American Guerrilla Marketing
Nationwide Service
Media planning, media buying, billboard advertising, & guerrilla marketing
New England’s economic and sports capital. Fenway Park. TD Garden. Harvard and MIT. The Boston Marathon. AGM mobile LED billboard trucks reach Massachusetts’ most intense crowds — from Kenmore Square to Kendall Square, from Springfield’s Basketball Hall of Fame to Worcester’s Polar Park.
Massachusetts concentrates more educational institutions, more biotech and pharmaceutical companies, more professional sports franchises, and more annual convention and event volume within its borders than any comparable-sized state in the country. Boston alone hosts over 30 colleges and universities, including Harvard, MIT, Boston University, Northeastern, Boston College, Tufts, and Brandeis — a student population of 350,000-plus that creates one of the country’s most dynamic young adult consumer markets in a concentrated urban geography. The Boston Celtics, Red Sox, Bruins, Patriots, and Revolution collectively generate hundreds of sporting event nights annually, each creating high-energy crowd environments across the Boston metro where LED billboard trucks achieve exceptional impression density and audience engagement quality.
American Guerrilla Marketing’s LED billboard trucks serve Massachusetts markets from Boston’s Fenway neighborhood to Worcester’s Polar Park, from Cambridge’s Kendall Square biotech corridor to Springfield’s Basketball Hall of Fame. Our operational capability in Massachusetts is demonstrated by campaigns executed for demanding sports and entertainment clients who know the Boston market’s complexity — packed streets on Red Sox night, post-marathon crowds moving through Copley Square, convention attendees from the BCEC flowing through the Seaport District, and student populations cycling through Allston, Brighton, and Fenway neighborhoods throughout the academic year.
The biotech and pharmaceutical industry concentrated in the Route 128 corridor, Cambridge’s Kendall Square, and the Longwood Medical Area represents one of the most economically significant professional communities in New England. Massachusetts is home to more than 1,000 life science companies — the second-largest biotech cluster in the world after the San Francisco Bay Area. This industry generates an above-average-income professional workforce across the Cambridge, Boston, and Route 128 suburban corridor that is accessible through strategically timed LED truck campaigns at research campus approach roads, Kendall Square restaurants, and the commercial corridors adjacent to major hospital complexes.
Beyond Boston, Massachusetts offers advertising markets with distinct characters and audience profiles. Worcester — the state’s second-largest city — hosts five colleges and a revitalized downtown anchored by Polar Park (home of the Worcester Red Sox) and the DCU Center arena. Springfield anchors western Massachusetts with the Basketball Hall of Fame, MGM Springfield casino, and the Eastern States Exposition’s Big E — the largest fair in the Northeast. Cambridge’s Harvard Square and MIT campus create one of the country’s most intellectually concentrated street-level advertising environments. Lowell’s mill city revitalization has built a genuine arts and university community around UMass Lowell’s 18,000-student campus. Together, these five markets give AGM comprehensive Massachusetts coverage from the Berkshires to the South Shore.
From Fenway on a September pennant-race night to the Boston Marathon finish line on Boylston Street — from Kendall Square's biotech corridor to Springfield's Basketball Hall of Fame — AGM LED billboard trucks reach Massachusetts audiences at their most concentrated and engaged. Let's build your campaign.
Boston: New England’s largest city and one of America’s great sports and cultural destinations. Fenway Park, TD Garden, the Boston Marathon, the Boston Convention & Exhibition Center in the Seaport, and a university student population of 350,000-plus make Boston one of AGM’s most active markets in the entire Northeast. Our FanDuel Sports Network campaign in Boston during a major sporting event weekend demonstrated the precision and crowd-management capability that Boston’s intense event environments require.
Cambridge: Separated from Boston by the Charles River but functionally inseparable, Cambridge is home to Harvard University, MIT, and the Kendall Square biotech cluster — the most concentrated innovation economy geography in New England. Harvard Square’s historic commercial district and the Kendall Square restaurant and innovation corridor create distinctly different but equally valuable LED truck campaign environments.
Worcester: Massachusetts’ second-largest city has undergone significant revitalization anchored by Polar Park — the 2021 home of the Worcester Red Sox that brought Triple-A baseball to downtown Worcester — and the DCU Center arena. Five colleges and a robust Shrewsbury Street restaurant row make Worcester a multi-demographic advertising market with genuine year-round vitality.
Springfield: Western Massachusetts’ commercial center hosts the Naismith Memorial Basketball Hall of Fame, MGM Springfield casino, the national convention for many industry events, and the Eastern States Exposition (Big E) — the largest agricultural fair in the Northeast. Springfield’s geographic position at the junction of I-91 and I-90 makes it the gateway city for western New England.
Lowell: A 19th-century textile mill city that has reinvented itself around UMass Lowell’s 18,000-student campus, the Lowell National Historical Park, and a genuine arts community that has attracted creative professionals and young families. The downtown Lowell arts scene and the university’s campus generate consistent advertising windows for brands targeting young adults and creative professional audiences in the northern Massachusetts market.
Boston’s advertising landscape is driven by its sports culture and its convention economy. Red Sox season at Fenway Park — 81 home games from April through October, including weekend sellouts that fill Kenmore Square and Lansdowne Street with thousands of pre-game pedestrians — creates the most sustained summer sports advertising window in New England. TD Garden hosts Celtics and Bruins home games from October through April, creating a downtown Boston event rhythm that complements the Red Sox summer calendar. The Boston Marathon in April — the world’s most prestigious road race, watched by hundreds of thousands of spectators along the 26.2-mile route — creates a unique advertising window where AGM trucks can work the finish line corridor on Boylston Street and the adjacent Back Bay streets that carry the marathon’s peak spectator concentration. The FanDuel Sports Network campaign executed by AGM in Boston during a major sporting event window proved our operational capability for Boston’s complex, security-managed event environments — delivering documented results in one of the country’s most challenging street-level advertising contexts.
Cambridge is two cities in one advertising context. Harvard Square — the historic commercial district surrounding Harvard University’s main campus — is a destination for tourists, academics, alumni, and Cambridge residents who create a dense, intellectually engaged pedestrian environment in the outdoor plaza and the surrounding Massachusetts Avenue commercial corridor. Kendall Square — the biotech and technology hub surrounding MIT’s campus and the Cambridge Innovation Center — is the world’s most concentrated innovation district, hosting Biogen, Moderna, Google Cambridge, Amazon Cambridge, and hundreds of smaller biotech and technology companies within a half-mile radius. These two zones create LED truck advertising opportunities with completely different characters: Harvard Square reaches the educated consumer and tourism audience; Kendall Square reaches the knowledge-economy professional class in their most intellectually productive daily environment.
Springfield anchors western Massachusetts from its position at the confluence of I-91 (the Connecticut River valley highway connecting New Haven to Vermont) and I-90 (the Massachusetts Turnpike connecting Boston to Albany). The Basketball Hall of Fame on West Columbus Avenue draws 200,000-plus visitors annually to a world-class museum celebrating the sport invented in Springfield by Dr. James Naismith. MGM Springfield — a 125,000 square foot casino resort that opened in 2018 — has brought a new entertainment economy to the downtown Springfield riverfront district, drawing visitors from across western New England and New York’s Hudson Valley. The Eastern States Exposition (the Big E) in West Springfield — held for 17 days in late September — is the largest agricultural fair in the northeastern United States, drawing 1.5 million-plus attendees over its run and representing the highest single-event audience concentration available in western Massachusetts’ annual calendar.
Worcester and Lowell represent two of New England’s most compelling secondary city revitalization stories — and both create distinct advertising markets that reward brands willing to invest beyond the Boston core. Worcester’s Polar Park — a 10,000-seat ballpark in the heart of downtown that opened in 2021 as the home of the Worcester Red Sox — has catalyzed significant new restaurant and entertainment investment in the surrounding Canal District neighborhood, creating the pedestrian foot traffic foundation for an emerging downtown entertainment district. Lowell’s mill conversion economy has drawn technology companies, creative agencies, and arts organizations into the brick-and-beam industrial buildings that defined the city’s 19th-century textile manufacturing heritage. UMass Lowell’s Tsongas Center arena hosts concerts and AHL hockey that draw regional audiences to the downtown core on event nights, anchoring a campus-adjacent entertainment economy that creates consistent LED truck campaign opportunities.
Navigates Boston’s densest pedestrian zones — Lansdowne Street, Cambridge Street, the Seaport’s Congress Street — and Cambridge’s Harvard Square cobblestone grid without restriction. contact us for pricing, 8-hr min (contact us for pricing).
Commands Boston’s wider arterials — Commonwealth Avenue, Mass Ave, the Southeast Expressway commercial frontage — and the Route 128 biotech corridor where higher vehicle speeds require larger visual formats. contact us for pricing, 8-hr min (contact us for pricing).
Anamorphic 3D content is purpose-built for Boston’s marathon finish line crowd, post-game Kenmore Square, and Cambridge’s Harvard Square — walkable, camera-ready environments where visual spectacle drives organic social media reach statewide. contact us for pricing, 8-hr min (contact us for pricing).
Stationary deployment at Fenway’s Lansdowne Street entrance on sellout nights, the BCEC convention center plaza during major conferences, or the Basketball Hall of Fame entrance in Springfield creates dominant fixed-point brand presence. ~contact us for pricing, 8-hr min.
Tell us about your campaign goals, target audience, and preferred locations. Our team will help you plan a high-impact LED Billboard Trucks advertising campaign tailored to your needs.
Award Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerrilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Automate your campaign with AGM’s Request for Proposal Builder. Simply answer a few quick questions about your campaign goals, markets, and timeline, and the system will generate a tailored presentation with recommended strategies, quantities, and pricing. Click the RFP Builder to instantly receive your customized proposal.
Massachusetts campaigns begin with a sports and event calendar review. The Red Sox home schedule, Celtics and Bruins home game calendars, the Boston Marathon date, the BCEC convention schedule, and the Eastern States Exposition dates all factor into AGM’s Massachusetts campaign planning from the first conversation. The highest-value campaign windows in the state are well-known in advance — and booking them early is essential given competition from regional and national advertisers who pursue the same peak demand dates.
AGM’s FanDuel Sports Network campaign in Boston demonstrated our ability to execute in some of the country’s most demanding sports advertising environments — high security perimeters, dense crowd management, complex pedestrian flow patterns, and strict event authority protocols that require both on-ground operational expertise and genuine flexibility. That campaign’s documented performance is the foundation of our Massachusetts market credibility. We approach every Massachusetts booking with the same operational standards that national sports and entertainment clients require, regardless of campaign budget tier.
AGM operates in Boston, Cambridge, Worcester, Springfield, and Lowell as primary Massachusetts markets. We also serve secondary Massachusetts markets including Quincy, Brockton, New Bedford, Lynn, and the Route 128 suburban corridor on request. Multi-city Massachusetts campaigns are available with coordinated routing under a single contract.
Pricing starts at contact us for pricing for the 14′ Standard truck with an 8-hour minimum (contact us for pricing). The 18′ XXL is contact us for pricing (contact us for pricing), the 3D Seamless is contact us for pricing (contact us for pricing), and the 32′ Hydraulic is ~contact us for pricing with an 8-hour minimum. Boston market campaigns typically deploy at contact us for pricing or above given the competitive campaign environment during event windows.
Yes. TD Garden game nights — Celtics NBA games from October through April, Bruins NHL games from October through June — are among our most requested Boston campaign windows. The North Station approach and the Causeway Street corridor carry concentrated fan traffic in the 90 minutes before tip-off or puck drop and the hour following the final buzzer. We book specific game nights well in advance for marquee matchups.
Yes. The Boston Marathon in April is one of the single most significant annual advertising windows in New England. The finish line on Boylston Street and the adjacent Back Bay corridor see the highest spectator concentration — approximately 500,000 spectators line the route statewide, with the highest density concentrated in the final two miles from Kenmore Square through the Back Bay. We work the public streets adjacent to the finish line zone and the surrounding Boylston Street and Newbury Street commercial corridors to reach spectators in their most emotionally engaged state.
Yes. Boston’s 350,000-plus university students are concentrated in the Allston/Brighton neighborhood (BU, BC students), the Fenway-Kenmore neighborhood (BU, Northeastern, MassArt students), Cambridge (Harvard, MIT students), and the Mission Hill area (Simmons, Wentworth, and MassArt students). Each of these neighborhoods has distinct commercial corridors that carry student pedestrian traffic during the academic year (September through May). We build campus-specific routing plans for brands targeting specific university demographics within the Boston student market.
Yes. The Route 128 biotech corridor in suburban Boston — including the Waltham, Lexington, and Woburn research park zones — and Cambridge’s Kendall Square biotech hub are both active AGM campaign areas. For pharmaceutical brands, clinical research organizations, and laboratory supply companies targeting the Massachusetts life science community, these corridors represent the most geographically concentrated access to the US biotech research professional workforce outside of the San Francisco Bay Area.
Yes. Springfield and Worcester are active AGM markets. Springfield’s Basketball Hall of Fame, MGM Springfield casino, and the Eastern States Exposition create distinct high-value campaign windows in western Massachusetts. Worcester’s Polar Park, DCU Center, and multi-college community provide consistent year-round advertising opportunities. Multi-city campaigns combining Boston with Springfield and Worcester are available under a unified booking.
Yes. The BCEC on Summer Street in the Seaport District is one of the largest convention centers in the Northeast, hosting hundreds of national and international conferences annually. The Summer Street and Congress Street approach corridors carry convention attendees between the BCEC, the adjacent Westin and Marriott hotels, and the Seaport District restaurants and entertainment venues. Convention-adjacent campaigns timed to morning arrival and afternoon dispersal windows consistently reach business professional audiences in active brand-discovery mode in Boston’s most rapidly developing neighborhood.
Red Sox home games: 2-3 weeks advance notice for non-marquee games; 5-6 weeks for playoff-adjacent and sellout games. Boston Marathon: book 8-10 weeks in advance — fleet availability is extremely limited for Marathon week. TD Garden playoff series: book as soon as playoff qualification is confirmed, or pre-book a playoff contingency well in advance. BCEC major conventions: check the BCEC calendar and book 4-6 weeks before the convention opens. General Boston market campaigns without specific event dependencies: 1-2 weeks is typically sufficient.
In Massachusetts we work with sports marketing brands surrounding Red Sox, Celtics, Bruins, and Patriots events; pharmaceutical and biotech companies reaching the Route 128 and Kendall Square research community; universities running enrollment campaigns targeting Boston’s highly educated parent and student market; entertainment promoters advertising TD Garden concerts and touring acts; political campaigns targeting competitive Massachusetts congressional and state senate districts; real estate developers marketing Boston-area condominiums; hospitality brands targeting the convention market at the BCEC; and consumer brands targeting the Massachusetts university student market.
Yes. The Route 3 and I-495 corridors connecting Boston to the Cape carry peak tourist traffic from Memorial Day through Labor Day. AGM campaigns working the commercial zones at the Sagamore and Bourne Bridge approaches to Cape Cod intercept travelers at the peninsula’s gateway — the last commercial zone before the bridges where out-of-state visitors make final fuel, food, and supply decisions. This is one of New England’s most specific and profitable first-touch tourist audience interception opportunities for hospitality, dining, and outdoor brands aligned with the Cape Cod vacation consumer.
Yes. Our FanDuel Sports Network campaign in Boston during a major sporting event demonstrated our operational capability for Boston’s high-security event environments. We work the public street network adjacent to security perimeters, not inside restricted zones, and our operators receive specific event-day routing briefings that account for known street closures, pedestrian management patterns, and security checkpoint locations. Boston’s event authority coordination requirements are factored into every campaign plan from the planning conversation forward.
High-lumen projection on buildings and landmarks, overnight.
Street-level poster saturation across walls, construction sites, and corridors.
Ground-level branded decals at pedestrian hotspots and event entrances.
Creative stencil campaigns that put your brand in the path of pedestrians.
