American Guerrilla Marketing
Nationwide serivce
Media planning, media buying, billboard advertising, & guerrilla marketing
Guerrilla marketing in Ann Arbor, Michigan works because the city is built on dense university movement, downtown walkability, hospital corridors, nightlife loops, and repeat daily routines tied to the University of Michigan. Students, faculty, healthcare workers, researchers, downtown employees, and weekend crowds move through the same streets, campus paths, bar districts, and transit corridors multiple times per day. Ann Arbor isn’t a sprawl market — it’s a compact, loop-driven college city where visibility compounds quickly when placements are disciplined. The advantage here is frequency, proximity, and campus-level precision.
Our guerrilla marketing campaigns in Ann Arbor are built from the street up. From wild wheatpasting and posters to street teams, product demonstrations, beer coasters, survey crews, snipe advertising, transit-adjacent placements, projections, and mobile media, every execution is selected based on how people actually move through Ann Arbor — not generic media assumptions.
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“Justin and the AGM team were fun and efficient to work with. We had a tight timeline, and Justin nailed it. They went above and beyond to meet our needs and offered up so many great ideas. Can’t wait to work with AGM again!”
Jaime Morgans
5-Star Google Review, AGM NYC
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“The team at AGM was an absolute joy to work with, very responsive, FAST and thoughtful, they came to the table with a ton of ideas we hadn’t realized were available, they worked with our short timeline and got my client eyeballs that they wouldn’t have reached using the usual media companies. I would absolutely recommend them. Thanks so much!”
Heather Cummings
5-Star Google Review, AGM NYC
We execute guerrilla marketing in Ann Arbor block by block, mapping how University of Michigan students, hospital staff, downtown workers, commuters, activists, and event audiences circulate through the city. Ann Arbor’s Central Campus, South University corridor, State Street, Main Street, medical campus, and nightlife zones create predictable pedestrian loops that reward smart physical placement.
Our process includes location scouting, surface evaluation, placement strategy, production guidance, execution, and reporting. Guerrilla marketing in Ann Arbor works best when campaigns feel native to student life and city rhythm rather than disruptive. Every placement is intentional, visible, and designed to be encountered repeatedly.
Mobile LED billboard trucks move messaging through downtown corridors, waterfront routes, and event zones so campaigns travel with crowds.
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Static mobile billboard trucks provide sustained visibility along major corridors during multi-day promotions.
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Brand ambassadors deliver face-to-face engagement in high-density pedestrian environments such as downtown and campus zones.
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Wild wheatpasting and posting installs posters on brick and concrete surfaces along side streets, campus connectors, nightlife corridors, and event routes for repeat exposure.
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Transit-adjacent placements reach commuters, students, and service workers along habitual daily routes.
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Sidewalk stencils place messaging where people slow down, queue, or wait, reinforcing recall at ground level.
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Mobile pop-ups and branded vehicles create immersive brand experiences near shopping districts and events.
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Bus advertising delivers rolling visibility across commuter routes and urban corridors.
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Bus stop placements capture attention during dwell time along busy pedestrian paths.
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Projection media activates large urban surfaces near nightlife and event zones for nighttime impact.
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Murals provide long-term visual presence and neighborhood-anchored storytelling.
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Beer coasters inside bars and restaurants deliver tactile exposure during extended dwell time.
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Vehicle wraps turn cars, vans, and trucks into moving brand assets circulating daily.
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Door hangers deliver targeted messaging directly to residential neighborhoods.
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Bathroom advertising places messaging in high-dwell environments such as bars, venues, and event spaces.
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Taxi advertising delivers repeated street-level visibility across activity corridors.
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Taxi TV reaches riders during uninterrupted travel time.
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Pedicab advertising activates retail and entertainment zones with close-range exposure.
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Event staff and demonstrators engage audiences through sampling and education.
Read MoreFlyer distribution targets pedestrian corridors, campuses, retail zones, and event approaches.
Read MoreStreet surveys capture real-world sentiment directly from pedestrians and commuters.
Read MoreDrone light shows deliver large-scale visual moments for major community events.
Read MoreSnipe advertising stacks small-format placements along sidewalks and intersections to densify exposure.
Read MoreAward0Winning Personalized Service
You will get thoughtful, devoted, and individualized attention from our experienced, qualified, and professional personnel. Being one of the most illustrious agencies in Brooklyn, New York, American Guerilla Marketing has been awarded the Best of Brooklyn title.
Nationwide
Industry City, Brooklyn, New York 11232
American Guerilla Marketing
Hours
Mon - Fri: 9 AM - 5 PM
Sat & Sun: Closed
Guerrilla marketing performance in Ann Arbor, Michigan is measured at the neighborhood level using U.S. Census population data, observed pedestrian behavior, and standard out-of-home impression modeling. This allows campaigns to estimate how often messaging is seen over one, two, and four weeks when installed in dense, repeat-traffic environments.
Rather than relying on population size alone, we compare neighborhood population against exposure frequency and engagement response. In Ann Arbor, campus-anchored, nightlife, and downtown districts consistently outperform residential areas because people loop through the same routes multiple times per day.
| Neighborhood | Population | Impressions (1 Week) | Impressions (2 Weeks) | Impressions (4 Weeks) | Estimated Engagements | Engagement Rate |
| Central Campus / Diag | 22,000 | 320,000 | 640,000 | 1,280,000 | 448,000 | 35% |
| State Street Corridor | 14,000 | 280,000 | 560,000 | 1,120,000 | 392,000 | 35% |
| South University | 16,000 | 300,000 | 600,000 | 1,200,000 | 420,000 | 35% |
| Downtown Main Street | 12,000 | 260,000 | 520,000 | 1,040,000 | 364,000 | 35% |
| Michigan Medicine Area | 20,000 | 300,000 | 600,000 | 1,200,000 | 420,000 | 35% |
| Kerrytown / Farmers Market | 9,500 | 240,000 | 480,000 | 960,000 | 336,000 | 35% |
Impressions represent estimated visual exposures based on placement density and repeated pedestrian circulation. Engagements reflect real-world responses such as QR scans, survey participation, flyer acceptance, sampling interaction, or recall-driven action.
All impression and engagement figures are estimates provided for planning purposes only. Actual results vary by creative quality, placement density, timing, weather, neighborhood behavior, and execution. No performance outcomes are guaranteed.
Central Campus is the highest-frequency pedestrian zone in the city, driven by class schedules, student housing, libraries, and daily campus routines.
Wild wheatpasting and poster advertising perform best on concrete and brick service walls along South University Avenue between State Street and East University Avenue, where surfaces can support 6 to 10 posters in tight grids and are passed repeatedly throughout the day.
Street teams and man-on-the-street surveys convert well near the Diag and Hatcher Graduate Library, where foot traffic naturally slows between classes.
Snipe advertising along State Street reinforces repeated exposure as students loop between campus and downtown.
South University produces dense daytime and nighttime foot traffic tied to student housing, bars, restaurants, and campus spillover.
Beer coaster advertising performs best inside venues along South University Avenue, where dwell time and repeat visits are extremely high.
Posters and wild posting perform well on service corridors and alley walls near South Forest Avenue, supporting 5 to 8 posters per surface.
Main Street supports steady daily movement tied to dining, retail, offices, nightlife, and visitors.
Street teams and man-on-the-street surveys convert best near Main Street & Liberty Street, where pedestrian flow slows between restaurants and bars.
Wild wheatpasting performs well on service walls along Main Street alleyways, supporting 6 to 10 posters per surface.
State Street connects campus and downtown and is walked multiple times per day by students and commuters.
Wild wheatpasting performs best on brick and concrete walls along State Street between North University and William Street, supporting 6 to 10 posters per surface.
Snipe advertising along State Street light poles reinforces repeated exposure across daily routines.
The medical campus generates constant weekday movement tied to shift changes, appointments, and transit access.
Wild wheatpasting performs best on concrete and brick service walls along East Medical Center Drive, supporting 6 to 10 posters per surface.
Street teams and surveys convert best near Medical Center entrances during shift-change and lunch windows.
Kerrytown produces dense weekend and event-driven foot traffic tied to markets, dining, festivals, and residential loops.
Street teams and man-on-the-street surveys perform best near Detroit Street & Kingsley Street, capturing locals and visitors during peak hours.
Posters and wild posting perform well on service walls near Kerrytown Market entrances, supporting 5 to 8 posters per surface.
Guerrilla marketing works in Ann Arbor because movement is habitual, campus-driven, and tightly looped. Students, faculty, healthcare workers, residents, and visitors repeatedly circulate between Central Campus, South University, State Street, downtown, and medical corridors. When guerrilla marketing is executed cleanly and with respect for campus culture, it becomes part of the environment rather than visual noise.
Ann Arbor’s mix of higher education, healthcare employment, political engagement, nightlife, and year-round events makes it especially effective for political marketing, grassroots organizing, student outreach, and civic engagement campaigns.
Because repeated student foot traffic creates constant physical recall between classes and nightlife.
Daily class schedules and campus loops generate predictable repetition.
Street teams convert strongest near the Diag and State Street intersections.
Hospital shift changes create repeated exposure windows throughout the day.
Linear campus-to-downtown movement causes repeated exposure across daily passes.
Yes, especially near campuses, downtown civic corridors, and activist gathering zones.
Most walls support between 5 and 10 posters depending on surface size and placement strategy.
Campus districts generate higher frequency visits and longer dwell time.
Through GPS pinning, photo documentation, and detailed placement reporting.
Yes, when executed responsibly and strategically with local expertise.
