August 17, 2025 Guerrilla Marketing Agency
Few strategies trigger excitement quite like guerrilla marketing. This form of creative advertising is designed to capture attention, ignite a conversation, and get people talking in places where traditional advertising simply cannot compete. While many claim expertise, few agencies can claim the global impact and innovative chops that we bring out of Kentucky. Our influence radiates far beyond state lines, dancing across city streets, sports arenas, international festivals, and thriving downtowns from Louisville to London.
We’ve shaped campaigns for iconic brands recognized across North America, South America, the UK, and more. Our Kentucky base is no coincidence. The state’s vibrant cities and diverse communities fuel our drive to invent new possibilities and push boundaries in marketing. Kentucky’s cities blend tradition and reinvention, prime real estate for standout activations.
Driven by a dynamic team of passionate strategists, our agency has redefined how companies connect with their audiences — mixing analog with digital, grassroots tactics with bleeding-edge tech, and storytelling with data-driven analysis.
Let’s take a look at what makes us the first call for brands seeking results that break the mold.
Bold campaigns demand a toolkit as varied as the cities in which they thrive. Our range of services transforms ordinary locations into unforgettable experiences.
Our clients enjoy seamless campaign execution: from brainstorming at our roundtable of strategists to fast and meticulous installation — all production costs are covered, and every step is documented through detailed, insightful reporting.
There’s a misconception that guerrilla campaigns are hard to quantify. Quite the opposite: we are relentless about measurement, so your campaign’s return isn’t a mystery. Each activation is mapped to a precise set of metrics, tracked and compared with average rate of impact (AROID), to reveal real engagement, foot traffic, and social amplification.
By integrating QR codes, NFC tags, realtime social listening, and mobile geofencing, we capture data at every step, enabling adjustments in strategy on the fly and providing clients with a detailed understanding of their ROI. Our geeky joy lies in making creativity measurable and accountable.
Kentucky delivers a unique advantage. Its urban centers, universities, thriving arts communities, and open landscapes form the ideal canvas for memorable campaigns. While we recruit local expertise, our projects often scale globally — and our success stories in Canada, South America, and London reveal both our reach and our ability to localize every message.
Whether reimagining a mural in Lexington, lighting up the sky during Derby Week in Louisville, or shaking up Bourbon country with drone-powered visuals, we bring the same fearless creativity and business rigor across every city.
Louisville’s storied Main Street, NuLu arts district, and the brimming Waterfront Park offer exceptional backdrops for wheat pasting and projection mapping. Derby Week is legendary — a laser-mapped building along the parade route or a midnight series of sidewalk chalk stencils with QR codes can create viral buzz. For product launches, placing brand ambassadors with augmented-reality tablets at Fourth Street Live! encourages instant social sharing.
Campaign spark: “Night Lights on Whiskey Row” – using architectural projection mapping to animate the façades of heritage buildings with narrative content and real-time fan engagement during music festivals.
With its beautiful blend of university energy and equestrian culture, Lexington thrives on activations around Rupp Arena, Triangle Park, and the Distillery District. Sporting events or arts fairs are prime opportunities for sidewalk stencils leading from parking zones to venue entrances, or for branded beer coasters in thriving pubs during March Madness.
Campaign spark: A “Lex Legends” walking tour, where AR-triggered wild postings reveal hidden stories about famous horse farms or musicians, measured via unique code scans.
WKU’s campus and downtown Bowling Green welcome high-visibility wheat posting aimed at students, sports fans, and young professionals. Project drone shows and water-pressure sidewalk decals onto high-traffic campus routes before homecoming or commencement ceremonies.
Campaign spark: “Sky Campus” — a custom drone display spelling alma mater messages during major school events, driving parent and alumni engagement to targeted donor pages.
The internationally recognized BBQ Festival, bluegrass music, and Riverfront Park bring together locals and tourists alike. Deploy wild posting, stencils, and street teams during peak foot traffic, with Instagrammable projections across riverfront warehouses.
Campaign spark: “Chalk the Music Mile” – a sidewalk chalk campaign leading to festival entrances, each splash of color linked by QR to music samples and daily performance schedules.
Our approach begins with deep-dive research into target audiences for each campaign and city. Who passes that street corner during rush hour? What neighborhoods will respond to a clickable mural? Which festival attendees are most primed for engagement?
We harness:
This comprehensive approach lets us show clients not only the initial burst of energy from a launch, but the sustained community conversations and direct impact on awareness and conversions.
| Campaign Element | Audience Reached | On-site Interactions | Social Mentions | Conversion Rate |
|---|---|---|---|---|
| NuLu Projection Mapping | 8,000 | 1,250 | 600 | 8.5% |
| Chalk Stencils (Lex) | 5,500 | 870 | 400 | 6.3% |
| Drone Show (BG) | 10,000 | 2,042 | 1,200 | 12.4% |
| Riverfront Activation | 7,200 | 1,100 | 520 | 9.1% |
Regular updates and a custom dashboard let your team see every meaningful metric, broken down by audience, geography, and channel.
Clients demand more than flash when they invest in guerrilla. Our agency responds with creativity, agility, and measurement unmatched by others. Here’s what sets us apart:
If you’re looking for the nation’s top agency in bold, measurable guerrilla marketing — and want to see your brand take center stage in Kentucky’s most memorable places or anywhere around the globe — there’s only one campaign architect you need.
Connect directly with Justin and co-create your campaign concept: [email protected]. Bring your idea, your goals, and your ambition — we’ll handle the rest, from the first brainstorming session to the final analytic report. Kentucky is our home, but your brand’s success is our mission.
