American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Case Study:
AGM partnered with University of Missouri Athletics to design and execute a large-scale drone show for the 2024 season opener at Faurot Field in Columbia, Missouri. This sports activation incorporated 300 LED-equipped drones, approximately 250 fireworks effects, and a fully synchronized performance with Marching Mizzou. As one of the most visible aerial advertising moments of the season, the activation delivered stadium-wide engagement to a sold-out audience of 62,621 fans.
University of Missouri Athletics sought a signature moment that would energize alumni, students, and players while showcasing a modern approach to game-day entertainment. With a focus on brand awareness, emotional impact, and multi-format creativity, they needed an agency capable of combining drone technology, pyrotechnics, and live marching band integration into a unified production. AGM was selected for its proven capabilities in creative direction, technical coordination, and large-scale sports activations.
AGM developed a stadium-scale approach that merged aerial advertising through drone formations with pyrotechnic accents and a coordinated on-field musical sequence. The strategy centered on creating a cohesive visual narrative that connected Mizzou’s identity with high-impact halftime entertainment. The plan leveraged custom drone imagery, synchronized fireworks cues, and marching band arrangements to maximize emotional resonance and audience visibility.
AGM served as the creative coordinator, production coordinator, and aerial advertising coordinator for the project. Production elements included:
The halftime show occurred during the Aug. 29, 2024 home opener and operated on a tightly compressed schedule. As documented by the university’s official announcement, the activation used “a fleet of 300 drones with brilliant LED lights illuminating the Columbia sky.”
Source: https://mutigers.com/news/2024/8/15/football-opener-to-feature-halftime-drone-show
During the performance, drones created formations such as the tiger head, “MIZZOU,” and season-themed imagery, while fireworks accentuated transitions. The marching band delivered a synchronized arrangement aligned to drone cues. Fans in the south end zone were relocated to the north concourse for an optimized viewing angle, as outlined in Mizzou’s game-day updates.
The stadium reached 62,621 attendees, and the activation produced significant online visibility. The university documented the show in its official photo gallery, showing drone formations including “MIZZOU TIGERS” and “CAN’T BE TAMED.”
Source: https://showme.missouri.edu/2024/photo-gallery-cant-be-tamed-drone-show/
Social media amplification included:
Local press highlighted the significance of the drone show, noting the use of “hundreds of drones taking center stage during halftime.”
Source: https://x.com/CoMissourian/status/1828605934664396888
Additional coverage appeared in KSIS Radio’s recap of the event, describing the drone show as a standout moment for the community.
Source: https://ksisradio.com/ixp/463/p/mizzou-drone-show/
Sky-view footage featuring pyrotechnic integration circulated widely:
Regional event listings also referenced Mizzou’s drone-and-fireworks shows as part of ongoing campus culture programming.
Source: https://www.visitcolumbiamo.com/event/illuminate-mizzou-celebration-in-the-sky/
A university press article further contextualized the drone show as part of a broader visual identity initiative tied to major school campaigns.
This activation succeeded because it combined precise drone execution, advanced aerial advertising, pyrotechnic synchronization, and live performance into one cohesive sports activation. AGM coordinated all creative and production elements, ensuring regulatory compliance, timing accuracy, and stadium-scale presentation quality. The result was a high-visibility halftime moment that resonated both in-stadium and across digital platforms, reinforcing Mizzou’s brand identity and elevating the game-day experience.
A drone show offered a visually powerful and modern form of aerial advertising that could be seen clearly across the entire stadium. It allowed University of Missouri Athletics to deliver a memorable and technically advanced halftime moment aligned with the scale of the event.
AGM coordinated all drone flight-path mapping, firework sequencing, and safety protocols, including FAA-related compliance and on-site exclusion zones. A parking lot was closed to maintain a clear safety corridor beneath the flight path.
The drone formations and pyrotechnic cues were synchronized with Marching Mizzou’s musical arrangements, creating a unified performance that amplified emotional impact for fans and showcased the university’s traditions in a new medium.
The drone show was performed before a sold-out audience of 62,621 attendees and generated significant digital amplification through photo galleries, social media posts, press coverage, and widespread sharing of videos captured during the halftime event.
The activation delivered a highly successful halftime event that reinforced school identity, generated broad online visibility, and demonstrated the university’s commitment to innovative sports activations. AGM’s coordination ensured a seamless production that elevated the game-day experience.
