May 14, 2026
American Guerrilla Marketing runs wheatpaste poster campaigns in cities across the country, and we need experienced, reliable installers to execute them. This is hands-on field work: you’ll be mixing paste, prepping surfaces, applying large-format posters, and documenting every location with GPS-tagged photos. The work happens primarily at night and in the early morning hours when city streets are quiet and surfaces are accessible.
If you’ve done installation work before: whether it’s street postering, wheat paste art, construction signage, or any other kind of surface application: you already have a head start. If you haven’t, but you’re physically capable, detail-oriented, and show up when you say you will, we’ll train you on what you need to know.
Here’s the full picture on what the role involves, what we pay, and how to get into our installer network.
Wheatpasting is one of the oldest forms of outdoor advertising, and it’s still one of the most effective for street-level brand visibility. The process involves applying a wheat starch paste to a surface, adhering a large-format paper poster, and then coating the poster with an additional layer of paste to lock it in place and extend durability. The result is a bold, high-impact visual that commands attention in high-foot-traffic locations.
This is outdoor labor. You’ll carry buckets of mixed paste, rolls of poster stock, and installation tools through streets, alleys, and loading docks: sometimes over significant distances across a multi-location route. You’ll work at awkward angles, in varying weather, and at hours when the rest of the city is asleep. That’s the nature of the job, and the people who thrive in it are the ones who don’t mind the physicality or the hours.
You receive your route sheet the day before or night before your shift. The sheet includes addresses, surface locations, poster quantities per location, and any access notes. You prep your materials, hit your route, install each location, photograph the finished work, and report back. Most shifts run four to eight hours depending on the number of locations and how spread out the route is.
The skills that make someone a great wheatpaste installer aren’t complicated, but they’re non-negotiable. We need people who execute the work correctly the first time, document it thoroughly, and communicate clearly when anything goes wrong.
You don’t need a marketing degree, a portfolio, or connections in the industry. You need to be the kind of person who shows up, follows instructions, and takes pride in doing the work right. That’s the hire we’re making. The rest we can teach.
New installers go through a straightforward onboarding before their first campaign. We cover paste mixing ratios and consistency, surface prep and assessment, application technique for different surface textures, photo documentation requirements, and how to handle access problems or unexpected obstacles on a route. Most people are fully ready after one supervised campaign run or a clear walkthrough of our standards documentation.
Our clients are national brands paying for proof of performance. Every poster has to go up straight, flush to the surface, and clean: no lifting edges, no major bubbles, no misaligned registration. And every completed location needs a photo that shows the installation in context: the full poster, the surrounding street environment, and the GPS timestamp. That documentation is what we deliver to clients as campaign verification.
We run wheatpaste poster campaigns in cities across the country. Installer demand fluctuates with our campaign calendar, but we maintain active installer networks in the following markets and are always building our roster for markets where campaigns are planned.
If your city isn’t listed, still apply. Campaigns book in new markets regularly, and having pre-vetted installers on file means we can move fast when a client comes in with a tight deployment timeline.
Wheatpaste installer pay at AGM is structured per campaign or per location, with some extended deployment campaigns shifting to an hourly or per-shift rate. All rates are agreed upon before work begins. We don’t do vague compensation conversations after the fact.
Rate factors include: number of install locations, distance covered in the route, location difficulty (alley access, ladder work, overnight-only windows), and market cost-of-living. Installers who build a strong track record with AGM: clean installs, complete photo documentation, zero missed locations: become priority contractors who see more consistent campaign work and higher per-campaign rates over time.
Installers who perform well on wheatpaste campaigns often get called for additional campaign types. Our team also deploys sidewalk stencil campaigns, guerrilla marketing activations, and street team programs. Versatile field contractors who can handle multiple installation types earn more simply by being available for more campaign types throughout the year.
This is important to understand before you apply: AGM only operates on legally permitted surfaces. Every location on your route sheet has been scouted, assessed for legality, and cleared before it reaches you. You will never be asked to install on surfaces that haven’t been properly vetted by our location team.
You don’t have to make judgment calls about whether a surface is approved. That work is done before the route sheet is created. Your job is to execute the installs at the locations on your list. If a location looks wrong or you have concerns about access or legality, you contact your campaign coordinator immediately and they resolve it. You don’t proceed with a questionable location on your own judgment.
AGM carries appropriate business insurance coverage for our field operations. Installers work with the backing of an established agency infrastructure: not as isolated freelancers improvising in the field. You have a point of contact throughout every campaign, and issues that come up during install are handled through our team, not left for you to figure out alone.
Understanding your tools before your first campaign helps you walk into the job with confidence. AGM provides all campaign-specific materials to our field crews. Here’s what you’ll typically work with on a wheatpaste install.
Paste is mixed at a specific concentration and distributed to installers in pre-labeled buckets. You’ll apply paste with wide brushes or rollers depending on the surface type. Most AGM campaigns use a two-coat application process: paste the surface, place the poster, then coat the top of the poster with a second layer of paste for adhesion and durability. The technique is straightforward but requires a consistent hand to avoid uneven saturation that can cause lifting edges.
Wheatpaste posters are printed on a specific paper weight designed to accept paste without excessive tearing or wrinkling during application. You’ll receive posters pre-rolled or flat-packed depending on size. Handling matters: wet poster stock is fragile, and a torn or badly wrinkled poster that gets applied to a wall creates documentation problems and an installation that doesn’t represent the brand correctly. We train on handling technique as part of onboarding, and we’re specific about it because the materials are worth treating carefully.
Your smartphone is your most important tool after the paste brush. Every completed location requires a minimum of three photos: surface before prep, poster during application, and finished install in context. Photos need to be taken with location services enabled so the GPS tag embeds in the image metadata. Low-light situations: which are common in early morning install windows: require using your flash or a supplemental light source to ensure documentation photos are usable. We review documentation photos as part of campaign closeout, and locations without usable documentation photos don’t count as completed for reporting purposes.
First campaigns are where the relationship either starts well or doesn’t continue. Here’s what the installers who become reliable long-term AGM contractors consistently do in their first assignment.
Review your route sheet the night before your install. Know your first location, your timing window, and your coordinator’s contact information. If any location has access notes or requires coordination with a property contact, make sure you understand those requirements before you’re standing in front of the surface at 5 AM. Questions are better asked the day before than discovered in the field.
Check in with your coordinator when you start your route and when you complete it. If you encounter an inaccessible location, communicate immediately: don’t skip it and mention it at the end. Some location access issues can be resolved in real time if the coordinator is notified quickly. Others require documentation of the attempted access and a callback for rescheduling. Either way, the answer is always to communicate immediately, not to make a judgment call independently.
We prefer installers who take the time to do each location right over installers who rush through a route and leave behind sub-standard installs that need to be redone. On your first campaign, prioritize quality and documentation accuracy. Once you’re comfortable with the process and confident in your technique, speed will follow naturally. The installers who last in our network are the ones who deliver quality consistently, not the ones who complete routes fastest at the expense of quality.
Working with AGM as a field contractor requires a basic application review and, for campaigns with specific client requirements, a background check. We work with national brand clients who have contractor vetting standards as part of their vendor agreements. Most background checks are a formality for candidates with clean records, and the process is handled through our contractor onboarding system with minimal burden on applicants.
After submitting your initial application through our contact page, a member of our staffing team will follow up to ask about your experience, your available markets, and your timing availability. If there’s a campaign opening that fits your profile, we’ll move into a more detailed onboarding conversation. For most new installer applicants, the time from application to first campaign assignment is two to four weeks, depending on campaign timing and market needs.
Most AGM wheatpaste installers work as independent contractors rather than employees. This means you’re responsible for your own scheduling flexibility and transportation, and that you receive compensation as a 1099 contractor rather than on a W-2 payroll. If you have questions about the tax implications of contractor work, we recommend consulting with a tax professional. Our team can provide the documentation you need for your records at the end of each campaign and annually.
Many of the field leads and crew coordinators in AGM’s installer network started as individual contributors on single-market campaigns. The path from solo installer to field lead isn’t complicated, but it requires demonstrated performance across a set of specific behaviors over time.
Field leads coordinate small crews of two to four installers across larger campaign rollouts. They manage route logistics, handle crew communication, escalate issues to campaign coordinators, and verify that documentation standards are being met across the full crew’s output. The compensation for field lead work is higher than individual installer rates, and the work tends to be more consistent because leads are needed for every large-scale campaign rather than only when individual installer slots are available.
Field lead consideration happens organically based on performance history. Installers who consistently complete routes on time, deliver clean documentation, communicate proactively with campaign coordinators, and handle unexpected obstacles without creating problems for the campaign are the ones our staffing team notices. When a field lead opening comes up in your market, we look at our performance history data first before recruiting externally. Being in that database with a strong track record is the single most reliable path to expanded responsibilities and higher earnings in our installer network.
Installers who establish strong track records in their home market and who have the ability to travel occasionally create additional value for AGM by being available for campaigns in secondary markets within their region. A Chicago installer who can travel to Milwaukee or Indianapolis for a campaign deployment opens up earning opportunities beyond what their home market alone can provide. Travel campaigns typically include additional compensation for travel time and expenses. This isn’t required for any installer role, but for contractors looking to maximize their earning potential through our network, geographic flexibility creates meaningful additional income opportunities.
Understanding where wheatpaste campaigns fit in the broader brand marketing picture helps our installers understand why the quality of their work matters beyond the individual campaign. The brands we work with are running coordinated marketing programs across multiple channels: digital advertising, social media, public relations, retail activations, and street-level campaigns like wheatpasting. The street-level component is often the one that creates the organic social documentation that amplifies the entire campaign: when someone photographs a poster installation and shares it, that’s earned media that extends the brand’s reach in ways no other channel can replicate.
Every clean install that makes it into someone’s Instagram story or gets shared on social media is working harder for the brand than the agency planned for. And every installer who takes the time to apply a poster cleanly, photograph it properly, and leave the location looking like the brand intended is contributing to that outcome. That’s the context in which your work lives, and it’s why we take quality as seriously as we do at every stage of the process.
A wheatpaste installer applies large-format poster graphics to approved surfaces using wheat starch paste. The work happens primarily at night or in early morning hours across designated locations on a GPS-verified route sheet. You mix paste, prep surfaces, apply posters, and photograph completed installs.
Pay is based on campaign scope and market. Installers typically earn on a per-location or per-shift basis. Rates are agreed on before any campaign begins. Experienced installers who build a track record with AGM see higher per-campaign rates over time as they take on more complex deployments.
Prior installation or field marketing experience helps but isn’t required. AGM trains new installers on paste mixing, surface prep, application technique, and GPS photo documentation. The job rewards people who are physically capable, detail-oriented, and reliable under early-morning conditions.
AGM only deploys wheatpaste campaigns on legally permitted surfaces. All locations are scouted and cleared in advance. Installers work from vetted location lists and are never asked to install on unpermitted surfaces. Compliance is built into the campaign design, not left to the installer’s judgment.
We hire across 50+ U.S. markets. High-demand cities include New York, Los Angeles, Chicago, Miami, Houston, Atlanta, Philadelphia, Austin, Seattle, and Washington D.C. Apply regardless of your city: we expand into new markets regularly as campaigns book in new locations.
Contact AGM through our contact page with your city, general availability, and any relevant field experience. Our crew coordinator team will follow up when campaigns open near you. You can also reach us directly at (646) 776-2770 with questions about open installer positions.
American Guerrilla Marketing provides wheatpaste installer jobs services across 50+ U.S. markets. Every campaign is planned, scouted, executed, and GPS-documented by our field teams. We work with regional brands and Fortune 500 companies on campaigns that require real street-level execution and documented proof of performance.
Our process starts with a market consultation to understand your goals, target audience, and budget. We then scout locations, handle any required permissions or permits, coordinate production and installation with our local crews, and provide a full GPS-tagged photo report after the campaign runs.
We operate in 50+ U.S. markets including New York, Los Angeles, Chicago, Miami, Houston, Atlanta, Seattle, Denver, Boston, and dozens of secondary markets. Contact us to confirm availability and pricing for your specific market.
Campaign pricing depends on market, format, quantity, and duration. We work with budgets ranging from targeted single-market runs to national rollouts across multiple cities. Use our RFP Builder or contact us directly for a custom quote based on your specific campaign requirements.
The fastest way to get started is to submit your campaign details through our RFP Builder at americanguerrillamarketing.com, or contact us directly at [email protected] or (646) 776-2770. Our team typically responds within one business day with availability and initial pricing.
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American Guerrilla Marketing — Los Angeles
Street-level campaigns in Los Angeles and nationwide. Wheatpasting, LED trucks, street teams, and more.
(646) 776-2770
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