American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
American Guerrilla Marketing places interior bus and shelter advertising on Jonesboro Economical Transit (JET) in northeast Arkansas. Arkansas State University, NEA Baptist Hospital, St. Bernards Medical Center, and the Jonesboro community on University Drive and Main Street corridors.
Jonesboro is not an interchangeable market. The largest city in northeast Arkansas and the fourth-largest in the state, Jonesboro is the economic and educational hub of the Arkansas Delta’s upper reach, a mid-sized university city at the junction of US-63 and US-49 that serves as the healthcare, retail, and educational center for a vast stretch of the flat agricultural Delta landscape to its east and south. Arkansas State University’s campus on Aggie Road is the defining institutional presence: A-State’s enrollment of approximately 14,000 students and its status as the primary university for northeast Arkansas gives Jonesboro a campus character that shapes its commercial landscape, its housing market, and its transit demand. NEA Baptist Hospital on NEA Boulevard and St. Bernards Medical Center on St. Bernards Drive add the healthcare employment base that makes Jonesboro’s professional workforce denser than its Delta location might suggest.
Jonesboro Economical Transit, operating as JET, connects the Jonesboro community on fixed routes serving the primary residential and commercial corridors: University Drive running from the ASU campus through the midtown commercial strip to the downtown core, Main Street connecting the east side neighborhoods to downtown and the hospital district, and the routes serving the north Jonesboro residential communities that have grown with the city’s commercial expansion toward the US-63 bypass. JET’s ridership includes ASU students commuting between campus and off-campus housing, healthcare workers at NEA Baptist and St. Bernards, and the working adult residential community of northeast Arkansas’s largest city.
AGM executes transit advertising campaigns in northeast Arkansas with the same approach we bring to every secondary market: treating the Jonesboro advertising environment on its own terms rather than applying Little Rock or NW Arkansas assumptions to a distinctly different market. Jonesboro’s combined university and healthcare economy creates a ridership profile that spans the student demographic and the healthcare professional demographic in the same system, and a JET campaign that understands which routes serve which community can reach both with demographic precision that a generic system buy would miss.
AGM places interior bus and shelter advertising on Jonesboro Economical Transit across the ASU campus, NEA/St. Bernards medical corridor, downtown, and commercial routes. Direct execution in northeast Arkansas.
Arkansas State University at 2105 Aggie Road is Jonesboro’s single largest employer and the primary source of the transit demand on the University Drive corridor. A-State’s enrollment is concentrated in the freshman and sophomore residential population in the on-campus dorms on the east side of campus, while the off-campus housing corridor along University Drive serves the upperclassmen and graduate students who have moved into the apartment complexes north and south of the campus boundary. JET routes on the University Drive corridor carry this off-campus student population daily between their apartments and the ASU campus, creating a consistent academic-year ridership that mirrors the Razorback Transit and CrimsonRide model in its student-transit relationship.
NEA Baptist Hospital at 5501 NEA Boulevard and St. Bernards Medical Center at 225 East Jackson Avenue are the two healthcare anchors of the Jonesboro medical district, collectively employing thousands of clinical and support staff and serving as the primary healthcare destinations for Craighead County’s 105,000-plus residents and the surrounding northeast Arkansas regional population. Transit routes connecting the Jonesboro residential communities to these medical institutions carry the same healthcare professional demographic that drives the healthcare worker ridership value on transit systems throughout Arkansas. For pharmaceutical brands, insurance companies, and medical system recruitment campaigns, the JET routes serving NEA Baptist and St. Bernards deliver the northeast Arkansas clinical professional audience.
The Arkansas Jonesboro commercial district along US-63 bypass and the Caraway Road corridor has become a major retail and commercial development zone, with big-box retail, national restaurant chains, and the commercial services that serve the northeast Arkansas regional consumer market. JET routes serving these commercial corridors carry retail workers commuting to the commercial employment base and the consumer households connecting from Jonesboro’s residential communities to the commercial strip. This working adult consumer ridership on the commercial corridor routes is the everyday consumer advertising audience for retail, QSR, and financial services brands with Jonesboro area locations.
University Drive running from the ASU campus at its southern end northward through the commercial and off-campus housing strip that serves the student community is the highest-ridership corridor in the JET system during the academic year. The apartment complexes along University Drive and the cross streets north of campus house thousands of ASU upperclassmen, and the JET routes connecting these apartments to the campus are the transit services most frequently used by A-State students who choose transit over the limited and expensive campus parking.
Interior advertising on the University Drive corridor reaches a student demographic of 18 to 24, predominantly A-State enrolled, in their daily academic commute environment. A-State’s enrollment is more regionally concentrated than UA Fayetteville, with a higher proportion of students from northeast Arkansas and the surrounding Mid-South region, which means the Jonesboro student transit audience has strong local retail loyalty and community awareness of Jonesboro’s commercial landscape. Advertising on University Drive reaches students who are choosing their everyday consumer brands in Jonesboro’s commercial environment, building loyalties that will persist through their time at A-State and into their regional professional careers afterward.
Best advertiser categories: student banking and financial products, local Jonesboro restaurants and entertainment venues targeting the ASU student market, food delivery apps, streaming and entertainment subscriptions, and A-State affiliated services including health center, student affairs programs, and campus events advertising.
The JET routes serving NEA Baptist Hospital on NEA Boulevard and St. Bernards Medical Center on East Jackson Avenue carry the healthcare workforce and patient community of Jonesboro’s two primary medical institutions. These routes generate the most consistent non-student ridership in the JET system, with clinical staff, nursing employees, administrative workers, and the patient community commuting to appointments and procedures at both facilities creating predictable daily ridership on the routes serving these corridors. Interior advertising on the medical center routes reaches the northeast Arkansas healthcare professional demographic in the transit environment adjacent to the region’s largest healthcare employers.
Best advertiser categories: pharmaceutical brands, healthcare system recruitment campaigns, nursing and allied health education programs at A-State and Arkansas Northeastern College, insurance and financial planning brands targeting healthcare professionals, and consumer brands targeting the Jonesboro healthcare worker demographic’s everyday needs.
Main Street through downtown Jonesboro connects the east side residential communities to the downtown commercial and government district, the Craighead County Courthouse complex, and the growing arts and entertainment district that has been developing in the blocks around the Fowler Center on Arkansas Boulevard and the Jonesboro Arts Center. Downtown Jonesboro’s revitalization has been building around the campus-adjacent creative economy and the professional workforce of the state and county government offices clustered in the downtown core. JET routes on Main Street and the downtown corridors carry the working adult community of central Jonesboro in the transit environment of the city’s civic and commercial center.
Best advertiser categories: downtown Jonesboro restaurants and entertainment venues, legal and financial services, Craighead County government information campaigns, community organizations with downtown Jonesboro programs, and arts and cultural experience brands targeting the growing downtown Jonesboro creative and professional community.
The commercial development along the US-63 bypass and the Caraway Road corridor in north Jonesboro represents the retail and commercial growth zone that has absorbed the majority of the national chain retail, big-box, and QSR development in the Jonesboro market over the past two decades. JET routes serving this corridor carry both the retail and service workers who commute to the commercial employment base and the consumer households from the surrounding residential communities who use transit for retail errands. This is the everyday consumer commercial corridor advertising environment: proximity to purchase, working adult ridership, and strong brand loyalty in the consumer staple categories that dominate this commercial strip.
Best advertiser categories: QSR and casual dining brands on the commercial corridor, big-box retail chains with Jonesboro bypass locations, auto insurance, telecommunications, financial services, grocery and pharmacy brands, and consumer goods brands targeting the northeast Arkansas working adult household demographic.
What it is: A complete exterior wrap on a JET bus creating a brand presence through Jonesboro’s university, medical, and commercial corridors.
Best for: Jonesboro-wide brand launches and campaigns targeting both the ASU student market and the broader Jonesboro community simultaneously in a market where the full bus wrap achieves market dominance at a cost appropriate to northeast Arkansas’s market scale.
Why buy it: A wrapped JET bus on University Drive near the ASU campus and on NEA Boulevard near the hospital creates brand visibility across the two highest-ridership JET corridors in a single vehicle. Contact AGM for JET wrap pricing.
What it is: A large-format interior posting on JET buses visible to all seated riders.
Best for: System-wide Jonesboro campaigns during the ASU academic year when the student ridership augments the year-round community transit audience for maximum combined frequency.
Why buy it: JET king poster campaigns during the fall and spring semesters reach both the ASU student community on University Drive and the year-round working adult Jonesboro community on the medical center and downtown routes simultaneously. Contact AGM for JET king poster rates and semester campaign options.
What it is: Distributed card placements throughout JET bus interiors.
Best for: Local Jonesboro businesses, ASU campus services, healthcare enrollment programs, and community organizations targeting specific JET communities at accessible budgets.
Why buy it: Interior cards on JET are the most accessible format for Jonesboro-area businesses targeting the transit community. A local Jonesboro restaurant, healthcare clinic, or ASU-affiliated service can place interior cards on targeted JET routes at budgets appropriate to the northeast Arkansas local business economy.
What it is: A mid-format interior posting for route-specific JET targeting.
Best for: ASU campus route campaigns for student targeting, medical center route campaigns for healthcare professional targeting, and commercial corridor campaigns for the working adult consumer demographic.
Why buy it: Route-specific queen poster buys on JET allow precision targeting within the Jonesboro market. Student brand campaigns target the University Drive route; healthcare campaigns target the hospital routes; everyday consumer brands target the commercial corridor and downtown routes. Route precision is a genuine demographic targeting tool on JET for Jonesboro advertisers.
What it is: Cards at reading distance on JET seat backs.
Best for: QR code campaigns, healthcare enrollment information, and detailed service descriptions for the longer JET route trips between north Jonesboro and the downtown or medical district destinations.
Why buy it: The longer JET routes connecting north Jonesboro residential communities to the downtown and medical district destinations give riders extended seated time with seat-back advertising. Healthcare enrollment details, financial product information, and A-State program advertising that needs actual reading engagement benefit from the reading-distance and extended-trip environment of JET’s cross-city routes.
What it is: A horizontal card at the front of JET buses seen at every boarding stop.
Best for: Simple brand messages and event announcements on the University Drive ASU route and the Main Street downtown route where boarding frequency is highest during the academic and commute peaks.
Why buy it: The University Drive route boarding frequency during the fall and spring semester academic peaks generates multiple daily boarding impressions per bus at the ASU-adjacent and off-campus housing stops. A headliner with a simple, high-recall message builds brand recognition across the ASU student ridership through the repeated boarding impression that each stop on this high-frequency corridor creates.
What it is: An exterior rear-panel advertisement on JET buses facing following vehicle traffic.
Best for: Vehicle audience reach on University Drive and the US-63 bypass commercial corridor where JET buses share the road with significant Jonesboro vehicle traffic.
Why buy it: University Drive carries the vehicle traffic of the ASU community alongside the JET buses, and the US-63 commercial corridor has the highest vehicle volumes in the Jonesboro market. Tail displays on JET reach both the transit-riding and vehicle-traveling Jonesboro audience on the same routes, extending campaign reach beyond the bus interior at no additional format cost.
What it is: Cards in the overhead panel of JET buses for all seated and standing riders.
Best for: Supplemental placements reinforcing king or queen poster campaigns with additional visual touchpoints for JET riders throughout their route trips.
Why buy it: Overhead cards on JET add secondary advertising contact at a position visible from all seating positions, reinforcing the wall-mounted poster message from a complementary visual angle. For campaigns building frequency with the Jonesboro transit community, overhead cards add interior touchpoints without requiring separate creative development.
What it is: Perforated vinyl on JET bus windows visible from outside.
Best for: Exterior brand presence on University Drive and the ASU campus approach where the pedestrian and vehicle community of the university environment is specifically the target audience.
Why buy it: University Drive near the ASU campus carries both the JET bus ridership and the pedestrian and vehicle traffic of the university community. Window vinyls on JET buses on this corridor reach the A-State campus community from the exterior in the same geographic environment as the interior placements, creating multi-touchpoint brand exposure within a single route and format investment.
JET maintains covered shelters at key stop locations throughout Jonesboro, concentrated along University Drive at the primary ASU campus approach stops and at the medical center access points on NEA Boulevard and East Jackson Avenue. Shelter advertising on JET accumulates daily impressions from the student and healthcare worker transit audience on these primary corridors throughout the fall and spring academic year campaign windows.
The JET shelter positions on University Drive at the primary ASU campus access points serve the highest-concentration student ridership in the JET system. These shelters see the same ASU students daily throughout the fall and spring semesters, creating the frequency accumulation that campus shelter advertising at high-ridership stops generates in university transit markets from Tuscaloosa to Fayetteville. A four-week shelter campaign at the University Drive campus stop reaches the same students 20-plus times over the posting period, building brand recall at the frequency threshold that advertising research consistently links to purchase behavior change.
The JET shelter positions approaching NEA Baptist and St. Bernards serve the healthcare professional commuter during the shift-change periods that create the highest ridership volume on Jonesboro’s medical center transit routes. Clinical staff waiting at these shelters during the morning and afternoon shift changes are specifically in the healthcare contextual frame of mind that makes healthcare-adjacent advertising particularly relevant and well-received.
What it is: A full backlit panel in a covered JET shelter at a primary Jonesboro ridership location.
Best for: University Drive ASU campus shelter campaigns during the academic year and NEA/St. Bernards medical center shelter campaigns targeting the healthcare professional community.
Why buy it: At $3,850 for a four-week cycle, a premium JET shelter at the University Drive ASU approach or the NEA Boulevard hospital entrance delivers illuminated day-and-night brand presence at Jonesboro’s most demographically specific transit audience positions.
What it is: A mid-size shelter panel at a JET stop in Jonesboro.
Best for: Local Jonesboro businesses, ASU campus services, healthcare practices, and community organizations at local budget price points.
Why buy it: At $850 for a four-week cycle, the JET junior poster gives Jonesboro local businesses access to the campus and medical transit corridors. An ASU-area restaurant, a healthcare practice, or a community organization can place a junior poster at the nearest high-traffic JET stop for consistent four-week community exposure.
What it is: A bench advertisement at a JET stop location.
Best for: Sustained local presence at specific JET stops, particularly at the University Drive campus approach and the medical center stops where students and healthcare workers wait daily.
Why buy it: At $700 for a four-week cycle, the JET transit bench is the most accessible advertising position in the Jonesboro transit inventory. For local businesses and community organizations, a bench at the right JET stop delivers four weeks of continuous community presence to the transit audience at that location.
Snipe advertising along University Drive at the ASU campus approach intersections and on Main Street at the downtown Jonesboro commercial blocks creates street-level brand contact for the student, healthcare, and community ridership audience moving through Jonesboro’s primary corridors. At ASU campus entry intersections and the entertainment blocks near downtown, snipes connect the transit interior advertising to the pedestrian environment at street level.
Take-one flyers at the coffee shops, gathering spaces, and community venues adjacent to JET routes in the ASU campus area and the downtown Jonesboro arts district extend the transit campaign message into the off-bus community spaces where A-State students and Jonesboro residents spend time. Church’s Chicken and the local Jonesboro coffee shops on the University Drive corridor are natural take-one placement points for student market campaigns.
Arkansas State University uses JET for enrollment, health services, and campus programming advertising targeting the student ridership on University Drive. NEA Baptist Hospital and St. Bernards Medical Center use transit for patient acquisition and clinical workforce recruitment. Community health organizations and the Arkansas Department of Health use JET for public health campaigns targeting the northeast Arkansas community. Local Jonesboro restaurants, entertainment venues, and retail businesses use interior cards for promotional campaigns. The A-State Red Wolves athletics program uses transit for non-football sporting events where student attendance needs promotion. Regional banks and financial institutions use JET for brand presence targeting the Jonesboro professional and student demographic.
JET stands for Jonesboro Economical Transit, which is the official brand name for the City of Jonesboro’s public bus transit system. JET is the primary fixed-route transit service for Jonesboro and the surrounding Craighead County communities, serving the campus, medical, downtown, and residential corridors of northeast Arkansas’s largest city. When advertising on “Jonesboro’s bus system,” JET is the correct system name.
JET’s University Drive routes serve the ASU campus including the approach to Centennial Bank Stadium (capacity approximately 30,000) for A-State Red Wolves football home games and to the Convocation Center for basketball and other indoor events. On game days and event days, JET carries both the regular student commuter audience and the fans and visitors attending events at ASU’s athletic venues. Interior and exterior advertising on JET during the fall football season reaches both the academic-year student ridership and the game-day fan audience using transit for ASU athletic events.
JET primarily serves the City of Jonesboro with its fixed-route bus system. The surrounding northeast Arkansas communities including Paragould, Paragould, Lake City, and the rural Craighead County areas are not covered by JET fixed-route service, though certain routes may extend toward the immediate Jonesboro suburban fringe. For campaigns targeting the broader northeast Arkansas regional population beyond Jonesboro city, outdoor advertising, radio, and community media in the regional market complement JET’s Jonesboro-specific transit coverage.
Jonesboro has a growing Hispanic and Latino community, particularly in the east side residential neighborhoods that are within JET’s service area. Spanish-language or bilingual advertising on the JET routes serving east Jonesboro reaches this community with the direct relevance that English-only advertising does not provide. The Jonesboro Hispanic community is smaller than the Fort Smith or Springdale Latino concentrations, but it is growing with the broader economic development of northeast Arkansas’s manufacturing and agricultural economy. AGM can advise on which JET routes best reach the Jonesboro Hispanic community and recommend Spanish-language creative approaches appropriate for this specific market.
Standard JET interior card and poster campaigns require two to four weeks from final artwork to installation. For fall semester ASU-targeted campaigns, begin the planning process by mid-July for late August launch. Contact AGM at least four weeks before the intended campaign start date for JET placements.
Yes. A combined JET (Jonesboro/A-State), Razorback Transit (Fayetteville/UA), and Rock Region Metro (Little Rock/UALR) campaign covers the three largest Arkansas public university markets through a single AGM engagement. This statewide Arkansas university transit campaign reaches A-State, UA, and UALR students simultaneously during the academic year, creating a comprehensive Arkansas higher education transit advertising buy. Contact AGM for statewide Arkansas university transit campaign pricing and structure.
JET routes serving the main ASU campus include service to or near the engineering and science facilities on the campus perimeter. The main ASU campus is relatively compact, and JET’s University Drive service provides campus access to most of the academic buildings from the transit stops along the main campus boundary. For specific routing to individual campus facilities, AGM reviews current JET route maps during campaign planning to confirm which routes most closely serve the specific campus destinations relevant to the advertiser’s audience target.
Yes. The JET routes serving NEA Baptist Hospital and St. Bernards Medical Center carry clinical and support staff from both institutions, creating a combined northeast Arkansas healthcare professional audience on the medical center transit routes. For pharmaceutical brands, medical device companies, insurance products targeting the healthcare professional, and clinical recruitment campaigns, a JET medical center route placement reaches this audience from both the hospital systems in the same campaign period without requiring separate hospital-specific advertising purchases.
AGM provides photographic installation documentation for all JET placements, including interior card and poster installation photos and shelter panel photos. Post-campaign reporting includes documentation photographs and estimated impression counts using available JET ridership data for the campaign period.
Jonesboro’s role as the primary commercial and healthcare hub for the broader northeast Arkansas region means that JET ridership includes not just Jonesboro city residents but workers and patients from surrounding communities who commute into Jonesboro for employment and services. The NEA Baptist and St. Bernards medical centers in particular draw patient and clinical staff traffic from across the Arkansas Delta and the surrounding region, and some of this regional traffic is captured by JET routes on the days and times when regional visitors use transit rather than driving to the medical district.
