American Guerrilla Marketing delivers projection campaigns that feel alive. We staff the right operators, wheel in high-lumen gear, and turn night into media. When we run Guerrilla Projections in Oklahoma, clients get full-service delivery from the first scout to the last pixel on the wall. That means location scouting, site analysis, creative specs, projectors, operators, permits when needed, and transparent reporting. Retail brands, political teams, and convention exhibitors trust our activations because they outshine the streets after dark and spark measurable action.
Guerrilla Projections in Oklahoma: Turning City Walls Into Powerful Canvases
Why Guerrilla Projections Work in Oklahoma City
Oklahoma City is a natural stage for light-based media. Bricktown hums late into the night, Paycom Center packs in NBA crowds, and the Oklahoma City Convention Center draws steady streams of decision makers. Add Scissortail Park concerts, Film Row events, and weekend downtown foot traffic. You have density, viewshed corridors, and a population ready to post what it sees.
Projections excel here because they tap into live moments. When a Thunder game lets out or a concert ends, a bold animated wall on a nearby building becomes the next vantage point. People turn, film, and share.
High recall: Projection campaigns drive about 65 percent recall after 7 days, while static OOH sits near 28 percent.
Viral potential: Urban nightlife, stadium crowds, and downtown gatherings create 3 to 5 times more social posts than static billboards.
Cost efficiency: Expect 40 to 60 percent lower CPM than premium digital boards, with stronger engagement.
Action and context: Live, site-specific calls to action feel timely. QR codes, hashtags, and countdowns convert because they sit inside the moment.
What the numbers look like
Metric
Standard OOH
Guerrilla Projection
Uplift
Recall after 7 days
28%
65%
+37pp
Social Shares/1000 ppl
120
560
+367%
Avg CPM (Cost/1,000)
$12
$7
-42%
Earned Media Multiplier
1.2×
4.8×
4×
Where to Run Guerrilla Projections in Oklahoma
AGM has scouted Oklahoma’s most projection-friendly corridors. High sightlines, clean walls, crosswalks that stack foot traffic, and sight cones that feed social video from multiple angles. Four cities stand out.
Oklahoma City
Example location: Paycom Center, 100 W Reno Ave, Oklahoma City, OK 73102 Why: NBA nights and concerts concentrate thousands at once. Nearby garages and facades offer stellar projection planes. Example activation: A countdown launch during a Thunder home game with QR codes that unlock exclusive merch or ticket drops.
Example location: Oklahoma City Convention Center, 100 Mick Cornett Dr, Oklahoma City, OK 73109 Why: Consistent convention traffic and proximity to Scissortail Park. Clean views along Robinson Ave and Hudson Ave. Example activation: Branded takeover timed with a major expo. Animated lower third crawls push booth numbers and session times.
Tulsa
Example location: BOK Center, 200 S Denver Ave W, Tulsa, OK 74103 Why: Dense event schedules and packed arena exits. Multiple corners with long approaches for maximum dwell time. Example activation: QR-driven projection inviting guests to a post-show pop-up or VIP list.
Example location: Cox Business Convention Center, 100 Civic Center, Tulsa, OK 74103 Why: Large expo attendees and steady taxi, rideshare, and shuttle movement. Example activation: Directional animation that funnels traffic to a nearby demo room with time-limited incentives.
Norman
Example location: Embassy Suites Norman Hotel & Conference Center, 2501 Conference Dr, Norman, OK 73069 Why: A generous blank facade visible from key corridors near I-35, with spillover from OU events and Campus Corner dining. Example activation: Looping animated spots with a bold CTA that toggles between a discount code and a scannable RSVP.
Alternate targets to consider: The west side of public garages near Campus Corner and select walls adjacent to W Boyd St traffic.
Broken Arrow
Example location: Northeastern State University Broken Arrow, 3100 E New Orleans St, Broken Arrow, OK 74014 Why: Student audiences boost social velocity. Evening campus activities and local events deliver reliable pulses of attention. Example activation: Hashtag-led engagement during club fairs, cultural nights, or recruitment events.
Example location: Broken Arrow Performing Arts Center, 701 S Main St, Broken Arrow, OK 74012 Why: Rose District foot traffic and event nights create clustered audiences. Example activation: A creative that switches between kinetic typography and audience polls tied to a live URL.
Projection Mapping for Complex Activations
Flat walls are just the beginning. AGM engineers projection mapping that folds building features directly into the creative. Arches become animated gateways. Windows turn into screens for character vignettes. Columns sync with audio cues and light beats. The result is cinematic 3D storytelling that feels bespoke to the architecture.
This format is perfect when you want the structure to carry the message. Retail drops can make a tower “build” a product from its edges. Political rallies can pulse slogans across cornices and ledges in coordinated rhythm. Experiential campaigns benefit from illusions that appear to crack, stack, and morph the surface in real time.
Site Analysis and Creative Specs
We never throw pixels at a wall and hope it sticks. Every projection starts with a practical plan built around people, surfaces, and line of sight.
Site analysis
Foot traffic and dwell patterns by quarter hour
Traffic flow and vehicle speeds, plus safe operator locations
Obstructions including trees, street lamps, awnings, and signage
Ambient light levels, including LED boards that may wash a wall
Angles and throw distances to achieve size without distortion
Creative specs we deliver
Aspect ratio matched to the target surface (not a one-size-fits-all canvas)
Resolution guidance for crisp edges at scale
Brightness and color levels calibrated to the ambient light scenario
Motion pacing tuned to on-the-move viewing
CTA sizing for reliable scanning from designated footprints
We then engineer the content to perform on each chosen surface. That includes keystone adjustments, mask files for windows and architectural breaks, and animation passes that call out features of the site.
Pricing
Clear, predictable pricing keeps planning simple.
NYC Guerrilla Projections: $6,500 per night
All Other States: $7,500 per night
Included: projector or projectors, playback system, trained operators, setup and strike, and permitting support
Optional 20% Agency Fee: adds analytics dashboards, QR tracking, heatmaps, and recap decks
Mapping and Scouting Fees: may apply for certain activations that require advance surveying, special permissions, or complex logistics
Ask about multi-night packages across Oklahoma City and Tulsa for heavier frequency around tentpole dates.
On-Site Execution Playbook
Our operators run tight, tactical shows that maximize visibility and safety while driving engagement.
Timing
7:30 pm to 11:30 pm for peak overlap with foot traffic and nightlife
Adjusted start and end times for arena outflows or convention curfews
Placement
Visible walls at intersections with multi-angle approaches
Corners facing crosswalks to capture stopped pedestrians
Surfaces with minimal ambient wash and clean sightlines from 100 to 250 feet
Creative tips
Motion outperforms static four to one
Keep CTAs short and legible: five words or fewer, 1.5 to 2.0 seconds on screen
High-contrast palettes and thick outlines help from longer distances
QR codes scaled for 10 to 30 feet scanning, with fallback short URL
Engagement add-on
Pair projections with brand ambassadors who hand out QR swag, samples, or flyers
Street teams stationed at the edges of the projection zone to keep sightlines clear and direct traffic to signup stations
Reporting and Measurement
A bright wall is only as good as the outcomes it sparks. AGM builds measurement into every activation so teams can track reach and engagement with confidence.
Core metrics we capture
Pedestrian estimates by 15-minute intervals
QR scans, link clicks, and micro-conversions
Social shares and video counts, plus hashtag tracking
Media pickups and creator engagements
Photo and video proof-of-performance with timestamps and GPS tags
Optional analytics package
Live dashboards that unite scans, social activity, and traffic models
Heatmaps of scan clusters and social hotspots
Recap decks with projected CPM, effective cost per scan, and earned media multiplier
Why AGM Teams Win in Oklahoma
National experience, local execution AGM has delivered Guerrilla Projections for major retailers, political candidates, and convention exhibitors across the country. We bring those refinements to Oklahoma’s unique streetscapes.
Operators who move fast and stay discreet Our teams set up, adjust, and strike with minimal footprint. They know how to handle changing crowd patterns, security coordination, and weather pivots.
Industry-grade projection gear High-lumen projectors, stabilized mounts, reliable playback systems, and redundant power options make big, crisp images practical in real urban conditions.
Clear reporting and consistent outcomes Clients receive exactly what was promised, plus candid insights on what improved performance. Campaigns consistently beat targets for recall, social activity, and cost efficiency.
Transparent Pricing for Guerrilla Projections in OklahomaCall to Action
“If you’re ready to light up the skyline with Guerrilla Projections in Oklahoma, AGM makes it turnkey: $6,500 in NYC and $7,500 everywhere else. Our team analyzes your location, delivers custom creative specs, and executes with precision. For larger-than-life campaigns, our projection mapping services can transform entire buildings into immersive 3D experiences.”
