American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Case Study:
FOTA (Fight for the Ages) is a hybrid MOBA-RPG game developed in Singapore. Set in a fantasy world with diverse races, FOTA leverages NFT technology so players can own valuable digital assets in-game. Microsoft acquired this play-to-earn game and rebuilt the platform to explore the metaverse. Within 30 days of launch, FOTA increased new customer acquisitions and expanding into America.
American Guerrilla Marketing has a track record of increasing customer involvement and delivering quantifiable outcomes. The case study of FOTA, a cutting-edge software business that sought to boost downloads of its ground-breaking program, provides a striking illustration of our success. FOTA was able to obtain premium advertising space via our strategic alliance in Times Square and the NASDAQ.
Out-of-home advertising has enormous potential, and FOTA realized this and trusted American Guerrilla Marketing to develop a very effective campaign. The initial phase entailed renting advertising space in Times Square, one of the most well-known locations for advertisements worldwide. This tactical choice enabled FOTA to reach the greatest number of daily visitors, numbering hundreds of thousands. FOTA’s striking advertisement dominated Times Square for four weeks, resulting in an amazing 1.5 million impressions.
“The advertising had a significant influence.” FOTA . Compared to those who hadn’t seen the advertisement, customers exposed to the Times Square out-of-home advertisement were over 89% more inclined to visit the FOTA site and download the app. This information shows how out-of-home advertising may influence real customer behavior and conversions.
FOTA skillfully targeted a valuable demographic of investors, business experts, and IT enthusiasts by purchasing advertising space in this well-known financial area. The simultaneous listings on NASDAQ and Times Square boosted FOTA’s brand recognition and established them as a pioneer in the software sector.
This effective case study serves as an example of the effectiveness of planned out-of-home advertising. The proficiency of American Guerrilla Marketing in deciding on top advertising locations and developing appealing campaigns was crucial in helping FOTA accomplish its goals. FOTA saw a huge increase in brand recognition and consumer engagement after generating 4.7 million impressions and encouraging a large rise in app downloads.
American Guerrilla Marketing is your go-to partner if you want to increase brand awareness, encourage consumer behavior, and get measurable results. To learn more about how our cutting-edge out-of-home advertising solutions may help your company soar, get in touch with us right now.
Source: Reveal Mobile, Cookies, Inc.
Source: Geopath
Through our partnership with Reveal Mobile, the out-of-home assets in the campaign were geofenced, and the mobile IDs of consumers who passed through the geofences were recorded.
Using a control vs. exposed methodology, the study aimed to measure two things:
Disclaimer: Of course, the result of any case study are specific to its facts. We can’t guarantee that any other campaign will drive similar results, including increased traffic, end-user activity (click-through or secondary-action rates), or revenue.
AGM partnered with Foto to execute a high-visibility digital billboard campaign for Microsoft on the NASDAQ tower in Manhattan’s Times Square. The activation centered on the launch announcement for Microsoft’s involvement with FOTA, using one of the most viewed Times Square billboards to amplify awareness and generate content for global online circulation. Positioned at the crossroads of Broadway and 43rd Street, the NASDAQ spectacular delivered sustained visibility throughout the campaign window and reinforced Microsoft’s presence in the gaming and technology ecosystem.
Foto engaged AGM to support Microsoft’s promotional objectives by securing a world-class billboard placement and producing content that could be deployed across social channels, news cycles, and international communities. The primary goals included raising awareness for the brand partnership, establishing trust within the gaming and tech sectors, and leveraging Times Square’s global significance to drive attention and recognition.
AGM developed a strategy focused on maximizing aerial visibility, capturing contextual street-level content, and ensuring the creative appeared during optimal Times Square traffic periods. The NASDAQ tower was selected due to its iconic cylindrical design, uninterrupted 360-degree sightlines, and strong alignment with tech-driven campaigns.
The activation emphasized peak afternoon traffic flows, allowing footage to capture dense crowds, tourists, and the constant movement that characterizes Times Square billboards. AGM produced both wide-angle skyline shots and close-range social-ready clips to support global reposting.
Creative assets were delivered in the format required for the NASDAQ LED tower, ensuring clarity, sharpness, and dynamic contrast. AGM managed file formatting, resolution scaling, and scheduling.
Because the activation was confined to a single billboard format, AGM focused on delivering top-tier production value for footage, ensuring the client had a library of material suitable for digital platforms, investor relations, and online brand storytelling.
The Microsoft creative ran throughout the scheduled window on the NASDAQ tower. AGM captured extensive content including stabilized video, overhead angles, crowd-level photography, and timelapse sequences.
The curvature of the building allowed the animated display to be visible from multiple angles across Times Square, amplifying its reach far beyond a standard flat-screen billboard. Pedestrians were observed stopping to photograph the billboard, creating additional organic impressions.
The NASDAQ tower averages an estimated 450,000–550,000 daily impressions depending on season and foot-traffic density. The Microsoft activation performed within that range, supported by Times Square’s constant movement and high tourism volume.
Online, images and recordings of the activation circulated across gaming communities, technology forums, and social platforms. The visibility of a Microsoft-related message on one of the most recognized Times Square billboards contributed to measurable engagement, including reposts, comments, and coverage by crypto and gaming discussion groups.
The Foto / Microsoft NASDAQ Billboard Campaign succeeded by transforming a Times Square billboard placement into a globally recognized promotional moment. AGM delivered a coordinated visual strategy, content capture, and billboard execution that elevated Microsoft’s announcement and reinforced the brand’s presence in a relevant digital ecosystem.
Future clients should understand that AGM not only secures premier Times Square billboards but also transforms them into content engines capable of driving worldwide attention and digital visibility.
