American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in Fort Collins, Colorado works because the city runs on routine student movement, downtown nightlife, brewery culture, bike-heavy circulation, and repeat neighborhood traffic. Colorado State University students, downtown workers, brewery crowds, and event attendees move through the same corridors every single day. Fort Collins isn’t a sprawl city — it’s a walkable, bikeable node-based city where the same walls, sidewalks, patios, trails, and intersections are seen again and again. The advantage here is frequency and placement discipline.
Our guerrilla marketing campaigns in Fort Collins are built from the street up. From wild wheatpasting and posters to street teams, product demonstrations, beer coasters, survey crews, snipe advertising, transit-adjacent placements, projections, and mobile media, every execution is selected based on real pedestrian behavior and repeat exposure — not generic media planning.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in Fort Collins block by block, mapping how CSU students, downtown workers, brewery patrons, cyclists, and event audiences circulate through the city. Fort Collins’ downtown core, university corridors, Old Town Square, brewery districts, and mixed-use neighborhoods create predictable movement loops that reward disciplined physical placement.
Our process includes location scouting, surface evaluation, placement strategy, production guidance, execution, and reporting. Guerrilla marketing in Fort Collins works best when campaigns integrate into daily routines like class schedules, brewery hopping, cycling routes, and weekend events rather than interrupting them.
Mobile LED billboard trucks move messaging through medical corridors, retail zones, and event routes so campaigns travel with crowds.
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Static mobile billboard trucks provide sustained visibility along major corridors during multi-day promotions.
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Brand ambassadors deliver face-to-face engagement in high-density pedestrian environments such as medical campuses and retail hubs.
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Wild wheatpasting and posting installs posters on brick and concrete surfaces along side streets, campus connectors, retail corridors, and event routes for repeat exposure.
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Transit-adjacent placements reach commuters, students, and service workers along habitual daily routes.
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Sidewalk stencils place messaging where people slow down, queue, or wait, reinforcing recall at ground level.
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Mobile pop-ups and branded vehicles create immersive brand experiences near shopping districts and events.
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Bus advertising delivers rolling visibility across commuter routes and urban corridors.
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Bus stop placements capture attention during dwell time along busy pedestrian paths.
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Projection media activates large urban surfaces near nightlife and event zones for nighttime impact.
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Murals provide long-term visual presence and neighborhood-anchored storytelling.
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Beer coasters inside bars and restaurants deliver tactile exposure during extended dwell time.
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Vehicle wraps turn cars, vans, and trucks into moving brand assets circulating daily.
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Door hangers deliver targeted messaging directly to residential neighborhoods.
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Bathroom advertising places messaging in high-dwell environments such as bars, venues, and event spaces.
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Taxi advertising delivers repeated street-level visibility across activity corridors.
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Taxi TV reaches riders during uninterrupted travel time.
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Pedicab advertising activates retail and entertainment zones with close-range exposure.
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Event staff and demonstrators engage audiences through sampling and education.
Read MoreFlyer distribution targets pedestrian corridors, campuses, retail zones, and event approaches.
Read MoreStreet surveys capture real-world sentiment directly from pedestrians and commuters.
Read MoreDrone light shows deliver large-scale visual moments for major community events.
Read MoreSnipe advertising stacks small-format placements along sidewalks and intersections to densify exposure.
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You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
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American Guerilla Marketing
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Guerrilla marketing performance in Fort Collins, Colorado is measured at the neighborhood level using U.S. Census population data, observed pedestrian behavior, and standard out-of-home impression modeling. This allows campaigns to estimate how often messaging is seen over one, two, and four weeks when installed in walkable, repeat-traffic environments.
Rather than relying on population size alone, we compare neighborhood population against exposure frequency and engagement response. In Fort Collins, compact districts anchored by CSU, Old Town, and brewery corridors consistently outperform larger residential areas because people revisit the same locations multiple times per week.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| Old Town Fort Collins | 9,000 | 150,000 | 300,000 | 600,000 | 210,000 | 35% |
| CSU Campus Area | 27,000 | 300,000 | 600,000 | 1,200,000 | 420,000 | 35% |
| College Avenue Corridor | 14,000 | 200,000 | 400,000 | 800,000 | 280,000 | 35% |
| Brewery District (Odell / New Belgium) | 8,500 | 140,000 | 280,000 | 560,000 | 196,000 | 35% |
| Midtown / Elizabeth Street | 16,000 | 190,000 | 380,000 | 760,000 | 266,000 | 35% |
| Harmony Road Commercial Corridor | 22,000 | 240,000 | 480,000 | 960,000 | 288,000 | 30% |
Impressions represent estimated visual exposures based on placement density and repeat movement. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary by creative quality, placement density, timing, weather, neighborhood behavior, and execution. No performance outcomes are guaranteed.
Old Town Fort Collins concentrates dining, nightlife, retail, events, and pedestrian traffic into a compact, highly walkable grid.
Wild wheatpasting and poster advertising perform best on brick and concrete service walls along College Avenue between Mountain Avenue and Walnut Street, where surfaces can support 6 to 10 posters in vertical grids and are crossed repeatedly throughout the day and night.
Street teams and man-on-the-street surveys convert well at College Avenue & Mountain Avenue, where foot traffic slows near Old Town Square, patios, and parking structures.
Snipe advertising reinforces linear exposure along Walnut Street between Linden Street and College Avenue, a corridor walked multiple times per visit.
The CSU area generates constant weekday pedestrian and bicycle movement tied to class schedules, housing, dining, and transit.
Wild wheatpasting performs best on retaining walls and utility surfaces along Laurel Street near the campus edge, supporting 7 to 11 posters at eye level.
Survey teams and flyer distribution convert best near Laurel Street & College Avenue during class-change windows. Product demonstrations perform well near campus food courts and retail nodes where students naturally pause.
College Avenue is Fort Collins’ primary north-south artery for students, commuters, cyclists, and downtown visitors.
Street teams and survey crews convert best near College Avenue & Elizabeth Street, where pedestrian, bike, and vehicle traffic intersect.
Snipe advertising along College Avenue between Prospect Road and Mulberry Street reinforces repeated exposure across daily routines.
The brewery district produces dense evening and weekend foot traffic tied to tasting rooms, food trucks, and events.
Beer coaster advertising performs best inside venues near Linden Street and Mountain Avenue, where dwell time and repeat visits are high.
Posters and wild posting perform well on service walls near Riverside Avenue approaching New Belgium Brewing, supporting 5 to 8 posters per surface.
Midtown supports steady daily movement tied to dining, retail, and neighborhood routines.
Street teams and surveys perform best near Elizabeth Street & Shields Street, capturing students and residents moving between neighborhoods and campus.
Posters perform well on concrete service walls along Elizabeth Street near retail centers.
The Harmony Road corridor supports heavy daily movement tied to offices, shopping, dining, and commuting patterns.
Street teams and man-on-the-street surveys convert best near Harmony Road & Timberline Road, where pedestrians slow between retail destinations.
Snipe advertising along Harmony Road between Lemay Avenue and Ziegler Road reinforces repeated commuter exposure.
Guerrilla marketing works in Fort Collins because movement is habitual, student-driven, and lifestyle-based. Students, residents, cyclists, and visitors repeatedly circulate between CSU, Old Town, breweries, and neighborhood corridors. When guerrilla marketing is executed cleanly and strategically, it becomes part of the city’s visual rhythm rather than background clutter.
Fort Collins’ blend of higher education, nightlife, outdoor culture, and community events makes it especially effective for political marketing, grassroots organizing, local initiatives, and community engagement campaigns.
Because repeated pedestrian traffic between Mountain Avenue and Walnut Street creates physical recall digital placements cannot match.
Daily class movement and bike traffic create predictable repetition that reinforces messaging.
Street teams convert strongest at College Avenue & Mountain Avenue where foot traffic naturally slows.
Brewery hopping and weekend events create repeated exposure across multiple visits.
Linear commuter and shopper movement causes repeated exposure as people pass the same poles daily.
Yes, especially near campus corridors, downtown civic zones, and community event routes.
Most service walls support between 5 and 10 posters depending on surface width and visibility.
Nightlife zones generate longer dwell time and repeated visits across multiple evenings.
Through GPS pinning, photo documentation, and placement reporting tied to exact streets and locations.
Yes, when executed responsibly and strategically with proper placement discipline.
