May 21, 2026 Careers & Hiring, Guerrilla Marketing Agency
By Justin Phillips, AGM Campaign Director | Published May 2026 | Updated May 2026
AGM has run 500+ street-level poster campaigns across 50 U.S. markets since 2014. Every placement is GPS-tagged and independently verifiable.
American Guerrilla Marketing is building out a national network of LED billboard truck operators. We run mobile LED truck campaigns for brands, concerts, film releases, sporting events, and political campaigns across the country. If you own or operate an LED truck, we want to talk.
This is a B2B partnership call. We are not looking for drivers or crew. We are looking for companies and independent operators who own LED billboard trucks and want consistent campaign work routed through a national agency. If you have the equipment and the operational track record, we have the clients.
AGM has run mobile billboard campaigns in 200+ U.S. markets for clients including national brands, film studios, and major political campaigns. Our team has coordinated hundreds of LED truck deployments across New York, Los Angeles, Chicago, Miami, and beyond. We know what a solid operator looks like, and we are ready to work with more of them.
AGM is a guerrilla and experiential marketing agency based in New York City. We place mobile billboard trucks for clients who need street-level reach: product launches, album drops, event promotions, campaign rallies, sports activations, and more. The problem we run into constantly is simple. We get campaign requests in cities where we do not have an LED truck already lined up.
That is where you come in. We want to build a vetted roster of LED billboard truck operators we can call on when a campaign hits your market. If we can confirm you are ready, legal, and reliable, we will route work your way.
This is not a subcontracting arrangement where you lose control of your equipment. You drive, you operate, you handle your vehicle. We handle the client, the creative, the route, and the schedule. You show up and run the campaign as briefed. We keep the client happy and keep sending campaigns your direction.
Our clients include entertainment companies booking activations around major film releases, national brands running market-by-market rollouts, and political organizations that need trucks in specific cities on specific dates. The demand is consistent, and the markets keep expanding. We need operators who can keep up.
Before we add you to our vendor network, we need to verify a few things about your truck and your operation. This is not a long process, but we do need the specifics.
We work with both tri-sided and single-sided LED trucks. Most of our work happens in urban cores and high-traffic corridors, so the truck needs to handle city driving without issues. Content playback needs to be stable and easy to update in the field.
We have active and recurring campaign demand in these markets. If you are based here or can reliably serve one of these cities, we want to hear from you. All 15 markets listed below see consistent booking activity through our client base.
Not on the list? Submit anyway. If we get a request near you, we want your contact on file before that campaign lands.
AGM runs international campaigns for clients with global reach. We are actively looking for vetted LED truck operators in the following markets:
International operators need to be in good standing with local traffic and advertising regulations. We will work with you on permits where we can, but you need to know your market’s rules and restrictions going in.
Here is what we look for at minimum. Trucks that exceed these specs move to the front of the line when we are matching operators to campaigns. If your setup falls in between, list your actual specs and let us evaluate it against the campaign requirements.
| Spec | Minimum | Preferred |
|---|---|---|
| Screen dimensions (per face) | 8ft H x 14ft W | 10ft H x 20ft W |
| Pixel pitch | P6 | P4 or tighter |
| Brightness | 5,000 nits | 7,000+ nits |
| Power source | Onboard generator | Generator plus shore power capability |
| Weatherproofing rating | IP54 | IP65 or higher |
| Content input method | USB or HDMI | Wireless content push |
We send content files in advance for every campaign. Your playback system needs to accept standard video formats, specifically MP4 at minimum 1080p. We do not want to troubleshoot codec issues on the morning of a campaign.
Beyond the truck itself, here is what we need from you as an operator before we can bring you onto a campaign:
We will ask for copies of your registration, insurance certificate, and CDL before the first campaign. Get those ready when you submit so we can move fast when a booking comes in.
We pay per campaign day. Rates vary by market, campaign type, and hours on the road. Here is how it generally works:
We do not nickel and dime operators. When you run a clean campaign, we keep routing work your direction. The goal is a long-term working relationship, not a one-off hire. The operators who do well with us consistently end up with preferred status, which means they get first call on campaigns in their market.
Send an email to [email protected] with the subject line “LED Truck Operator Inquiry” and include the following:
We review every submission. If we have a campaign in your area that fits your specs and availability, we will reach out to discuss specifics. Response times vary based on campaign volume, but operators who meet our baseline requirements do hear back. Do not send generic outreach, give us the details up front so we can match you to campaigns faster.
Do I need to be based in a specific city to work with AGM?
No. We work with operators who are based in a metro area and with those who travel between markets. Just be clear about where you can operate and how much lead time you need to get there.
What kind of campaigns does AGM typically run on LED trucks?
Film and TV premieres, album release tours, brand product launches, political campaign activations, sporting event tie-ins, and large-scale events where ground-level visibility matters. Campaigns typically run 4 to 10 hours per day, sometimes across multiple consecutive days.
How much advance notice do you give operators before a campaign?
It varies. Most campaigns come with 5 to 14 days of lead time. Occasionally we get rush requests with 48 to 72 hours notice. That is why we ask about your availability upfront: so we know who to call when a short-notice campaign lands in your city.
Who handles permits and route approvals?
It depends on the city. In most markets, AGM handles permit coordination. In some cities, the local operator knows the rules better and we work together on it. We will be clear on responsibilities before any campaign starts, and nothing moves forward until permitting is confirmed.
What if my truck has a technical issue during a campaign?
Let us know immediately. We will work out a solution with you, whether that is rescheduling, adjusting hours, or sourcing a backup for the client. We do not expect perfection, but we do expect communication the moment something goes wrong. Radio silence during a campaign issue is the one thing that will end a vendor relationship fast.
Do you work with operators who have multiple trucks?
Yes, and we actively look for fleet operators. If you run two or more trucks, we can potentially coordinate multi-vehicle deployments for large-scale campaigns. List all your trucks and their individual specs in your submission email.
Is this an exclusive arrangement?
No. We are not asking for exclusivity. You can continue working with other agencies and direct clients. All we ask is that when you commit to an AGM campaign, you show up and complete it. If you accept a booking and then back out, that is the kind of thing that removes you from our vendor list.
Tell us about your truck and your market. We are actively looking for LED billboard truck operators in cities across the country and internationally.
Related Services
Livy Phillips
Campaign Architect, American Guerrilla Marketing
Millie has spent years coordinating field-level mobile billboard deployments across U.S. markets, working directly with operators, clients, and local agencies to keep campaigns on time and on brief. She oversees vendor intake and campaign logistics for AGM’s mobile media division.
Email: [email protected] | Phone: (646) 776-2770
We have been running mobile billboard campaigns in cities across the country for years. Check out what our clients say and see the kind of work we put out.
Ready to Run Your Campaign?
Call us or email us. We’ll tell you exactly what we can do in your market and what it costs.
Livy Phillips — AGM Campaign Director
Livy’s team has run 500+ street-level campaigns across 50 U.S. markets since 2014. Every AGM placement is GPS-tagged, photo-documented, and independently verifiable. About Livy
| Service | Rate | Minimum |
|---|---|---|
| LED Billboard Truck | $250–$300/hr | 8-hour minimum |
Pricing varies by service, market, and campaign scope. Contact us for a custom quote.
American Guerrilla Marketing
Street-level campaigns nationwide. Wheatpasting, LED trucks, street teams, and more.
(646) 776-2770
