American Guerrilla Marketing
Nationwide Service
Media planning, media buying, billboard advertising, & guerrilla marketing
With local offices in Miami and Orlando and a statewide surface inventory spanning Wynwood to Ybor City, AGM brings more projection advertising infrastructure to Florida than any other provider in the Southeast.
American Guerrilla Marketing operates local offices in two of Florida’s four major projection markets — Miami and Orlando — which means Florida campaigns benefit from ground-level market knowledge, local scouting resources, and logistics infrastructure that out-of-state providers cannot replicate. These are not remote-managed deployments; they’re locally grounded operations supported by teams who work in these markets every week.
The US Marine Corps selected AGM for a guerrilla projection campaign during CMA Fest in Nashville, projecting onto high-traffic surfaces during peak festival activity and reaching 80,000+ attendees.
AGM’s projection client roster includes Netflix, Disney, Coca-Cola, FanDuel, Live Nation, iHeartRadio, and the US Marine Corps. A confirmed case study: the US Marine Corps × CMA Fest Nashville — multi-night projections onto architectural surfaces throughout the festival footprint, reaching 80,000+ attendees across the campaign window. Projection advertising scales across every brand category; what our campaigns share is scale, precision, and a physical presence digital cannot replicate.
2915 Biscayne Blvd, Suite 300, Miami, FL 33137 | (305) 792-4523
20 North Orange Avenue, Orlando, FL 32801 | (321) 261-0402
With local offices in Miami and Orlando and a documented surface inventory spanning all four major Florida markets, AGM is uniquely positioned to execute statewide Florida projection campaigns. Tell us your markets, your timeline, and your message.
Select a city to explore Guerrilla Projections opportunities.
Florida’s scale, diversity, and year-round outdoor economy make it one of the most productive guerrilla projection advertising states in the country. The combination of tourism infrastructure, a permanent population that spans every demographic segment, a major entertainment industry presence, and a nighttime economy that stays active twelve months a year creates campaign conditions that no seasonally limited northern market can replicate. In Florida, dusk arrives consistently, pedestrian activity in entertainment districts continues year-round, and the organic social media documentation of projection campaigns benefits from the constant presence of visitors and tourists who amplify campaign reach into out-of-state networks naturally.
Miami’s Wynwood Arts District alone has made Florida internationally prominent in the guerrilla marketing world. Wynwood’s walls — the outdoor murals, the gallery spaces, the warehouse buildings adapted to arts and hospitality use — have created a global reference point for what street-level visual culture looks like at its most ambitious. Projection advertising in Wynwood reaches an audience that includes international visitors, national arts community members, and the local creative professional population simultaneously — a demographic combination that generates social documentation reaching audiences on every continent.
Orlando’s dual identity as a global tourism destination and a growing permanent resident base creates a projection market with unusual demographic breadth. The Mills 50 District’s arts corridor, Church Street’s entertainment infrastructure, and the SODO creative district provide a resident-focused nighttime economy distinct from the tourist infrastructure, while the convention center’s massive event calendar brings professional audiences from across the country and world into the city’s commercial corridors for concentrated event-window campaign opportunities.
Jacksonville offers the Northeast Florida market — a large, rapidly growing city with distinct entertainment districts that don’t always receive the national marketing attention they deserve. The Riverside/Avondale corridor, the Springfield Historic District, and the Biscayne arts neighborhood provide the building stock and audience character that projection campaigns thrive in. Jacksonville’s emerging status as a Southeast entertainment destination makes it an early-mover opportunity for brands that want Florida presence without Miami’s budget premium.
Tampa’s Ybor City historic district is one of the most visually distinctive projection environments in the Southeast — cigar-era brick buildings with the kind of aged masonry facades and streetscape density that makes projection advertising look like it belongs there architecturally. The Channel District near Amalie Arena, SoHo’s nightlife corridor in Hyde Park, and Seminole Heights’ arts district add multiple distinct audience environments to the Tampa market’s projection landscape.
Wynwood is Florida’s premier projection advertising location, combining world-class building surface quality with an internationally engaged audience of arts community members, tourists, professionals, and influencers. The warehouse buildings that host Wynwood’s famous outdoor murals present large, flat masonry facades with minimal window interruption on upper floors — precisely the characteristics that 20,000-lumen projection systems need to produce vivid, commanding images at full architectural scale. Evening traffic in Wynwood runs dense and late, and the social media documentation rate per impression here exceeds any other Florida market by a significant margin.
Tampa’s Ybor City offers some of the most distinctive projection surfaces in the Southeast — century-old brick and masonry buildings that line the neighborhood’s entertainment corridors with a density of architectural character that makes projection advertising feel like a natural extension of the district’s visual culture. The historic building scale, combined with Ybor’s active nightlife economy and the event-driven audience from the nearby Channel District and Amalie Arena, creates one of the most productive projection environments in Florida for campaigns seeking a combination of visual authenticity and high impression volume.
Orlando’s Mills Avenue arts corridor — the Mills 50 District — has established itself as the city’s most culturally credible entertainment zone, distinct from the tourist infrastructure that defines much of Orlando’s public identity. The district’s adapted commercial buildings along Mills Avenue and neighboring streets include several with blank upper-floor facades facing active evening pedestrian corridors, and the arts-engaged resident and young professional audience here is among the most enthusiastic in Orlando for projection media specifically.
Jacksonville’s Springfield Historic District brings the visual character of a Northeast Florida early-20th-century residential and commercial neighborhood to the projection advertising landscape. The district’s historic commercial buildings present masonry facades with the architectural detail and building scale that create visually compelling projection environments, and the neighborhood’s arts and creative community creates an audience profile that responds to projection campaigns as cultural events rather than passive advertising.
Miami’s Brickell neighborhood provides a premium professional and entertainment audience in a corridor that’s distinct from Wynwood’s arts-tourism character. Brickell’s newer mid-rise commercial and residential buildings include several with suitable facade sections for projection advertising, and the neighborhood’s dense concentration of finance professionals, residents, and entertainment-district visitors creates consistent evening foot traffic throughout the week. Campaigns in Brickell reach Miami’s most commercially powerful demographic — the financial services and corporate professional population that represents Florida’s highest per-capita consumer spending segment.
Tell us about your campaign goals, target audience, and preferred locations. Our team will help you plan a high-impact guerrilla projection campaign tailored to your needs.
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Florida’s climate is one of the most significant strategic advantages for projection advertising campaigns. While northern markets face compressed campaign windows during winter months — cold temperatures limit outdoor pedestrian activity, and early sunset can actually help projection visibility but also reduce audience density — Florida’s year-round outdoor culture means that entertainment districts in Miami, Orlando, Tampa, and Jacksonville maintain active evening foot traffic through every month of the calendar year. This climate consistency removes the seasonal uncertainty that complicates outdoor campaign planning in markets from New York to Chicago to Minneapolis.
The state’s tourism economy adds a structural amplification advantage that resident-only markets lack. At any given time, Florida’s major city entertainment districts contain a significant proportion of visitors from outside the state and outside the country. These visitors document and share their Florida experiences at high rates through social media, which means a projection campaign in Wynwood or Ybor City reaches not just the local Miami or Tampa audience but the origin-market networks of everyone in the district who has their phone out and their social accounts active. That out-of-state organic reach is built into every Florida projection campaign at no additional cost.
Florida’s major cities — Miami in particular — serve as national launch markets for entertainment releases targeting global audiences. Wynwood’s arts district provides the visual context that music, streaming, and entertainment brands use to communicate cultural credibility at street level. The organic social documentation from a well-executed Wynwood projection campaign reaches entertainment audiences worldwide through the networks of the internationally connected arts community that inhabits the district.
Florida’s status as a major electoral battleground and the diversity of its urban populations make it a highly productive advocacy projection market. From Wynwood’s multicultural Miami audience to Jacksonville’s Northeast Florida civic community, projection advertising can reach politically engaged, socially connected audiences across the state’s distinct demographic geographies in formats that build urgency and awareness at a scale that digital channels cannot replicate.
Brands entering the Florida market find that building projection advertising in the state’s major entertainment districts creates the kind of market-entry statement that consumer audiences — whether Miami’s international luxury consumer or Orlando’s convention-going professional — register as signals of brand ambition and investment. The premium character of projection advertising communicates aspirational positioning in markets where visual sophistication is the baseline expectation.
Florida’s massive events calendar — Art Basel, Super Bowl, Ultra Music Festival, major sports programming, convention center events — creates concentrated windows of maximum audience density in the state’s projection advertising corridors. Campaigns timed to Florida’s major event calendar consistently produce the highest impression volumes and organic documentation rates of any Florida campaign type.
AGM’s Miami and Orlando offices provide ground-level logistics support that fundamentally changes the campaign execution experience. Local teams can conduct pre-campaign site visits, coordinate with venue operators and building owners, manage equipment deployment from local storage, and respond to day-of logistics questions without the overhead of a remote national deployment. For clients running complex multi-market Florida campaigns, local office support in Miami and Orlando means the two most important markets in the state are managed by people who are already there.
AGM’s national scouting team has documented projection-ready surfaces across all four primary Florida markets — Miami, Orlando, Jacksonville, and Tampa — with physical reconnaissance producing surface-specific data on dimensions, reflectivity, window ratios, standoff positions, and pedestrian patterns. Advance scouting adds approximately contact us for a quote. for new location discovery beyond the documented inventory.
AGM’s own technical crew manages every Florida campaign night. The 20,000-lumen system and self-contained generator require no connection to building electrical infrastructure, and the two-person crew handles setup through breakdown without depending on building management access or cooperation. Florida’s nighttime humidity and occasional evening storms are managed through equipment protocols developed across years of Florida market operation by AGM’s crew.
Florida projection campaigns outside Miami are priced at contact us for a quote. Miami campaigns are also contact us for a quote. as a non-NYC market. The complete package includes the 20,000-lumen commercial projection system, generator and power solution, electronics bundle, mobility unit, and two-person technical crew covering setup through breakdown. Advance location scouting adds approximately contact us for a quote. Private-property campaigns with building owner authorization add Contact us for a custom quote. per night.
The WakeUp Coalition deployed guerrilla projection advertising in Austin, Texas as part of a campaign targeting civic and advocacy audiences across a diverse urban demographic. AGM projected campaign messaging onto prominent building facades in high-pedestrian corridors, creating visual presence at a scale that matched the organization’s ambitions and generating earned media coverage and organic social documentation that extended the campaign’s reach into networks far beyond the physical campaign footprint.
For advocacy organizations operating in Florida — a state where advocacy campaigns face some of the most complex and diverse audience geographies in the country — this model provides a direct template. The WakeUp Coalition’s approach of using building-scale projection to create unavoidable presence in high-traffic corridors translates directly to Florida’s entertainment and civic corridors, where projection advertising can reach the multicultural, politically diverse urban populations of Miami, Jacksonville, and Tampa with the kind of visual authority that smaller-format media cannot achieve.
| Zone / Area | Peak Hours | Foot Traffic | Est. Nightly Impressions | Best For |
|---|---|---|---|---|
| Wynwood Arts District | 8PM–12AM | Moderate | 2,500–12,000 | Product Launch |
| Ybor City Historic District | 8PM–12AM | Moderate | 2,500–12,000 | Event Promotion |
| Mills 50 District | 8PM–12AM | Moderate | 2,500–12,000 | Brand Awareness |
| Springfield Historic District | 8PM–12AM | Moderate | 2,500–12,000 | Political |
| Brickell Entertainment Corridor | 8PM–12AM | Moderate | 2,500–12,000 | Sports |
Yes. AGM operates local offices in Miami (2915 Biscayne Blvd, Suite 300, Miami, FL 33137 | (305) 792-4523) and Orlando (20 North Orange Avenue, Orlando, FL 32801 | (321) 261-0402). These local offices provide ground-level logistics support, pre-campaign scouting, and day-of campaign management that remote-managed deployments cannot match.
AGM serves Miami, Orlando, Jacksonville, and Tampa as primary Florida markets, with local office support in Miami and Orlando. Secondary markets across the state — including Fort Lauderdale, West Palm Beach, St. Petersburg, and Gainesville — are also available and can be included in multi-city Florida tour campaigns.
Florida’s climate eliminates the seasonal audience density drops that constrain outdoor campaign effectiveness in northern markets during winter months. Entertainment districts in Miami, Orlando, Tampa, and Jacksonville maintain active evening pedestrian activity year-round, which means Florida projection campaigns never face the compressed audience windows that make cold-weather markets more strategically complex to schedule.
Art Basel Miami, Ultra Music Festival, the Super Bowl (when in Florida), major convention center events in Orlando, the PGA Tour season, the Tampa Bay Lightning and Buccaneers seasons, and the Jacksonville Jaguars home calendar all create concentrated audience-density windows that projection advertising campaigns can leverage for maximum impression volume. Florida’s event calendar produces more high-value campaign windows per year than most states of comparable size.
Yes. AGM can deploy separate equipment packages and crews simultaneously in different Florida markets, which allows coordinated statewide campaign launches on the same night. Miami and Orlando local offices provide direct logistics coordination for their respective markets, while Jacksonville and Tampa campaigns are managed through AGM’s national deployment infrastructure. Multi-market simultaneous campaigns require parallel equipment deployment planning that AGM’s team coordinates as part of the campaign production process.
A multi-city Florida tour is priced at contact us for a quote. A four-market tour covering Miami, Orlando, Jacksonville, and Tampa across four consecutive nights totals Contact us for a custom quote. for a single-projector campaign. Multi-night runs in individual markets add per-night costs at the standard rate. Advance scouting adds approximately contact us for a quote. market. Private-property authorizations add Contact us for a custom quote. per night.
Tourism creates a structural organic amplification advantage in Florida that resident-only markets don’t offer. Visitors to Miami’s Wynwood, Orlando’s entertainment districts, and Tampa’s Ybor City document and share their experiences at high rates through social media, routing campaign imagery into the out-of-state and international networks of tourists who encounter the projection on their trip. This means the effective audience for a Florida projection campaign includes not only local residents but the origin-market social networks of every tourist who photographs the campaign during their visit.
Entertainment brands launching nationally use Florida’s major markets — particularly Miami — as global visibility windows given the international tourist audience. Consumer products targeting the 18-to-35 demographic find Wynwood and the Mills 50 District among the highest-amplification environments in the country. Advocacy organizations use Florida’s diverse urban populations as key electoral and civic markets. Tourism and hospitality brands use Ybor City and the Channel District for regional audience campaigns. Financial and luxury brands target Miami’s Brickell corridor for premium professional market positioning.
The Miami office at 2915 Biscayne Blvd provides pre-campaign location assessments, equipment storage and staging, day-of logistics coordination, and local crew deployment for Miami, Fort Lauderdale, West Palm Beach, and surrounding South Florida markets. The local team’s familiarity with Wynwood’s venue landscape, permitting environment, and building owner relationships means Miami campaigns proceed with fewer logistical variables than remote-managed deployments face in a market of Wynwood’s complexity and competitive intensity.
Permit requirements vary across Florida’s municipalities. Miami, Orlando, Jacksonville, and Tampa each have distinct local ordinances governing temporary outdoor media and commercial activity on public rights-of-way. In many cases, projecting from a mobile unit on a public street or adjacent area doesn’t require formal signage permits under standard outdoor advertising regulations. Private-property campaigns with building owner authorization typically operate under a more permissive regulatory framework. AGM’s team researches applicable local requirements for each Florida market and campaign type during planning to ensure campaign operations proceed without interruption.
Mobile LED displays that bring your brand to any location, any event.
Street-level poster saturation across walls, construction sites, and corridors.
Ground-level branded decals at pedestrian hotspots and event entrances.
Creative stencil campaigns that put your brand in the path of pedestrians.
