American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Case Study:
AGM partnered with The Onion to execute a politically timed wild posting and snipe campaign immediately following the November election. As a political marketing agency experienced in rapid-response field operations, AGM deployed a total of 400 large-format 48 × 72 posters and 800 snipes across both New York City and Washington DC. The activation delivered satirical, election-themed messaging that mirrored real-time national sentiment, using print formats designed to resemble newspaper front pages.
The rollout targeted both major markets within hours of election results being released, placing The Onion’s commentary directly onto the streets of two of the most politically charged cities in the country.
The Onion engaged AGM to deliver post-election visibility, drive awareness for The Onion’s membership program, spark social engagement, and reinforce the publication’s position as a culturally relevant voice in political satire. Timing was critical: the campaign needed to appear immediately after the election cycle closed, capitalizing on national discussions, media focus, and heightened public attention.
AGM implemented a dual-city wild posting strategy designed for political immediacy and quick saturation. Target placement zones were chosen for relevance to political audiences, foot traffic, and message impact.
New York City coverage spanned Lower Manhattan, SoHo, West Village, East Village, Hudson Square, Chinatown, the Lower East Side, and Williamsburg.
Washington DC coverage included Downtown DC, Adams Morgan, U Street, Capitol Hill, and Dupont Circle.
This geo-targeted approach ensured that politically active residents, commuters, journalists, and young urban voters encountered the creative in locations tied to political influence, civic discourse, and cultural movement.
AGM handled end-to-end production, including printing, weather-resistant finishing, routing, and overnight installation. The creative was printed on 100lb stock, maintaining image clarity and durability in varying fall conditions across both markets.
The poster headlines were based on election-related satire reflective of The Onion’s style, requiring accurate replication of newspaper formats and QR-enabled membership messaging.
No additional formats were added; the campaign focused solely on wild posting and snipes for maximum street-level density and political contextual relevance.
The activation occurred immediately after Election Week, placing materials in both cities during the highest political conversation window.
AGM installed:
200 large-format posters + 400 snipes in New York City
200 large-format posters + 400 snipes in Washington DC
Crews executed rapid overnight installations, ensuring the creative hit streets while election discourse was still peaking.
Locations included construction barricades, street-level walls, transit pathways, cultural corridors, parks, and sidewalks near civic buildings. The Onion’s satirical headlines stood out sharply against urban infrastructure, creating moments of surprise, humor, and political commentary for passersby.
The campaign generated notable social activity across platforms including X/Twitter, Instagram, TikTok, and political meme communities. Users photographed posters, shared commentary, and circulated images, particularly in DC, where political staff, journalists, and activists engaged directly with the creative.
Because the campaign launched immediately after the election, impressions were amplified by existing national attention, online political discussion, and ongoing media coverage.
The Onion’s membership messaging received increased visibility due to the QR placements and repeated exposure across two of the most politically active cities in the country.
The Onion’s post-election wild posting activation succeeded by delivering rapid, large-scale saturation across two major political markets. AGM’s ability to deploy crews immediately after election results, coordinate multi-market routing, and execute politically sensitive creative positioned the brand at the center of post-election public conversation.
Future clients seeking a political marketing agency should understand that AGM provides fast-turnaround installations, large-scale national coverage, and deep expertise in handling politically timed messaging in urban environments.
Wild posting provides immediate street-level relevance, placing political satire directly in front of urban voters, commuters, journalists, and political professionals during key moments.
AGM installed a total of 400 posters and 800 snipes across NYC and DC combined.
The campaign launched directly after the November election, ensuring the creative intersected with national political discussions and peak public attention.
Locations such as Capitol Hill, U Street, Lower Manhattan, SoHo, and Williamsburg attract politically aware residents and high foot traffic, maximizing relevance and visibility.
It showcases AGM’s rapid execution, multi-city coordination, political sensitivity, and ability to deploy street media during time-critical political moments.
