American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in Bozeman, Montana works because the city runs on dense university circulation, downtown walkability, outdoor-culture tourism, healthcare movement, and repeat nightlife routines tied to a compact core. Students, faculty, healthcare workers, remote professionals, service-industry staff, and visitors move through the same campus paths, Main Street blocks, bar corridors, and trail-adjacent routes multiple times per day. Bozeman isn’t a sprawl market — it’s a loop-driven, high-visibility city where frequency and placement discipline matter more than scale. The advantage here is proximity, repetition, and lifestyle alignment.
Our guerrilla marketing campaigns in Bozeman are built from the street up. From wild wheatpasting and posters to street teams, product demonstrations, beer coasters, survey crews, snipe advertising, transit-adjacent placements, projections, and mobile media, every execution is selected based on how people actually move through Bozeman — not generic media assumptions.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in Bozeman block by block, mapping how Montana State University students, downtown workers, Bozeman Health staff, commuters, outdoor enthusiasts, and event audiences circulate through the city. Bozeman’s campus core, Main Street downtown, Midtown corridors, medical districts, and nightlife pockets create predictable pedestrian loops driven by class schedules, shift changes, tourism seasons, and evening activity.
Our process includes location scouting, surface evaluation, placement strategy, production guidance, execution, and reporting. Guerrilla marketing in Bozeman works best when campaigns feel native to student life, outdoor culture, and daily routines rather than disruptive. Every placement is intentional, visible, and designed to be encountered repeatedly.
Mobile LED billboard trucks move messaging through downtown corridors, waterfront routes, and event zones so campaigns travel with crowds.
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Static mobile billboard trucks provide sustained visibility along major corridors during multi-day promotions.
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Brand ambassadors deliver face-to-face engagement in high-density pedestrian environments such as downtown and campus zones.
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Wild wheatpasting and posting installs posters on brick and concrete surfaces along side streets, campus connectors, nightlife corridors, and event routes for repeat exposure.
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Transit-adjacent placements reach commuters, students, and service workers along habitual daily routes.
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Sidewalk stencils place messaging where people slow down, queue, or wait, reinforcing recall at ground level.
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Mobile pop-ups and branded vehicles create immersive brand experiences near shopping districts and events.
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Bus advertising delivers rolling visibility across commuter routes and urban corridors.
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Bus stop placements capture attention during dwell time along busy pedestrian paths.
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Projection media activates large urban surfaces near nightlife and event zones for nighttime impact.
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Murals provide long-term visual presence and neighborhood-anchored storytelling.
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Beer coasters inside bars and restaurants deliver tactile exposure during extended dwell time.
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Vehicle wraps turn cars, vans, and trucks into moving brand assets circulating daily.
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Door hangers deliver targeted messaging directly to residential neighborhoods.
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Bathroom advertising places messaging in high-dwell environments such as bars, venues, and event spaces.
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Taxi advertising delivers repeated street-level visibility across activity corridors.
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Taxi TV reaches riders during uninterrupted travel time.
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Pedicab advertising activates retail and entertainment zones with close-range exposure.
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Event staff and demonstrators engage audiences through sampling and education.
Read MoreFlyer distribution targets pedestrian corridors, campuses, retail zones, and event approaches.
Read MoreStreet surveys capture real-world sentiment directly from pedestrians and commuters.
Read MoreDrone light shows deliver large-scale visual moments for major community events.
Read MoreSnipe advertising stacks small-format placements along sidewalks and intersections to densify exposure.
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You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerilla Marketing
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Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Guerrilla marketing performance in Bozeman, Montana is measured at the neighborhood level using U.S. Census population data, observed pedestrian behavior, and standard out-of-home impression modeling. This allows campaigns to estimate how often messaging is seen over one, two, and four weeks when installed in dense, repeat-traffic environments.
Rather than relying on population size alone, we compare neighborhood population against exposure frequency and engagement response. In Bozeman, campus-adjacent, downtown, and nightlife districts consistently outperform residential zones because people loop through the same corridors multiple times per day.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| MSU Campus Area | 18,000 | 300,000 | 600,000 | 1,200,000 | 420,000 | 35% |
| Downtown Main Street | 9,000 | 240,000 | 480,000 | 960,000 | 336,000 | 35% |
| Midtown / 7th Ave Corridor | 14,000 | 260,000 | 520,000 | 1,040,000 | 364,000 | 35% |
| Bozeman Health / Medical District | 16,000 | 280,000 | 560,000 | 1,120,000 | 392,000 | 35% |
| West Main / Retail Zone | 18,000 | 270,000 | 540,000 | 1,080,000 | 378,000 | 35% |
| North 19th / Commercial Corridor | 20,000 | 290,000 | 580,000 | 1,160,000 | 406,000 | 35% |
Impressions represent estimated visual exposures based on placement density and repeated student, commuter, and nightlife circulation. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary by creative quality, placement density, timing, weather, neighborhood behavior, and execution. No performance outcomes are guaranteed.
The MSU campus is the highest-frequency pedestrian zone in Bozeman, driven by class schedules, housing, athletics, and student nightlife.
Wild wheatpasting and poster advertising perform best on brick and concrete service walls along College Street and Grant Street near campus edges, where surfaces can support 6 to 10 posters in tight grids and are passed repeatedly throughout the day.
Street teams and man-on-the-street surveys convert well near the Strand Union Building and Centennial Mall, where foot traffic naturally slows between classes.
Snipe advertising along College Street light poles reinforces repeated exposure across daily student loops.
Downtown Bozeman concentrates nightlife, dining, retail, and local events into a walkable grid.
Wild wheatpasting performs best on brick service walls along Main Street between Rouse Avenue and Black Avenue, supporting 6 to 10 posters per surface.
Street teams and surveys convert well at Main Street & Tracy Avenue, where pedestrian movement slows near bars and restaurants.
Midtown supports steady daily movement tied to commuting, dining, and local retail.
Street teams and man-on-the-street surveys convert best near 7th Avenue & Main Street, capturing commuter and student crossover traffic.
Snipe advertising along 7th Avenue reinforces repeated exposure across daily routines.
The medical corridor generates constant weekday movement tied to hospital shifts, appointments, and commuter traffic.
Wild wheatpasting performs best on concrete and brick service walls along Highland Boulevard near Bozeman Health, supporting 6 to 10 posters per surface.
Street teams and surveys convert best near Highland Boulevard & Ellis Drive during shift-change and lunch windows.
West Main supports heavy daily movement tied to shopping, dining, gyms, and nightlife spillover.
Street teams and surveys convert best near West Main Street & 19th Avenue, where pedestrian flow slows between retail destinations.
Snipe advertising along West Main Street reinforces repeated exposure across daily routines.
North 19th Avenue produces dense commuter and retail traffic tied to big-box retail, restaurants, and student housing.
Wild wheatpasting performs best on brick and concrete walls near 19th Avenue & Oak Street, supporting 5 to 8 posters per surface.
Street teams and surveys convert well during evenings and weekends.
Guerrilla marketing works in Bozeman because movement is habitual, campus-driven, and lifestyle-anchored. Students, healthcare workers, residents, and visitors repeatedly circulate between campus routes, Main Street nightlife, medical corridors, and retail zones. When guerrilla marketing is executed cleanly and strategically, it becomes part of the city’s visual rhythm rather than background clutter.
Bozeman’s mix of higher education, healthcare employment, outdoor culture, nightlife, and tourism makes it especially effective for political marketing, grassroots organizing, student outreach, and lifestyle-driven brand campaigns.
Because repeated student movement along College Street creates constant physical recall.
Nightlife, dining, and event loops generate predictable repetition and long dwell time.
Street teams convert strongest near the Strand Union Building and Centennial Mall.
Hospital shift changes create repeated exposure windows throughout the day.
Linear retail and commuter movement causes repeated exposure across daily passes.
Yes, especially near campus routes, downtown civic corridors, and community gathering zones.
Most walls support between 5 and 10 posters depending on surface size and placement strategy.
Campus districts generate higher frequency visits and longer dwell time.
Through GPS pinning, photo documentation, and detailed placement reporting.
Yes, when executed responsibly and strategically with local expertise.
