Foto / Microsoft Nasdaq Billboard Campaign, Manhattan Ny

MICROSOFT/FOTA Campaign Video

Disclaimer: Of course, the result of any case study are specific to its facts. We can’t guarantee that any other campaign will drive similar results, including increased traffic, end-user activity (click-through or secondary-action rates), or revenue.

Project Overview

AGM partnered with Foto to execute a high-visibility digital billboard campaign for Microsoft on the NASDAQ tower in Manhattan’s Times Square. The activation centered on the launch announcement for Microsoft’s involvement with FOTA, using one of the most viewed Times Square billboards to amplify awareness and generate content for global online circulation. Positioned at the crossroads of Broadway and 43rd Street, the NASDAQ spectacular delivered sustained visibility throughout the campaign window and reinforced Microsoft’s presence in the gaming and technology ecosystem.

Client Goals

Foto engaged AGM to support Microsoft’s promotional objectives by securing a world-class billboard placement and producing content that could be deployed across social channels, news cycles, and international communities. The primary goals included raising awareness for the brand partnership, establishing trust within the gaming and tech sectors, and leveraging Times Square’s global significance to drive attention and recognition.

AGM Strategy

AGM developed a strategy focused on maximizing aerial visibility, capturing contextual street-level content, and ensuring the creative appeared during optimal Times Square traffic periods. The NASDAQ tower was selected due to its iconic cylindrical design, uninterrupted 360-degree sightlines, and strong alignment with tech-driven campaigns.

The activation emphasized peak afternoon traffic flows, allowing footage to capture dense crowds, tourists, and the constant movement that characterizes Times Square billboards. AGM produced both wide-angle skyline shots and close-range social-ready clips to support global reposting.

Build and Production

Creative assets were delivered in the format required for the NASDAQ LED tower, ensuring clarity, sharpness, and dynamic contrast. AGM managed file formatting, resolution scaling, and scheduling.

Because the activation was confined to a single billboard format, AGM focused on delivering top-tier production value for footage, ensuring the client had a library of material suitable for digital platforms, investor relations, and online brand storytelling.

Photos

Execution

The Microsoft creative ran throughout the scheduled window on the NASDAQ tower. AGM captured extensive content including stabilized video, overhead angles, crowd-level photography, and timelapse sequences.

The curvature of the building allowed the animated display to be visible from multiple angles across Times Square, amplifying its reach far beyond a standard flat-screen billboard. Pedestrians were observed stopping to photograph the billboard, creating additional organic impressions.

Performance and Impact

The NASDAQ tower averages an estimated 450,000–550,000 daily impressions depending on season and foot-traffic density. The Microsoft activation performed within that range, supported by Times Square’s constant movement and high tourism volume.

Online, images and recordings of the activation circulated across gaming communities, technology forums, and social platforms. The visibility of a Microsoft-related message on one of the most recognized Times Square billboards contributed to measurable engagement, including reposts, comments, and coverage by crypto and gaming discussion groups.

Final Results

The Foto / Microsoft NASDAQ Billboard Campaign succeeded by transforming a Times Square billboard placement into a globally recognized promotional moment. AGM delivered a coordinated visual strategy, content capture, and billboard execution that elevated Microsoft’s announcement and reinforced the brand’s presence in a relevant digital ecosystem.

Future clients should understand that AGM not only secures premier Times Square billboards but also transforms them into content engines capable of driving worldwide attention and digital visibility.