December 19, 2025 Political Marketing Agency
Massachusetts sits at the heart of American political tradition, famous for passionate voters and closely watched elections. Campaigns here from Boston’s Federal races to City Council contests in Springfield reflect the state’s fiercely independent civic culture and high expectations for transparency. Success depends on modern, daring outreach combined with old-school grassroots credibility. That’s where American Guerrilla Marketing (AGM) stands apart: as the most trusted Political Marketing Agency in Massachusetts, AGM is the behind-the-scenes engine candidates rely upon, from the presidential stage to Main Street.
With a background supporting figures like Kamala Harris and Robert F. Kennedy, and trusted by institutions like the United States Marine Corps, AGM’s credentials reflect a long-standing reputation for innovation and reliability. This isn’t just a political advertising agency; it’s an agile, hybrid firm–a political publicity agency, creative shop and compliance partner committed to every tier of electoral strategy in the Commonwealth.
A campaign for President, Vice President, or United States Senate is a high-wire act. The scrutiny is relentless. The audience includes not just Massachusetts voters, but reporters and opposition researchers nationwide. To win, candidates need every possible advantage.
AGM brings tools built for scale. Our campaigns stitch together robust digital assets with CTV political ads, targeted political broadcast advertising, and in what’s become a cornerstone in dense urban settings guerrilla-style action around transit hubs and convention centers. Think: mobile LED billboard trucks rolling messages past South Station, immersive projection takeovers at the Boston Convention & Exhibition Center, and curated grassroots pop-ups intercepting voters between trains and workplaces.
For U.S. Senate races, AGM has shown time and again how statewide media buying paired with issue advocacy advertising wins hearts and headlines. Election advertising agency tactics extend to wild postings in commuter corridors from Cambridge’s Central Square to Worcester’s Franklin Street, each message designed for maximum visibility. Every inch, every impression, every perfectly-placed QR code on a pole or window connects back to a larger digital strategy, integrating the analog and the virtual with no wasted motion.
Congressional campaigns require a different flavor of grassroots intensity. Here, AGM customizes outreach for farmers’ markets in Worcester, retail districts in Boston’s Back Bay, and rush hour foot-traffic around transit hubs like North Station. Social media activations amplify these efforts in real time, while campaign management dashboards allow candidates and staff to see where every dollar and every message lands.
At the state campaign level, AGM’s strategies prove just as ambitious scaled to the realities of lower budgets and local nuances.
For Governor and Lieutenant Governor races, AGM orchestrates creative spectacles: massive projection ads lighting up the State House façade in Boston, branded decals guiding voters through entrances at the Big E fairgrounds in Springfield, and wild postings covering kiosks near UMass Amherst and Harvard Square. In these races, blending high-visibility action with digital microtargeting is key.
For positions like Attorney General or Secretary of State, courthouse-centered campaigns are often the secret weapon. AGM’s grassroots teams distribute branded materials at civic plazas in Lowell or Worcester, while sophisticated digital political strategy brings precision outreach on the issues that drive these contests election integrity, criminal justice, consumer protection. Voter outreach marketing services bridge old and new media; popup t-shirt stands in Quincy might send passersby a text connect, inviting them to local town halls or Q&As.
State legislators and judges demand a laser focus on community. AGM’s creative agency provides impactful designs for wild postings in Holyoke’s town squares or Malden’s retail strips. Simultaneously, ad compliance specialists ensure every piece meets the most rigorous legal standards, so candidates can step confidently through the state’s strict campaign finance minefield.
AGM brings a different energy to local races. In contests for Mayor, City Council, County Commission, and down-ballot offices, success is defined by authentic grassroots presence and repeated local touches.
Nightlife districts in Cambridge flash with wild postings highlighting City Council hopefuls. LED billboard trucks rumble through residential neighborhoods in Lowell, lighting up block after block with messages that can’t be scrolled away. Painted stencils trace walking routes from the local T stop to nearby polling places an unmissable guide for Election Day foot traffic.
At the county level, courthouse plazas in Worcester become focal points for projection ads and big-impact posters. AGM’s street teams pass flyers and yard signs at Little League games and civic festivals, every touchpoint measured against engagement goals. Campaigns for Clerk of Court or School Board lean on sidewalk decals at libraries in Springfield, digital awareness at after-school events, and targeted voter outreach amplified by geo-fenced social media ads.
Every city in Massachusetts dances to its own campaign beat. AGM fine-tunes every tactic for maximum resonance in the state’s most influential hubs:
| City | Key Venues & Tactics |
|---|---|
| Boston | Sidewalk decals at South Station; wild postings on Lansdowne Street; LED billboard trucks circling Boylston around the Hynes Convention Center; Projection mapping on TD Garden. |
| Worcester | Snipes (quick-hit posters) on Shrewsbury Street shops; grassroots campaigns at WPI Student Union; courthouse plaza posters at Court Square; LED billboard trucks looping at Central Park & Ride. |
| Springfield | Wild postings on Main Street’s historic district; voter outreach at Farmers’ Market Street; sidewalk decals at Financial Center Plaza; projection ads lighting up Symphony Hall. |
| Cambridge | LED billboard trucks rolling along Memorial Drive from Alewife to MIT; wild postings at Harvard Square’s T entrances; grassroots campaigns on Charles River promenade; projection ads on Union Hall at Central Square. |
In Boston, AGM unlocks energy on game day by projecting candidates’ visuals on TD Garden as commuters stream to the North Station concourse. In Worcester, students at WPI see hip snipes and branded posters on campus, while courthouse-adjacent wild postings drive home judicial candidates’ names before every local hearing. Springfield’s classic downtown hosts market-day street teams and sidewalk decals; its symphony and city offices become canvases for light-based guerrilla visuals. In Cambridge, every election season brings new LED truck loops reaching students and professionals from Harvard to Inman Square, with pop-up installations along the river ensuring campaigns are seen, shared, and discussed.
Massachusetts is renowned for rigorous campaign finance law. AGM rises to the challenge, operating as both a political branding agency and a dedicated political/ad compliance agency.
Transparency is the foundation. AGM provides clients with detailed reporting:
Political ad campaigns in Massachusetts must always display the correct disclaimers, list top donors, and comply with both state and federal rules. AGM’s experts tailor every message for “clear and conspicuous” compliance, while internal controls and audits reduce risk and ensure peace of mind for candidates and their teams.
| Service Type | Typical Pricing Structure | Notes |
|---|---|---|
| Local Race (Mayor, City Council) | $2,500 – $10,000 flat/project | Basic grassroots activations, wild postings, digital/social ads |
| State Legislative Campaign | $10,000 – $50,000+ (project/mgmt fee) | Includes targeted media buying, creative, compliance oversight |
| Statewide/Federal (Senate, Congress) | $50,000 – $250,000+ (package/retainer) | Full-spectrum: TV, CTV, digital, major creative, reporting, compliance |
| Hourly Consulting/Strategy | $75 – $200+/hr | Seasoned strategists and digital campaign managers |
| Media Buy Commission | 10–15% of ad budget | Bulk discounts available for high-volume spending |
Every campaign receives a tailored package, guided by the objective of maximum value—never a surprise bill, never vague scope.
Victories don’t just happen. Whether it’s the name recognition for a U.S. Senate hopeful, or the strong turnout for a city council upstart, every campaign’s momentum starts with bold ideas, rigorous execution, and unimpeachable compliance.
AGM’s approach is tested by work with candidates at every level—federal, state, and local. The firm’s guerrilla tactics deliver high-frequency visibility and verifiable engagement, earning trust from national institutions like the Marine Corps and high-profile candidates including Kamala Harris and Robert F. Kennedy. Grassroots innovation meets state-of-the-art compliance, and every campaign, large or small, is treated with the precision it deserves.
Don’t leave your next campaign to chance. For your next election, call your national campaign architect: Justin Phillips — [email protected]