American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Pop-Up Activations
Pop-up activations allow brands to show up anywhere, in any city, at any moment, with an experience that feels fresh, memorable, and impossible to ignore. Pop-up marketing creates surprise, curiosity, and community, and when done correctly, it becomes one of the most powerful ways to launch, sample, educate, or immerse an audience. Whether it’s a mobile pop-up activation that drives across multiple markets, a custom-built installation that transforms a block into a brand world, or one-of-a-kind pop-up activation ideas built to go viral, pop-up activations thrive because they blend creativity with direct, real-world engagement.
At AGM, we execute pop-up activations through a combination of experiential planning, on-the-ground staffing, creative strategy, and large-scale custom fabrication. Our fabrication division in New Orleans builds world-class structures for massive brands, from mobile boutiques and mobile pop-up activations to elevated architectural builds like tree-house installations, rooftop platforms, multi-story displays, specialty shipping container environments, and custom interactive experiences. Our team has produced everything from sculptural builds to hands-on exhibit concepts to full touring pop-up installations that travel city to city. When brands want something no one else has, something bold, physical, and unforgettable, our New Orleans fabrication team brings that vision to life with precision and artistry.
Whether your goal is to create a buzz-worthy street moment, a mobile pop-up activation that covers 10+ cities, or a long-term interactive footprint for a festival or retail zone, our pop-up activations combine the right mix of creativity, engineering, and experiential marketing strategy.
Pop-up activations work because they interrupt routine with real experience. In a world flooded with digital ads and passive content, pop-up marketing forces people to stop, look, touch, listen, explore, and share. These mobile pop-up activations create emotional moments, the kind people take photos of, talk about, and remember long after the experience ends.
Pop-up activations also give brands complete creative freedom. You’re not limited to a booth or sign, you have the opportunity to create a miniature world that matches your brand’s identity. Pop-up activation ideas can range from simple, nimble micro-installations to major architectural builds with full sets, light elements, multi-level concepts, holographics, or digital interactivity. Pop-up marketing shines because it creates magic in unexpected places: sidewalks, stadium entrances, parking lots, festivals, campuses, business districts, and nightlife corridors.
American Guerilla Marketing
Industry City, Brooklyn, New York 11232
The best pop-up activation ideas are built around emotional connection, interactivity, and visual impact. Our most successful concepts include:
Whether the goal is retail sales, app downloads, product sampling, education, or brand storytelling, our pop-up marketing concepts are engineered to create memories, not just impressions.
(Interior construction, scenic build, lighting, shelving, interactive elements)
Light Buildout
$30,000 – $55,000
(Simple branding, modular flooring, vinyl or modular walls, basic shelving, simple scenic elements, standard lighting)
Standard Buildout
$65,000 – $125,000
(Display zones, product counters, custom or modular shelving systems, upgraded lighting packages, interior branding, improved scenic treatments)
Premium Fabrication
$140,000 – $300,000+
(Fully immersive showroom, custom carpentry and millwork, LED/video integrations, electrical, scenic environments, premium finishes, interactive/experiential elements)
POP-UP SHOWROOM COST EXAMPLES (STRUCTURE-ONLY)
2-Week Pop-Up Activation (Light Buildout)
Light Buildout: $30,000 – $55,000
Estimated Total Investment: $30,000 – $55,000
(For short-term brand activations, product showcases, small-format pop-ups)
1-Month Pop-Up Activation (Standard Buildout)
Standard Buildout: $65,000 – $125,000
Estimated Total Investment: $65,000 – $125,000
(For mid-size retail experiences, multi-zone product displays, brand shops)
Premium Pop-Up or Touring Showroom Build (1 Month or Multi-Month)
Premium Buildout: $140,000 – $300,000+
Estimated Total Investment: $140,000 – $300,000+
(Costs increase with multi-city resets, warehousing, logistics, and touring requirements)
OPTIONAL ADD-ONS
• AR or interactive experience integration — Starting at $5,000
• Shadow fencing, exterior structures, or branded façades — $7,000 per increment
• Custom signage, props, scenic elements — Call for quote
• Staffing for demos, hosts, and brand ambassadors — Call for rates
• Multi-city touring logistics (crating, transport, routing, labor) — Call for pricing
• Overnight storage or secured warehouse — Varies by market
IMPORTANT NOTE
All pricing shown is rough estimation only.
Final rates depend on:
• Fabrication complexity
• Square footage of the structure
• Market and permitting
• Logistics, labor, and routing
• Activation duration
• Touring or multi-city requirements
• Creative and technical demands
Please contact American Guerrilla Marketing for precise pricing, design planning, and pop-up activation scheduling.
American Guerilla Marketing
Industry City, Brooklyn, New York 11232
Mobile pop-up activations are built for speed, reach, and scale. Instead of setting up once, mobile pop-up activations travel from market to market, allowing brands to reach hundreds of thousands of people across multiple cities. Mobile pop-up activations are perfect for app launches, retail previews, film & TV rollouts, brand awareness campaigns, and experiential tours.
Our fabrication team in New Orleans specializes in transforming vehicles, trailers, containers, and modular structures into one-of-a-kind mobile pop-up activations. They have built mobile boutiques with fold-out walls, open-air stages, rooftop spaces, tree-house inspired structures, rotating displays, LED-integrated exteriors, and interactive interior environments. These mobile builds allow your brand to appear anywhere, from downtown corridors to beaches, festivals, campuses, malls, boardwalks, hiking trails, suburban centers, or national tours.
Pop-up marketing drives engagement because it invites people into a custom-designed experience. Unlike static ads, pop-up activations rely on human presence, tactile discovery, and shareable moments. People love walking into a space built “just for them”, a place they didn’t expect to see today. Pop-up activations allow brands to control atmosphere, pacing, and emotion.
Engagement grows through:
This hybrid of surprise + scarcity + personal interaction is why pop-up marketing consistently outperforms traditional outreach.
We provide end-to-end pop-up activation execution, including strategy, mapping, fabrication, staffing, installation, touring, teardown, and reporting. Our fabrication team in New Orleans builds premium, brand-level structures with the engineering, finishes, and detailing required for national brand campaigns.
AGM handles everything:
Whether it’s a mobile pop-up activation or a stationary pop-up environment, our team ensures quality at every step.
A complete activation includes:
Our pop-up marketing programs can be lightweight and nimble or incredibly elaborate and architectural —
Pop-up activations are used across nearly every category:
Pop-up marketing works anywhere a brand wants cultural presence, emotional impact, and face-to-face engagement.
AGM deploys pop-up activations nationwide across New York City, Los Angeles, Miami, Austin, Chicago, Orlando, Las Vegas, Atlanta, Denver, Phoenix, San Francisco, Philadelphia, and dozens of additional markets. Mobile pop-up activations allow rapid multi-city touring across several states.
Pricing depends on fabrication scope, creative complexity, materials, labor, touring requirements, staffing, transportation, and duration. Mobile pop-up activations generally cost more due to engineering and mobility requirements, while smaller stationary pop-up activations can be built more affordably. Every project is custom-scoped.
Share your goals, ideas, creative assets, markets, and budget. We’ll design pop-up activation ideas and a full pop-up marketing plan that blends fabrication creativity with immersive experiential execution.
At American Guerrilla Marketing, we specialize in creating custom mobile showrooms and fabrication campaigns that bring your brand directly to your audience — no matter where they are. Our mobile showrooms are built to deliver immersive brand experiences on the go, combining creative design and practical fabrication to represent your brand wherever you park. Whether you’re promoting a product, hosting a pop-up event, or rolling out a road-show, our mobile showroom services offer a flexible, high-impact way to reach real people. With sleek build quality, thoughtful design, and strategic deployment, your message hits the streets and makes a lasting impression.
At American Guerrilla Marketing, we specialize in LED billboard-truck campaigns that bring your message directly into the streets, delivering high visibility with mobility and style. Our trucks are equipped with state-of-the-art LED displays and can be customized to showcase your brand’s visuals in a vibrant, attention-catching format. Whether you’re promoting an event, product launch, or brand campaign, our LED billboard trucks provide an effective way to reach dynamic audiences on the move. With strategic routing and standout visuals, your message travels where people are — spreading awareness and making a bold impact wherever the truck goes.
At American Guerrilla Marketing, we specialize in static mobile vinyl billboard truck campaigns that bring your brand directly to streets and high-traffic zones for continuous visibility. Our vinyl billboard trucks are outfitted with high-quality static vinyl wraps, ideal for long-term promotions, brand awareness campaigns, or localized advertising pushes. Whether you’re targeting city neighborhoods, events, or specific local audiences, our static mobile vinyl trucks deliver consistent exposure and flexible placement strategies. With attention to design quality and strategic deployment, your message will remain visible where it counts.
