American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Case Study:
Crunch Fitness – Las Vegas Snipe & Decal Expansion Campaign
AGM partnered with Crunch Fitness to support the launch of multiple new gym locations across Las Vegas. With the city’s constant foot-traffic, tourism flow, and dense competitor presence, Crunch needed a hyper-targeted street-level strategy that would deliver visibility directly along the daily paths of potential members. AGM deployed a coordinated snipe and sidewalk decal campaign designed to intercept high-pedestrian-flow walkways, college corridors, nightlife districts, and competitor-adjacent streets. This approach ensured the brand appeared repeatedly in the exact areas where fitness-minded consumers lived, commuted, and exercised.
Crunch Fitness aimed to build rapid awareness for new locations opening throughout Las Vegas. Their key objectives included: driving local membership inquiries, capturing attention in competitive gym zones, and generating measurable foot-traffic uplift during opening weeks. They sought a street-level strategy that was bold, ever-present, and impossible to ignore in the real-world environment where consumers make quick decisions about lifestyle and fitness options.
AGM built a targeting plan around Las Vegas’ unique pedestrian ecosystem: high-density sidewalks, residents commuting on foot, and the constant circulation of tourists and nightlife crowds. Snipe posters were placed at eye level along daily commuter paths, residential corridors, bus stops, and high-exposure intersections. Sidewalk decals were strategically positioned around competitor gyms to capture mindshare at the exact moment consumers made fitness decisions. Every placement location was selected to maximize daily impressions, path repetition, and visibility from multiple angles.
AGM designed bold, high-contrast creative optimized for fast readability and clear brand recognition. All posters and decals were printed at the highest durability standards to withstand heat, foot traffic, and extended outdoor exposure in the Las Vegas climate. Field teams executed the install during early-morning and overnight hours to ensure precision placement, compliance, and clean visual presentation. Target maps were generated for Crunch Fitness to track all placements and verify coverage across high-value neighborhoods and competitor zones.
AGM deployed hundreds of snipe posters and dozens of sidewalk decals over multiple days, covering a curated list of high-impact walkways throughout Las Vegas. Installers focused on high-volume pedestrian pockets such as the Arts District, UNLV corridors, Downtown Las Vegas, Spring Valley, and surrounding competitor locations. Reporting included high-resolution photos, GPS coordinates, and density notes, ensuring full transparency and alignment with Crunch’s strategic objectives.
The campaign delivered thousands of daily street-level impressions by intercepting residents, tourists, and gym-seeking pedestrians exactly where they walked. Crunch Fitness reported noticeable increases in local visibility, web traffic, and membership interest during launch windows. The placement strategy around competitor gyms proved particularly effective, capturing attention at critical decision-making moments and building brand dominance in contested fitness markets.
The snipes and decals created a loud, repeated presence across Las Vegas, visually reinforcing the Crunch Fitness brand in the city’s most active pedestrian corridors. Because this medium meets people at eye level and on the pavement underfoot, consumers encountered the messaging multiple times per day, driving strong recall and high engagement. The bright creative and strategic targeting helped Crunch stand out even in the busy visual environment of Las Vegas.
AGM’s snipe and decal campaign allowed Crunch Fitness to launch new Las Vegas locations with immediate street-level presence, competitor disruption, and measurable engagement. By combining precision targeting with bold creative and strategic placement, the campaign delivered sustained visibility and contributed to successful membership growth during opening periods. This activation demonstrates how wild postings, snipes, and decals can shape local awareness quickly—even in highly competitive markets like Las Vegas.
The strongest pedestrian impressions for the snipes and decals campaign came from the Arts District, Downtown Las Vegas, UNLV corridors, Spring Valley retail zones, and high-density residential walkways. These areas maintain constant movement from commuters, students, tourists, and gym-goers, allowing the snipes and decals to generate repeated daily visibility and strong exposure for Crunch Fitness.
Snipes and decals are highly effective in competitor zones because they reach people exactly as they approach or leave rival gyms, placing Crunch Fitness messaging at eye level and underfoot during key decision moments. By saturating walk-up paths, parking routes, and sidewalk entries around competitors, the snipes and decals disrupt routine behavior and shift attention toward Crunch Fitness when potential members are most open to switching.
AGM used UV-resistant poster stock and high-durability vinyl for all snipes and decals, ensuring they could withstand extreme heat, strong sun, and heavy pedestrian wear common in Las Vegas. Heat-stable inks, reinforced adhesives, and outdoor-grade coatings kept the snipes and decals crisp, readable, and securely mounted throughout the entire campaign period.
AGM selects walkthrough paths for snipes and decals by studying real pedestrian flow, competitor proximity, residential density, and fitness-oriented traffic patterns. For Crunch Fitness, routes used by commuters, students, and gym-minded residents were prioritized, ensuring the snipes and decals appeared repeatedly in daily routines and influenced people most likely to join a new gym.
AGM provides high-resolution photos, GPS coordinates, and placement notes for all snipes and decals, giving clients full visibility into coverage, quantity, and neighborhood reach. This reporting highlights competitor-adjacent zones, high-traffic corridors, and strategic clusters, allowing Crunch Fitness to clearly measure the impact and accuracy of the snipes and decals campaign.
Snipes and decals remain effective in Las Vegas for extended periods because AGM uses heat-resistant materials and strategic placement to ensure longevity. Even with intense sun exposure and constant foot traffic, the snipes and decals maintain strong visual impact throughout the campaign window, allowing Crunch Fitness to build consistent awareness during key opening weeks.
Snipes and decals are ideal for new gym openings because they deliver constant, unavoidable visibility in the exact spaces where people move through their daily routines. For Crunch Fitness, these placements reached residents, students, tourists, and fitness-minded pedestrians at eye level and underfoot, creating frequency, recall, and immediate neighborhood presence essential for driving memberships fast.
