American Guerrilla Marketing
Nationwide Service
Media planning, media buying, billboard advertising, & guerrilla marketing
Fly Posting
Fly posting — also called wheatpasting, street poster advertising, or wheat paste advertising — is the oldest form of brand communication that still outperforms the newest. The format is simple: large-format paper posters applied to walls, construction barriers, utility structures, and blank architectural surfaces with a wheat-based adhesive. What makes it powerful is not the simplicity of the medium but what that simplicity forces. A poster on a wall in a neighborhood occupies physical space. It cannot be skipped, blocked, or scrolled past. It does not compete with fourteen other messages on a screen. It exists in the world, in the context of the street, in front of the specific people who walk that block every day.
Every meaningful movement in music, entertainment, fashion, and culture has used fly posting as a foundational communication tool. Before streaming platforms could target playlists algorithmically, before social feeds could surface content based on behavioral patterns, an artist’s street poster campaign in the right neighborhood told the right audience exactly what they needed to know: this is something worth paying attention to. That principle has not changed. The platform ecosystem has grown more sophisticated. The audience’s tolerance for digital advertising has grown correspondingly lower. Fly posting’s value has increased in direct proportion to how exhausting the digital landscape has become.
American Guerrilla Marketing is a full-service fly posting company. That means AGM handles every component of the campaign in-house: print production, neighborhood targeting and surface mapping, on-the-ground installation by experienced crews, and GPS-documented photo reporting delivered post-campaign. There are no subcontractors placing your posters. There is no gap between the strategy team that designed the campaign and the crew that executed it. AGM’s operational model — direct, accountable, end-to-end — is one of the primary reasons that major entertainment studios, global fashion brands, and independent artists with limited budgets all return to AGM campaign after campaign.
States Served Nationally
Direct AGM Office Locations
Major Brand Campaigns Executed
Documented Proof on Every Install
The brands that consistently invest in fly posting are not doing so because they lack options. Netflix has the most sophisticated digital media infrastructure in the world. EA Sports coordinates global simultaneous launches across every major platform. Biossance competes in a category — premium skincare — where every major player is bidding aggressively on digital inventory. These companies run street poster campaigns because wheatpasting delivers something that even the most precisely targeted digital spend cannot: physical presence in the cultural context where the brand actually lives.
When EA Sports launched EA Sports FC 25 across multiple markets simultaneously, the street component of the campaign was not a supplement to the digital strategy — it was the signal. A brand that shows up on the walls of the neighborhoods where its audience actually spends time is making a statement about its investment in that relationship that a served ad cannot replicate. The poster says: we were here, physically, in your world, because we take seriously the fact that you live here. That gesture is the difference between a brand that an audience knows exists and a brand that an audience feels belongs to their cultural world.
The creative freedom that fly posting provides also matters more than it’s often given credit for. A wheat paste poster campaign can operate on a 48-hour timeline if the moment demands it. It can saturate twenty blocks in a single night. It can be updated with new creative within a week of the first installation. No outdoor advertising format offers the combination of speed, density, and cost efficiency that fly posting delivers at the street level.
Award Recognition: American Guerrilla Marketing is a Best of Brooklyn award winner — recognized for the quality, precision, and accountability of its campaign execution. That standard applies to every AGM fly posting campaign, regardless of market or scale.
Content launches, album drops, streaming series releases, tour announcements — entertainment is the category that built fly posting into the advertising discipline it is today. Street poster campaigns in entertainment corridors reach the most culturally engaged, most opinion-forming audiences: the people who write about music, film, and streaming for a living, the people who build the social graphs that shape what hundreds of thousands of followers discover next, and the core fans who generate the organic social amplification that earned media coverage tracks. AGM’s entertainment clients include Netflix and major music labels who rely on street poster campaigns to establish physical-world presence during the critical first-week awareness window before broader press coverage takes hold.
No advertising medium communicates credibility to a fashion-literate audience faster than a well-placed wheatpaste campaign in the right neighborhood. The streets where fashion culture actually lives — the independent boutique corridors, the streetwear destination blocks, the arts district alleys where style-forward consumers shop and socialize — are exactly the environments where fly posting has the highest cultural authority. Fashion brands from emerging independent labels to established names use AGM street poster campaigns for collaboration announcements, drop promotions, and brand presence campaigns that reach consumers who deliberately tune out conventional advertising but actively engage with the visual environment of the neighborhoods they move through.
Tour marketing, album release windows, festival promotion, venue ticketing pushes — the music industry has always understood that the street is where its audience is most receptive. A fly posting campaign deployed in the right neighborhoods in the two weeks before a major tour date reaches music fans at the exact moment they’re deciding whether to buy tickets. It reaches music journalists and industry professionals in the corridors where they work and socialize. The Onion’s wheatpasting campaign in Manhattan and Washington DC — executed by AGM across entertainment and media professional corridors — demonstrated how precisely targeted street poster advertising can reach the exact professional audience a brand needs. AGM has executed campaigns for political campaigns, festivals spanning fifteen states simultaneously, and artists from emerging independent talent to globally recognized names.
When Biossance launched their “Illuminate Your World” campaign, the objective was not just awareness — it was positioning. The brand needed to establish its identity in the physical spaces where its target consumer moves daily: the boutique wellness corridors, the specialty retail neighborhoods, the walkable urban zones where health-conscious, beauty-aware consumers shop, exercise, and socialize. AGM’s fly posting activation combined large-format wheat paste with sidewalk stencil placements in precisely those corridors, creating an immersive brand environment that generated organic social amplification from exactly the creator tier the campaign needed to activate. Consumer goods brands that need to establish authentic street-level presence — not just digital impressions — consistently find fly posting delivers the brand context that manufactured digital reach cannot.
Street-level visibility matters enormously in political and advocacy contexts because physical presence communicates the kind of organizational seriousness that digital advertising alone cannot convey. AGM has executed fly posting campaigns for major political campaigns and advocacy organizations, including the Party to the Polls × Daybreaker Purple Tour 2024 — a 15-state nationwide activation that placed street poster campaigns across markets simultaneously during a critical voter engagement window. For causes and campaigns that need to reach young, mobile, urban audiences who live in high-pedestrian neighborhoods, fly posting is the channel with the highest organic social amplification potential and the strongest community presence effect.
American Guerrilla Marketing executes fly posting campaigns worldwide — wheatpasting, street poster advertising, and large-format wheat paste campaigns that reach the audiences no digital buy can touch. Direct crews. In-house printing. GPS-documented proof on every installation.
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You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerrilla Marketing has been awarded the Best of Brooklyn title.
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American Guerrilla Marketing
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Every fly posting campaign involves a fundamental strategic decision about format: concentration or dominance? The 24×36 standard format and the 48×72 large format answer different campaign objectives, and the most sophisticated campaigns use both within the same activation.
100 posters — $4,500
200 posters — $5,500
Extra creative: $650/design
72-hour rush available up to 500 qty
The standard format for high-density neighborhood campaigns. Large enough to command the wall, compact enough to cluster in multiples that create genuine saturation. When a brand needs to own a corridor — visually surround the audience so the campaign is impossible to ignore over a week-long window — this is the format. Multiple creatives can run simultaneously. Rush production available for time-sensitive launches.
100 posters — $10,500
200 posters — $13,500
Extra creative: $750/design
Four feet by six feet of brand presence. The right format for warehouse walls, construction barriers on high-traffic blocks, and any surface where visual authority matters more than volume. A single 48×72 placement in the right location generates more impressions and social photography than twenty smaller placements in a lower-traffic zone. Built for launches that need to feel like events rather than announcements.
Campaigns typically run for one to two weeks, though duration varies based on surface conditions, weather, and the competitive landscape in a specific market. AGM recommends 24×36 for campaigns that need density and repetition — the format that builds cumulative recognition over a campaign window. The 48×72 is built for the moments that need to stop traffic.
The difference between a fly posting campaign that changes the trajectory of a brand launch and a fly posting campaign that leaves no trace is not the poster — it’s the intelligence behind where the poster goes. AGM’s campaign process begins with targeting, not printing.
Before a single poster is printed, AGM maps the campaign against the brand’s target demographic and campaign objectives. Which neighborhoods have the highest concentration of the intended audience? Which corridors carry the relevant foot traffic at the right hours? Where are the walls, barriers, and utility structures that offer the best visibility from the pedestrian flow that matters? This targeting work is what separates campaigns that reach the right people from campaigns that simply place paper in the general vicinity of a city.
AGM controls print production entirely. Heavy-weight outdoor poster stock engineered for adhesive application. Inks and coatings calibrated for the climate range of the target market. No outsourcing to third-party print vendors means no break in the quality chain between the creative brief and the poster on the wall. Clients provide final artwork — or work with AGM’s production team to prepare files to outdoor specs — and AGM manages everything from there.
AGM’s installation crews are experienced, efficient, and accountable. These are not casual contractors — they understand neighborhood targeting, surface selection, and the operational demands of running a street campaign in active urban environments. Wheat-based adhesive is mixed and applied on-site, formulated to hold through the market’s climate conditions while remaining pressure-wash removable. Installation is typically executed overnight to maximize poster integrity for the following morning’s full audience exposure.
At campaign close, every installation point is documented with timestamped, GPS-tagged photography. AGM compiles this into a post-campaign reporting package that gives clients exact verification of placement — coordinates, images, and proof of coverage at every location. This is the accountability standard that distinguishes AGM’s approach: you don’t take our word for where the posters went. You see it.
The adhesive is not a footnote — it’s a component of the campaign’s environmental and operational credibility. AGM uses a wheat-based paste formulated for outdoor application: strong enough to hold through weather exposure for one to two weeks, biodegradable, and designed for clean removal under pressure washing. This matters for several reasons.
Environmentally responsible adhesive is increasingly a requirement rather than a preference for the brands that run fly posting campaigns. Consumer-facing brands in categories where sustainability is a brand pillar — health and wellness, food and beverage, fashion — need to know that their outdoor advertising methodology reflects the same values as their marketing. AGM’s adhesive formulation does that without compromising poster retention performance.
Clean removability also matters for surface relationships. AGM operates with care for the surfaces it uses, and the pressure-wash removable formulation is part of that operational ethic. Brands that run campaigns through AGM inherit that reputation rather than having to defend a methodology that damages surfaces or creates cleanup burdens for property owners.
Netflix deployed AGM’s fly posting capability for a high-pedestrian entertainment corridor campaign that placed the streaming platform’s content promotion in the specific neighborhoods where its target audience — young, culturally engaged, urban consumers — was most concentrated. The campaign generated earned media coverage and organic social pickup that extended the campaign’s effective reach well beyond the physical poster locations. This is the structural advantage that fly posting in high-social neighborhoods provides: the people who walk those corridors are exactly the people who document and share what they discover there.
EA Sports chose fly posting as the street-level component of the FC 25 launch because simultaneous physical presence across multiple markets sends a signal that no digital campaign can replicate: we showed up everywhere, at the same time, because this is that big. AGM coordinated installations across markets within a compressed timeline, giving EA Sports the street-level presence it needed in the exact launch window where cultural momentum builds fastest. The campaign demonstrated that fly posting is not a supplemental channel — at scale, executed with precision, it is the campaign’s cultural anchor.
The Onion’s wheatpasting campaign, executed across Manhattan and Washington DC, targeted media professional corridors with precision: K Street, Dupont Circle, and the specific neighborhood nodes where journalists, editors, and policy communicators are concentrated. The campaign reached exactly the professional tier that The Onion needed to engage — demonstrating that fly posting’s strategic precision is not limited to mass consumer campaigns. When your audience is a specific professional community that walks specific blocks, street poster advertising reaches them in a way that paid digital targeting cannot.
The fly posting market includes operators at every quality level. Some are brokers who subcontract installation to whoever is available in a given city. Some are regional companies with limited geographic reach. Some are national in name but outsourced in execution. AGM is none of these things.
American Guerrilla Marketing executes fly posting campaigns globally. The world’s major markets — London’s Shoreditch and Brick Lane corridors, Berlin’s Kreuzberg, Tokyo’s Shimokitazawa, Paris’ Canal Saint-Martin — share the same structural logic as the American street markets AGM has spent years mastering: concentrated foot traffic, culturally engaged audiences, visual competition for attention, and surfaces that reward boldness. The same intelligence that drives AGM’s neighborhood targeting in domestic markets translates to international deployments, and the same accountability standards — GPS documentation, photo reporting, direct crew execution — apply regardless of geography.
For brands with global campaigns that need simultaneous street presence across multiple countries, AGM coordinates international deployments with the same operational discipline as domestic multi-market activations. Fashion brands launching globally. Music artists touring internationally. Entertainment companies releasing content simultaneously across multiple international markets. The street poster campaign is the component of those activations that makes global presence feel genuinely local — because it occupies physical space in the specific neighborhoods where each market’s core audience actually lives.
Fly posting — also called wheatpasting or street poster advertising — involves applying large-format paper posters to walls, construction barriers, utility structures, and architectural surfaces using a wheat-based adhesive paste. Campaigns are planned around specific neighborhoods and pedestrian corridors where the target audience is most concentrated, then installed by on-the-ground crews who apply posters to available surfaces overnight. The result is a concentrated brand presence in the physical environment of the targeted area, typically lasting one to two weeks depending on surface conditions and weather. AGM manages the entire process — print production, installation, and GPS-documented photo reporting — in-house.
AGM’s fly posting campaigns start at $4,500 for 100 posters at the 24×36-inch standard format. 200 posters at the same format are priced at $5,500. Large-format 48×72 campaigns start at $10,500 for 100 posters and $13,500 for 200 posters. Additional creative designs beyond the base are available at $650 per design for 24×36 and $750 for 48×72. These prices include print production, neighborhood targeting, installation by AGM’s own crews, and post-campaign GPS-documented photo reporting. Rush production on 72-hour timelines is available for 24×36 campaigns up to 500 posters.
“Wild Posting” is a registered trademark of a specific competitor in the street advertising space. AGM’s preferred terminology is fly posting, wheatpasting, or wheat paste advertising — these terms accurately describe the format without implying any affiliation with or endorsement of a competitor’s brand. The underlying format — paper posters applied with wheat-based adhesive to street-level surfaces — is the same regardless of what any single company calls it. AGM has been executing this format for brands including Netflix, EA Sports, and major entertainment labels, and uses fly posting and wheatpasting as the standard nomenclature for its campaigns.
Most fly posting campaigns have an effective street life of one to two weeks. Duration varies based on several factors: weather conditions in the target market (humidity, rain, and heat all affect paper adhesion), surface competition from other campaigns in the corridor, and the specific surface materials being used in the installation. AGM accounts for these variables during campaign planning and selects surfaces and timing to maximize poster retention. For time-sensitive campaigns with specific event windows, AGM’s installation timing is engineered to peak the campaign’s street life around the critical audience engagement window.
AGM handles both — the entire campaign production and execution chain is in-house. Print production uses heavy-weight outdoor stock engineered for adhesive application, with inks and coatings selected for outdoor durability in the target market’s climate range. Clients provide final creative files, or AGM’s production team prepares files for outdoor printing. From there, AGM manages the full pipeline through installation and post-campaign reporting. There is no break in quality accountability at any stage of the process.
Entertainment brands — streaming platforms, music labels, film studios — rely on fly posting because their audiences are concentrated in specific urban neighborhoods that are both highly pedestrian and highly social. The people who walk the neighborhoods where AGM installs entertainment campaigns are disproportionately likely to write about, photograph, and share what they discover there. A Netflix campaign on the walls of a high-pedestrian entertainment corridor reaches journalists, influencers, and opinion-formers who amplify the campaign’s reach organically — turning a physical-world poster into earned media at a fraction of the cost of generating equivalent earned coverage through paid channels.
Yes. Multi-market simultaneous deployments are a core part of AGM’s capability. AGM has executed campaigns across fifteen states simultaneously, coordinating installation crews in multiple markets to land campaign presence within the same window. This simultaneous deployment capability is critical for brands that need national street presence to feel genuinely simultaneous — a staggered rollout that starts in one city and slowly moves to others over weeks undermines the launch momentum that simultaneous presence builds. AGM’s operational infrastructure across all 50 states, with direct offices in Brooklyn, Miami, Orlando, Las Vegas, and Los Angeles, supports this level of coordinated execution.
Fly posting on private surfaces with surface owner permission is legal in all U.S. markets. AGM executes campaigns on legally available surfaces — construction barriers, private property, and urban infrastructure where posting is permitted. Our installation teams are experienced in distinguishing legal posting surfaces from protected ones, and our campaign planning process identifies viable surface inventory before installation begins. For markets with specific regulations around outdoor advertising, AGM’s knowledge of surface inventory in each market accounts for those requirements. AGM does not execute campaigns on surfaces that create legal liability for the brand or the agency.
GPS-documented reporting is AGM’s post-campaign proof-of-performance standard. Every installation point is photographed at the time of placement, and those photos are GPS-tagged with the exact coordinates of the poster’s location. AGM compiles this into a post-campaign report — a comprehensive package of timestamped, location-verified installation photography that clients can use for internal stakeholder reporting, media agency documentation, or brand team verification. This reporting standard makes AGM’s campaign accountability quantifiable rather than anecdotal: you know exactly where your posters went and you have photographic proof of each placement.
Standard fly posting campaigns can be planned and executed in as little as one to two weeks from brief. For time-sensitive launches, AGM’s 72-hour rush production option on 24×36 campaigns (up to 500 posters) compresses the timeline dramatically. For campaigns tied to major events, tour dates, or product launches with fixed windows, four to six weeks of advance planning is ideal — it allows for thorough neighborhood targeting, creative preparation, and surface availability assessment in the target markets. Multi-market campaigns coordinating across many cities benefit from the longest planning horizons; AGM can advise on the right timeline for any campaign scope during the initial brief.
Yes. AGM executes fly posting campaigns in international markets for brands that need global street presence alongside their domestic activations. The same targeting discipline, execution standards, and GPS-documented reporting that AGM applies to domestic campaigns extends to international deployments. For global fashion launches, international music releases, and entertainment brands with simultaneous multi-country rollouts, AGM coordinates international fly posting as part of the broader activation. Contact AGM with your international campaign objectives for a scope and pricing conversation specific to your target markets.
AGM executes fly posting campaigns across entertainment and streaming, music, fashion and streetwear, food and beverage, consumer goods, tech and gaming, health and wellness, hospitality, political campaigns, and advocacy organizations. The common thread across all of these categories is that the target audience lives in or moves through urban pedestrian environments where physical advertising presence delivers something that digital advertising fundamentally cannot: occupancy in the same physical context where the audience makes cultural and purchasing decisions. If your brand’s core consumer walks specific neighborhoods, fly posting in those neighborhoods reaches them with a presence that no served impression can replicate.
Physical and digital advertising operate on different attention mechanisms and reinforce each other when deployed together. A fly posting campaign establishes brand presence in the physical environment that the target audience occupies daily. When that audience subsequently encounters the brand’s digital advertising — whether on social platforms, streaming services, or search — the recognition built through repeated physical exposure dramatically increases engagement rates. The physical impression anchors the digital one, creating a compound awareness effect that either channel alone cannot achieve. Brands that run integrated physical-and-digital campaigns consistently outperform single-channel strategies on both recall and conversion metrics.
Explore our expert guides on Fly Posting, poster printing, campaign planning, and best practices.
