American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in Fort Wayne, Indiana works because the city runs on routine commuter flow, a revitalized downtown core, riverfront activity, campus and healthcare corridors, and repeat neighborhood circulation tied to work schedules and nightlife. Office workers, students, healthcare staff, downtown employees, and weekend crowds move through the same streets, rivergreenway paths, campus edges, and entertainment corridors every day. Fort Wayne isn’t a sprawl-only market — it’s a node-based city where the same sidewalks, brick walls, parking transitions, and intersections are encountered again and again. The advantage here is disciplined placement and frequency.
Our guerrilla marketing campaigns in Fort Wayne are built from the street up. From wild wheatpasting and posters to street teams, product demonstrations, beer coasters, survey crews, snipe advertising, transit-adjacent placements, projections, and mobile media, every execution is selected based on real pedestrian behavior and repeat exposure — not generic media theory.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in Fort Wayne block by block, mapping how downtown workers, healthcare employees, students, commuters, and event audiences circulate through the city. Fort Wayne’s downtown core, Electric Works district, riverfront zones, university routes, and medical corridors create predictable movement loops that reward disciplined physical placement.
Our process includes location scouting, surface evaluation, placement strategy, production guidance, execution, and reporting. Guerrilla marketing in Fort Wayne works best when campaigns integrate into daily routines like work commutes, hospital shifts, class schedules, dining peaks, and riverfront events rather than interrupting them.
Mobile LED billboard trucks move messaging through downtown corridors, waterfront routes, and event zones so campaigns travel with crowds.
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Static mobile billboard trucks provide sustained visibility along major corridors during multi-day promotions.
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Brand ambassadors deliver face-to-face engagement in high-density pedestrian environments such as downtown and campus zones.
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Wild wheatpasting and posting installs posters on brick and concrete surfaces along side streets, campus connectors, nightlife corridors, and event routes for repeat exposure.
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Transit-adjacent placements reach commuters, students, and service workers along habitual daily routes.
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Sidewalk stencils place messaging where people slow down, queue, or wait, reinforcing recall at ground level.
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Mobile pop-ups and branded vehicles create immersive brand experiences near shopping districts and events.
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Bus advertising delivers rolling visibility across commuter routes and urban corridors.
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Bus stop placements capture attention during dwell time along busy pedestrian paths.
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Projection media activates large urban surfaces near nightlife and event zones for nighttime impact.
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Murals provide long-term visual presence and neighborhood-anchored storytelling.
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Beer coasters inside bars and restaurants deliver tactile exposure during extended dwell time.
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Vehicle wraps turn cars, vans, and trucks into moving brand assets circulating daily.
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Door hangers deliver targeted messaging directly to residential neighborhoods.
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Bathroom advertising places messaging in high-dwell environments such as bars, venues, and event spaces.
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Taxi advertising delivers repeated street-level visibility across activity corridors.
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Taxi TV reaches riders during uninterrupted travel time.
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Pedicab advertising activates retail and entertainment zones with close-range exposure.
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Event staff and demonstrators engage audiences through sampling and education.
Read MoreFlyer distribution targets pedestrian corridors, campuses, retail zones, and event approaches.
Read MoreStreet surveys capture real-world sentiment directly from pedestrians and commuters.
Read MoreDrone light shows deliver large-scale visual moments for major community events.
Read MoreSnipe advertising stacks small-format placements along sidewalks and intersections to densify exposure.
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You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
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Industry City, Brooklyn, New York 11232
American Guerilla Marketing
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Guerrilla marketing performance in Fort Wayne, Indiana is measured at the neighborhood level using U.S. Census population data, observed pedestrian behavior, and standard out-of-home impression modeling. This allows campaigns to estimate how often messaging is seen over one, two, and four weeks when installed in walkable, repeat-traffic environments.
Rather than relying on population size alone, we compare neighborhood population against exposure frequency and engagement response. In Fort Wayne, compact downtown, campus-adjacent, and riverfront districts consistently outperform larger residential areas because people revisit the same locations multiple times per week.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| Downtown Fort Wayne | 11,000 | 200,000 | 400,000 | 800,000 | 280,000 | 35% |
| Electric Works / Broadway Corridor | 9,000 | 180,000 | 360,000 | 720,000 | 252,000 | 35% |
| Riverfront / Promenade Park | 8,500 | 170,000 | 340,000 | 680,000 | 238,000 | 35% |
| Purdue Fort Wayne Area | 17,000 | 230,000 | 460,000 | 920,000 | 322,000 | 35% |
| Parkview / Lutheran Medical Corridor | 20,000 | 250,000 | 500,000 | 1,000,000 | 350,000 | 35% |
| East State / Coliseum Corridor | 16,000 | 210,000 | 420,000 | 840,000 | 294,000 | 35% |
Impressions represent estimated visual exposures based on placement density and repeat movement. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary by creative quality, placement density, timing, weather, neighborhood behavior, and execution. No performance outcomes are guaranteed.
Downtown Fort Wayne concentrates offices, dining, nightlife, government buildings, and river access into a walkable grid.
Wild wheatpasting and poster advertising perform best on brick and concrete service walls along Calhoun Street between Main Street and Berry Street, where surfaces can support 6 to 10 posters in vertical grids and are crossed repeatedly during lunch hours and evening activity.
Street teams and man-on-the-street surveys convert well at Calhoun Street & Main Street, where pedestrian traffic slows near restaurants, offices, and parking structures.
Snipe advertising reinforces linear exposure along Berry Street between Clinton Street and Harrison Street, a corridor walked multiple times per day.
The Electric Works district produces dense weekday and evening foot traffic tied to offices, food halls, events, and tech activity.
Beer coaster advertising performs best inside venues along Broadway between Taylor Street and Jefferson Boulevard, where dwell time and repeat visits are high.
Posters and wild posting perform well on service corridors near Broadway & Fairfield Avenue, supporting 5 to 8 posters per wall.
Street teams convert well near Electric Works plaza entrances during event nights and lunch peaks.
The riverfront generates predictable pedestrian surges tied to recreation, festivals, concerts, and downtown events.
Street teams and man-on-the-street surveys perform best near Promenade Park entrances on West Superior Street, capturing locals and visitors during peak hours.
Posters and wild posting perform well on concrete service walls near Superior Street & Harrison Street, supporting 5 to 8 posters per surface.
The Purdue Fort Wayne area produces steady weekday pedestrian movement tied to class schedules, housing, dining, and campus events.
Wild wheatpasting performs best on retaining walls and utility surfaces along East Coliseum Boulevard near the campus edge, supporting 7 to 11 posters at eye level.
Survey teams and flyer distribution convert best near Coliseum Boulevard & Crescent Avenue during class-change windows.
The Parkview and Lutheran medical corridor generates constant weekday movement tied to shift changes, appointments, and transit access.
Wild wheatpasting performs best on concrete and brick service walls along Randallia Drive near Parkview campuses, supporting 6 to 10 posters per surface.
Street teams and man-on-the-street surveys convert best near Randallia Drive & Lake Avenue during shift-change and lunch windows.
East State Street supports heavy daily movement tied to shopping, dining, events, and commuter traffic.
Street teams and survey crews convert best near East State Street & Coliseum Boulevard, where pedestrians slow between retail destinations.
Snipe advertising along East State Street between Coliseum Boulevard and Hobson Road reinforces repeated commuter exposure.
Guerrilla marketing works in Fort Wayne because movement is habitual, corridor-based, and community-driven. Workers, students, healthcare staff, residents, and visitors repeatedly circulate between downtown Calhoun Street, campus routes, medical districts, riverfront events, and retail corridors. When guerrilla marketing is executed cleanly and strategically, it becomes part of the city’s visual rhythm rather than background clutter.
Fort Wayne’s mix of healthcare employment, higher education, nightlife growth, riverfront tourism, and community events makes it especially effective for political marketing, grassroots organizing, local initiatives, and civic engagement campaigns.
Because repeated foot traffic between Main Street and Berry Street creates physical recall digital placements cannot match.
Festival traffic and daily riverfront use create predictable repetition and long dwell time.
Street teams convert strongest near Broadway & Fairfield Avenue where pedestrian movement naturally slows.
Daily student movement creates predictable repetition that reinforces messaging.
Linear commuter and shopper movement causes repeated exposure as people pass the same poles daily.
Yes, especially near downtown civic corridors, campuses, medical districts, and community events.
Most service walls support between 5 and 10 posters depending on surface width and visibility.
Nightlife zones generate longer dwell time and repeated visits across multiple evenings.
Through GPS pinning, photo documentation, and placement reporting tied to exact streets and locations.
Yes, when executed responsibly and strategically with proper placement discipline.
