American Guerrilla Marketing

Nationwide serivce

Media planning, media buying, billboard advertising, & guerrilla marketing

Experiential Marketing Agency

American Guerrilla Marketing: Nationwide Experiential Marketing Agency

Crowd interacting with a branded mobile marketing activation featuring a photo opportunity, promoting experiential marketing with people posing in front of a truck displaying a beach scene.

Rickshaw with a smiling passenger and riders in branded t-shirts, promoting experiential marketing and street-level engagement for American Guerrilla Marketing.

As an experiential marketing agency, we believe great brands are built in moments, moments people feel, touch, share, and remember. Digital can get attention, but only real-world immersive brand experiences build emotional connection. That’s why experiential marketing is so powerful. When someone experiences your brand firsthand through experiential events, interactive marketing installations, or custom guerrilla activations, the impact is immediate and unforgettable.

At AGM, we operate as a hybrid experiential marketing agency and brand activation agency specializing in street-level engagement, guerrilla strategy, and large-scale immersive brand experiences. We mix human interaction with high-impact visuals, creative formats, and experiential advertising to build campaigns that move people. Whether it’s a custom pop-up, projection takeover, mobile brand experience, national street team deployment, or a multi-market experiential activation, our approach is designed to capture attention fast, and hold it.

If your goal is to create something bold, memorable, or disruptive, our experiential marketing agency builds activations that audiences feel in their bones. We customize every activation, combine tactics, and build hybrid experiences that integrate street energy with creative spectacle.

What Is An Experiential Marketing Agency And Why Does Experiential Marketing Work?

An experiential marketing agency creates moments that blend creativity, interaction, and emotional connection. Experiential marketing works because it transforms audiences from observers into participants. Instead of “telling” people what your brand is, experiential activations let them feel it. Whether it’s immersive brand experiences, guerrilla visibility, or interactive installations, the goal is simple: create something so engaging that people can’t help but talk about it.

Disney+ branded activation vehicles lined up on a city street, featuring promotional graphics and balloons, showcasing experiential marketing in an urban setting.

Experiential Marketing Agency

What Experiential Marketing Agencies Do and Why They Work

    American Guerilla Marketing

    Industry City, Brooklyn, New York 11232

    Why Partner With A Brand Activation Agency For Large-scale Creative Work?

    Crowd of professionals walking across a crosswalk near an event venue, with a bicycle rickshaw and taxis, showcasing interactive marketing and brand activation at a conference.

    A brand activation agency helps brands move from ideas to real-world impact. We develop concepts, map logistics, hire teams, manage operations, and execute every detail on the street. Brands choose us because we don’t just build “pretty” activations, we build immersive brand experiences engineered for crowds, content capture, virality, and foot-traffic flow. From permitting to fabrication to production and street execution, we bring experiential advertising to life at a high level.


    How Do Immersive Brand Experiences Make Customers Feel Connected?

    Immersive brand experiences work because they surround people with a brand world they can physically touch. Whether it’s stepping into a themed pop-up, interacting with a digital layer, scanning a QR that triggers a reveal, or entering a multi-sensory experiential event, these moments build emotional connection. Humans remember experiences far more vividly than static ads. When your brand creates a memory, it becomes part of someone’s story.

    Bicycles lined up for free rides, featuring promotional signage for PEGA, showcasing experiential marketing in urban settings.Disney+ branded food truck with blue balloons and a sign promoting "Plus Up Your Day," surrounded by a crowd engaging in an immersive brand activation experience.Large digital billboard in Times Square displaying colorful animated characters, surrounded by bustling city street with pedestrians and vehicles, exemplifying immersive brand activation in experiential marketing.Person writing on a blue banner with Disney+ logo, preparing for immersive brand activation event.Fireworks illuminating the night sky above a stadium with "MIZZOU" displayed prominently, showcasing an immersive brand experience at a live event.DraftKings promotional coasters featuring the phrase "BET YOU WON'T FLIP THIS OVER," surrounded by images of Benjamin Franklin, emphasizing immersive brand engagement and experiential marketing strategies.Two men engaged in conversation in a bustling indoor environment, with one wearing a white t-shirt and the other in dark clothing, surrounded by people and promotional displays, illustrating an immersive brand experience event.Three brand ambassadors in Disney-themed attire holding promotional materials, smiling and engaging with passersby, showcasing immersive brand activation.

    What Are Examples of Experiential Events and Experiential Activations?

    Here are real examples of activations that perform extremely well:

    For Tech & App Companies:
    Interactive marketing stations, campus brand ambassador takeovers, QR challenge hunts, projection countdowns, mobile demo vans, wild posting corridors around startup hubs.

    For Movie Studios & Streamers:
    Projection reveals on buildings, experiential advertising stunts, street team hype drops, dramatic snipes, augmented alley takeovers, soundtrack-driven pop-up sets.

    For Fashion & Retail:
    Sidewalk runway stunts, influencer meetups, mirror pop-ups, wheatpaste grids around shopping corridors, immersive brand experiences tied to drops.

    For Beverage & CPG Brands:
    Sampling carts, mobile bar pop-ups, LED trucks, mural installations, nighttime projections, branded chill zones at festivals or college events.

    For Video Game Launches:
    Character appearances, AR weapons reveals, boss battle photo ops, stencil paths leading to a popup, wild posting domination around gaming districts.

    Each activation is designed for virality, word-of-mouth, and cultural relevance.


    How Does an Experiential Marketing Agency Combine Tactics Into One Big Activation?

    The real magic happens when strategies overlap. We regularly combine:

    As a brand activation agency, we create custom combinations to produce experiential activations that break through noise and dominate a district.

    Experiential advertising wins because people are hungry for real-world experiences. Consumers scroll past digital ads instantly, but experiential marketing forces presence. It’s tangible. It’s sensory. It’s emotional. As an experiential marketing agency, our job is to make your brand feel alive, and impossible to ignore.

    A complete experiential marketing activation includes:

    • Concept development
    • Location & audience targeting
    • Fabrication and creative build
    • Printing + production
    • Staffing
    • Logistics + routing
    • Installation
    • Street-level operations
    • Photography + content capture
    • QR code & engagement tracking
    • Permitting (when needed)
    • Real-time management
    • Reporting and analytics

    We handle everything from idea to execution.

    We run experiential events in every major U.S. market, including:
    New York City, Los Angeles, Chicago, Miami, Orlando, Atlanta, Las Vegas, San Francisco, Seattle, Austin, Phoenix, Denver, Boston, and Washington DC.

    What Types of Brands Work With an Experiential Marketing Agency?

    • Consumer brands
    • Fashion & retail
    • Beverage companies
    • Movie studios & entertainment
    • Video games
    • Tech startups
    • Apps
    • Sports brands & venues
    • Universities
    • Lifestyle brands
    • Fortune 500 companies

    If a brand needs cultural relevance, experiential marketing is the answer.

    Pricing depends on build complexity, staffing needs, city coverage, production, and duration. We offer scalable options ranging from single-market experiential activations to national tours and multi-channel creative campaigns.

    Share your goals, audience, creative vision, cities, and timeline. Our experiential marketing agency will build a custom activation, or a fully integrated combination, that turns your idea into an immersive brand experience.

    Festival Marketing, Nationwide

    At American Guerrilla Marketing, we specialize in festival marketing campaigns that put your brand at the heart of the action. Our festival efforts cover planning, on-site activations, guerrilla placements, branded materials, and strategic outreach to maximize your visibility at crowded events. Whether you’re promoting a concert, cultural event, or product launch, our festival marketing services connect you directly with engaged audiences in real-world environments. With creative execution and tactical placement, your message will be seen, shared, and remembered by festival-goers everywhere.

    Blavity Fest promotional poster on a pole, featuring vibrant colors and text highlighting the event's focus on cultivating Black wealth and ideas, scheduled for May 31 to June 1, with a web link for tickets.

    Additional Outdoor Advertising Extensions

    College Marketing, Nationwide

    At American Guerrilla Marketing, we specialize in dynamic college marketing campaigns that connect with students directly where they live, study, and socialize. Our services include guerrilla marketing on campuses, local guerrilla-style promotions, and authentic grassroots outreach designed to engage the college demographic. Whether you’re launching a brand, kicking off an event tour, or promoting a student-focused product, our college marketing campaigns deliver high-impact exposure and real traction. With sharp visuals, strategic timing, and campus-wide positioning, your message will resonate with the student community and leave a lasting impression.

    Fireworks illuminating the night sky above Mizzou stadium, with a large crowd gathered on the field, showcasing a dynamic college event celebrating community engagement and school spirit.

    B2B Activations, Nationwide

    At American Guerrilla Marketing, we specialize in executing powerful B2B activations that connect brands and businesses through strategic engagements and campaigns. Our B2B activation services come in customizable packages tailored to your industry, scale, and business goals. Whether you’re launching a corporate event, networking campaign, or trade-show push, our B2B activations provide an opportunity to create memorable impressions and meaningful business relationships. With our targeted approach and polished execution, your message will stand out to the right people and leave a lasting impact across the business community.

    Billboard in Times Square displaying "NASDAQ WELCOMES TUNGRAY TECHNOLOGIES" with Nasdaq logo, surrounded by pedestrians and other advertisements, highlighting B2B marketing and brand visibility.