By Justin Phillips, AGM Campaign Director | Published May 2026 | Updated May 2026
AGM has run 500+ street-level poster campaigns across 50 U.S. markets since 2014. Every placement is GPS-tagged and independently verifiable.
Miami has a street culture unlike any other market in the country. Wynwood is the obvious starting point, but if you only run your posters in Wynwood you’re hitting the tourists and the Instagram crowd, not the city itself. Real Miami campaigns go deeper.
AGM has run street poster campaigns in Miami across the full metro, from Wynwood and Brickell to Little Haiti, Little Havana, Overtown, and Liberty City. We know which walls get eyeballs and which ones just collect humidity.
Miami’s Street Poster Advertising Zones
Wynwood is the anchor. The walls along NW 2nd Ave from 20th Street to 29th Street are the most photographed outdoor advertising surfaces in the city. You’re going to see the right demographics here, plus tourists, plus media people. Use it as your flagship placement.
Brickell and Downtown Miami are right for financial, tech, and professional services campaigns. The foot traffic around Brickell City Centre and Mary Brickell Village is dense and the demographic skews upwardly mobile.
Little Haiti on NE 2nd Ave is underused by most advertisers and over-indexed by locals. If your brand speaks to the Caribbean community in South Florida, this is where you need to be.
Little Havana runs along SW 8th Street (Calle Ocho). Strong for food, beverage, music, and anything targeting the Cuban American and broader Latin community in Miami-Dade County.
Overtown is an emerging market with strong community roots. The corridor along NW 3rd Ave and the area around the Lyric Theater carries real credibility for brands that want authentic connection to Black Miami.
Miami Beach (Washington Ave and Collins Ave) works for nightlife, fashion, and hospitality brands. The audience shifts heavily toward visitors during peak season (December through April), but the local creative class is present year-round in the South Beach and Mid-Beach areas.
Humidity and Weather Considerations
Miami is tropical. We use humidity-resistant adhesive and weatherproof poster stock on all Miami campaigns. This matters. A standard poster in Miami humidity will bubble and peel in 5 days. Our posters hold for 2 to 3 weeks in Florida conditions.
Street Poster Advertising Costs in Miami
Art Basel and Miami Music Week campaigns require advance booking due to demand spikes. Pricing includes humidity-resistant installation, GPS documentation, and placement report.
Miami Campaign Timing
Art Basel week in December is the single highest-demand window in Miami. Brands from around the world converge on Wynwood and Miami Beach with poster campaigns, projections, activations, and stunts. If you want a presence during Basel, book at least 6 weeks out.
Miami Music Week in March is the second biggest window. Ultra Festival and the surrounding events bring 200,000 people to the metro over 10 days. Poster campaigns in Wynwood, downtown, and Brickell during MMW get enormous foot traffic.
Outside of those peaks, Miami runs year-round. The city has no real off-season for street marketing.
Frequently Asked Questions
Yes. We’ve run multiple Art Basel campaigns in Wynwood and Miami Beach. Book at least 6 weeks in advance. Demand is extreme during that week.
We use humidity-resistant adhesive and weatherproof stock on all Miami campaigns. Posters typically hold 2 to 3 weeks in South Florida conditions.
Depends on your audience. Brickell for professional demographics, Little Havana for Latin market, Overtown and Liberty City for Black Miami, Miami Beach for nightlife and fashion. Tell us your target audience and we’ll map the right zones.
Yes. We coordinate all logistics remotely. Our Miami crews handle installation and documentation. You’ll get the same GPS photo report you’d get from a New York campaign.
24×36 is standard. Wynwood supports larger formats on the right walls. We’ll specify sizes based on your confirmed locations.
How a Miami Poster Campaign Works
Miami campaigns start with material selection. We use humidity-resistant adhesive and weatherproof poster stock on every Miami campaign. That is not a premium upgrade. It is the baseline requirement for South Florida. Standard adhesive and paper in Miami humidity fails within 5 to 7 days. Our materials hold for 2 to 3 weeks in South Florida conditions across all seasons.
Scouting follows. Our Miami crews identify available wall surfaces in the target neighborhoods. Wynwood has the highest wall inventory in the city, but Little Havana, Brickell, and Overtown have surfaces that hit different audiences with less competition for placement. The right zone depends on who you are trying to reach, not just which neighborhood photographs best.
Installation happens overnight. Miami crews work 11pm to 5am. GPS-tagged photos document every placement. Full placement report delivered within 24 hours of installation. Rush campaigns (72 hours from design approval to install) are available for most Miami market requests.
For Art Basel and Miami Music Week campaigns, we strongly recommend booking 4 to 6 weeks out. Those two windows are the highest-demand periods in the Miami street advertising market. Walls fill up fast and crew availability narrows significantly during those event windows. The brands that get the best placements during Basel week are the ones that planned ahead.
Who Runs Street Poster Campaigns in Miami
Entertainment brands targeting Florida’s large Latin American audience use Miami wheatpaste campaigns as a primary channel. The concentration of Cuban, Colombian, Venezuelan, and Caribbean communities in Miami-Dade makes it the most important Latin market in the country for many entertainment campaigns. A streaming service launching Spanish-language programming will run Miami wheatpaste as a required market alongside New York and Los Angeles.
Music artists across reggaeton, Latin pop, hip-hop, and electronic music use Miami as a primary campaign market. Miami Music Week in March is the biggest single-week campaign window in the city. Campaigns going up 10 to 14 days before the event reach both the event audience and the local Miami resident population simultaneously.
Consumer brands entering the Florida market often start with Miami because it has the highest demographic concentration of target consumers for premium DTC and lifestyle brands. A Wynwood and Brickell campaign targets the high-income, brand-aware South Florida consumer directly before broader Florida expansion.
Tech companies and crypto brands targeting the Miami tech ecosystem use poster campaigns in Brickell and Wynwood during Miami Tech Week and Bitcoin Miami periods. The city’s emergence as a tech hub since 2020 has created a growing B2B poster campaign market in the Brickell corridor.
Cannabis brands in the Florida medical and adult-use market use street advertising as one of the few available outdoor channels. Dispensary campaigns in the residential corridors surrounding their locations drive foot traffic in a market where most competitors are not using outdoor media.
Miami Campaign Windows That Drive Results
Art Basel Miami (December) is the single most impactful campaign week of the year. The walls of Wynwood become the most photographed outdoor advertising surfaces in the world for one week. Every global media brand covering Basel photographs the Wynwood walls. Your poster on those walls during Basel week earns organic media impressions that no placement report fully captures. Book this window early.
Miami Music Week and Ultra (March) bring 175,000 music fans into the city for 10 days. The concentration of the music demographic in Wynwood, South Beach, and Miami Beach during MMW creates impression density that no other U.S. market matches during any other week of the year.
Formula 1 Grand Prix (May) has added a high-income event window to the Miami calendar. The F1 audience skews affluent, international, and brand-aware. Brickell and Wynwood carry strong foot traffic from F1 attendees throughout the race week. This is a newer window that smart brands are still figuring out how to use.
Summer in Miami (June through September) is local season. Tourist crowds thin and the city belongs to residents. Summer campaigns reach the local Miami consumer without tourist dilution. For brands building genuine local market presence rather than event-window impressions, summer is the most cost-effective campaign window in Miami.
Frequently Asked Questions
Yes. Our Miami network covers Wynwood, Brickell, Little Haiti, Little Havana, Overtown, South Beach, Mid-Beach, North Beach, and Coral Gables in Miami-Dade. In Broward we cover Fort Lauderdale’s Flagler Village and Las Olas corridor. Tell us the neighborhoods you need and we will map the coverage.
For standard campaigns, 5 to 7 business days from design approval is our turnaround. For Art Basel, Miami Music Week, Ultra, and Formula 1 Grand Prix campaigns, book 4 to 6 weeks out. Those windows fill up fast.
Yes. Miami is a bilingual market. We can run Spanish-language, English-language, or bilingual creative across the same campaign. Little Havana and Little Haiti campaigns particularly benefit from Spanish-language or Haitian Creole creative in the appropriate zones.
The materials. Humidity-resistant adhesive and weatherproof stock on every campaign. Miami’s subtropical climate destroys standard poster installations. Our posters hold 2 to 3 weeks where standard installations fail in 5 to 7 days.
Yes. We offer Florida 3-city packages covering Miami, Orlando, and Tampa. Multi-city Florida campaigns get bundled pricing. We build the proposal covering all three cities in a single coordinated push with one unified placement report.
Contact AGM at (646) 776-2770 or [email protected] for current Miami availability. Art Basel, Miami Music Week, and Formula 1 windows book out weeks in advance. Standard campaigns are available on a 5 to 7 business day turnaround in most periods. Tell us your date and your target neighborhoods and we will tell you exactly what is available and what it costs.
Pricing
| Format | 100 Posters | 200 Posters | Duration |
|---|---|---|---|
| Standard (24×36 inches) | $4,500 | $5,500 | 2 weeks |
| Large Format (48×72 inches) | $10,500 | $13,500 | 2 weeks |
Included: Targeting and scouting, printing, installation, GPS-tagged photo documentation, reporting, and refreshers. Initial creative design is complimentary.
- Minimum order: 100 posters
- Optional maintenance (final 2 weeks of monthly campaign): $3,500
- Additional 24×36 creative design: $650 each
- Additional 48×72 creative design: $750 each
Pricing varies by market, campaign scope, and duration. Contact us for a custom quote.
Ready to Run Your Campaign?
Call us or email us. We’ll tell you exactly what we can do in your market and what it costs.
American Guerrilla Marketing — Miami
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Street-level campaigns in Miami and nationwide. Wild posting, LED trucks, street teams, and more.
(646) 776-2770
Justin Phillips – AGM Campaign Director
Livy’s team has run 500+ street-level campaigns across 50 U.S. markets since 2014. Every AGM placement is GPS-tagged, photo-documented, and independently verifiable. About Livy →