Flyering Director Jobs: Lead Distribution Campaigns for American Guerrilla Marketing

About This Page

American Guerrilla Marketing runs high-volume flyer distribution campaigns for brands, record labels, film studios, restaurants, real estate firms, and events across the country. We need directors who can do the actual work of managing a crew on the ground: recruiting the right people, running them through a proper brief, planning the routes, keeping the pace up during a long shift, counting accurately, and handing back clean documentation when the job is done.

If you have run field crews before and know how to keep a distribution tight from morning briefing to final photo upload, this page is for you.

About the Role

A flyering director at AGM is the person responsible for everything that happens between when the materials arrive and when the final report lands in our inbox. That is a real job with real accountability, and we treat it that way.

Most campaigns run on tight timelines. A client needs 10,000 flyers distributed in a specific neighborhood over two days. The director figures out how many people that requires, finds them, gets them briefed, assigns each person a zone, checks in throughout the shift, and collects timestamps and photos that prove the work was done. If someone on the crew does not show up, the director handles it. If weather kills a zone, the director calls an audible and adjusts.

We work with clients who have spent significant money on print. They expect the distribution to be professional, documented, and done on schedule. The flyering director is the person who makes that happen.

Managing a Crew vs Solo Directing

Some campaigns call for a full crew of six to fifteen distributors covering multiple zones simultaneously. Others are smaller, and the director may be handling distribution personally alongside one or two others. Both scenarios require the same core skills, but the emphasis shifts.

When you are managing a crew: Your job is logistics. You are staging materials, splitting territories, keeping people moving, and collecting documentation as the shift progresses. You are also the one who deals with foot traffic surprises, property managers who have questions, or crew members who need redirection.

When you are directing solo or near-solo: You are doing the distribution yourself and serving as your own quality control. Speed matters, but accuracy matters more. A sloppy solo run with no documentation is worse than a slower run with clean counts and photos.

The best flyering directors can do both. They can run a lean campaign alone on a Tuesday afternoon and manage a 12-person crew at a Saturday event. If you only have experience on one side of that, tell us. We place people where they fit.

U.S. Cities We Hire Flyering Directors In

AGM runs campaigns across the country. Below are the markets where we most frequently need directors. If your city is not listed, you can still apply. We expand into new markets when the right person shows up.

International Markets

AGM supports clients running international campaigns. We look for directors in these markets who have existing crew networks and understand local permit and public space regulations.

Requirements

We are not looking for a marketing strategist. We are looking for someone who can run a field operation cleanly. Here is what that actually means:

Location Scouting

Strong flyering directors do not show up cold. Before a campaign launches, they walk the territory or at minimum review it thoroughly on Google Maps Street View. They identify where foot traffic actually concentrates during the campaign’s target hours, which building managers or businesses might push back on distribution, and where the natural pinch points are that make hand-to-hand outreach most efficient.

Pre-scouting covers:

We provide campaign briefs with target zones, but directors who bring their own pre-scouting notes to the kickoff call tend to run tighter campaigns. That preparation shows up in the final documentation.

Portfolio and Past Work

You do not need a formal portfolio, but documentation from past campaigns carries real weight. If you have photos from prior distribution work, crew sign-in sheets, client reports, or timestamped location photos, include them or reference them when you apply.

What we are looking for is evidence that you have done this before and that you document it properly. A few well-organized photos from a past campaign tell us more than a lengthy resume section about “field marketing experience.”

If you are newer to directing and do not have documentation from prior campaigns, walk us through what you have done in detail. Market knowledge, crew contacts, and a clear understanding of the work matter as much as a polished track record for entry-level director roles.

Prior Employment

Directors who come to us with backgrounds in street team work, event staffing, brand ambassador management, or field sales tend to transition well into this role. If you have managed people in any context where the work happens outdoors and in real time, that experience translates.

We have also hired directors from outside traditional marketing entirely: former restaurant managers who know how to run a shift, construction site leads who know how to divide territory and hold people accountable, military veterans with logistics backgrounds. The specific industry matters less than whether you have the core skills and can demonstrate them.

Be straightforward about your background. If your experience is mostly as a distributor rather than a director, say so. We have pathways for people who want to move into directing roles and are willing to start on smaller campaigns to build a track record with us.

Compensation

Flyering director rates at AGM are campaign-based and vary depending on market, campaign size, crew size, duration, and documentation requirements. We discuss compensation directly during the intake process and do not post flat rates because the range is genuinely wide.

Directors who consistently deliver clean documentation, hold their crews to standard, and communicate proactively get first call on incoming campaigns in their market. The work is contract-based, and reliable directors build consistent repeat volume over time.

We pay for the work that gets done correctly. If you do a good job and document it properly, there is more work. That is the straightforward version of how this functions.

How to Apply

Send an email to [email protected] with the subject line: Flyering Director – [Your City, State]

Include the following:

Livy Phillips runs field operations at American Guerrilla Marketing, building the installer and field crew networks behind our national campaigns. She has coordinated street-level work across markets from New York to Los Angeles and knows what it takes to get a campaign executed cleanly, on time, and documented right.

Frequently Asked Questions