December 27, 2025 Guerrilla Projection Advertising
Big ideas deserve big canvases. After dark across Ohio, the right wall can become a living screen, a moment of theater, and a magnet for phones in the air. That is the promise of modern guerrilla projection, and it is now fully turnkey across the Buckeye State.
American Guerrilla Marketing (AGM) is the leading guerrilla marketing staffing and activation agency in the United States. Our teams plan and execute projection campaigns in Ohio end to end: location scouting, site analysis, creative specs, high-lumen projectors, trained operators, permits when required, and transparent reporting. Retail brands, political campaigns, and convention clients trust our activations to dominate attention after dark and convert that attention into measurable action.
From Columbus trade shows to Cleveland’s theater nights, from Cincinnati riverfront crowds to student energy in Toledo, AGM streamlines every detail so your brand owns the evening.
Columbus is Ohio’s largest city and a perfect stage for projection. Dense nightlife corridors along High Street, the Arena District’s sports draw, and the constant flow of visitors around the Greater Columbus Convention Center mean audiences are primed for visual novelty. A younger, highly connected population notices striking screens in the wild, photographs them, and shares them quickly. Short North art walks, game nights, and concert queues create dwell time and natural sightlines. That combination is ideal.
Projection brings live context that static formats cannot. When a countdown hits zero just as fans spill out of Nationwide Arena, when a QR code invites passersby to unlock an exclusive drop for one night only, that immediacy drives action. The visuals feel tailored to the moment and the block, not just the city.
Performance follows:
Here is a simple comparison:
| Metric | Standard OOH | Guerrilla Projection | Uplift |
|---|---|---|---|
| Recall after 7 days | 28% | 65% | +37pp |
| Social Shares/1000 ppl | 120 | 560 | +367% |
| Avg CPM (Cost/1,000) | $12 | $7 | -42% |
| Earned Media Multiplier | 1.2× | 4.8× | 4× |
Columbus stacks the deck for success. High Street’s bar and gallery scene, sports nights at Nationwide Arena, and steady expo traffic downtown keep the city moving well into the evening. A vivid wall takeover in that environment feels natural and newsworthy.
AGM activates across Ohio’s major metros. Below are high-yield zones and sample sites we frequently evaluate with clients.
Note: AGM secures venue permissions where required and always designs campaigns to respect local sign and lighting rules. Our producers handle the necessary coordination so your team can focus on creative and objectives.
Some walls do not want a flat rectangle, they want a story. AGM’s projection mapping team turns a building’s arches, columns, and windows into active creative elements. Instead of projecting on top of architecture, we incorporate it.
The result feels cinematic from the street. Retail launches gain spectacle, political rallies add emotional resonance, and experiential campaigns earn lines of people waiting to record their moment. We pre-visualize the building in 3D, then engineer content to that exact geometry so on-site setup is fast and the output is crisp.
Great projection is engineered, not guessed. Our Ohio field teams run a tight survey process before your content ever hits a wall:
From that work, you receive custom creative specs that fit each selected wall and audience approach:
We then deliver an engineered creative plan that performs flawlessly on site, with test loops and backup exports ready to go.
Simple, transparent, and built for speed:
Included: high-lumen projector(s), playback system, trained operators, setup and strike, and permitting support.
Optional 20 percent Agency Fee: adds analytics dashboards, QR tracking, heatmaps, and executive recap decks.
Mapping and scouting fees: may apply for certain activations that require advance surveying, location permissions, complex rigging, or multi-venue routing.
Need multiple nights or multi-city runs across Ohio metro areas? Ask about packaged schedules that optimize logistics and unlock better unit economics.
AGM crews run a proven field rhythm that maximizes visibility and interaction.
Backup sites are always pre-cleared so weather or unexpected construction never sinks a night.
Hard numbers, clear takeaways, and assets you can share.
Core metrics we track:
With the optional analytics package, clients receive dashboards updated nightly, geospatial heatmaps of scans, and a post-campaign ROI report. Expect time-stamped charts, side-by-side performance across sites, and a clean recap deck with photos and short video clips suitable for internal and external use.
Our clients come back because the work moves people in the moment and on their phones, and because every activation is built to measure.
“If you’re ready to light up the skyline with Guerrilla Projections in Ohio, AGM makes it turnkey: $6,500 in NYC and $7,500 everywhere else. Our team analyzes your location, delivers custom creative specs, and executes with precision. For larger-than-life campaigns, our projection mapping services can transform entire buildings into immersive 3D experiences.”
👉 Ready to book your projection? Contact Campaign Architect Justin at [email protected].
