American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Creative Marketing Stunts
Marketing stunts are designed to stop people in their tracks. When done right, they create unforgettable moments, explosive visibility, and viral engagement that traditional advertising can’t match. Brands looking for bold PR stunt ideas or high-energy publicity stunt marketing thrive when they tap into emotion, surprise, humor, spectacle, or cultural relevance. Viral marketing stunts don’t happen by accident, they’re engineered through strategy, placement, creative risk, and flawless execution. Whether you’re launching a movie, debuting a video game, promoting an app, revealing a fashion line, or trying to dominate a city for one night, the right creative stunt can spark national conversation.
At AGM, we specialize in building, designing, and executing viral marketing stunts that blend live interactions, guerrilla media, and creative spectacle. Our approach combines street teams, brand ambassadors, stunt performers, projection takeovers, wild posting supers, QR-powered scavenger hunts, LED billboard trucks, giant props, decals, stencils, flash activations, and high-energy city moments engineered for phones, virality, and cultural impact. Whether you need marketing stunts that shock, delight, challenge, or disrupt, we know how to build the kind of presence people can’t ignore.
If your goal is to go viral, dominate a district, or pull off a newsworthy moment, creative PR stunt ideas and publicity stunt marketing can turn your brand into the center of the conversation.
Marketing stunts work because they create emotional interruption, surprise, humor, awe, confusion, excitement, curiosity. Viral marketing stunts capitalize on the idea that people love sharing unexpected experiences. Publicity stunt marketing amplifies your brand by creating a moment so unique it demands to be photographed, posted, and talked about. From massive outdoor visuals to high-touch face-to-face interactions, marketing stunts cut through today’s saturated media environment and give people something real to engage with.
Creative Marketing Stunts
TIER 1 — STREET PRESENCE ($7,500–$15,500)
Includes 100–200 wild posters, 1 LED or vinyl truck (4 hrs), 2 ambassadors, 500 QR flyers, up to 10 decals, GPS + photos. Best for fast drops, teases, campus/nightlife hits, one-night stunts.
TIER 2 — URBAN TAKEOVER ($22,000–$45,000)
Includes 300–500 posters, 8–10 hr LED truck, 4–6 ambassadors, pop-up or sidewalk setup, 1–2 hr projection, 20 decals, 1 videographer. Ideal for launches, entertainment marketing, event weekends, citywide awareness.
TIER 3 — FULL IMMERSION ($55,000–$95,000)
Includes 600–1,000 posters, 1 LED truck + 1 mobile billboard truck, 8–12 ambassadors, 10–15-person flash mob, walk-in pop-up or showroom, 2–3 projection sites, reaction filming, props/fabrication, 50 decals, full photo/video team, full logistics. Suited for major releases, multi-day stunts, festivals, high-energy takeovers.
TIER 4 — CITY TAKEOVER ($125,000–$250,000+)
Includes 1,500–3,000 posters citywide, 2 LED trucks + 2 vinyl trucks, 15–30 ambassadors, large sidewalk structure or traveling pop-up, 15–30-person flash mob with timed reveals, multi-night projections, optional influencers, live mural, wrapped stunt caravan, full content team, multi-neighborhood execution, on-site AGM project lead. Designed for national rollouts, streaming/movie launches, festivals, conferences, and earned-media stunts.
ADD-ONS (ALL TIERS)
Extra ambassadors $389–$589/shift, added structures (quote), extra projection $3,500–$7,500, LED truck hours $450–$650/hr, stunt choreography $4,000–$8,500, fabrication (quote), overnight activations (quote).
NOTE
All pricing is approximate. Final costs depend on city, date, permitting, staffing, inventory, and creative requirements. Contact American Guerrilla Marketing for exact quotes and custom stunt planning.
The best PR stunt ideas combine scale, timing, and creativity. Examples include:
These types of viral marketing stunts create curiosity, word-of-mouth, and instant media attention.
Award0Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Viral marketing stunts are built for content capture. By designing moments that photograph beautifully, or moments that feel surprising, ridiculous, massive, or emotionally charged, publicity stunt marketing becomes instantly shareable. Our team builds stunts with social hooks such as:
When the content is good, the internet does the heavy lifting.
Marketing stunts are used by:
From scare-based stunts to wholesome public surprises, the range is endless.
We use a mix of experiential and guerrilla tactics to execute marketing stunts at scale:
Marketing stunts work best when physical presence and curiosity collide.
Publicity stunt marketing requires strategic placement. We target foot traffic corridors, sports arenas, nightlife districts, college campuses, subway hubs, event footprints, and retail zones. Viral marketing stunts get amplified when they appear in places where cameras are already out. We design stunts to maximize density, create choke-point visibility, and ensure organic crowd attraction.
Every marketing stunt is different. Some require impromptu execution, while others require permits, legal review, or controlled staging. AGM handles all logistics, including risk assessment, performer coordination, creative fabrication, placement strategy, and safety considerations. Whether it’s a stunt outside a stadium, a city projection, a massive prop installation, or a pop-up spectacle, we ensure everything runs clean, safe, and compliant.
A full campaign includes:
From idea to execution, we build stunts that look incredible in-person and online.
The stunts that go viral the fastest typically include:
This is the science behind viral marketing stunts — the idea MUST trigger curiosity, laughter, disbelief, fear, or excitement.
Tell us your campaign goals, target locations, timeline, and creative idea. We’ll develop PR stunt ideas, publicity stunt marketing strategy, guerrilla execution plans, and a viral marketing stunts rollout that matches your brand’s personality.
At American Guerrilla Marketing, we specialize in bold sidewalk-stencil campaigns that bring your brand message directly to streets, sidewalks, and high-foot-traffic walkways. Our stencil ads come in various sizes and finishes so you can choose what best matches your campaign’s vibe and target audience. Whether you’re promoting local events, brand launches, community-focused promotions, or guerrilla-style awareness campaigns, our sidewalk stencil services offer a unique, ground-level presence that catches people’s attention. With striking visuals and strategic placements, your message will stand out where people are walking and leave a lasting impression.
At American Guerrilla Marketing, we specialize in dynamic pedicab advertising campaigns that turn human-powered pedicabs into moving billboard units — perfect for reaching high-foot-traffic areas, events, and tourist zones. Our pedicab advertising packages offer a variety of ad formats and finishes, allowing you to tailor each campaign to match your brand aesthetic and marketing goals. Whether you’re promoting a product launch, local business, or event, our pedicab advertising delivers eye-catching exposure while riding through busy streets. With strategic placement and mobile visibility, your message catches attention wherever the pedicab goes.
At American Guerrilla Marketing, we specialize in offering high-quality door hangers that are both cost-effective and visually striking. Our door hangers come in a wide range of finishes, including uncoated, glossy, and UV-coated options, allowing you to select the perfect look for your door-to-door or hotel-room campaigns. Whether you’re targeting neighborhoods, hotels, or businesses, our door hangers offer an impactful way to reach real people directly. With eye-catching designs and strong messaging, your campaign will stand out and leave a lasting impression.
