American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in Casper, Wyoming works because the city is compact, regionally dominant, and built around highly repetitive daily movement tied to energy employment, healthcare, education, retail, and downtown commerce. Casper is not a sprawling metro and it is not a tourist-only city. It is the primary service and economic hub for central Wyoming where residents, oil and gas workers, healthcare professionals, students, government employees, and regional visitors circulate through the same streets every single day. That repetition creates ideal conditions for guerrilla marketing built on familiarity, placement discipline, and frequency rather than scale.
Casper runs on routine. Energy-sector shift changes, hospital schedules, class times, downtown workdays, retail errands, lunch loops, and regional commuting push people through the same corridors repeatedly. Guerrilla marketing performs best here when it aligns with those rhythms and appears where people already walk, drive, linger, gather, and return.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in Casper by studying how people actually move through the city. Downtown Casper, CY Avenue, Second Street, the Old Yellowstone District, the David Street corridor, Casper College access routes, Banner Wyoming Medical Center corridors, and major arterial roads create predictable daily circulation. While Casper serves a large rural region, real performance comes from overlapping energy employment routines, healthcare activity, campus life, and downtown repetition layered on top of event and retail traffic.
Our approach to guerrilla marketing in Casper begins with physical scouting and real-world observation. We identify pedestrian slow zones, parking-to-destination transitions, hospital entrances, campus walkways, retail corridors, energy-service routes, and secondary blocks that receive daily exposure. From there, we assign tactics based on context — posters and wheatpasting where foot traffic repeats, street teams and surveys where people linger, experiential activations during events, mobile and vehicle-based media along commuter and service routes, and reinforcement tactics in residential neighborhoods. Planning, production guidance, execution, documentation, and reporting are handled end to end.
Street teams and brand ambassadors deliver direct engagement in downtown, campus, and nightlife environments.
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Posters and wheatpasting provide repeated visual exposure along pedestrian corridors and secondary streets.
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Man-on-the-street surveys capture real-world sentiment near transit hubs, campuses, and employment zones.
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Mobile billboard trucks reinforce visibility along commuter routes and major arterials.
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Experiential activations work best in nightlife, event-driven, and cultural environments.
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Beer coasters and tabletop advertising reinforce messaging during extended dwell time.
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Bathroom advertising delivers uninterrupted exposure in high-dwell environments.
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Sidewalk stencils place messaging at ground level near pedestrian slow zones.
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Door hangers provide hyper-local reinforcement within residential neighborhoods.
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Guerrilla marketing performance in Casper is measured at the neighborhood and corridor level using observed pedestrian behavior, commuter volume, healthcare visitation, and standard out-of-home impression modeling. Because Casper compresses activity into a small downtown and arterial-driven core, performance is evaluated through exposure frequency rather than one-time reach.
We analyze how often people encounter the same placements over one-week, two-week, and four-week periods. In Casper, downtown streets, medical corridors, college-adjacent zones, retail arterials, and energy-service routes consistently outperform residential neighborhoods because people revisit these locations daily as part of their routines.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| Downtown Casper | 8,000 | 130,000 | 260,000 | 520,000 | 182,000 | 35% |
| CY Avenue Corridor | 12,000 | 160,000 | 320,000 | 640,000 | 224,000 | 35% |
| Second Street & Old Yellowstone District | 9,500 | 145,000 | 290,000 | 580,000 | 203,000 | 35% |
| Casper College Area | 14,000 | 170,000 | 340,000 | 680,000 | 238,000 | 35% |
| Medical & Healthcare Corridors | 16,000 | 180,000 | 360,000 | 720,000 | 216,000 | 30% |
| Retail & Service Arterials | 20,000 | 185,000 | 370,000 | 740,000 | 222,000 | 30% |
| Energy & Industrial Corridors | 18,000 | 175,000 | 350,000 | 700,000 | 210,000 | 30% |
| Residential Casper | 45,000 | 150,000 | 300,000 | 600,000 | 150,000 | 25% |
Impressions represent estimated visual exposures based on repeated pedestrian circulation, commuter travel, healthcare visits, retail routines, and energy-sector movement. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary based on creative quality, placement density, timing, weather, and execution. No performance outcomes are guaranteed.
Downtown Casper serves as the city’s civic, dining, and commercial core with offices, restaurants, bars, and daily foot traffic.
Guerrilla marketing in Downtown Casper works best with street teams, brand ambassadors, man-on-the-street surveys, and posters positioned along Center Street, Second Street, and nearby side streets. Posters and wheatpasting perform well just off primary walking routes, benefiting from repeated exposure throughout the workday and evening.
CY Avenue is Casper’s primary east–west commercial and commuter corridor.
Posters, street teams, experiential activations, coasters, and bathroom advertising perform well here due to constant vehicle traffic and repeat local visitation.
The Old Yellowstone District and Second Street combine retail, dining, and local nightlife.
Street teams, experiential activations, posters, and surveys perform well here due to steady dwell time and repeated neighborhood visitation.
Casper College generates predictable daily movement tied to class schedules, housing, and campus events.
Student brand ambassadors, surveys, flyers, sidewalk stencils, and posters perform extremely well here because students and staff traverse the same routes multiple times per day.
Banner Wyoming Medical Center and surrounding clinics support Casper’s largest employment and visitation zone.
Surveys, flyer distribution, posters, and mobile placements perform best during predictable appointment and shift windows. Messaging should remain clear, respectful, and repetition-driven.
Energy-service routes and industrial corridors generate consistent daily workforce movement.
Mobile billboard trucks, vehicle wraps, posters, and targeted flyer distribution perform well along these routes due to repeated daily exposure.
Retail arterials generate repeat visits tied to shopping, dining, and everyday services.
Mobile billboard trucks, posters, street teams, coasters, and bathroom advertising perform well due to frequent return visits.
Residential neighborhoods in Casper function primarily as reinforcement zones.
Door hangers and targeted flyer drops support awareness built in downtown, campus, medical, retail, and industrial districts.
Guerrilla marketing works in Casper because the city is built on routine, regional service gravity, and repeat daily movement tied to energy, healthcare, and education. People encounter the same streets, campuses, clinics, shops, and service corridors multiple times per day.
When executed thoughtfully, guerrilla marketing in Casper feels practical and familiar rather than disruptive. Repetition paired with placement discipline drives recognition and action.
Guerrilla marketing works in Casper because daily movement is extremely repetitive across energy employment, healthcare, education, downtown services, and commuter corridors. Repeated exposure builds recognition quickly.
Downtown Casper, CY Avenue, the Old Yellowstone District, Casper College areas, medical corridors, retail arterials, and energy-service routes consistently perform best due to repeat visitation.
Yes, posters work extremely well in Casper when placed along repeat pedestrian routes and secondary streets. Consistency and placement matter more than size.
No. Casper’s arterial-based movement creates predictable repetition that strengthens guerrilla marketing effectiveness.
Posters, street teams, surveys, sidewalk stencils, and mobile placements perform best because students and healthcare workers repeat the same routes daily.
Most Casper guerrilla marketing campaigns perform best over two to four weeks, allowing enough repetition to influence behavior.
