By Livy Phillips, AGM Campaign Director | Published May 2026 | Updated May 2026
AGM has run 500+ street-level poster campaigns across 50 U.S. markets since 2014. Every placement is GPS-tagged and independently verifiable.
An LED billboard truck in Manhattan stops traffic. Not literally, but when a 10×6 foot screen rolls down Fifth Avenue in Midtown at noon showing your brand in full motion, people look up from their phones. They always do. That’s the whole point.
AGM runs LED billboard trucks in New York City across Manhattan, Brooklyn, Queens, and the Bronx. We plan routes based on where your audience is densest during your target hours. We document the drive with GPS tracking. And we send you a full report.
Pricing includes the truck, driver, LED screen operation, GPS route documentation, and post-campaign report. Creative files must be provided in spec. File specs available on request.
Best Routes for LED Trucks in Manhattan
Times Square to Union Square (Broadway corridor) is the highest pedestrian volume route in the city. This is the route for brand launches and entertainment campaigns targeting broad awareness. The impression numbers per hour are significant.
Williamsburg and Bushwick (Brooklyn) work for music, food, and culture-oriented campaigns. The L train corridor along Bedford Ave and the warehouse district streets around Wyckoff Ave give you dense foot traffic and a demographically specific audience.
Financial District and Hudson Yards target business audiences during weekday commute and lunch hours. These routes work for B2B campaigns around financial events or tech conferences.
SoHo and the Meatpacking District on weekends generate fashion and lifestyle audience impressions. Friday and Saturday afternoons on these routes put your brand in front of exactly the demographic that fashion and luxury brands want.
NYC Event Campaigns
AGM deploys LED trucks during major NYC events for amplified targeting. Fashion Week, New York Comic Con, NY Tech Week, and the Atlantic Antic Street Fair are all windows where running a truck in the right zones generates concentrated impressions against a specific audience.
For Madison Square Garden shows, we route trucks on 7th and 8th Avenue on both sides of the Garden during the hour before and after showtime. That’s 20,000 concertgoers in a three-block radius. The right brand on an LED truck in that window gets enormous awareness.
Frequently Asked Questions
Yes. All AGM LED truck campaigns include GPS route documentation. You see the exact route, time, and mileage covered.
A full day (8-10 hours) runs $4,500. Multi-day rates are lower per day.
Standard lead time is 48 to 72 hours from confirmed booking. Creative files need to be delivered 24 hours before the run starts.
Yes. We cover all five boroughs plus New Jersey. Tell us where your audience is and we’ll route accordingly.
Yes. Many clients run the truck on launch day while posters go up overnight. You get immediate visual impact from the truck and sustained presence from the posters over the following weeks.
How an LED Billboard Truck Campaign Works in NYC
The campaign starts with route planning. AGM maps the drive based on the campaign objective. A music release campaign routes through Midtown, the Village, Williamsburg, and Crown Heights, hitting the music culture corridors where the fan base is concentrated. A B2B launch during a financial conference routes through the Financial District, Hudson Yards, and Midtown South. A consumer product launch routes through the highest pedestrian density zones: Fifth Ave, Union Square, and the SoHo corridor. The route is strategy, not just geography.
Content optimization comes next. Your creative files get adjusted for the truck screen format. Resolution, aspect ratio, and color calibration all need to be right for a 10×6-foot outdoor screen viewed from 30 to 150 feet in varying lighting conditions. We handle the technical prep so your campaign looks sharp, not pixelated or washed out.
The truck goes out during peak hours. Morning hours (7am to 10am) hit the commuter audience. Midday (11am to 2pm) gets lunch traffic and tourist density in Midtown. Evening (4pm to 8pm) catches the post-work commute and the neighborhood foot traffic ramp-up in Brooklyn. The timing recommendation is based on your specific audience and campaign objective.
GPS tracking documents the route in real time. You receive a campaign report showing the truck’s exact path, the neighborhoods covered, and time stamps across the full campaign window. The report confirms coverage and provides documentation for client presentations and internal campaign measurement.
Who Uses LED Billboard Trucks in NYC
Music labels and artists use LED trucks on release day as the physical-world escalation of a digital launch. The truck on the street while the album drops on streaming platforms creates a moment: the brand in the real world on the same day it enters the digital one. Artists who have done it describe the day the truck was on the street as the day the campaign felt real. That is the intangible alongside the impression count.
Film studios and streaming services use trucks for wide-release launch days and trailer drops. A truck routing through the five boroughs on the opening day of a a major streaming platform series puts the brand in front of every demographic segment simultaneously across Manhattan, Brooklyn, and Queens.
Tech companies use trucks during conferences and product launches. The truck rolling through the Javits Center corridor during a tech event or through the Midtown hotel cluster during a fintech conference puts the brand in front of every attendee who walks outside. The impression is harder to ignore than a sponsored session inside the event.
Consumer brands and DTC companies use trucks as the launch-day activation alongside a poster campaign that has been running for 2 weeks. The truck creates a brand moment that the poster campaign has been building toward. Clients who run the combination report higher social media pickup of the truck campaign when the audience has seen the posters first and has some prior recognition of the brand.
a fitness brand has run LED truck activations in NYC to drive gym location awareness in specific borough corridors, combining the truck with poster campaigns in the surrounding residential neighborhoods for a multi-format awareness push.
NYC LED Truck Routes by Campaign Type
For music and entertainment campaigns, the core route runs from Midtown south through the Village, across the Williamsburg Bridge, through Williamsburg along Bedford Ave, and back through Crown Heights and Bed-Stuy. This route covers the music culture corridors in Manhattan and Brooklyn where the audience density is highest for music releases.
For business and professional campaigns, the route focuses on the Financial District, Hudson Yards, and the Midtown South corridor between 23rd and 42nd Street. Running this route in the morning commute window (7am to 10am) reaches the highest concentration of business professionals in the city during their peak attention window.
For consumer brand launches, the route covers the high-pedestrian-volume zones: Fifth Ave from 34th to 59th, Union Square and the 14th Street corridor, SoHo along West Broadway, and the Brooklyn Bridge approach that reaches Dumbo and the DUMBO-adjacent pedestrian traffic.
Custom routes are built for specific objectives. Tell us who you are trying to reach and when, and we will map the route that maximizes qualified impressions for your target audience and campaign window.
Frequently Asked Questions
Standard trucks carry 10×6-foot screens on one or both sides. Two-sided trucks provide simultaneous exposure to pedestrians and vehicles on both sides of the street. Premium trucks carry 14×8-foot screens. We will tell you which option is available and right for your route.
Yes. Full-motion video, static images, and rotating multi-panel ad sets are all supported. Video content gets the most engagement from pedestrians who stop to watch. Static images work well for branding campaigns that don’t require motion to communicate the message.
It depends on your audience. Morning commute hours (7am to 9:30am) in Midtown reach the professional and business audience. Midday in SoHo reaches tourists and creative class consumers. Evening (5pm to 8pm) in Brooklyn hits the residential young-professional demographic going out for the evening.
Yes. Running the truck on launch day and the following day doubles the impression count and extends coverage to people who were out of the route zone on day one.
GPS route tracking, time-stamped location logs, and a full campaign report showing coverage zones and estimated impression counts. We can also provide third-party traffic count data for the routes covered on request.
Call AGM at (646) 776-2770 or email [email protected] to check current truck availability and get a route recommendation for your campaign. We will tell you the right timing, the best route for your audience, and the current pricing for your specific campaign window. Trucks book up during major product launch windows and conference weeks. Book early for time-sensitive campaigns.
Pricing
| Truck Model | Rate | Minimum |
|---|---|---|
| 3D LED Billboard Truck | $300/hr | 8 hours |
| 32ft Hydraulic LED Truck | $300/hr | 8 hours |
| 18ft XXL LED Truck | $275/hr | 8 hours |
| 14ft Standard LED Truck | $250/hr | 8 hours |
All rates per truck. Multi-truck and multi-day discounts available. Artwork must be in billboard-ready specs prior to deployment.
Pricing varies by market, campaign scope, and duration. Contact us for a custom quote.
Ready to Run Your Campaign?
Call us or email us. We’ll tell you exactly what we can do in your market and what it costs.
American Guerrilla Marketing, New York City
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Street-level campaigns in New York City and nationwide. Wheatpasting, LED trucks, street teams, and more.
(646) 776-2770
Livy Phillips – AGM Campaign Director
Livy’s team has run 500+ street-level campaigns across 50 U.S. markets since 2014. Every AGM placement is GPS-tagged, photo-documented, and independently verifiable. About Livy →
