American Guerrilla Marketing
Nationwide Service
Media planning, media buying, billboard advertising, & guerrilla marketing
AGM operates the most active LED billboard truck fleet in the New York market — from Times Square and Midtown Manhattan to Buffalo’s Canalside, Rochester’s East End, and Yonkers’ waterfront redevelopment corridor. Industry City, Brooklyn is home base. Direct crew, no subcontractors, GPS-documented every campaign.
New York is the country’s most demanding and most rewarding LED billboard truck market simultaneously. The scale of audience concentration in New York City — millions of people on foot in dense commercial corridors every single day — produces impression volumes per campaign hour that no other market in the country approaches. At the same time, the operational complexity of running a truck through Times Square, positioning it on a Midtown block during an event window, and navigating the permit and traffic dynamics of five boroughs requires a level of market-specific knowledge that out-of-town operators simply cannot replicate. AGM’s base at Industry City in Brooklyn is not a claim about proximity — it is the operational foundation of a New York LED truck program that has been executing campaigns in this market across client categories from entertainment and CPG to government and financial services.
Beyond New York City, the state’s secondary markets each carry distinct advertising character worth understanding rather than lumping into a single “upstate” bucket. Buffalo’s resurgent waterfront and the Bills and Sabres audiences at Highmark Stadium and KeyBank Center represent a specific sports-and-entertainment advertising opportunity. Rochester’s medical corridor at the University of Rochester Medical Center and the East End arts and nightlife district serve a mid-sized professional market that is dramatically underserved by mobile advertising. Yonkers’ revitalized waterfront at the Yonkers Waterfront and Empire City Casino corridor represents suburban New York density that is geographically distinct from Manhattan but commercially significant in its own right.
AGM operates from Industry City, Brooklyn with direct crews covering New York City through all five boroughs and upstate markets including Buffalo, Rochester, and Yonkers. No brokers. No subcontractors. GPS-documented every deployment.
AGM has executed LED billboard truck campaigns in New York City for clients including Disney+, Coca-Cola, Cold Stone Creamery, Metro by T-Mobile, the City of New York, iHeartRadio, Power 105.1, MINISO, and others. Those campaigns span Times Square, Midtown Manhattan, the BJCC approach routes in Brooklyn, Williamsburg, the Barclays Center perimeter, the Lincoln Center corridor on the Upper West Side, and event-specific activations at Madison Square Garden and Yankee Stadium. That operational history is what makes AGM’s NYC LED truck campaigns different from first-time market entries — the routing knowledge, the staging position inventory near major venues, and the relationships with the specific blocks and corridors that produce the best results all come from campaigns already executed rather than planned in theory.
Buffalo’s Canalside waterfront development has transformed the city’s lakefront into a year-round destination for residents and visitors, generating pedestrian traffic in a concentrated geography that an LED truck can cover efficiently. Highmark Stadium in Orchard Park draws Bills game-day audiences that represent one of the most loyal and demonstrative fan bases in professional football — an audience with strong purchasing behavior and high receptivity to brand presence in the hours before kickoff. KeyBank Center’s concert and event calendar creates a similar concentration downtown. The Elmwood Village commercial and entertainment corridor on Elmwood Avenue serves Buffalo’s arts and independent dining community. A campaign that covers Canalside in the afternoon, Elmwood Village in the early evening, and the Highmark Stadium approach routes before a Sunday game reaches three completely distinct Buffalo audience segments in a single campaign day.
Rochester’s University of Rochester Medical Center complex is the economic engine of the region and one of the most significant healthcare campuses in the Northeast outside of Boston and New York City. The daily flow of medical professionals, researchers, students, and patients through the medical center and the surrounding Monroe Avenue residential corridor creates a professional audience that is severely underserved by mobile advertising. The East End entertainment district on East Avenue between Goodman Street and Culver Road concentrates Rochester’s nightlife, independent dining, and arts audience in a walkable zone. The Strong National Museum of Play, Frontier Field, and the Blue Cross Arena create additional audience concentration windows throughout the year. Rochester is the kind of mid-market that national brands overlook because it does not make headlines — and that oversight is exactly what creates opportunity for advertisers willing to show up in a market where competition for street-level presence is minimal.
Yonkers sits at the northern boundary of New York City, serving a suburban population that commutes into the city but spends and socializes locally along the rapidly redeveloping waterfront and the Getty Square downtown. Empire City Casino at MGM Yonkers operates year-round, generating a steady stream of visitors to the southern Yonkers waterfront corridor. The Yonkers Waterfront development along the Hudson River has added residential and commercial density that was not there a decade ago. The Central Park Avenue commercial corridor serves Yonkers’ suburban residential market with retail and dining. LED trucks in Yonkers reach the New York suburban audience in their actual daily environment rather than competing against Manhattan’s advertising saturation — which means campaigns there encounter less visual noise and produce stronger recall per impression.
8-hour minimum · contact us for pricing. The standard for most New York market routing. Sides 11.6ft × 7ft, rear 8ft × 7ft. Navigates Midtown blocks, outer-borough corridors, and upstate city streets. Static and video. Nationwide availability.
8-hour minimum · contact us for pricing. Opens to a 25.5-foot seamless screen — the format used for high-visibility Times Square-adjacent campaigns. Passenger 18ft × 8ft, driver 16ft × 8ft. Best on wide Midtown avenues and stadium approach routes.
8-hour minimum · contact us for pricing. Side and rear screens connect to produce anamorphic 3D content. The format AGM has deployed for entertainment clients in Times Square and Midtown. Box height 12ft, overall cab height 19ft. The attention-capture format.
8-hour minimum. Unfolds into the largest mobile LED billboard surface in AGM’s fleet. Used as a stationary presence at major NYC event venues and stadium perimeters where dwell outperforms route coverage.
Tell us about your campaign goals, target audience, and preferred locations. Our team will help you plan a high-impact LED Billboard Trucks advertising campaign tailored to your needs.
Award Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerrilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Automate your campaign with AGM’s Request for Proposal Builder. Simply answer a few quick questions about your campaign goals, markets, and timeline, and the system will generate a tailored presentation with recommended strategies, quantities, and pricing. Click the RFP Builder to instantly receive your customized proposal.
AGM’s New York City market rate for LED billboard truck campaigns starts at Contact us for pricing. for the standard 14-foot platform with an 8-hour minimum. Outside of New York City — Buffalo, Rochester, Yonkers, and upstate markets — the standard national rate of Contact us for pricing. applies with the same 8-hour minimum structure. Multi-day New York campaigns at any location are available at the same daily rate, with package pricing available for campaigns of five days or longer. Contact AGM directly for a specific quote based on the market, format, and campaign length.
AGM’s New York operations run from Industry City, Unit 28, Brooklyn, NY 11232. That location is not a satellite office — it is the operational center from which the crew that will execute the client’s campaign actually stages and deploys. Clients who contact AGM for a New York LED truck campaign are working with the same organization that places the truck on the street, operates it through the campaign window, and delivers the post-campaign documentation. There is no handoff to a regional subcontractor, no vendor chain between the client and the crew on the road.
New York City campaigns require routing knowledge that generic national vendors do not possess. Which Midtown blocks produce the best pedestrian-screen visibility at 8 p.m. on a Friday? Which staging positions near Madison Square Garden keep the truck in the audience’s field of view during the pre-event arrival period without creating a traffic obstruction? Which Brooklyn streets allow a loop route that maximizes impression count per hour without backtracking? AGM’s NYC crew knows the answers to these questions because they have executed campaigns on those blocks, at those venues, and in those time windows — repeatedly, across multiple clients and categories.
AGM’s New York City market rate for the standard 14-foot LED truck starts at Contact us for pricing. with an 8-hour minimum. This rate covers the full fleet including the 18-foot XXL and larger formats. Outside of the five boroughs — in Buffalo, Rochester, Yonkers, or upstate markets — the standard national rate of Contact us for pricing. applies. Contact AGM for a specific quote based on your campaign’s format, market, and duration.
Yes. AGM’s New York operation is based at Industry City, Unit 28, Brooklyn, NY 11232. This is the operational base from which campaigns are planned, crews stage, and trucks deploy. The New York team can be reached at (646) 776-2770.
Yes. Multi-market New York campaigns covering New York City and upstate locations are coordinated as unified bookings. A campaign that needs Times Square visibility on Thursday and a Buffalo event activation on Saturday can be planned, routed, and documented as a single AGM campaign with one point of contact and one reporting package.
Yes. AGM has operated LED billboard trucks at and around Times Square for multiple clients including Disney+, Cold Stone Creamery, the City of New York, and others. Times Square activation requires specific routing and staging knowledge that comes from prior campaign execution in that environment — knowledge AGM’s New York crew applies to every new campaign in that zone.
Yes. Event-adjacent campaigns are among the most effective deployments for LED billboard trucks in New York. AGM times campaign activation windows to align with the audience arrival period at Madison Square Garden, Barclays Center, Yankee Stadium, Highmark Stadium in Buffalo, and other New York venues. Contact AGM with your event date and target venue to confirm availability and build a campaign schedule around it.
AGM’s NYC LED truck campaigns cover all five boroughs. Manhattan is the most common focus — Midtown, Times Square, the West Village, the Upper East and West Sides — but Brooklyn (Williamsburg, Greenpoint, the Barclays Center corridor), Queens (Flushing, Astoria, Long Island City), the Bronx (Yankee Stadium approach, the Grand Concourse), and Staten Island are all accessible for campaigns with specific borough objectives.
New York City’s static outdoor inventory is expensive, long-lead, and geographically fixed. An LED truck can be positioned in Times Square on Monday, in Williamsburg on Tuesday, and at the Barclays Center entrance on Wednesday — all in the same campaign week, for less than a single month on a premium static face. The mobility is the advantage: the campaign goes to where the audience is rather than waiting for the audience to come to it.
Yes. Every AGM LED truck campaign includes GPS tracking throughout the operational period. Post-campaign documentation includes the GPS route log, timestamped photographs of the truck in operation on New York streets, and an impression estimate calculated from traffic and pedestrian data for the corridors covered. For event-adjacent campaigns, documentation includes the deployment timing relative to event start and estimated audience count based on venue capacity and historic attendance data.
Standard New York campaigns outside of major events can typically be planned and launched within 5–7 business days of receiving finalized creative. Campaigns timed to specific events — concerts at MSG, festivals, major sports games — benefit from 2–4 weeks of lead time to lock scheduling around the event calendar. New York City’s operational complexity during peak event windows makes earlier booking strongly advisable.
Entertainment and media (album releases, streaming launches, film and TV promotion), consumer brands seeking street-level presence in the NYC market, political and advocacy campaigns requiring rapid visibility across specific boroughs or neighborhoods, healthcare organizations targeting the city’s professional and patient population, and real estate and financial services brands targeting the Manhattan professional corridor are the most consistent LED truck campaign categories in the New York market.
High-lumen projection on buildings and landmarks, overnight.
Street-level poster saturation across walls, construction sites, and corridors.
Ground-level branded decals at pedestrian hotspots and event entrances.
Creative stencil campaigns that put your brand in the path of pedestrians.
