American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in South Portland, Maine works because the city runs on repeat commuter flow, retail gravity, waterfront access, campus proximity, and dense daily routines tied to shopping corridors and employment hubs. Commuters, retail workers, students, healthcare staff, and weekend crowds move through the same shopping centers, sidewalks, waterfront paths, and arterial routes every day. South Portland isn’t a traditional downtown city — it’s a high-frequency movement market where visibility compounds through repetition. The advantage here is disciplined placement and consistency, not oversaturation.
Our guerrilla marketing campaigns in South Portland are built from the street up. From wild wheatpasting and posters to street teams, product demonstrations, beer coasters, survey crews, snipe advertising, transit-adjacent placements, projections, and mobile media, every execution is selected based on real pedestrian behavior and repeat exposure — not generic media theory.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in South Portland block by block, mapping how commuters, shoppers, students, healthcare workers, and event audiences circulate through the city. South Portland’s retail corridors, waterfront districts, campus-adjacent zones, medical centers, and mixed-use neighborhoods create predictable movement loops that reward intentional physical placement.
Our process includes location scouting, surface evaluation, placement strategy, production guidance, execution, and reporting. Guerrilla marketing in South Portland works best when campaigns integrate into daily routines like work commutes, shopping trips, class schedules, and weekend waterfront activity rather than interrupting them.
Mobile LED billboard trucks move messaging through downtown corridors, waterfront routes, and event zones so campaigns travel with crowds.
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Static mobile billboard trucks provide sustained visibility along major corridors during multi-day promotions.
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Brand ambassadors deliver face-to-face engagement in high-density pedestrian environments such as downtown and campus zones.
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Wild wheatpasting and posting installs posters on brick and concrete surfaces along side streets, campus connectors, nightlife corridors, and event routes for repeat exposure.
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Transit-adjacent placements reach commuters, students, and service workers along habitual daily routes.
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Sidewalk stencils place messaging where people slow down, queue, or wait, reinforcing recall at ground level.
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Mobile pop-ups and branded vehicles create immersive brand experiences near shopping districts and events.
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Bus advertising delivers rolling visibility across commuter routes and urban corridors.
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Bus stop placements capture attention during dwell time along busy pedestrian paths.
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Projection media activates large urban surfaces near nightlife and event zones for nighttime impact.
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Murals provide long-term visual presence and neighborhood-anchored storytelling.
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Beer coasters inside bars and restaurants deliver tactile exposure during extended dwell time.
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Vehicle wraps turn cars, vans, and trucks into moving brand assets circulating daily.
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Door hangers deliver targeted messaging directly to residential neighborhoods.
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Bathroom advertising places messaging in high-dwell environments such as bars, venues, and event spaces.
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Taxi advertising delivers repeated street-level visibility across activity corridors.
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Taxi TV reaches riders during uninterrupted travel time.
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Pedicab advertising activates retail and entertainment zones with close-range exposure.
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Event staff and demonstrators engage audiences through sampling and education.
Read MoreFlyer distribution targets pedestrian corridors, campuses, retail zones, and event approaches.
Read MoreStreet surveys capture real-world sentiment directly from pedestrians and commuters.
Read MoreDrone light shows deliver large-scale visual moments for major community events.
Read MoreSnipe advertising stacks small-format placements along sidewalks and intersections to densify exposure.
Read MoreAward0Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerilla Marketing
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Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Guerrilla marketing performance in South Portland, Maine is measured at the neighborhood level using U.S. Census population data, observed pedestrian behavior, and standard out-of-home impression modeling. This allows campaigns to estimate how often messaging is seen over one, two, and four weeks when installed in repeat-traffic environments.
Rather than relying on population size alone, we compare neighborhood population against exposure frequency and engagement response. In South Portland, retail-anchored, commuter-heavy, and waterfront districts consistently outperform purely residential zones because people revisit the same locations multiple times per week.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| Maine Mall / Retail Core | 18,000 | 260,000 | 520,000 | 1,040,000 | 364,000 | 35% |
| Mill Creek / Downtown SP | 10,000 | 210,000 | 420,000 | 840,000 | 294,000 | 35% |
| Waterfront / Bug Light Area | 7,500 | 190,000 | 380,000 | 760,000 | 266,000 | 35% |
| SMCC / Campus Area | 12,000 | 220,000 | 440,000 | 880,000 | 308,000 | 35% |
| Broadway Corridor | 16,000 | 240,000 | 480,000 | 960,000 | 336,000 | 35% |
| Westbrook St / Employment Zone | 14,000 | 230,000 | 460,000 | 920,000 | 322,000 | 35% |
Impressions represent estimated visual exposures based on placement density and repeated daily movement. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary by creative quality, placement density, timing, weather, neighborhood behavior, and execution. No performance outcomes are guaranteed.
The Maine Mall area concentrates retail, dining, employment, and transit access into one of the highest-frequency movement zones in the state.
Wild wheatpasting and poster advertising perform best on concrete and brick service walls along Maine Mall Road between Gorham Road and Payne Road, where surfaces can support 6 to 10 posters in structured grids and are passed repeatedly throughout the day.
Street teams and man-on-the-street surveys convert well near Maine Mall Road & Philbrook Avenue, where pedestrian flow slows between parking and storefronts.
Snipe advertising along Maine Mall Road reinforces repeated exposure across shopping routines.
Mill Creek functions as the city’s walkable downtown, combining retail, offices, restaurants, and civic services.
Wild wheatpasting performs best on service walls along Ocean Street near Cottage Road, supporting 5 to 8 posters per surface.
Street teams and survey crews convert best near Cottage Road & Broadway, capturing commuters and local foot traffic.
The waterfront produces predictable pedestrian movement tied to recreation, tourism, and seasonal events.
Street teams and man-on-the-street surveys perform best near Bug Light Park entrances on Madison Street, capturing locals and visitors during peak hours.
Posters and wild posting perform well on concrete service walls near Madison Street & Broadway, supporting 5 to 8 posters per surface.
The SMCC area generates steady weekday pedestrian movement tied to class schedules and campus life.
Wild wheatpasting performs best on retaining walls and utility surfaces along Broadway near campus edges, supporting 7 to 11 posters at eye level.
Survey teams and flyer distribution convert best near Broadway & Fort Road during class-change windows.
Broadway supports heavy daily movement tied to commuting, dining, healthcare, and retail services.
Street teams and survey crews convert best near Broadway & Westbrook Street, where pedestrians slow between service nodes.
Snipe advertising along Broadway between Cottage Road and Westbrook Street reinforces repeated commuter exposure.
This corridor supports dense weekday movement tied to offices, warehouses, and healthcare facilities.
Street teams and man-on-the-street surveys convert best near Westbrook Street & Main Street, capturing shift changes and lunch traffic.
Posters and wild posting perform well on industrial service walls, supporting 5 to 8 posters per surface.
Guerrilla marketing works in South Portland because movement is habitual, retail-driven, and commuter-anchored. Residents, workers, and visitors repeatedly circulate between retail centers, campus routes, waterfront paths, and employment corridors. When guerrilla marketing is executed cleanly and strategically, it becomes part of the city’s daily rhythm rather than background clutter.
South Portland’s mix of retail density, waterfront activity, higher education, and regional employment makes it especially effective for political marketing, grassroots organizing, local initiatives, and civic engagement campaigns.
Because repeated shopping and commuter traffic creates constant physical recall.
Daily commuter and retail loops generate predictable repetition.
Street teams convert strongest at Broadway & Fort Road where student movement naturally slows.
Dense mixed-use foot traffic creates repeated exposure throughout the day.
Linear shopping movement causes repeated exposure as people pass the same poles daily.
Yes, especially near retail hubs, campuses, and commuter corridors.
Most walls support between 5 and 10 posters depending on surface size and visibility.
Retail zones generate higher frequency visits and longer dwell time.
Through GPS pinning, photo documentation, and detailed placement reporting.
Yes, when executed responsibly and strategically.
