American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
National Billboard Advertising Services
National Billboard Advertising
Media Buying Agency
In 2023, the United States has approximately 342,000 billboards, a 5.6 percent decline from 2015. Despite this decrease, outdoor advertising remains influential, especially in national campaigns. Drivers spending around 300 hours on the road annually contribute to 81 percent of travelers paying attention to billboard ads. Consumer behavior supports the efficacy of billboard advertising, with 20 percent visiting a business immediately after seeing its billboard ad. American Guerrilla Marketing specializes in Out-of-Home advertising, adapting to changes in urban mobility, and helping brands with impactful campaigns.
Contact us to start your national billboard advertising campaign with our expert media buying agency. Boost your brand’s visibility today! Fill out the form below.
Billboard Advertising Services
Media Planning & Media Buying Expanded
Billboard advertising Services, also known as outdoor advertising, encompasses displays positioned on elevated boards or signs typically along roadsides, targeting both motorists and pedestrians.
Access static (printed) and digital/video/LED billboard advertising across 300+ cities in the United States through a single billboard advertising provider.
While digital billboards are experiencing rapid growth in the industry, static billboards maintain a larger presence. Regulations in most US cities restrict the construction of new billboard locations, amplifying the value of existing ad spaces. Despite this, rental rates for billboards remain competitive.
Advertisers commonly calculate the cost-per-thousand (CPM) for billboard ads by dividing monthly advertising costs by monthly gross impressions, then multiplying by 1,000.
Digital/LED billboards typically rotate ads every eight to ten seconds, accommodating six to eight advertisers in rotation. Creative content can be changed flexibly. Roadside digital/LED billboards exclusively display static images, not videos.
Recent campaigns showcase companies utilizing billboards for recruitment purposes, effectively cutting through advertising clutter with digital/LED and static/vinyl billboards.
In one notable example, the US Department of Transportation utilized digital billboards across 13 states to promote its Call 811 program, with the flexibility to rotate over 10 different creatives at no additional cost.
Billing rates vary depending on the format, with bulletin (large), poster (medium), and junior poster (small) billboards ranging from $1,500 to $30,000, $750 to $2,000, and $300 to $750 per location per 4-week period, respectively.
Digital billboard rates range from $3,500 to $25,000 for large displays and $2,000 to $5,000 for medium displays, per location per 4-week period. Wallscape rates range from $10,000 to $50,000 per location per 4-week period.
Minimum purchase requirements start at $5,000 per market and may be spread over various displays and timeframes, with potential reductions in certain cases. Government and nonprofit organizations are eligible for discounted rates on billboard advertising.
New York City (Top-Tier / Times Square Level)
2026 Updated 4-Week Range:
$25,000 – $62,500 / month
Premium Spot Tier:
1-Day: $18,750
1-Week: $37,500
4-Week: $62,500
Los Angeles (Hollywood, Downtown LA, Venice, Silver Lake)
2026 Updated 4-Week Range:
$3,125 – $31,250 / month
Premium Spot Tier:
1-Day: $6,250 – $18,750
4-Week Premium Baseline: $12,500 – $31,250
Major Metro / National Markets
(Chicago, Miami, Atlanta, Dallas, Philadelphia, Houston, etc.)
2026 Updated 4-Week Range:
Static: $1,875 – $7,500 / month
Digital: up to $18,750 / month
Premium Tier:
4-Week Standard: $2,500 – $7,500
Premium Digital: $10,000 – $18,750
Mid-Size Cities / Regional Markets
2026 Updated 4-Week Range:
$937 – $3,125 / month
(Junior posters and smaller formats often fall below this range.)
Important Note
These rates are general estimates only. Exact pricing varies by board selection, availability, traffic volume, season, and demand.
Please consult American Guerrilla Marketing directly for accurate pricing, scheduling, and board options.
American Guerrilla Marketing specializes in crafting dynamic and personalized strategies for national advertising campaigns. Our approach is tailored to suit the unique goals and objectives of each client, placing a strong emphasis on innovation and originality. By leveraging data-driven decision-making, we consistently deliver impressive results and stay ahead of market developments. Through our carefully curated media buying strategies, we ensure that your message engages your target audience effectively, setting you apart from the competition and paving the way for success.
As a leading media planning and buying agency, American Guerrilla Marketing is an expert in executing national advertising campaigns, with a focus on national billboard advertising. Our expertise lies in crafting detailed strategy outlines that cater to the specific demands of each client’s multi-state campaigns. By integrating conventional and digital media, we ensure that the campaigns are precisely tailored to align with client goals while effectively reaching target audiences across different states.
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American Guerrilla Marketing is a media planning and buying agency specializing in national billboard advertising, dedicated to providing in-depth market research for nationwide campaigns. Our team carefully analyzes trends, demographics, competition, and psychographics to identify the most strategic billboard locations across the country. By understanding customer behavior, market trends, and demographic information, we ensure that our clients’ national advertising campaigns are optimized to appeal to their target audience. Through data-driven decision-making, we create memorable and impactful billboard campaigns that maximize brand visibility and engagement on a nationwide scale.
As a media planning agency specializing in national billboard advertising Services, American Guerrilla Marketing takes a comprehensive approach to campaign analysis beyond basic location and impression statistics. Through our partnership with Geopath, we leverage their robust data capabilities to provide in-depth inventory analytics. This collaborative method allows us to access target demographics, rich data, and frequency information, enabling precise evaluations of the effectiveness of your multi-state billboard campaigns.
By utilizing Geopath’s data, we help you gauge the impact and reach of your advertisements by assessing various factors. Our team expertly targets your message and creative content by integrating demographic data with area-specific information. This ensures that your national advertising campaign is finely tuned to resonate with your intended audience, maximizing the success and impact of your billboard campaigns. For more information, Visit Geopah here.
When it comes to national billboard advertising, American Guerrilla Marketing excels in crafting and executing multistate campaigns. Leveraging our expertise in media procurement and negotiation, we deliver successful advertising solutions across diverse markets. Our skillful approach allows us to secure ideal billboard locations, ensuring the maximization of marketing expenditures while tailoring specialized tactics to specific target markets. Our primary objective is to optimize exposure, engagement, and overall success for all our customers’ multi-state advertising initiatives. With a focus on precision and impact, we strive to achieve unparalleled results for each national advertising campaign we undertake.
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American Guerrilla Marketing specializes in data collection for national billboard advertising campaigns. Through cutting-edge methods, we gather insightful data to evaluate the performance and optimize the impact of your campaign. Throughout the data collection process, we measure essential metrics such as impressions, engagement, and audience demographics. This valuable data forms the basis for in-depth analyses and comprehensive reports, empowering you to make strategic decisions that drive the success of your national advertising campaign. With our expertise in data-driven insights, we ensure your billboard campaign reaches its full potential and delivers exceptional results.
While our expertise in national billboard advertising services provides our structure, American Guerrilla Marketing excels at integrating social media interaction into your nationwide advertising campaign. Leveraging the power of social media networks, we enhance the visibility and impact of your campaign. Through smart content production, targeted advertising, and community management, we create buzz and foster meaningful connections with your target audience.
To gauge the effectiveness of your campaigns, our team meticulously tracks social media engagement data, including likes, shares, comments, and brand mentions. With our expertise in social media involvement, we actively support the growth of your national billboard campaign, expanding brand exposure, and strengthening your online presence. By synergizing the potential of social media and billboard advertising, we ensure that your message reaches a broader audience and generates the desired outcomes for your brand.
Our media buying agency’s specialization lies in national billboard advertising services, American Guerrilla Marketing conducts thorough media audits to provide you with a clear and detailed report on your campaign’s performance. Our evaluation encompasses crucial aspects such as visibility, reach, and audience segmentation of your media placements. To gauge the effectiveness of your national advertising campaign, our team analyzes key performance indicators (KPIs) like impressions, click-through rates, and conversion metrics.
Based on the data gathered, we present a succinct and straightforward report that highlights the main conclusions and actionable suggestions. Our media audit report offers insightful analysis and actionable recommendations to enhance the overall impact of your national billboard campaign. By identifying opportunities for improvement and areas for optimization, we assist you in making informed decisions and maximizing the results of your advertising efforts. With our data-driven insights, you can elevate the effectiveness and success of your national advertising campaign and achieve your marketing objectives with confidence.
Award0Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM

Sat & Sun:Â Closed
How to launch a national advertising campaign
Launching a national advertising campaign is a massive undertaking that requires careful planning and execution. Here are key steps to get you started:
A national advertising campaign can be a huge undertaking, but with careful planning and execution, it can also provide a significant boost to your brand. Contact American Guerrilla Marketing for national campaign services.
American Guerrilla Marketing is a company that specializes in the strategy and placement of Out-of-Home (OOH) advertising. It offers national media services, planning, and buying of OOH for advertisers across all US markets.
American Guerrilla Marketing offers a wide range of services including National Media Strategy, National Media Planning, National Market Research, National Inventory Analytics, National Media Buying, National New Market Expansion, National New Customer Acquisition, National Data Collection, National Social Engagement, National Media Auditing, and National Travel and Hospitality.
American Guerrilla Marketing provides solutions for customers of all sizes when it comes to national outdoor advertising. We adapt our services to the unique demands of your customers, made possible by our broad national reach and local knowledge.
American Guerrilla Marketing creates contemporary and customized strategies for national campaigns. We modify our tactics to align with the specific aims and objectives of each client, with an emphasis on innovation and originality.
American Guerrilla Marketing provides in-depth market research for nationwide campaigns, including trends, demographics, rivalry, and psychographics to choose the best spot for billboards in the nation. We examine customer behavior, market trends, and demographic information to maximize the impact of your national billboard campaign.
American Guerrilla Marketing specializes in multi-state campaigns, providing successful advertising solutions across several markets thanks to our proficiency in media negotiating. We obtain ideal locations, maximize marketing expenditures, and develop specialized tactics for certain target markets.
American Guerrilla Marketing is exceptional in expanding clientele throughout several states. We create specialized strategic plans suited to your objectives and target market, oversee campaign logistics, and look into partnership possibilities and online resources to optimize the reach and effect of your campaign.
American Guerrilla Marketing designs targeted marketing programs that appeal to consumers in various geographic areas, increasing visibility, interest in, and brand loyalty for your company via creative strategies and collaborative relationships.
American Guerrilla Marketing collects insightful data using cutting-edge methods to evaluate your campaign’s performance and maximize its impact. We measure important metrics including impressions, engagement, and audience demographics.
American Guerrilla Marketing thrives on a social media interaction for nationwide billboard advertising. We create buzz and encourage meaningful connections with your audience via smart content production, targeted advertising, and community management. We also keep track of social media engagement data including likes, shares, comments, and brand mentions.
American Guerrilla Marketing performs rigorous media audits for national billboard campaigns, giving you a clear and detailed report. We evaluate the success of your media placements by looking at things like visibility, reach, and audience segmentation. We assess key performance indicators (KPIs) including impressions, click-through rates, and conversion metrics. Based on the data gathered, they provide a succinct and simple report that emphasizes the main conclusions and suggestions. Our media audit report offers insightful analysis and doable suggestions to raise the general impact of your national billboard campaign, pinpointing chances for enhancement and areas for optimization.
American Guerrilla Marketing powered a Disney+ launch across Manhattan using mobile billboards and targeted street engagement. LED trucks and coordinated ambassadors delivered high-impact visibility, creating quick, memorable interactions that cut through Midtown traffic and put the brand directly in front of commuters and families.
American Guerrilla Marketing delivers high-impact visibility for brands like Lion Coin through elite billboard placements such as the Midtown Finance Billboard in Times Square. We combine global reach and technical media buying with bold visuals to create campaigns that pop. Data informs every placement and timing, while creativity ensures the message grabs attention — resulting in standout exposure and a launchpad for global recognition.
American Guerrilla Marketing delivers elite Times Square visibility through placements like the NASDAQ Billboard. We manage global campaigns by blending digital precision with traditional OOH mastery to build targeted, high-impact strategies. Data drives every decision while creativity shapes the visual impact. This combination ensures brands don’t just reach millions — they resonate.
