format reaches the transit rider audience during their dwell time at stops and the pedestrian and vehicle traffic passing those stop locations. The right format depends on the specific stop locations available, your campaign budget, and the audience density of the stops in your target Kentucky market.
Standard 4-sheet: 40″ x 60″ (or equivalent)
The shelter display is the primary advertising panel inside or on a covered bus shelter structure. This is the highest-visibility format at covered stop locations in Kentucky, reaching transit riders during their full dwell time at the stop. Many primary shelter locations in Kentucky’s major cities include backlit panels, extending visibility into evening and early morning commute hours. Standard rate: $3,850 per shelter per campaign period. Contact AGM for current shelter availability at specific Kentucky locations.
11″ H x 17″ W to 22″ H x 28″ W (varies by system)
The junior poster is a smaller format panel mounted on the exterior of the shelter structure or on nearby transit infrastructure at stop locations throughout Kentucky. Junior posters provide additional impressions from passing vehicle and pedestrian traffic beyond the core shelter rider audience. Available at stops throughout Kentucky’s transit networks. Standard rate: $850 per junior poster per campaign period.
Horizontal banner format, varies by bench hardware
Bench advertising at bus stops without covered shelter structures extends campaign reach to additional stops along the same Kentucky transit routes. The bench panel is visible to riders seated at the stop and to pedestrians and vehicle traffic passing the stop location. Available at stops throughout Kentucky’s transit networks where shelter infrastructure has not been installed. Standard rate: $700 per bench per campaign period.
Full stop coverage, shelter display, junior posters, bench, and adjacent infrastructure
The surround package covers every advertising surface at a single Kentucky transit stop location, including the shelter display, side panels, bench, and any adjacent infrastructure. A surround package creates a fully branded stop environment where every impression from every direction carries the campaign creative. This is the highest-impact single-stop placement in the Kentucky transit advertising inventory. Standard rate: $10,000 per surround package per campaign period.
Combining multiple stop advertising formats in Kentucky creates a more immersive brand presence at individual locations. A shelter display and bench at the same stop gives you the covered rider audience inside the shelter plus the pedestrian and passing vehicle audience from the bench panel. A full surround package eliminates any viewable surface at the stop that does not carry your campaign creative. AGM recommends surround packages at the two or three highest-traffic stop locations in your target Kentucky market before expanding to a larger number of shelter display-only placements, as the saturation effect of a full stop environment typically drives stronger recall than multiple single-format placements at different stops.
Production specifications for Kentucky bus stop advertising vary by system and by the specific shelter or bench hardware at each location. AGM provides current production specifications for every Kentucky transit market and format as part of the campaign planning process, ensuring your creative meets the technical requirements of the specific locations in your buy without additional effort or research on your end.
Kentucky bus shelter campaigns work harder with adjacent guerrilla formats supporting each stop location. Snipe advertising at utility infrastructure near high-traffic Louisville shelters extends shelter creative visibility through the full block radius around each stop. Sidewalk stencils at the highest-traffic shelter locations reinforce shelter messaging at the exact point where audiences spend the most time waiting for service. Wheatpaste posters on adjacent commercial buildings carry consistent campaign creative through the street environment that shelter riders pass daily. Take-one programs near major Kentucky transit stops convert street-level awareness into trackable response at minimal incremental cost over the shelter advertising investment.
AGM’s standard pricing for bus shelter display advertising in Kentucky is $3,850 per shelter per campaign period. Junior poster placements are $850. Bench advertising starts at $700. A full surround package covering shelter display, side panels, bench, and adjacent infrastructure at a single location is $10,000.
Louisville has the most developed bus shelter advertising inventory in Kentucky, with covered shelter units at major stops throughout the downtown core and key transit corridors. Lexington has shelter placements at major stops along its primary transit routes. AGM can identify current shelter inventory at specific locations across all Kentucky transit markets.
A shelter display is mounted inside or on the covered shelter structure, providing protected creative display with potential backlit panels at many locations. A bench placement is at stops without shelter structures, providing ground-level brand presence along the route at a lower per-unit investment. Both formats reach the transit rider audience during their wait at the stop.
Standard Kentucky bus shelter campaigns run in four-week cycles aligned with transit authority ad scheduling. Eight, twelve, and longer booking windows are available. Annual placements at high-traffic locations in {city1} and {city2} are available through AGM for brands with year-round market presence objectives.
Many primary Louisville shelter locations include backlit display panels that extend advertising visibility into evening and early morning commute hours. Lighting availability varies by specific shelter location and infrastructure age. AGM confirms lighting status for each placement as part of the site selection process.
Kentucky bus shelter advertising reaches transit riders during their most stationary and receptive moment: waiting at a stop. This audience skews toward working adults, healthcare workers, students, and service industry employees. Shelters at major transfer points and employment center stops also capture pedestrian and vehicle traffic beyond the core transit ridership.
Yes. Stop and shelter placements near the University of Louisville campus in Louisville are available through the transit systems serving that campus. University-adjacent stop advertising delivers high-frequency exposures to the student and faculty demographic throughout the academic year.
Yes. Bench advertising at transit stops throughout Kentucky starts at $700 per placement per campaign period. Bench placements extend campaign reach to stops without covered shelter structures, filling coverage gaps along the same routes at a lower per-unit investment.
Shelter display panels typically accept 4-sheet poster creative (40″ x 60″ or equivalent digital format). Simple, high-contrast creative with bold typography and a clear value proposition reads best from distance in both daytime and backlit nighttime conditions. Creative with a QR code or short URL enables direct response tracking from shelter placements.
Bus stop advertising in Kentucky reaches a stationary audience with extended dwell times at stops, a qualitatively different impression from the passing view of a highway billboard. Stop advertising in Kentucky’s transit markets typically costs less than comparable billboard placements in the same corridors, with higher frequency delivery to the transit rider audience during the campaign period.
