By Livy Phillips, AGM Campaign Director | Published May 2026 | Updated May 2026
AGM has run 500+ street-level poster campaigns across 50 U.S. markets since 2014.
Every placement is GPS-tagged and independently verifiable.
Most out-of-home advertising agencies will sell you billboards, transit shelters, and mall kiosks. That’s the standard inventory. It works. But it’s also what every other brand in your category is buying.
AGM specializes in the other end of OOH. Street-level advertising formats that are physically closer to consumers, more densely concentrated in specific neighborhoods, and harder to ignore than a billboard on a highway. We’re the agency you call when the standard OOH buy is not going to be enough.
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Frequently Asked Questions
Yes. We can advise on the full OOH mix, help you identify where traditional formats belong in the plan, and then execute the alternative OOH component directly.
50+ U.S. markets including all major metro areas. If you need a specific city, tell us the market and we’ll confirm coverage and local rates.
Every campaign includes GPS-tagged photo documentation of each placement, mapped to the installation address and timestamp. You receive a full placement report within 24 hours of campaign installation.
Street poster campaigns start at $4,500. Snipe campaigns at $4,500. LED trucks at $250 per hour (8-hour minimum). There’s no minimum retainer. You pay for the campaign you run.
How AGM’s OOH Campaigns Work
The process starts with identifying the campaign objective and the target audience. Traditional OOH and alternative OOH serve different objectives at different price points. A brand building national awareness at scale uses traditional OOH (billboards, transit shelters, wrapped buses) for reach.
Location scouting for alternative OOH goes deeper than traditional OOH buying. AGM scouts the specific walls, poles, and surfaces in the target neighborhoods before any production starts. We know which surfaces hold for the full campaign window, which zones reach the right demographic at the right density, and which placements generate organic social media documentation from the audience. That knowledge comes from running campaigns in these neighborhoods since 2014.
All AGM campaigns include GPS-tagged photo documentation of every placement. Every street poster, every snipe, every installation point gets photographed with location data before the crew moves on. You receive the full placement report within 24 hours of installation. The documentation is the difference between a verifiable OOH investment and an ad spend on trust.
AGM’s OOH Services in Detail
Brand ambassador and street team programs starting at $389.99 per shift per ambassador. Staffing, briefing, deployment, and coverage reporting included.
Who Uses Alternative OOH with AGM
Entertainment companies including a major streaming platform, a major entertainment brand, and a major gaming brand use AGM for the street-level component of national campaigns. The physical presence in specific neighborhoods supports the traditional OOH buy by creating credibility and engagement at the community level that billboard advertising does not reach.
Music labels and artists use AGM for tour and release campaigns that require street-level credibility in specific markets. The format is foundational to music marketing culture and has been for decades. Street posters for music campaigns deliver cultural legitimacy that no other advertising format replicates.
DTC and consumer brands use AGM to build the physical-world brand presence that supports digital acquisition campaigns. a premium beauty brand, a fitness brand, and similar brands have used AGM campaigns to create neighborhood-level awareness that digital advertising assumes exists but often does not.</We’ve executed campaigns for entertainment, tech, and consumer brands across every major U.S. market.
Frequently Asked Questions
Traditional OOH agencies sell billboard inventory, transit advertising, and mall kiosks. AGM specializes in the street-level, alternative OOH formats that reach consumers in their neighborhoods at close range: street posters, snipes, projections, LED trucks, murals, and street teams. We do what traditional OOH agencies do not do.
We can help run traditional OOH placements and have media buying relationships with major OOH operators. For clients who want a complete OOH package (traditional plus alternative), we can build an integrated proposal. Call us to discuss what you need.
Single-neighborhood poster campaigns start at $4,500 to $1,800. There is no formal minimum project size.
Standard campaigns require 5 to 7 business days from design approval to installation. For major event windows (Art Basel, SXSW, CES, Coachella season), 3 to 6 weeks advance booking is recommended. Rush campaigns (72 hours) are available in most markets.
Pricing
| Service | Starting Rate |
|---|---|
| Wheatpasting & Poster Campaigns (100 posters, 24×36) | From $4,500 |
| Large Format Poster Campaigns (100 posters, 48×72) | From $10,500 |
| Sidewalk Stencils (10 stencils) | From $3,231 |
| Street Team (per 6-hr shift) | From $389.99 |
| LED Billboard Truck (per hour) | From $250/hr |
| Projection Advertising (per night) | From $6,500 |
| Snipe Advertising (400 snipes) | From $3,500 |
Pricing varies by service, market, and campaign scope. Contact us for a custom quote.
Ready to Run Your Campaign?
Call us or email us. We’ll tell you exactly what we can do in your market and what it costs.
American Guerrilla Marketing, New York City
5.0 · 34 Google reviews
Street-level campaigns in New York City and nationwide. Wheatpasting, LED trucks, street teams, and more.
(646) 776-2770
Livy Phillips, AGM Campaign Director
Livy’s team has run 500+ street-level campaigns across 50 U.S. markets since 2014. Every AGM placement is GPS-tagged, photo-documented, and independently verifiable. About Livy
