June 16, 2026
American Guerrilla Marketing is actively building its national projectionist network for outdoor brand projection advertising campaigns. Projection advertising, placing high-lumen brand imagery on building facades and outdoor surfaces during evening hours, is one of our most visually impactful campaign formats, and the quality of the projectionist operating the equipment is directly responsible for the quality of the result.
Our projection media campaigns require skilled operators who understand outdoor projection equipment, can set up and manage a professional projection event, and can document the campaign with the GPS-tagged photo reports our clients require. If you have projection operation experience and want consistent campaign work with major brands, we want to hear from you.
Projection advertising campaigns deploy high-lumen projector systems to display brand logos, campaign imagery, video content, and animated graphics on the facades of buildings, outdoor walls, and other large outdoor surfaces during evening and nighttime hours when the projection is most visible.
Setup involves positioning the projection equipment at the correct throw distance and angle for the target surface, calibrating projection geometry for accurate image placement and proportion on the building facade, connecting content playback systems and confirming content display quality, and securing equipment against wind, vibration, and incidental contact during the projection event.
During the projection event, the projectionist manages the content playback, responds to any equipment issues including focus drift, projector overheating, or content playback errors, documents the projection event with GPS-tagged photography at defined intervals, and maintains the projection setup for the full duration of the campaign window.
Every projection advertising campaign we manage requires GPS-tagged photo documentation of the projection in progress, captured from multiple angles at intervals defined in the campaign brief. This documentation is the proof of performance deliverable that we provide to clients and it is the projectionist’s responsibility to capture it completely and accurately during the event.
Professional outdoor projection advertising requires high-lumen equipment. Most building facade projection campaigns require projectors in the 20,000 to 50,000 lumen range for standard building surfaces in urban environments with ambient light interference. Very large building projections or campaigns in exceptionally well-lit urban environments may require projection systems above 50,000 lumens. Projectionists who own and maintain high-lumen projection systems appropriate for outdoor advertising are particularly valuable to our operations and can negotiate equipment rental fees above the operator rate.
Send an email to [email protected] with the subject line “Projectionist – [Your Market].” Include your market, your relevant projection equipment experience, any equipment you own, the types of projection events you have previously managed, and any notable brands or agencies you have worked with on projection advertising campaigns. We maintain a projectionist database and contact candidates when appropriate campaigns become available in their markets.
American Guerrilla Marketing runs projection advertising campaigns across 50+ U.S. markets. If you have professional projection operation experience, we want to work with you.
A projection advertising projectionist sets up, operates, and manages high-lumen outdoor projection systems used to display brand logos, campaign imagery, and promotional content on building facades during guerrilla marketing campaigns.
Technical skills include familiarity with high-lumen projector operation and maintenance, knowledge of projection geometry and throw distance calculations for building facade applications, experience with digital content management systems, ability to set up equipment for outdoor overnight events, and comfort with GPS and photo documentation tools.
Projection advertising campaigns typically run from dusk to late night. Projectionists work shifts starting at sunset and running until midnight to 2am depending on the campaign’s target hours.
Professional outdoor projection advertising typically uses high-lumen projectors (20,000 to 100,000+ lumens), media server or laptop-based content playback systems, power supply equipment, mounting systems or vehicle-based projection rigs, and GPS and photo documentation equipment.
Projectionist pay typically ranges from $25 to $60 per hour depending on the market, campaign technical complexity, equipment scale managed, and whether the projectionist is providing their own equipment. Projectionists who own high-lumen projection systems can negotiate additional equipment rental fees.
Send an email to [email protected] with the subject line ‘Projectionist – [Your Market].’ Include your market, relevant projection equipment experience, any equipment you own, and types of projection events previously managed.
Outdoor projection advertising permit requirements vary by city and specific projection location. Projecting on a building facade with the property owner’s consent typically requires property owner permission documentation and may require specific permits in some cities for projections visible from public right-of-way. Temporary event permits may be required in markets with active outdoor advertising regulation. Our team manages permit requirements for all projection campaigns we operate, which is part of the service we provide to both the brands who commission our campaigns and the projectionists who operate within our system.
Ready to Run Your Campaign?
Call us or email us. We’ll tell you exactly what we can do in your market and what it costs.
American Guerrilla Marketing — Los Angeles
Street-level campaigns in Los Angeles and nationwide. Wheatpasting, LED trucks, street teams, and more.
(646) 776-2770
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