American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in Overland Park, Kansas works because the city runs on routine commuter flow, corporate office clusters, retail gravity, campus movement, and repeat neighborhood circulation tied to work schedules and nightlife. Office professionals, students, healthcare workers, shoppers, and weekend crowds move through the same office parks, retail corridors, entertainment zones, and pedestrian nodes every day. Overland Park isn’t a dense downtown market — it’s a high-frequency suburban city where visibility compounds through repetition. The advantage here is disciplined placement and consistency, not saturation.
Our guerrilla marketing campaigns in Overland Park are built from the street up. From wild wheatpasting and posters to street teams, product demonstrations, beer coasters, survey crews, snipe advertising, transit-adjacent placements, projections, and mobile media, every execution is selected based on real pedestrian behavior and repeat exposure — not generic media theory.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in Overland Park block by block, mapping how corporate employees, students, healthcare staff, commuters, and event audiences circulate through the city. Overland Park’s office corridors, retail districts, campus routes, entertainment hubs, and mixed-use neighborhoods create predictable movement loops that reward intentional physical placement.
Our process includes location scouting, surface evaluation, placement strategy, production guidance, execution, and reporting. Guerrilla marketing in Overland Park works best when campaigns integrate into daily routines like work commutes, lunch breaks, shopping trips, class schedules, and evening dining rather than interrupting them.
Mobile LED billboard trucks move messaging through downtown corridors, waterfront routes, and event zones so campaigns travel with crowds.
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Static mobile billboard trucks provide sustained visibility along major corridors during multi-day promotions.
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Brand ambassadors deliver face-to-face engagement in high-density pedestrian environments such as downtown and campus zones.
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Wild wheatpasting and posting installs posters on brick and concrete surfaces along side streets, campus connectors, nightlife corridors, and event routes for repeat exposure.
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Transit-adjacent placements reach commuters, students, and service workers along habitual daily routes.
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Sidewalk stencils place messaging where people slow down, queue, or wait, reinforcing recall at ground level.
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Mobile pop-ups and branded vehicles create immersive brand experiences near shopping districts and events.
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Bus advertising delivers rolling visibility across commuter routes and urban corridors.
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Bus stop placements capture attention during dwell time along busy pedestrian paths.
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Projection media activates large urban surfaces near nightlife and event zones for nighttime impact.
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Murals provide long-term visual presence and neighborhood-anchored storytelling.
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Beer coasters inside bars and restaurants deliver tactile exposure during extended dwell time.
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Vehicle wraps turn cars, vans, and trucks into moving brand assets circulating daily.
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Door hangers deliver targeted messaging directly to residential neighborhoods.
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Bathroom advertising places messaging in high-dwell environments such as bars, venues, and event spaces.
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Taxi advertising delivers repeated street-level visibility across activity corridors.
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Taxi TV reaches riders during uninterrupted travel time.
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Pedicab advertising activates retail and entertainment zones with close-range exposure.
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Event staff and demonstrators engage audiences through sampling and education.
Read MoreFlyer distribution targets pedestrian corridors, campuses, retail zones, and event approaches.
Read MoreStreet surveys capture real-world sentiment directly from pedestrians and commuters.
Read MoreDrone light shows deliver large-scale visual moments for major community events.
Read MoreSnipe advertising stacks small-format placements along sidewalks and intersections to densify exposure.
Read MoreAward0Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerilla Marketing
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Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Guerrilla marketing performance in Overland Park, Kansas is measured at the neighborhood level using U.S. Census population data, observed pedestrian behavior, and standard out-of-home impression modeling. This allows campaigns to estimate how often messaging is seen over one, two, and four weeks when installed in walkable, repeat-traffic environments.
Rather than relying on population size alone, we compare neighborhood population against exposure frequency and engagement response. In Overland Park, compact retail, office, and entertainment districts consistently outperform purely residential areas because people revisit the same locations multiple times per week.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| Downtown Overland Park | 9,000 | 180,000 | 360,000 | 720,000 | 252,000 | 35% |
| Corporate Woods / 119th St Corridor | 18,000 | 240,000 | 480,000 | 960,000 | 336,000 | 35% |
| Overland Park Convention Center Area | 14,000 | 220,000 | 440,000 | 880,000 | 308,000 | 35% |
| Oak Park Mall / 95th Street | 20,000 | 260,000 | 520,000 | 1,040,000 | 364,000 | 35% |
| Johnson County Community College Area | 17,000 | 230,000 | 460,000 | 920,000 | 322,000 | 35% |
| South OP / 135th Street Corridor | 19,000 | 250,000 | 500,000 | 1,000,000 | 350,000 | 35% |
Impressions represent estimated visual exposures based on placement density and repeat movement. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary by creative quality, placement density, timing, weather, neighborhood behavior, and execution. No performance outcomes are guaranteed.
Downtown Overland Park concentrates dining, nightlife, local retail, offices, and community events into a walkable historic core.
Wild wheatpasting and poster advertising perform best on brick and concrete service walls along Santa Fe Drive between 79th Street and 80th Street, where surfaces can support 6 to 10 posters in vertical grids and are crossed repeatedly during lunch hours and evening activity.
Street teams and man-on-the-street surveys convert well at Santa Fe Drive & 79th Street, where pedestrian traffic slows near restaurants, bars, and parking areas.
Snipe advertising reinforces linear exposure along 79th Street between Santa Fe Drive and Metcalf Avenue, a corridor walked multiple times per visit.
The Corporate Woods area generates heavy weekday foot traffic tied to offices, dining, and commuter patterns.
Street teams and man-on-the-street surveys convert best near 119th Street & Roe Avenue, capturing lunch-hour and end-of-day office movement.
Posters and wild posting perform well on concrete service walls near office park connectors, supporting 5 to 8 posters per surface.
The convention center area produces predictable surges tied to conferences, trade shows, hotels, and events.
Street teams and man-on-the-street surveys perform best near 110th Street & Metcalf Avenue, capturing attendees before and after events.
Posters and wild posting perform well on service walls near Convention Center entrances, supporting 5 to 8 posters per surface.
Oak Park Mall supports dense daily pedestrian movement tied to shopping, dining, and regional traffic.
Street teams and survey crews convert best near 95th Street & Quivira Road, where pedestrians slow between retail destinations.
Snipe advertising along 95th Street between Metcalf Avenue and Quivira Road reinforces repeated commuter and shopper exposure.
The JCCC area produces steady weekday pedestrian movement tied to class schedules, housing, and campus events.
Wild wheatpasting performs best on retaining walls and utility surfaces along College Boulevard near campus edges, supporting 7 to 11 posters at eye level.
Survey teams and flyer distribution convert best near College Boulevard & Quivira Road during class-change windows.
South OP generates heavy evening and weekend movement tied to dining, retail, and entertainment growth.
Street teams and man-on-the-street surveys convert best near 135th Street & Nall Avenue, where pedestrians slow between shopping and dining nodes.
Snipe advertising along 135th Street between Metcalf Avenue and Antioch Road reinforces repeated exposure during daily routines.
Guerrilla marketing works in Overland Park because movement is habitual, retail-driven, and office-anchored. Workers, students, residents, and visitors repeatedly circulate between corporate corridors, shopping districts, campuses, and dining hubs. When guerrilla marketing is executed cleanly and strategically, it becomes part of the city’s daily rhythm rather than background clutter.
Overland Park’s mix of corporate density, higher education, retail gravity, and community events makes it especially effective for political marketing, grassroots organizing, local initiatives, and civic engagement campaigns.
Because repeated foot traffic between 79th Street and 80th Street creates physical recall digital placements cannot match.
Daily shopping and dining traffic creates predictable repetition and long dwell time.
Street teams convert strongest at College Boulevard & Quivira Road where student movement naturally slows.
Conference schedules and event traffic create repeated exposure across predictable time windows.
Linear commuter and retail movement causes repeated exposure as people pass the same poles daily.
Yes, especially near office corridors, campuses, retail hubs, and community events.
Most service walls support between 5 and 10 posters depending on surface width and visibility.
Retail and dining zones generate longer dwell time and repeated visits across multiple trips.
Through GPS pinning, photo documentation, and placement reporting tied to exact streets and locations.
Yes, when executed responsibly and strategically with proper placement discipline.
