American Guerrilla Marketing (AGM) is the go-to partner for brands that want to turn nightfall into primetime. We deploy Guerrilla Projections across Oregon with a turnkey program that handles location scouting, site analysis, creative specs, high‑lumen projectors, trained operators, permit support when needed, and transparent reporting. Retail marketers call us when a launch must pop. Political clients count on us for rallies that carry beyond the crowd. Convention teams book us to turn busy evenings into measurable reach. After dark, our projection activations cut through the noise and win attention where it counts.

Guerrilla Projections in Oregon: Turning City Walls Into Powerful Canvases

Why Guerrilla Projections Work in Portland

Portland is Oregon’s largest city and a near-perfect stage for projection campaigns. A compact downtown grid, lively entertainment corridors, and steady convention traffic create natural audiences. Think crowds pouring out of the Oregon Convention Center, foot traffic swirling around Pioneer Courthouse Square, and energy spikes on Timbers and Blazers game nights.

Here’s what happens when your creative goes big on a Portland facade:

• High recall. Projection campaigns average about 65 percent recall seven days later. Static out-of-home sits near 28 percent.
• Viral potential. Nightlife, stadium nights, and downtown gatherings push sharing, with three to five times the social posts versus static billboards.
• Cost efficiency. Expect a 40 to 60 percent lower CPM compared with premium digital boards, while driving more engagement per thousand views.
• Action and context. Projections are live and site-specific, so QR codes, hashtags, and countdowns feel immediate. That immediacy raises scan rates and conversions.

Portland has the right ingredients: density where it matters, an outdoor culture that lingers in public spaces, and audiences that film and post the unexpected.

Quick comparison

Those numbers explain why more brands schedule projections to sync with Portland’s event calendar. It’s a recipe for both live reach and digital lift.

Where to Run Guerrilla Projections in Oregon

Oregon has several urban canvases that deliver strong night audiences. Below are four cities to prioritize, each with example sites and activation angles. AGM handles the scouting and permissions, then pairs creative to the site’s geometry and lighting profile.

Portland

• Example location: Pioneer Courthouse Square, 701 SW 6th Ave, Portland, OR 97205 Why: The city’s living room, with heavy foot traffic and multiple viewing angles from surrounding streets. Example activation: Countdown launch tied to a pop-up performance or branded takeover during a holiday market.
• Example location: Moda Center, 1 N Center Ct St, Portland, OR 97227 Why: Game nights guarantee crowds and long dwell times around the concourse. Example activation: Real-time hashtag wall and QR to merch or ticket renewals on Blazers or concert nights.

Eugene

• Example location: Hult Center for the Performing Arts, 1 Eugene Center, Eugene, OR 97401 Why: A cultural anchor near Kesey Square and the downtown dining scene. Example activation: Looping product animations with high-contrast CTA during evening performances.
• Example location: Matthew Knight Arena, 1776 E 13th Ave, Eugene, OR 97403 Why: University events and basketball games drive predictable evening footfall. Example activation: QR-driven promotion that directs fans to a limited-time campus offer.

Salem

• Example location: Oregon State Capitol, 900 Court St NE, Salem, OR 97301 Why: Iconic architecture and broad sightlines, especially during civic or seasonal events. Example activation: Timed projection mapping sequence that integrates the Capitol’s columns, paired with a simple CTA.
• Example location: Salem Convention Center, 200 Commercial St SE, Salem, OR 97301 Why: Regular expos and conferences produce steady evening traffic. Example activation: Directional QR “Find our booth” placements with time-sensitive giveaways.

Gresham

• Example location: Gresham City Hall and Civic Plaza, 1333 NW Eastman Pkwy, Gresham, OR 97030 Why: A wide, uniform surface with pedestrian zones and community events. Example activation: Hashtag-based engagement during Friday night markets.
• Example location: Mt. Hood Community College, 26000 SE Stark St, Gresham, OR 97030 Why: Younger audiences that amplify social reach and share widely. Example activation: Student-focused challenge with scannable rewards during campus events.

AGM identifies legal, safe projector vantage points for each target and selects lenses and brightness levels calibrated for ambient light and throw distance. That groundwork keeps your message crisp and visible.

Projection Mapping for Complex Activations

Flat rectangles are only the starting point. Our mapping teams pre-visualize your chosen facade, then wrap your story around architectural features. Arches, windows, cornices, and columns become part of the animation. A logo can appear to unfold from a colonnade. A product can glide across window bays. Facades appear to transform in three dimensions, even though it’s just light.

This level of craft works for retail launches, political rallies, voter registration nights, or experiential campaigns where video content is repurposed online. When you want a building to feel alive, mapping turns geometry into a co-creator.

Site Analysis and Creative Specs

Strong outcomes begin long before the first frame hits the wall. AGM’s Oregon playbook includes:

• Site analysis: foot traffic counts, traffic flow, ambient lighting surveys, obstruction checks, and lensing angles
• Permissions and safety: property approvals, permit guidance, projector placement zones that avoid driver distraction
• Creative specs: aspect ratio and resolution matched to the surface, brightness and contrast targets, motion pacing optimized for drive-by and walk-by legibility
• Content engineering: we pre-warp and color manage the piece for the specific wall so edges blend cleanly and text stays readable from multiple approaches

We treat each wall as its own medium. The creative is built to win on that surface, not just to look good in a deck.

Transparent Pricing for Oregon Guerrilla Projection CampaignsPricing

Clear and simple pricing keeps planning fast:

• NYC Guerrilla Projections: $6,500 per night
• All Other States: $7,500 per night

What’s included: projector or projectors, playback system, trained operators, setup and strike, and permitting support.

Optional 20% Agency Fee: adds analytics dashboards, QR tracking, heatmaps, and recap decks.

Mapping and scouting fees: may apply for certain activations that require advance surveying, location permissions, or complex logistics.

Ask about multi-night programs and touring schedules across multiple Oregon cities.

On-Site Execution Playbook

AGM crews follow a tight field protocol that balances visibility, safety, and momentum.

• Timing: 7:30 to 11:30 pm to overlap with nightlife, events, and peak dwell
• Placement: visible walls at intersections with multi-angle approach paths and natural congregation points
• Creative tips:
  • Motion beats static about four to one for stopping power
  • Keep CTAs short and scannable
  • High-contrast palettes with large typography aid distance legibility
• Engagement add-on: projection plus street teams handing out flyers, samples, NFC cards, or QR swag compounding scan rates

We also plan contingency moves. If a location underperforms or conditions change, the operator and producer adapt quickly to a pre-cleared alternate.

Reporting and Measurement

Seeing is believing, but measurement seals the win. Every Oregon activation can include:

• Pedestrian estimates and dwell time ranges
• QR scans, unique URL visits, and conversion events
• Social shares, hashtag tracking, and influencer pickups
• Photo and video logs for PR and internal recaps
• Earned media tallies

With the optional analytics package, we deliver real-time dashboards, post-flight recap decks, and ROI modeling. Many clients benchmark CPM against their digital buys and use our earned media multiplier to value the social lift.

Why AGM Teams Win in Oregon

• We have the reps. AGM has run Guerrilla Projections nationwide for retail brands, political campaigns, and convention clients. Oregon is a state we know well.
• Our operators are quick and discreet. Setups are fast, sightlines are optimized, and movement between locations is handled with professional calm.
• The gear is serious. High‑lumen laser projectors, precision lenses, reliable media servers, weather protection, and stabilized rigs produce large-scale visuals with crisp edges and rich color.
• Reporting is transparent. We document the plan, the execution, and the outcomes, then package the analytics so internal stakeholders can share confidently.
• Creative meets context. Portland’s arts culture, Eugene’s campus energy, Salem’s civics, Gresham’s community rhythm, each gets a creative treatment tailored to the audience mix and the surface.

When the goal is outsized attention at the right hour, this combination wins.

Practical Tips for Oregon Surfaces

A few planning insights from our Oregon runs:

• Portland’s downtown has ambient light pockets. Use higher-brightness units for Pioneer Courthouse Square or Broadway corridors and plan darker facades where possible.
• On game nights, plan earlier setup windows near Moda Center and Providence Park, then move to a nightlife second site for a final hour.
• For Salem’s Capitol area, request permissions early. The payoff is a commanding canvas with clean lines and predictable crowds during events.
• Eugene’s university crowds respond to clear incentives. Make the QR unlock something they value right now, not next week.

These details look small on paper. They pay big dividends on the street.

Creative Playbook: From File to Facade

• Prep your content in aspect ratios that match target walls, not just 16:9
• Aim for 24 to 60 second loops with punchy reveals every 8 to 10 seconds
• Alternate between spectacle frames and CTA frames to balance filming and scanning
• Lock in color accuracy at night on-site to correct for wall tint

We’ll provide a spec sheet before production starts, including pixel dimensions, safe zones, and recommended logo sizes at given viewing distances.

Safety, Permissions, and Good Neighbor Rules

Our Oregon team handles approvals whenever required and coordinates with property managers to keep gear placed safely off pedestrian lanes. Content avoids aggressive strobing and is targeted to walls where driver distraction is minimized. When a permit is necessary, we’ll advise on timing, documentation, and fees. Being a respectful night guest keeps doors open for future campaigns.

Pairing Projections with Live Events

Projections become a media engine when paired with on-the-ground moments:

• Street-level meetups and merch drops
• Surprise performances at countdown zero
• Influencer invites timed to the first loop
• Social prompts that evolve during the night, like “scan for the next location”

The combined effect can quadruple your earned reach and yield footage you’ll repurpose for weeks.

The Oregon Grid at a Glance

• Portland: Downtown, Pearl District, Lloyd District, game nights at Moda Center and Providence Park
• Eugene: Hult Center, campus gatherings, Fifth Street Public Market
• Salem: Capitol Mall events, Convention Center calendar
• Gresham: Civic Plaza nights, campus energy at Mt. Hood Community College

AGM will stack-rank sites by dwell and visibility, then stitch together a route that maximizes exposure across a four-hour window.

Ready to Light Up Oregon

“If you’re ready to light up the skyline with Guerrilla Projections in Oregon, AGM makes it turnkey: $6,500 in NYC and $7,500 everywhere else. Our team analyzes your location, delivers custom creative specs, and executes seamlessly. For larger-than-life campaigns, our projection mapping services can transform entire buildings into immersive 3D experiences.”

Contact Campaign Architect Justin at [email protected].