August 17, 2025 Guerrilla Marketing Agency

Blending surprise, spectacle, and expertise, guerrilla marketing has become the secret weapon for brands hungry to stand out. Based in Louisiana, our agency sets the pace for inventive street-level campaigns—from Baton Rouge’s leafy sidewalks to the bustling quarters of New Orleans. Businesses nationwide, and even across the globe, depend on our out-of-the-box strategies to reach audiences where they think least to look.
While our roots are in Louisiana, our reach extends far beyond U.S. borders. Our portfolio reflects a broad spectrum: national brands with American household names, international campaigns with clients in London’s energetic downtown, the urban centers of Canada, and marketing sprints throughout South America’s dense cities. This wide experience enables us to bring fresh ideas and nuanced cultural understanding to every street activation.
Our toolkit is as varied as the cities we campaign in. These methods are honed through years of creative experimentation and logistical mastery:
Every campaign is designed not just for maximum attention, but for actionable engagement—measured by data.
Staying local means understanding the soul of a place. Louisiana’s culture runs rich: its lively streets, creative communities, and historic venues are ideal canvases for guerrilla campaigning. Our deep ties with property owners, city organizers, artists, and event producers give us a rare edge—nimble activation, smoother permitting, and exclusive placement in the heart of the action.
Plus, every client sits at the table with our strategists. That round table approach means campaigns benefit from diverse expertise: creative direction, logistical planning, data analytics, and grassroots connections, all built into our flat-rate package. Clients receive rapid installation, inclusive production, and detailed campaign reporting—far removed from agencies that simply “set and forget.”
Flashy activations only matter if they produce real-world results. Our agency stands apart by treating every campaign as an experiment: targeting, tracking, and optimizing along the way.
We break down key performance indicators:
All this data returns to our strategists’ roundtable, informing smarter decisions and richer creative.
| Metric | Method | Typical Range | Optimization Cycle |
|---|---|---|---|
| Impressions | AI camera/software | 10,000–2,000,000/event | Daily and cumulative |
| Engagements | QR forms/social shares | 500–50,000/campaign | Live reporting & recap |
| ROI | Spend vs. response | 2X–12X+ | Post-campaign review |
| Dwell Time | Geo-location/presence | 2–10 minutes/person | On-site & post analysis |
Local knowledge sparks local results. Here’s how campaign ideas might play out in four of our favorite home-state cities:
Locations: French Quarter, Magazine Street, Bywater neighborhood, Garden District
Ideas:
Targets: Music lovers, foodies, festival-goers, tourists. This city rewards bold visual stunts and word-of-mouth magic.
Locations: LSU campus, downtown arts district, Perkins Rowe, Riverfront
Ideas:
Targets: Students, alumni, young professionals, families during sporting events.
Locations: Downtown Jefferson Street, Festival International area, Cajundome vicinity
Ideas:
Targets: Food enthusiasts, cultural event attendees, families, tourists on the festival circuit.
Locations: Red River District, casinos zone, Festival Plaza, Mall St. Vincent area
Ideas:
Targets: Nightlife crowds, visitors, event goers, convention delegates, entertainment seekers.
Different clients, different targets, always custom. Our creative team works directly with brand architects to design activations that match each location and demographic. We cover every production cost, guarantee swift installation, and provide detailed measurement and reporting with every campaign.
Every idea is backed by strategy and data, from ideation to final analysis.
Big or small, global or hyper-local, there’s nothing we love more than collaborating on something that hasn’t yet been done. We specialize in peeling back the ordinary to reveal promotional tactics that get noticed and get measured.
To start your custom campaign, whether you’re in Louisiana, Canada, or London, contact your campaign architect Justin at [email protected]. There’s only one “r” in guerrilla—a reminder that details matter, and we never let even the smallest one slip by.
Let’s build buzz, count every moment, and make your marketing impossible to miss.
Service Summary Table
| Service | Example Location (LA) | Typical Target Audience | Metrics Focused |
|---|---|---|---|
| Wild Paste Posting | French Quarter, NOLA | Tourists, music fans | Impressions, engagement |
| Sidewalk Chalk/Decals | LSU Campus, Baton Rouge | Students, game crowds | Dwell time, shares |
| Drone Light Shows | Downtown Festival Zones | Event goers, families | Total reach, brand recall |
| Brand Ambassadors | Convention Centers, Shreveport | Delegates, locals | Conversions, social posts |
| Projection Advertising | Historic Buildings | Passersby, commuters | Impressions, mentions |