American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in Des Moines, Iowa works because the city runs on routine commuter flow, a dense downtown core, government and insurance corridors, campus movement, and repeat nightlife and event circulation. State workers, corporate employees, students, healthcare staff, and weekend crowds move through the same streets, skywalk connections, riverfront paths, and entertainment districts every day. Des Moines isn’t a sprawl-only market — it’s a node-based city where visibility compounds through repetition. The advantage here is disciplined placement and frequency.
Our guerrilla marketing campaigns in Des Moines are built from the street up. From wild wheatpasting and posters to street teams, product demonstrations, beer coasters, survey crews, snipe advertising, transit-adjacent placements, projections, and mobile media, every execution is selected based on real pedestrian behavior and repeat exposure — not generic media theory.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in Des Moines block by block, mapping how downtown workers, state employees, students, healthcare staff, commuters, and event audiences circulate through the city. Des Moines’ downtown core, East Village, Court Avenue District, campus routes, and medical corridors create predictable movement loops that reward intentional physical placement.
Our process includes location scouting, surface evaluation, placement strategy, production guidance, execution, and reporting. Guerrilla marketing in Des Moines works best when campaigns integrate into daily routines like work commutes, legislative schedules, class changes, dining peaks, and festival weekends rather than interrupting them.
Mobile LED billboard trucks move messaging through downtown corridors, waterfront routes, and event zones so campaigns travel with crowds.
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Static mobile billboard trucks provide sustained visibility along major corridors during multi-day promotions.
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Brand ambassadors deliver face-to-face engagement in high-density pedestrian environments such as downtown and campus zones.
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Wild wheatpasting and posting installs posters on brick and concrete surfaces along side streets, campus connectors, nightlife corridors, and event routes for repeat exposure.
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Transit-adjacent placements reach commuters, students, and service workers along habitual daily routes.
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Sidewalk stencils place messaging where people slow down, queue, or wait, reinforcing recall at ground level.
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Mobile pop-ups and branded vehicles create immersive brand experiences near shopping districts and events.
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Bus advertising delivers rolling visibility across commuter routes and urban corridors.
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Bus stop placements capture attention during dwell time along busy pedestrian paths.
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Projection media activates large urban surfaces near nightlife and event zones for nighttime impact.
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Murals provide long-term visual presence and neighborhood-anchored storytelling.
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Beer coasters inside bars and restaurants deliver tactile exposure during extended dwell time.
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Vehicle wraps turn cars, vans, and trucks into moving brand assets circulating daily.
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Door hangers deliver targeted messaging directly to residential neighborhoods.
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Bathroom advertising places messaging in high-dwell environments such as bars, venues, and event spaces.
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Taxi advertising delivers repeated street-level visibility across activity corridors.
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Taxi TV reaches riders during uninterrupted travel time.
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Pedicab advertising activates retail and entertainment zones with close-range exposure.
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Event staff and demonstrators engage audiences through sampling and education.
Read MoreFlyer distribution targets pedestrian corridors, campuses, retail zones, and event approaches.
Read MoreStreet surveys capture real-world sentiment directly from pedestrians and commuters.
Read MoreDrone light shows deliver large-scale visual moments for major community events.
Read MoreSnipe advertising stacks small-format placements along sidewalks and intersections to densify exposure.
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You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerilla Marketing
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Guerrilla marketing performance in Des Moines, Iowa is measured at the neighborhood level using U.S. Census population data, observed pedestrian behavior, and standard out-of-home impression modeling. This allows campaigns to estimate how often messaging is seen over one, two, and four weeks when installed in walkable, repeat-traffic environments.
Rather than relying on population size alone, we compare neighborhood population against exposure frequency and engagement response. In Des Moines, compact downtown, government-adjacent, and nightlife districts consistently outperform larger residential areas because people revisit the same locations multiple times per week.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| Downtown Des Moines | 13,000 | 220,000 | 440,000 | 880,000 | 308,000 | 35% |
| East Village | 8,500 | 190,000 | 380,000 | 760,000 | 266,000 | 35% |
| Court Avenue District | 9,000 | 200,000 | 400,000 | 800,000 | 280,000 | 35% |
| Drake University Area | 18,000 | 240,000 | 480,000 | 960,000 | 336,000 | 35% |
| Capitol / Government Corridor | 12,000 | 210,000 | 420,000 | 840,000 | 294,000 | 35% |
| Medical District / Grand Ave | 16,000 | 230,000 | 460,000 | 920,000 | 322,000 | 35% |
Impressions represent estimated visual exposures based on placement density and repeat movement. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary by creative quality, placement density, timing, weather, neighborhood behavior, and execution. No performance outcomes are guaranteed.
Downtown Des Moines concentrates offices, state buildings, dining, nightlife, and event venues into a walkable grid.
Wild wheatpasting and poster advertising perform best on brick and concrete service walls along Locust Street between 3rd Street and 6th Avenue, where surfaces can support 6 to 10 posters in vertical grids and are crossed repeatedly during lunch hours and evening activity.
Street teams and man-on-the-street surveys convert well at Locust Street & 4th Street, where pedestrian traffic slows near offices, restaurants, and parking garages.
Snipe advertising reinforces linear exposure along Walnut Street between 3rd Street and 5th Avenue, a corridor walked multiple times per day.
The East Village generates dense daily foot traffic tied to shopping, dining, nightlife, and statehouse proximity.
Beer coaster advertising performs best inside venues along East Grand Avenue between E 4th Street and E 6th Street, where dwell time and repeat visits are high.
Posters and wild posting perform well on service corridors near E 5th Street & East Locust Street, supporting 5 to 8 posters per wall.
Street teams convert well near East Village Square during evenings and weekends.
Court Avenue produces heavy evening and weekend pedestrian movement tied to bars, restaurants, and live events.
Beer coaster advertising performs best inside venues along Court Avenue between 2nd Street and 5th Street, where dwell time is highest.
Street teams and man-on-the-street surveys convert best near Court Avenue & 3rd Street during nightlife peaks.
The Drake University area generates consistent weekday pedestrian movement tied to class schedules, housing, and campus events.
Wild wheatpasting performs best on retaining walls and utility surfaces along University Avenue near campus edges, supporting 7 to 11 posters at eye level.
Survey teams and flyer distribution convert best near University Avenue & 28th Street during class-change windows.
The Capitol area produces predictable weekday foot traffic tied to legislative sessions and government offices.
Wild wheatpasting performs best on concrete and brick service walls along East 9th Street near the State Capitol, supporting 6 to 10 posters per surface.
Street teams and man-on-the-street surveys convert best near E 9th Street & Grand Avenue during lunch and session breaks.
The medical and corporate corridor supports heavy daily movement tied to hospitals, offices, and commuter traffic.
Street teams and survey crews convert best near Grand Avenue & 12th Street, where pedestrians slow between buildings.
Snipe advertising along Grand Avenue between 10th Street and 15th Street reinforces repeated commuter exposure.
Guerrilla marketing works in Des Moines because movement is habitual, schedule-driven, and corridor-based. Workers, students, healthcare staff, residents, and visitors repeatedly circulate between downtown Locust Street, government corridors, campus routes, nightlife districts, and event zones. When guerrilla marketing is executed cleanly and strategically, it becomes part of the city’s visual rhythm rather than background clutter.
Des Moines’ mix of government activity, corporate headquarters, higher education, nightlife, and community events makes it especially effective for political marketing, grassroots organizing, local initiatives, and civic engagement campaigns.
Because repeated foot traffic between 3rd Street and 6th Avenue creates physical recall digital placements cannot match.
Daily retail traffic, nightlife, and government proximity create predictable repetition and long dwell time.
Street teams convert strongest at Court Avenue & 3rd Street where nightlife traffic naturally slows.
Daily student movement creates predictable repetition that reinforces messaging.
Linear commuter and office movement causes repeated exposure as people pass the same poles daily.
Yes, especially near government corridors, campuses, downtown civic zones, and community events.
Most service walls support between 5 and 10 posters depending on surface width and visibility.
Nightlife zones generate longer dwell time and repeated visits across multiple evenings.
Through GPS pinning, photo documentation, and placement reporting tied to exact streets and locations.
Yes, when executed responsibly and strategically with proper placement discipline.
