American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Indiana’s vinyl sidewalk decal market is anchored by Indianapolis’s Mass Avenue Arts District and the Indianapolis Motor Speedway approach corridors, Indiana University’s Kirkwood Avenue in Bloomington, Notre Dame’s campus approach routes in South Bend, and Fort Wayne’s Calhoun Street downtown district. Indianapolis hosts the Indianapolis 500 in May — the single-race motorsport event with the highest spectator count in the world — which creates extraordinary pedestrian density on the IMS approach routes for two weeks in May.
American Guerrilla Marketing has executed vinyl sidewalk decal programs in Indianapolis’s primary markets. Our field teams know which Mass Avenue blocks deliver the highest arts and lifestyle foot traffic, which Cultural Trail segments generate the most brand-responsive professional pedestrian flow, and which IMS approach routes on Georgetown Road and 16th Street see the highest spectator pedestrian density during the May racing window.
Indiana’s continental Midwest climate is hot and humid in summer, cold in winter with occasional ice events. Standard vinyl performs reliably through Indiana spring and fall. Summer placements require moisture-tolerant adhesive, and winter placements from December through February require cold-temperature adhesive spec.
Indiana’s pedestrian environment rewards vinyl decal campaigns across four markets with distinct demographic profiles.
Indianapolis’s Mass Avenue Arts District between Delaware and College delivers 8,000 to 15,000 daily passes from the arts, F&B, and young professional demographic. The Cultural Trail on Vermont Street between College and Pennsylvania delivers 10,000 to 20,000 daily passes from the downtown professional and lifestyle consumer.
Bloomington’s Kirkwood Avenue between Grant and Walnut is anchored by Indiana University. Academic year foot traffic generates 8,000 to 16,000 daily passes from the student and young professional demographic with a cultural and lifestyle orientation unusual for a mid-size Indiana city.
Notre Dame’s Notre Dame Avenue and the campus approach routes from the campus gate to downtown South Bend generate 5,000 to 12,000 daily passes during the academic year, with Irish home football Saturdays generating 30,000 to 50,000 passes on the approach routes to Notre Dame Stadium.
Fort Wayne’s Calhoun Street from Berry to Wayne delivers 4,000 to 8,000 daily passes from the downtown retail and professional demographic.
Indiana’s Midwest climate creates a clear seasonal framework for the chalk versus vinyl decision. Chalk stencils work in Indiana for event-window activations where 7 to 10 days of visibility is sufficient — an Indianapolis 500 approach activation on Georgetown Road, a Notre Dame game-day perimeter on Notre Dame Avenue, or an Indiana University Homecoming event on Kirkwood Avenue.
Vinyl decals are the correct choice for any Indiana campaign longer than two weeks or for summer or winter deployments. Indiana’s summer humidity and surface temperatures on Indianapolis concrete above 120F require moisture-tolerant adhesive for outdoor summer placements. Winter ice events in January and February require cold-temperature adhesive spec.
For most Indiana brands evaluating a 30 to 60 day campaign on Mass Avenue in Indianapolis or Kirkwood Avenue in Bloomington, vinyl delivers consistent brand presence through Indiana’s full seasonal range.
Award Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerrilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Automate your campaign with AGM’s Request for Proposal Builder. Simply answer a few quick questions about your campaign goals, markets, and timeline, and the system will generate a tailored presentation with recommended strategies, quantities, and pricing. Click the RFP Builder to instantly receive your customized proposal.
30-90 day vinyl decals for Indiana spring and fall campaigns. Moisture-tolerant adhesive for Indiana's humid summers. Optimal for Indianapolis, Bloomington, South Bend, and Fort Wayne from April through October.
90-180 day cold-temperature decals for year-round Indiana outdoor campaigns. Freeze-rated adhesive for winter ice events. Required for campaigns spanning December through February across Indiana's primary markets.
Anti-slip laminate decals meeting ADA standards for Indianapolis retail district entrances, Notre Dame campus pedestrian crossings, and high-foot-traffic public sidewalks statewide.
Vinyl decal programs for Indiana retail launches -- Indianapolis's Mass Avenue Arts District on Delaware Street, the Broad Ripple Village on Broad Ripple Avenue, Notre Dame-area retail in South Bend, and Fort Wayne's Calhoun Street commercial corridor.
Long-duration vinyl decals for Indiana events -- Indianapolis 500 at IMS on Georgetown Road, Indy Jazz Fest, Indiana University home football approaches in Bloomington, and Notre Dame home football game-day routes in South Bend.
Interior and exterior decal programs for Indianapolis's downtown corporate corridors, Salesforce Tower approaches on Illinois Street, and the Indiana Convention Center campus on Capitol Avenue.
Campus vinyl decal programs at Indiana University on Kirkwood Avenue in Bloomington, Notre Dame on Notre Dame Avenue in South Bend, Purdue University on State Street in West Lafayette, and Butler University on Sunset Avenue in Indianapolis.
48-72 hour deployment capability for time-sensitive Indiana activations in Indianapolis, Bloomington, South Bend, and Fort Wayne. Ideal for Indianapolis 500 and Notre Dame home football game-day windows.
Indiana’s highest-value deployment zones span four markets. Indianapolis’s Mass Avenue between Delaware and College delivers 8,000 to 15,000 daily passes from the arts and young professional demographic.
The Cultural Trail on Vermont Street delivers 10,000 to 20,000 daily passes from the downtown professional and lifestyle consumer.
Bloomington’s Kirkwood Avenue delivers 8,000 to 16,000 daily passes during the IU academic year.
Notre Dame Avenue approach routes in South Bend deliver 30,000 to 50,000 passes on Irish home football Saturdays.
Indianapolis Motor Speedway on Georgetown Road and 16th Street delivers 30,000 to 70,000 daily passes during the two-week Indianapolis 500 preparation and race window in May.
| Zone | Est. Daily Foot Traffic | Impressions Per Decal (60 days) | Avg Campaign Duration | Ideal Campaign Type |
|---|---|---|---|---|
| Mass Avenue / Indianapolis Arts District | 8,000-15,000 | 480,000-900,000 | 60-90 days | Arts, lifestyle, F&B brands |
| Cultural Trail / Downtown Indianapolis | 10,000-20,000 | 600,000-1,200,000 | 60-90 days | Corporate, retail, event brands |
| Kirkwood Avenue / Bloomington IU | 8,000-16,000 | 480,000-960,000 | 60-90 days | University brands, F&B, entertainment |
| Notre Dame Ave / South Bend | 30,000-50,000 (game days) | 300,000-720,000 | 30-60 days | University, hospitality, tourism |
| IMS Approach / Georgetown Road | 30,000-70,000 (May race window) | 600,000-1,500,000 | 30-60 days | Auto, sports, consumer brands |
The Indianapolis 500 is the most-attended single-day sporting event in the world, with 250,000 spectators at Indianapolis Motor Speedway on race day. The two-week build-up period in May generates 30,000 to 70,000 daily pedestrian passes on the Georgetown Road and 16th Street approach routes. Vinyl decals placed on these approach corridors deliver brand impressions to the highest concentration of motorsport consumer demographic in any U.S. market.
University of Notre Dame home football generates 30,000 to 50,000 pedestrian passes on the Notre Dame Avenue and Angela Boulevard approach routes to Notre Dame Stadium. The Notre Dame fan demographic — nationally dispersed, high-income, brand-loyal — is among the most desirable consumer profiles in college sports.
Mass Avenue’s arts district delivers the Indianapolis young professional demographic in its most concentrated form. New retail launches, fitness studios, F&B concepts, and lifestyle brands all benefit from the sustained foot traffic that Mass Avenue generates 7 days a week during the spring through fall outdoor season.
IU’s 45,000-student enrollment makes Kirkwood Avenue one of the most productive university-adjacent vinyl decal corridors in the Midwest. The student and young professional demographic on Kirkwood Avenue is brand-responsive and accessible at high daily counts from September through April.
Spring is Indiana’s highest-value season, anchored by the Indianapolis 500 and its two-week build-up in May that creates the highest single-event pedestrian density in Indiana. The entire month of May benefits from elevated pedestrian volumes around IMS and in downtown Indianapolis.
Fall (September through November) delivers Notre Dame home football in South Bend, Indiana University and Purdue football, and moderate temperatures ideal for standard vinyl adhesive. The period September through mid-November is the strongest all-around season for university market campaigns in Bloomington and South Bend.
Summer (June through August) requires moisture-tolerant adhesive for Indiana’s humid conditions. Indianapolis maintains strong downtown foot traffic through summer. Indy Jazz Fest and other summer events contribute elevated pedestrian volumes.
Winter (December through February) requires cold-temperature adhesive for Indiana’s freeze-thaw cycles. Downtown Indianapolis and Mass Avenue maintain year-round pedestrian activity.
AGM’s Indiana vinyl decal process begins with site assessments that account for Indiana’s Midwest climate demands. Moisture-tolerant adhesive is standard for summer deployments; cold-temperature adhesive is standard for winter placements. Every placement is assessed for surface condition and pedestrian flow before production.
Production lead time is 5 to 7 business days from artwork approval. Installation is executed by Indiana field crews who know Indianapolis’s Mass Avenue concrete, Notre Dame’s campus approach surfaces, and Kirkwood Avenue’s Bloomington pedestrian zone. Every placement is GPS-tagged.
Removal is included in AGM’s standard Indiana scope.
AGM offers four vinyl decal formats for Indiana campaigns.
Standard Vinyl Decals (30-90 days): Moisture-tolerant adhesive construction for Indiana summer humidity. Appropriate for spring and fall deployments across all four Indiana markets.
Heavy-Duty Cold-Temperature Decals (90-180 days): Freeze-rated adhesive for Indiana winter campaigns. Required for any campaign spanning December through February.
ADA-Compliant Anti-Slip Decals: Enhanced anti-slip laminate for Indianapolis retail district entrances, Notre Dame campus crossings, and high-risk Indiana pedestrian surfaces.
Interior Floor Graphic Decals: Climate-controlled placements for Indiana Convention Center floors, Salesforce Tower lobby, Lucas Oil Stadium concourse areas, and university campus buildings.
AGM brings genuine Indiana market knowledge to sidewalk decal campaigns spanning Indianapolis, Bloomington, South Bend, and Fort Wayne. The Indianapolis 500, Notre Dame football, and Indiana University game-days are among the most competitive event activation windows in the Midwest, and AGM’s permit relationships and local crew infrastructure deliver execution quality that generic vendors cannot match.
Documentation is standard — GPS-tagged installation photos, post-campaign reports with exact locations and dates.
Standard vinyl rated for 30-90 days performs well through Indiana spring and fall. Summer placements require moisture-tolerant adhesive for Indiana’s heat-humidity combination. Winter requires cold-temperature adhesive for December through February. Heavy-duty spec delivers reliable year-round performance across Indiana’s full climate range.
Indianapolis requires a Right-of-Way Use permit from the Department of Public Works. Fort Wayne, Bloomington, and South Bend have their own encroachment permit processes. Private property requires only owner permission. AGM handles permit research and acquisition for all Indiana campaigns.
Yes. The Indianapolis 500 two-week build-up window in May is the highest-value activation window in Indiana. AGM executes vinyl campaigns on the Georgetown Road and 16th Street approach routes to IMS. These corridors generate 30,000 to 70,000 daily passes during the racing window. Planning should begin 14-21 business days before the target installation date.
Yes. AGM’s Indiana campaigns use anti-slip laminate that maintains traction through Indiana’s humid summers and winter ice events. Cold-temperature adhesive handles freeze-thaw cycles, and moisture-tolerant construction handles summer humidity and spring rain events.
Standard lead time is 5-7 business days from artwork approval plus 1-2 days for installation. For Indianapolis 500, Notre Dame home football, and Indiana University game-days, AGM recommends 14-21 business days in advance. Expedited production is available.
Yes. Removal is included in AGM’s standard Indiana scope. Our adhesive systems are engineered for clean removal from Indianapolis’s specialty paver surfaces around the Cultural Trail, standard Indiana concrete, and the varied surface types on Notre Dame campus approaches.
